The Glow Expert Siraad Dirshe Shares The Beauty Products She Swears By
If you were blessed to have melanin skin, be sure to thank baby Jesus. However, while we were born to glow, we still have to maintain it. Let's be honest - finding a well-balanced skincare routine without messing up our unique skin can be stressful. That's why we are grateful for people who know their skin and who know how to share the wealth. People like, Siraad Dirshe.
Siraad has made it her business to help black women, no matter their age, feel like their most beautiful selves. And not just on the outside but the inside too, because that's what helps us empower ourselves to live our lives unapologetically. Siraad's resume includes heavyhitters like Clinique, Nike, Vogue and most recently, Beauty Editor at ESSENCE. Needless to say, the saying "Trust Black Women" was high-key referring to Siraad.
She told the J Spot Collective, "I never thought I was 'good' at makeup, so I was pretty much afraid of it. I also think since beauty brands have historically not created products with us in mind, I never really found colors and tones that complimented my deeper skin tone. So I think skin care just seemed more accessible and easy to understand/use."
xoNecole has been intrigued with Siraad and her magic so it was only right that we talk with her about all things beauty, self-care and the virtue of black women.
You have been deemed "The Glow Expert," how did you come to snag this title?
SD: That's funny! I think it's something I just kind of claimed for myself because I thought it was catchy. A few years ago, it seemed like everyone was after having glowy and bright skin. I also had a lot of friends at the time who had asked about my skin care routine and how I would get to be so glowy. So I thought what better name to call myself (laughs).
What's your secret to glowing skin?
SD: I know this is super cliche but I really think 60% is not the masks, serums, or moisturizers. Of course, they're great but I really think it's things like sleep, water, and what you eat that truly make your skin glow and have the radiance that everyone wants. I make sure to get (at least) 8 hours of sleep, drink a gallon of water a day, and try to avoid things like dairy. I feel like once I started doing those things, my skin started to really change for the better.
What advice do you have for women struggling to maintain great skin?
SD: I would say that there's no such thing as great skin, there's only better skin. I think beauty companies can sell us a false ideal that we should all have glowing and clear skin and for some, that's just not realistic. So I instead say, strive to get your skin in a healthy place that makes you feel your most confident self.
"There's no such thing as great skin, there's only better skin... I instead say, strive to get your skin in a healthy place that makes you feel your most confident self."
When it comes to moisturizers, what's your go-to?
SD: I have super dry skin so for me it's all about cocktailing a mixture of oils, serums, and moisturizers so my skin stays hydrated all day. In the morning, I tend to be a bit lighter on the oils and serums (especially if I plan to wear makeup) and just go for a heavy moisturizer. A few of my favorites include Charlotte Tilbury's Magic Cream or Drunk Elephant's Protini™ Polypeptide Cream. Both are hydrating but also light enough that I can layer makeup on them and it won't slip or slide.
As a woman of color, what do you think makes us beautiful?
SD: Wow, this is such a loaded question for me. There are very few things I find more beautiful than Black women. While there's no denying our physical beauty, our range of skin tones, hair textures, bold features, I think it's our spirits that make us most beautiful. In addition to being resilient, creative beyond measure, and intelligent we also have an incredible love for each other that makes us truly beautiful.
Let's say you have 30 minutes for a beauty look, what products would you use for your desired look?
SD: I actually really try to keep my makeup to under 15 minutes so this 30 minutes seems like so much time. After washing my face and doing a quick mask (I'm really into this one right now) I'll use one of the above moisturizers. Next, I'll use a tinted moisturizer -- Glossier's new formulas are pretty great and give you some coverage without being super cakey (I'm shade G2). Then I'll use NARS' creamy concealer, which is hands down one of the best concealers. I like to use that under my eyes and then on any spots I want to cover up.
While I don't use eyeshadow everyday, when I do I love to use a super bright color. Because why not? Colourpop has amazing colors and their products are super affordable. I love their pinks or blues and I'll usually use the shadow on my lashline for a nice pop. Then I'll finish off the eyes with lots of mascara. I like it super clumpy and think and NARS' Climax mascara one is super good.
If I go for a bright color shadow then I'll keep lips simple with gloss. As of late, I've been really into the old school MAC Lipglass. I used to use it a lot in highschool, so it's super nostalgic for me.
Self-care has become a huge buzzword – what does self-care mean to you?
SD: Self-care to me consciously living and constantly checking in with my body and spirit to see where I am. It also means having healthy ways of helping myself get back in balance when I am feeling off. It also means exercising the word "no" a lot more. If something is jeopardizing my well-being, I know it's okay to say "no" to that event, hang out, or even relationship.
Can you share three products you swear by?
SD: Three products that I swear by are:
1. Biologique Recherche p50,
2. Drunk Elephant's Babyfacial,
3. Vintner's Daughter serum.
Are you ready to glow? Be sure to follow Siraad's tips!
