
If there is any time of the year when many of us are showing as much skin as possible, the summer season would have to be it. This means two things. One, we've got to make sure that our skin looks as even-toned and healthy as possible. Two, we've got to do whatever we can to protect it from the damage that spending hours out in the summer season sun can potentially bring. This article is gonna tackle both of these points.
It's interesting because, as I was thinking about what to entitle this, "glow" came to mind. I'm glad it did because one definition is "incandescent". Another is "rich and warm in coloring". Still another is "showing the radiance of health". If this is how you want your skin to look right through here, I've got 12 all-natural ways to definitely make that a possibility. Let's do this.
1. Cold(er) Showers

While standing in the shower for long periods of time might feel really good, if your ultimate goal is to retain moisture (and lower your water bill in process), opt for showers in cooler water that lasts for a longer period of time.
The reality is, that hot water zaps our skin of a lot of the moisture that it needs. Not only that but cold showers are good at energizing, increasing blood circulation, soothing itchy skin and even upping your metabolism levels.
Listen, no one is saying that the temp has to be as cold as ice. Just opt for cooler than usual. Again, your skin will thank you for it. Plus, it can actually feel really refreshing after a hot summer's day.
2. Tea Bags in Bathwater

If baths happen to be more your thing, when's the last time you dropped a few tea bags into the tub? If the answer is "never", hear me out. Black tea can help to reduce inflammation. Green tea can soothe muscle soreness. Rose tea is loaded with antioxidants. Lavender tea can relax you. Calendula tea is a natural eczema remedy. Orange blossom tea can soften your skin. And that's just for starters.
Since tea bags contain dried herbs in their most potent state, it makes perfect sense that dropping a couple of them into some warm water and then soaking in the tub for 15-20 minutes could be super therapeutic for your skin, as well as the rest of your body, right?
3. DIY Body Wash

Of course, you wanna be clean. Still, if there's something that you should strongly consider skipping out on, it's traditional soap. A lot of them contain fragrances that can trigger allergies or dry your skin out. Many also have the detergent sodium lauryl sulfate (SLS) in them which can rob your skin of its natural oils, not to mention parabens (a type or preservative) that has been linked to (breast) cancer. For all of these reasons (and more), at the very least, read the labels of the soaps and body washes that you plan on bringing them home. Even better, why not make your own body wash? It's really not as difficult as it might initially sound (I've done it many times before).
A really easy recipe consists of ½ cup of liquid castile soap (it's a really healthy skin-cleansing base that also provides the suds that you may be looking for); one-fourth cup of Aloe vera juice (it's a rich source of antioxidants that can also decrease symptoms related to psoriasis and dermatitis); one tablespoon of grapeseed oil (it's loaded with vitamins C and E to improve your skin's elasticity); one tablespoon of glycerin (it acts as a humectant which will draw moisture from the air), and 10 drops of citrus essential oil and five drops of rose essential oil (both will soften your skin). Put it all in a bottle, shake well, and use. It's healthy. It's chemical-free. And you can feel proud that you made it all on your own.
4. Exfoliating Gloves

There are a billion reasons why it's a good idea to exfoliate your skin. It sloughs off dead skin cells. It helps to unclog pores. It will draw out impurities. It can soften the appearance of scars over time. And it definitely can make your skin feel softer and smoother. While body scrubs are definitely a great way to exfoliate your skin (feel free to check out some great recipes here, here and here), on the days when you may be in a rush, wash your body with some exfoliating gloves. They get the job done and are mad convenient.
Special note, though. Because exfoliating gloves do get dead skin cells off of you and we reportedly lose somewhere between 30,000 to 40,000 every minute of the day, it's best to replace them every 4-6 weeks. The main reason is because, sometimes the cells can get trapped in the gloves which, over time, is a lot like…cleaning your kitchen counters with a dirty washcloth (if you catch my drift).
5. Herb-Infused Oil

Something that has brought me so much joy over the past several months is making my own herb-infused oil. I actually started doing it for my scalp and hair; however, I've been easing into applying it to my skin and I definitely have no regrets! The cool thing about applying herb-infused oil is it's a powerful way to get the most potent benefits of the herbs that you choose to use. And just how do you know which herbs will best suit your needs? I won't lie, it takes a minute to do your research. Thankfully, sites like Annie's Remedy can help you out. It's got a list of 400 different herbs and benefits that you can check out here.
Once you've decided on a specific herb (or combination of them) that you want to try, sites like Etsy have dried package herbs that are affordable and can be shipped directly to you (go to the site and put "dried herbs" in the search field). Then you'll need a mason jar, a favorite carrier oil (remember that coconut oil solidifies in cooler temperatures, so you might want to go with something else like sweet almond, avocado, or jojoba) and a pot to boil some water in. Then you're good to go (a video on how to infuse your herbs is located here). You can also put your herbs and oils into your jar and let them sit in a dark space for 30-45 days but — who's got time for that? Anyway, it's a lick and then some if you want your skin to glow. Definitely give it a shot. I definitely have not one regret.
6. Or Rosemary Oil

