Quantcast
The $21 Product You Need In Your Beauty Arsenal

The $21 Product You Need In Your Beauty Arsenal

Beauty & Fashion

Over the past couple of years, the beauty industry has made tremendous strides in becoming inclusive of all shades and I am totally here for it!


For a long time, the beauty industry has failed women of color when it comes to creating products that suit our deep range of shades and varying undertones. It seems like since Fenty Beauty came into the game in 2017, carrying 40 shades of foundation has become an industry standard. Brands have been putting in work to create foundations and other product categories that represent all shades of beauty, particularly the darker end of the spectrum. Though much work is being done, one product that brands have repeatedly missed the mark on is bronzer.

Prime Beauty

I was super excited when I stumbled upon Brownzers by Prime Beauty. These Brownzers are matte (not glittery) bronzers and made with women of color in mind. This is literally a dream come true to women like myself who love the idea of bronzer but struggle to find bronzer shades that are actually deeper than our skin tones. Most popular bronzers on the market don't come in shades that suit Black women and, quite honestly, it's a bit disappointing.

Thanks to these bronzers that make the beauty needs of women of color "primary, not secondary", I'm no longer mixing the brown shadows in my Juvia's Place Warrior palette to create a bronzer that looks good on me. These chocolate girl-friendly bronzers are offered in 3 shades: 'Glow Coast' (light brown), 'Bronzeville' (medium brown) and 'Chocolate Litty' (deep brown) to enhance your melanin. The clever shades names made me even more excited to try them out.

Writer MIKA/xoNecole

Here’s what my makeup looks like before I added bronzer:

Writer MIKA/xoNecole

My makeup looks good, but I know a touch of bronzer would elevate it. Some people may ask why do women of color need bronzer anyway? Bronzer is a great finishing touch to your makeup to give your face a bit of dimension and an overall sun-kissed look.

Over the years, I've become a huge fan of bronzing as opposed to contouring. Think of bronzing as contouring's much more calm "sister". It takes way less effort and precision, yet it gives your face that little extra "life" that it needs.

Here’s what my makeup looked like after applying the 'Bronzeville' bronzer from Prime Beauty:

MIKA/xoNecole

After applying bronzer, my face looks much more complete and warmed up. I actually look and feel like I have a vacation tan. In reality, I'm in 40 degree weather in NYC. 'Bronzeville' is my preferred shade of the three that Prime Beauty offers. However, I can see myself using 'Glow Coast' and 'Chocolate Litty' in the future as well.

Overall, I think the Brownzer's by Prime Beauty are absolutely worth the $21 price tag. Besides the fact that their bronzers come in shades that are flattering on WOC, these bronzers are ideal for any makeup lover; from novice to professional. They apply super smoothly, which makes blending simple. Also, they are buildable, so you can start with a little bit of bronzer on your brush and add more bronzer as needed. FYI: You don't need a lot at all.

Wearing 'Brownsville'; Pictured 'Chocolate Litty'

MIKA/xoNecole

So, if you're in the market for a new bronzer or are looking to try bronzer for the first time, I would highly recommend trying one of the Brownzer's from Prime Beauty. These bronzers will open you up to a makeup category that hasn't met the needs of WOC in the past.

Related Stories

Make Your Melanin Glow: The 8 Best Body Bronzers For WOC - Read More

The Top 5 Highlighters For Women Of Color - Read More

Brown Girls Finally Have Some Brown Lipsticks To Wear For Fall - Read More

Featured image by MIKA/xoNecole

A Black woman in a white bathrobe with a white towel wrapped around her head smiles

With a YouTube channel that boasts millions of views from her hair and skincare tutorials, beauty influencer Candice Jones knows what it takes to look great on the outside. But when it came to her mental wellbeing, Jones started feeling a disconnect. “Because a lot of the things that I was seeing on social media like: take a bath, pour you some wine,” Jones tells xoNecole about her initial attempts at self-care. “I was doing all of those aesthetic things, but it wasn't making me feel better.”

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.
We Are Still Under SZA's CTRL

This month, SZA released the deluxe version of her debut album CTRL in observance of the fifth year anniversary of the album’s release. Featuring previously unreleased tracks, including an alternate version of “Love Galore,” which fans got an opportunity to hear during one of the Grammy-winning singer’s live performances, the revamped collection of songs has given fans a chance to reflect on life when the album first came out vs. now.

Keep reading...Show less
This Full-Time Content Creator Went From Making $15 An Hour To Six Figures In A Year

Money Talks is an xoNecole series where we talk candidly to real women about how they spend money, their relationship with money, and how they get it.

Full-time content creator Yvette Corinne has made waves in the content creation space. On the outside looking in, while some might feel like you have to have hundreds of thousands of followers in order to make a full-time living as an influencer, Yvette has managed to bring in six figures with a highly engaged Instagram community of more than 24,000 followers. And how did she do it? Well, her journey to wealth wasn't one without struggle. The Los Angeles-based micro-influencer got her start in content creation through blogging in 2016. That would lead to her growing her following on Instagram, which allowed her to balance her part-time retail job with being a part-time content creator.

Keep reading...Show less
Taraji P. Henson Wants A ‘Stress-Free’ Life After 50

Taraji P. Henson has been putting work in Hollywood for decades before finally getting her flowers after she landed her most beloved role as Loretha “Cookie” Lyon on Fox’s Empire. Before Empire, however, she starred in the cult classic Baby Boy in 2001, the 2005 film Hustle & Flow, and the 2008 film The Curious Case of Benjamin Button where she claimed she only made $40,000 and starred in many other roles. She has also released her own natural hair care line TPH by Taraji in 2020.

Keep reading...Show less
The Dating Trends Defining The Way We Date This Summer

The only thing constant in life is change and if these past couple of years have shown us nothing else, it’s that life be life-ing. Amid the pandemic, we saw (and continue to see) a lot of change in the way we lead our lives. It shifted the way we work, the way we approached our health and lifestyles, and the way we dated. This year is shaping up to display change in a different way, as many of us enter a season of a new normal and adapt to dating trends that better mirror who and how we are today. The weather is heating up and so is the potential for romance, as once again, we are shedding our homebody ways and radiating big “we outside” energy.

Keep reading...Show less
Exclusive Interviews
A Black woman looks into the camera and gives a closed-mouth smile. She's wearing a black turtleneck

Miss Diddy Kicks Off BET Awards Weekend With 'A Toast To Black Hollywood'

Her annual event to celebrate the culture has a new name and more intention than ever before

Latest Posts