- 93 Skin-Care Products Beauty Experts Use Every Morning | SELF ›
- A Guide to Korean Skincare for Women of Color - Racked ›
- Siraad Dirshe - Vogue ›
- Siraad Dirshe - Coveteur ›
- Siraad Dirshe | POPSUGAR ›
- What are Korean Skin Whitening Products and Do They Bleach Your ... ›
- Interview with Siraad Dirshe, ESSENCE Beauty Editor ›
- Siraad Dirshe Archives - Essence ›
- Siraad Dirshe ›
- Siraad Dirshe's Recent Articles - Refinery29 ›
Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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When discussing the topic of raising children, discipline is often the first thing that comes to mind. Children need discipline. Full stop. But what is discipline? And how do we draw the line between discipline and revenge?
The origin of the word "discipline" can be traced back to the Latin word "disciplina," which means "instruction" or "teaching." Over time, however, discipline has come to be synonymous with punishment, with parents relying on shame, fear, and/or physical pain to curb undesirable behavior.
Teaching takes time, so nipping it in the bud in whatever fashion parents deem necessary (within reason) has become the norm. But is this what’s best for children? And when does it become less about curbing undesirable behavior and more about getting our licks back for offenses we feel our children should know better to do?
In my work as a parenting coach, I’ve often heard parents say, “I asked him nicely three times before spanking him. He didn’t stop doing it until I did, so clearly talking doesn’t work.”
And the parent isn’t wrong. Talking often doesn’t work the first, the third, or the even the 10th time. And the reason is directly tied to brain development.
Children cannot and do not process information the way an adult can. Auditory processing is not fully developed until a child is 14 or 15 years old. And even then, if a child has auditory processing delays or Auditory Processing Disorder (APD), they may always struggle with processing auditory commands. According to Susie S. Loraine, MA, CCC-SLP, the term auditory processing refers to how the brain perceives and interprets sound information. Several skills determine auditory processing ability—or listening success. They develop in a general four-step hierarchy, but all work together and are essential for daily listening.
Without this understanding, discipline can easily become revenge because parents will then view their child’s misdeeds as a personal slight. Instead of teaching them to do better, parents now want to show them the consequences of not doing better. This is why it's imperative for parents to discern between discipline and revenge to maintain healthy relationships with their children.
5 WAYS TO DISTINGUISH BETWEEN PARENTAL GUIDANCE AND RETALIATION:
Understanding The Intent
Discipline is rooted in love and concern for the child's well-being. It focuses on teaching lessons and helping children understand the consequences of their actions. Conversely, revenge-driven actions stem from a desire to inflict pain or punishment as payback for perceived slights or disobedience. Parents should reflect on their motives before taking disciplinary actions. Ask yourself whether your intention is to help your child learn or to make them suffer for upsetting you.
Example: If a child accidentally breaks a valuable item, a disciplinary response would involve discussing the importance of being careful and working with the child to come up with a way to replace or fix what they’ve broken. On the other hand, a vengeful reaction might involve yelling, harsh punishment, or bringing up past mistakes to intensify guilt.
Maintaining Emotional Regulation
Effective discipline requires parents to remain calm and composed, even in challenging situations. It's natural to feel upset or frustrated when children misbehave, but responding with anger or resentment can escalate the situation and blur the line between discipline and revenge. Before addressing the issue, take a moment to breathe and collect your thoughts.
Example: If a child cannot follow instructions, a disciplined response would involve calmly explaining why their cooperation is necessary in working with the child to accomplish the goal. Conversely, a retaliatory response might involve shouting, name-calling, or resorting to physical punishment out of anger.
Promoting Growth and Learning
Discipline should always aim to promote growth and learning. It involves guiding children toward making better choices and understanding the impact of their actions on themselves and others. Effective discipline strategies include positive reinforcement, setting clear expectations, and providing opportunities for reflection and growth.
Example: If a child repeatedly forgets to complete their chores, a disciplinary approach would involve discussing the importance of responsibility and finding solutions together, such as creating a chore chart or setting reminders with Siri or Alexa. In contrast, a revenge-driven response might involve imposing overly harsh punishments or belittling the child, which can undermine their self-esteem and hinder their ability to learn from their mistakes.
Momo Productions/Getty
Building Trust and Communication
Trust and open communication are essential components of a healthy parent-child relationship. Discipline should strengthen this bond by fostering trust and encouraging children to confide in their parents without fear of judgment or retaliation. When children feel safe and supported, they're more likely to accept discipline as a form of guidance rather than punishment.
Example: If a child admits to breaking a rule or making a mistake, a disciplined response would involve listening to their perspective, discussing the consequences of their actions, and working together to find a solution. Conversely, a retaliatory response might involve accusations, blame, or shutting down communication, which can erode trust and damage the parent-child relationship.
Seeking Professional Guidance
Parenting is a learning journey, and, disciplining children is a delicate balance between guiding them toward responsible behavior and nurturing their growth. By understanding the intent behind our actions, maintaining emotional regulation, promoting growth and learning, building trust and communication, and seeking professional guidance when needed, as parents we can help our children built on love, respect, and understanding.
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Featured image by Courtney Hale/Getty Images