
A couple of weeks ago, as I attempted to listen to the radio (throwback music fans can read between the lines there; some of this music these days is violating as hell), it was like the universe was begging me to pen this article. First, it was Lilo Thomas’s “Wanna Make Love (All Night Long).” Then it was Boyz II Men’s “I’ll Make Love to You” (question: why I gotta throw my clothes on the floor when he’s gonna gently take his off?). Then it was (and this is my jam — but still) Lorenzo’s “Make Love to Me” (yes, I finally went to a throwback station to get all of this). And while one part of me had my head and neck swaying from left to right, another part of me was low-key irritated…like I almost always am…whenever I hear the phrase “make love.”
Sex. As making love. What in the world? I mean, if only married (or folks in long-term committed relationships…and I do mean more than just three months) were saying it, I could kind of get it. Okay, but you’ve been seeing someone, and after a few days, y’all have sex, and you say that he made love to you? How is that even possible? In the immortal words of NeNe Leakes, I feel like when love is tossed around so casually like that, it’s somewhere asking, “Now, why am I in it?”
Yeah…we’re gonna go there today. And while I totally get that this is my opinion, not everyone will agree, and there will be some pushback, please just entertain why, when it comes to describing a sexual experience, “make love,” more times than not (at least these days), is not the responsible depiction of what’s actually going on.
Where Did the Phrase “Make Love” Even Come From?
GiphyOkay, so before we get into why I feel so strongly about “make love” as I do, let’s look into its origin story because I promise you that I have wondered, for years now, who even came up with the concept. I did some digging, and the closest thing that I could find is an English writer by the name of John Lyly, who once penned a piece called How To Make Love to the Moon: Intimacy and Erotic Distance, seemingly around 1590 — and he wasn’t talking about sex at all. He was actually referencing romance and courtship. Oh, but by the 20th century, it was used a bit more broadly, and then by the 1940s, it had become the slang term that it is now.
So, let’s start there, shall we? Initially, "make (produce) love (deep affection)" had nothing to do with the bedroom at all. It was about doing things to bring two people closer together on a mental and emotional level. Sex was so not the agenda.
Now bookmark that, please, as we move right along.
Why 'Make Love' Is One of the Most Irresponsible Phrases Around
GiphyI already know. Some of y’all are gonna say, “So, are you saying that sex doesn’t produce deep affection?” It can. It most certainly can. My pushback would be that casual sex doesn’t do that, though. I mean, the mere definition of casual includes things like “without definite or serious intention; careless or offhand; passing” — so if no one is seriously intending for anything more than getting off to happen, if they are actually making moves that by, direct definition, are careless (listen, I’m just breaking the words down) — how could any real affection come from that? Because, for the record, affection means “fond attachment, devotion, or love.”
How can someone be casually devoted or casually love you? THEY CAN’T — and yes, I am yelling it. Devotion and love are very intentional. Extremely so.
And for the people in the back who still are rolling their eyes at your monitor or cell phone screen because you’re like, “There have been times when I have felt extremely attached or devoted to someone who I had a casual experience with. Hell, sometimes I even felt like I loved them” — well, I really wish that one day all of us will take oxytocin highs literally and seriously. Yes, there is a hormone in your body that is designed to bond you to the people you sleep with; however, that speaks to a physical response far more than an emotional dynamic…and that’s just what trips a lot of people up: they don’t know the difference between the two.
Okay, but what if you are in something that isn’t casual? What then? I’ll say this: I once penned a piece for the site entitled, “Make-Up Sex Might Be Doing Your Relationship More Harm Than Good.” The thing that you have to be careful of is using sex as a deflection from real issues that need to be addressed and then calling it “making love” to make you feel better about doing it. Because think about it — if you keep telling yourself that whatever the two of you are going through “isn’t so bad” because you just made love last night…do you get how deceptive that can (potentially) be?
Case in point. I know someone who is going through a divorce who said that because the sex with their spouse was so good, they would confuse great sex with a healthy relationship…yes, even in marriage. And because of that, they never really got to the root of their issues…which only made the problems and challenges worse. The worse they felt, the more sex they would have and the more they would justify staying…due to the sex.
Listen, no one said that sex isn’t mighty powerful. In fact, I’m the one who will stand on the highest hilltop and yell that it is with the biggest bullhorn. That’s why it needs to be approached from a responsible space and mindset — which is why, when it comes to the act, I have my own motto, one that puts “make love” into, what I believe is its proper place.
Sex Does Not "Make" Love; Sex CELEBRATES Love
GiphyI’m aging myself. Plus, as pro-Black as I am and as triggered as I would sometimes get by just how WHITE the original Beverly Hills, 90210 was, I was still a fan. Hell, in college, my late fiancé and I would even sometimes watch it together. And a classic episode was when Brandon Walsh’s girlfriend, Emily Valentine, slipped him euphoria; he got mad, and she told him that if they made love, he wouldn’t be mad anymore. What he said in response was a checkmate for the ages: “In order to make love, I have to be in love.”
Yeah, Brandon was preachin’ right there. I mean, how many times have you watched a movie or TV show where two people have been having consistent sex and then, when one of them says, “I love you,” the other one will be semi-freaking out, talking about “It’s too soon to say that.” So…it’s too soon for someone to declare their love to you even though they are out here making love to you? Make it make sense, y’all. If love is what sex is making, shouldn’t love be produced after a couple of times?
Are y’all starting to see more of my point?