If you're looking for something that is cheaper and quicker, pick up some rosemary oil (a brand that I really like, I pick up at my local Walgreens).
As far as health benefits go, rosemary has the ability to assist when it comes to boosting brain power, relieving pain, increasing blood circulation, decreasing stress levels, soothing joint inflammation and stimulating hair growth. On the skin tip, it's awesome because, not only does it deeply hydrate your skin and, thanks to its antiseptic properties, it can make eczema-related symptoms easier to deal with, rosemary oil is also bomb because it naturally repels bugs.
The ultimate summer skin oil, if you ask me, chile.
7. Homemade Shea Butter Body Butter

When it comes to skincare — especially our skin — I don't know how you could ever go wrong with shea butter. Aside from all of the fatty acids that it contains, shea butter is oh so good for your skin because it deeply moisturizes; it helps to heal damaged skin tissue; it softens the appearance of acne marks and other scars; it speeds up the healing process of pimples; it fights off free radicals; it reduces skin inflammation and, it contains anti-aging properties too.
Sometimes, I'll simply scoop some shea butter out of its container and apply it right after getting out of the shower. Other times, I'll use it as a base for a body butter. That way, I can add some other ingredients and it's oftentimes less oily that way. Some easy recipes can be found here and here. Oh, and if you want to learn how to best formulate body butters so that they are the exact texture that you want (because there are levels to this ish), a comprehensive video is located here.
8. Witch Hazel and Peppermint Spritz

Hands down, one of the cheapest ways to benefit your skin is to cop a bottle of witch hazel, next time you're at your local grocery or drugstore. Usually for under a couple of bucks, you can get something that removes oiliness; dries out pimples (without over-drying your skin in the process); prevents razor bumps; tightens pores; helps to heal bug bites, and tones your skin in a really major way, even from the first time that you use it. If you add to the witch hazel 2-3 drops of peppermint essential oil, the oil's antiseptic and antibacterial properties will soothe irritation, reduce inflammation, and help your skin feel invigorated. I like to combine these and use them as a spritz. It's really great when I put it in the fridge overnight and take it with me when I know that I'm going to be out in the summer sun for a few hours. It pampers my skin and hydrates it too. Another great summer skin hack, if you ask me.
9. DIY Sunscreen

Listen, just because your melanin is poppin', that doesn't mean that you can't experience UV skin damage (check out Healthline's article, "The Sunscreen Gap: Do Black People Need Sunscreen?"). And here's the thing — if you choose to ignore the heads up, over time, that could lead to premature aging or worse, skin cancer. If you're down to apply sunscreen yet you want to use as few chemicals as possible, why not make your own? Wellness Mama is one site that I dig when it comes to natural remedies and DIY tips (you can check out her recipe here). Healthline has some other sunscreen recipes that you might want to peruse here.
10. Lip Gloss

What is the point in your skin looking amazing if your lips are dry, chapped and out here looking a hot mess?
Even on the days when you don't want to put a damn thing on your face, some mascara and a little bit of lip gloss can have you out here looking radiant. Shoot, you can even make your own lip gloss with the help of two teaspoons of castor oil, one teaspoon of vegetable glycerin, a drop of honey and a drop of cinnamon oil. When you're done, put the gloss in a lip gloss container (you can find them at your local arts and crafts stores or at places like Walmart) and apply.
If you want to take even more of a less-is-more approach, dab some shea butter on your lips. It'll keep them pretty and smooth too.
11. Vitamin C-Enriched Foods

Cultivating glowing skin doesn't just happen via what you do on the outside; you've gotta take care of your skin from the inside out as well. Since Vitamin C is a nutrient that is loaded with antioxidants and helps to produce collagen (which gives your skin elasticity so that it can continue to appear luminous and youthful), you definitely need to make sure that you get some of it into your system on a daily basis. Foods that are rich in Vitamin C include dark leafy greens, citrus fruits, berries, potatoes, broccoli, melons, kiwi, Brussels sprouts, cauliflower, and red and green peppers.
12. Water. Lots and Lots of Water.

We're made up of over 60 percent water so, of course, our skin needs it. Without it, our skin starts to look dull, our pores appear large and it's easier for fine lines and wrinkles to creep up. So, definitely keep a recyclable tumbler of water (even if it's sparkling or infused) with you at all times. It can help to keep your body temperature regulated, your system running smoothly and your skin glowing, naturally, all summer long!
Featured image by Getty Images
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






