
On the morning of November 5, 2016 when I discovered Donald J. Trump would now be the leader of the free world, I, like hundreds of thousands of other Americans, was hurt in real life.
Around midnight the previous night, I decided to turn off the news and go to sleep, hoping I would wake up to a nasty upset where Hilary would come through like the underdog that she is and hit the polls with a mean alley-oop. That never happened, and I wondered what type of world we would be living in moving forward. Despite winning the popular vote, Hilary lost and reminded us all that it's not important to win the battle as long as we expect victory in the war, and that war is far from over.
More than 50 years after the civil rights movement, racial and social disparity are still in full effect and from poverty to police brutality, we see that reflected on a daily basis. It was scary to imagine an America led by someone so intolerant, and I had no idea what the next four years would look like, but I now know exactly what I'm looking for in a 2020 president-elect.
I have a dream of a world where men and women can walk around without being profiled for their skin tone, religion or headwear, whether that be a hijab, durag, or bonnet. I want to live an America where our criminal justice system protects instead of does harm to people that look like me. I hope that one day I'll be able to send my kids to school without worrying about a terrorist with mental health issues shooting said school up. We are very far from this idealization of America, but it is not impossible to make this vision a reality. The thing is, that can't happen without choosing a qualified leader. Since lately, Barack and Michelle Obama are booked and busy, we'll have to evaluate our other options.
Voting season is sneaking up on us faster than we can research the candidates, but never fear, xoNecole is here with a guide to every single candidate running for President of the United States in 2020.
Cory Booker
Age: 49
Political Party: Democrat
Bio: Cory Booker attended a trifecta of highly ranked schools (Yale, Oxford, and Stanford) before he became the first Black U.S. Senator of New Jersey. He's currently dating actress Rosario Dawson and plans to reform the Democratic Party using love and unity. Sen. Booker believes in Medicare for all, legalization of marijuana, and also helped introduce the Keeping Families Together Act to Congress. He supports ending the pay gap and increasing nationwide minimum wage to $15/hour.
What He Said: "We have a choice in this election. To make it about one guy and one election and just get rid of him? I understand that call, but it's got to be about something bigger than that."
"We Democrats in this room, it can't just be about beating Republicans, no. This is a moral moment in our country where it's got to be about uniting Americans."
Pete Buttigieg
Age: 37
Political Party: Democrat
Bio: Pete Buttigieg will be making all kinds of history if elected in 2020. Not only will he be the youngest person to ever hold the title in history, he will also be the first openly gay president-elect. Buttigieg was actually one of the first candidates to spark the conversation about reparations in this election, and believes in universal background checks when it comes to gun control. As a U.S. veteran who served in Afganistan, the Harvard grad has even gotten love from President Obama.
What He Said: "One of the things that every person should think about in the run-up to 2020, especially because there are so many people, is that it is not only the outcome, but it is the conduct of campaigns that will make an impact on political life in our country. The world is changing, but it is not changing on its own. So, if by bringing forward good ideas I can be part of chipping away at that, that is one more reason to give this a look."
Julián Castro
Age: 44
Political Party: Democratic
Bio: Julian Castro, former mayor of San Antonio, served under President Obama as the Secretary of Housing and Urban Development and was considered as a viable VP during Hilary Clinton's campaign. As the grandson of an immigrant, this DC rookie is a supporter of Medicare for all, universal Pre-K, and reformed immigration policy.
What He Said: "I'm running for president because it's time for new leadership because it's time for new energy and it's time for a new commitment to make sure that the opportunities that I've had are available to every American. When my grandmother got here almost a hundred years ago, I'm sure she never could have imagined that just two generations later, one of her grandsons would be serving as a member of the United States Congress and the other would be standing with you here today to say these words: I am a candidate for President of the United States of America."
John Delaney
Age: 56
Political Party: Democratic
Bio: While most of the presidential hopefuls announced their bid earlier this year, this man has literally been running for president since 2017. Now that's dedication, people. The former banking CEO supports legal access to abortions, marijuana legalization, and universal Pre-K. I'm sure Delaney's an "OK" guy but I haven't seen any policies that particularly focus on people of color. Thank you, next.
What He Said: "I'm running on intentionally doing things to try to end the divisiveness. I think many other people are running on a more divisive approach and a more divisive agenda. The problem with that is it will leave us more divided and less prosperous because we won't do the things we need to do because we'll spend all our time fighting."
Tulsi Gabbard
Age: 38
Political Party: Democrat
Bio: This socially and economically progressive 37-year-old Iraqi war veteran did not come to play with Washington. Tulsi Gabbard was the first Hindu woman to join the United States congress and was endorsed by her Hawaiian hometown homie, Barack Obama. But here's the tea, as we all know, the internet doesn't let anything slide, including some homophobic comments Gabbard made in 2004 that she has since apologized for.