It is my personal belief that a lot of people feel uneasy about “love” being used too soon because, deep down, they know that making love isn’t what they are doing. Getting to know someone better. Enjoying their time. Sharing orgasms with someone who can get them there. Sure. LOVING THEM? Sex producing love? Nah. And that’s why I firmly believe that sex doesn’t make love; sex CELEBRATES love. Because if you don’t love someone outside of the bedroom, sex isn’t gonna make that happen…, and if you do, sex is simply a physical manifestation of a deep and profound feeling and decision (with actions in place that totally back it up) that already exists.
Just ask some long-term committed couples that you know if sex is what “makes them” love their partner vs. sex being something that they used to celebrate — proclaim, rejoice in, honor, praise, revere, revel in, bless — that has already been established. And gee, when you look at all of the definitions (and synonyms) of celebrate, doesn’t it make sense that sex should be seen through the lens of celebrating love rather than making it?
Because if you truly value love, if you esteem it as special and sacred, sex would be honoring, revering, and blessing the bond between two people who care about each other, far beyond the surface level — two people who are committed, who have been through some things, we have made some compromises and sacrifices…two people who love each other in the purest and most accurate kind of way.
This brings me to my next point.
Please Don’t Expect Sex to Do Love’s Job
GiphyAbout a year ago, someone asked me what I thought was the biggest mistake that women can make when it comes to sex with a new partner. There are several, yet the one that immediately came to mind was, “Please don’t ask a guy if he loves you during the act. What guy would say ‘no’?”
This isn’t rocket science, and a lot of women know it. So, why do they do it? Honestly, it’s a form of manipulation, whether they realize it or not, because they are using a very vulnerable moment, where folks are usually not thinking very clearly, to have a serious conversation. Then, if a man says “yes,” they hold them to it as if it’s the gospel. Out here, expecting sex to do love’s job is reckless and emotionally dangerous.
And that’s the reason one billion why “make love” irks me so. I’ll explain deeper. Because I am both a marriage life coach and a doula, sometimes “the lanes” cross. When a couple is in trouble, sometimes they will tell me that they think having a baby will make things better. A child is not meant to be anyone’s savior. And you know what? Neither is the act that gets them here (funny how that plays out) — sex.
Sex is not supposed to be expected to do love’s job because love is a HUGE responsibility. Being patient with someone? Constantly encouraging and supporting someone? Being steadfast in trying times? Honoring your word? Allowing reason to override emotion, so that you can make responsible and accountable decisions for the sake of your relationship? You expect love to make all of that happen for you? In what universe?
I promise you, the more that I have spent time pondering all of this, the more “make love” is something that I almost wish would go away. For those of you who actually love each other (mutually so), CELEBRATE LOVE all you want. Sex producing love? It’s just never gonna sit well with me. Love is too awesome, and "producing it" is not sex’s responsibility.
This brings me to my final point.
If Love Is Cake, Sex Is Icing (and Kinda-Sorta Barely That)
GiphyAn ex of mine from back in the day, used to say all the time that if you need condiments to make your food taste right, it wasn’t prepared well in the first place. Now, if you paid attention to the title of this last section, I’m pretty sure that you can see where I am going with this.
My favorite cake is very specific: It’s Red Lobster’s chocolate cake (sidebar: did you know that the founder of Red Lobster stood up to Jim Crow laws back in the day?). Hell, I don’t even eat shellfish yet I’ll get some cake from that spot. Anyway, the icing is cool, but if one day I went there and the cake didn’t have any icing on it, I’d still eat it — that’s just how good the cake is. Oh, but on the other hand, if all they had was icing, I would take a hard pass. Too much icing can be overkill. Too much icing, without cake, can make you sick.
See what I’m saying? When it comes to cake and icing, I see love as “cake” and sex as “icing.” Icing can make the cake so much sweeter and enjoyable, yet if there was no cake…what’s icing’s freakin’ point at all? Icing is literally designed to accentuate/amplify something that already exists. It needs the cake far more than the cake needs it.
And for those who got through all of this and are still wanting to “But what if…” what I’m saying — listen, I write about sex too damn much on this platform for y’all to think that I don’t know that sex has layers to it. All that I’m addressing today is why I wholeheartedly believe that “make love” really needs to be used less. Honestly, I wouldn’t lose a bit of sleep if it got retired altogether. If you’re not in love, or in a mutually loving situation (because the two are not exactly the same), why not say what you’re actually doing: you’re having sex? It’s a way to keep you from programming your mind to make the reality of what is happening more than it is.
And if you are in love (or mutually love), give yourself more credit: sex is not producing love…sex is BLESSING the love that you and your partner have worked so hard to establish.
_____
Aight. I don’t know how to drive this point home more than I just have. I think now I will listen to a true classic R&B song that totally cosigns on my point — what y’all know about Peabo Bryson and Roberta Flack’s “Tonight, I CELEBRATE My Love for You”?
Yeah, that’s what I’m talking about. Good, real stuff right there.
Celebrating what’s ALREADY BEEN made. Excellent.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Giphy
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
Courtesy
Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
Courtesy
Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
Courtesy
Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
Courtesy
Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
Courtesy
Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
Courtesy
Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
Courtesy
Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
Courtesy
Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
Courtesy
Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
Courtesy
Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
Courtesy
Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
Courtesy
Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
Courtesy
Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
Courtesy
Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
Shutterstock
Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
Shutterstock
Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
Courtesy
Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
Courtesy
Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
Shutterstock
Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
Shutterstock
Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
Courtesy
Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
Courtesy
Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