What She Said: "Our cause is to create a new and different path that reclaims our destiny and restores the uniquely American ideal: to seek a higher purpose greater than ourselves, to put service before self."
Sen. Kirsten Gillibrand
Age: 52
Political Party: Democrat
Bio: This former U.S. House Representative is an anti-Trump sexual assault advocate who wants your vote, even if that means ignoring the fact that she can sometimes switch when it comes to her political stance on issues like immigration and gun control.
What She Said: "I am going to run for president of the United States because as a young mom, I am going to fight for kids as hard as I would fight for my own. It is why I believe healthcare should be a right, not a privilege. It is why I believe we should have better public schools for our kids because it shouldn't matter what block you grow up on. And I believe that anybody who wants to work hard enough should be able to get whatever job training they need to earn their way to the middle class, but you are never going to accomplish any of these things if you don't take on the systems of power that make any of that possible."
Sen. Kamala Harris
Age: 54
Political Party: Democrat
Bio: Many people will say that I'm voting for Kamala simply because she's Black. And to that I say: You're damn skippy. Despite the multitude of criticism she's received about her political missteps as a prosecutor, this Oakland-born politician has been vocal about her beliefs in reforming gun control policy, Medicare for all, combatting the affordable housing crisis, and offering the middle class a tax credit if she's elected.
What She Said: "If I have the honor of being your president, I will tell you this: I am not perfect. Lord knows I am not perfect. But I will always speak with decency and moral clarity and treat all people with dignity and respect. I will lead with integrity. And I will speak the truth."
Sen. Amy Klobuchar
Age: 58
Political Party: Democrat
Bio: Yasss, Amy. Come through with the purple scarf! This Minnesota senator has a reputation as a difficult (and even demeaning) boss who believes in bipartisanship. In the past, she's fought to lower student debt and has plans to reform both immigration policy as well as the Immigration and Customs Enforcement department.
What She Said: "I'm running for every parent who wants a better world for their kids. I'm running for every student who wants a good education. For every senior who wants affordable prescription drugs. For every worker, farmer, dreamer, builder. For every American. I'm running for you. I don't have a political machine. I don't come from money. But what I do have is this: I have grit."
Sen. Bernie Sanders
Age: 77
Political Party: Democrat
Bio: Bernie's a leftist socialist who just won't quit. After losing to Hilary in the Democratic Primary in 2016, Bernie didn't give up his fight to turn America blue. He raised $6 million from donors in less than 24 hours and now, he's ready to make America feel the Bern. He was the lead sponsor on the Medicare For All bill in 2017, is a supporter of marijuana legalization, and wants to establish a path to citizenship for immigrants.
What He Said: "I'm running for president because, now more than ever, we need leadership that brings us together — not divides us up. Women and men, black, white, Latino, Native American, Asian American, gay and straight, young and old, native-born and immigrant. Now is the time for us to stand together."
Donald Trump
Um… Let's move on.
Gov. Jay Inslee
Age: 68
Political Party: Democrat
Bio: Jay Inslee is the current governor of Washington and plans to tackle climate change head-on if's he's elected. Haven't heard him say much about women or people of color though. *Kanye shrug*
What He Said: "I'm Jay Inslee and I'm running for president because I am the only candidate who will make defeating climate change our nation's number one priority. We're the first generation to feel the sting of climate change. And we're the last that can do something about it. We can do this. Join our movement. This is our moment."
Gov. John Hickenlooper
Age: 67
Political Party: Democrat
Bio: Hickenlooper is the former governor of Colorado and mayor of Denver. In the past, he was a geologist and business owner. Hickenlooper believes in expanding Medicaid and passing gun control legislation, but even if you don't vote for him, isn't his name just fun to say?
What He Said: "I'm running for president because we're facing a crisis that threatens everything we stand for. As a skinny kid with coke bottle glasses and a funny last name, I've stood up to my fair share of bullies. I'm running for president because we need dreamers in Washington but we also need to get things done. I've proven again and again I can bring people together to produce the progressive change Washington has failed to deliver."
Beto O'Rourke
Age: 46
Political Party: Democrat
Bio: When Beyonce has your back, you know it's real. Beto O'Rourke may just be the realest white guy on the ballot. In the past, he went viral with his amazing response to a voter who criticized Colin Kaepernick and other NFL players for taking a knee. The former El Paso congressman doesn't believe in a border wall, wants to improve immigration policy, and is in favor of abortion rights. But, on the other hand, homie gets a major side-eye for voting with Trump 30% of the time he was in office and nearly replacing a barrio in downtown El Paso with a big-box department store.
What He Said: "I am running to serve you as the next president. The challenges we face are the greatest in living memory. No one person can meet them on their own. Only this country can do that, and only if we build a movement that includes all of us."
Wayne Messam
Age: 44
Political Party: Democrat
Bio: Wayne Messam is a former Florida State University football player who later became the first Black the mayor of Mirimar, Florida.
What He Said: "When you have a senior citizen who can't afford her prescription medicine, Washington is broken. When our scientists are telling us if we don't make drastic changes today, the quality of our air will be in peril, Washington is broken."
"Everyday people are graduating from universities with crippling debt stifling their opportunity for financial mobility, that is what's broken with this country. America belongs to all of us. The promise of America belongs to all of us. That's why I'm going to be running for president. To be your champion."
Rep. Eric Swalwell
Age: 38
Political Party: Democrat
Bio: This California politician has represented his house seat for 40 years and supports Medicare for all (without eliminating private insurers), banning assault rifles, removing interest on federal student loans, and reforming Trump's immigration policy.
What He Said: "I've talked to people who are just like me who are the first in their family to go to college, got a lot of student debt, can't buy a home, can't start a business. I've talked to kids who sit in their classroom afraid that they'll be the next victim of gun violence and they see Washington do nothing about it after the moments of silence and they see lawmakers who love their guns more than they love our kids. None of that is going to change until we get a leader who is willing to go big on the issues we take on, be bold in the solutions we offer, and do good in the way that we govern. I'm ready to solve these problems. I'm running for the president of the United States."
Marianne Williamson
Age: 66
Political Party: Democrat
Bio: Best known as Auntie Oprah's spiritual advisor, best-selling author Marianne Williamson announced her bid for presidency at the end of January. Marianne stands behind reparations for Black Americans and fighting against the "spiritual and moral rot" that currently exists in DC.
What She Said: "Our national challenges are deep, but our political conversation is shallow. My campaign is for people who want to dig deeper into the questions we face as a nation and deeper into finding the answers.''
Rep. Tim Ryan
Age: 38
Political Party: Democratic
Bio: Tim Ryan is an Ohio congressman who supports tech manufacturing, fair trade policy, and investment in Midwest companies.
What He Said: "I'm running for president because we have a real shot at uniting again — to restore the dignity of work and the feasibility of the American Dream. We have a chance to once again unite this country under our core principles and ideals."
Rep. Seth Moulton
Age: 40
Political Party: Democratic
Bio: Seth Moulton is an anti-Trump war veteran who launched his campaign with a focus on national security.
What He Said: "I am running because I am a patriot, because I believe in this country and because I have never wanted to sit on the sidelines when it comes to serving it. I'm going to talk about patriotism, about security, about service. These are issues that for too long Democrats have ceded to Republicans, and we've got to stop that. Because this is actually where Donald Trump is weakest."
Gov. Bill Weld
Age: 73
Political Party: Republican
Bio: Is it me, or does this fella look like he's said the "n-word" a few times in his day? My bad, I know you can't judge a candidate by his cover so let's review the facts. In the past, this former Libertarian has supported LGBTQ and abortion rights and was a known whistleblower against corruption in the late 80s so I guess you aight wit me, Bill.
What He Said: "It is time for patriotic men and women across our great nation to stand and plant a flag. It is time to return to the principles of Lincoln — equality, dignity, and opportunity for all. There is no greater cause on earth than to preserve what truly makes America great. I am ready to lead that fight."
Andrew Yang
Age: 44
Political Party: Democratic
Bio: Andrew Yang is the name and Universal Basic Income is the game. This presidential hopeful wants to give you $1,000 a month just for being American.
What He Said: "I've got a wife and two kids and I'm running for president to solve the problems of this era. We have this sinking feeling that our government is way behind the curve, and I'm trying to catch us up. I'm a lot more of a normal American than I have a sense that most people believe just by looking at me from afar."
"The issues are real. And so when I talk about issues that matter to the American people and propose solutions that people are excited about, then I'll take any voter — within limits. If they have racist or bigoted ideas, then I don't want their votes. But the vast majority of Trump voters I believe are just looking for some path forward."
Elizabeth Warren
Age: 69
Political Party: Democratic
Bio: The original O.G., Lil' Liz is currently a Massachusetts senator and has been in the game for a minute. Her current platform is universal childcare, making college free and erasing student loan debt, affordable healthcare, and issuing a tax on the 1%.
What She Said: "So here is the promise I make to you today: I will fight my heart out so that every kid in America can have the same opportunity I had — a fighting chance to build something real. I will never give up on you and your future. I will never give up on your children and their future. I am in this fight all the way."
Featured image by Paras Griffin/Getty Images for NAACP
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









