
Memphis is one of those cities where, when you visit, you instantly feel its soul. The southern metropolitan, nicknamed Bluff City, is located right on the banks of the “mighty” Mississippi River. It is the headquarters for some major companies, such as FedEx and AutoZone, and it is home to St. Jude Hospital and the world-famous Beale Street. Conveniently placed near the action are Hyatt Centric Beale Street and Caption by Hyatt Beale Street. These sister hotels, which are connected, have a lot to offer guests, especially those who are visiting Memphis for the first time, such as myself.
Hyatt Centric Beale Street Memphis

Hyatt Centric Beale Street Memphis rooftop bar Beck & Call
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Sitting along the Mississippi River, both hotels offer breathtaking water views from the rooms, and Hyatt Centric’s rooftop whiskey lounge, Beck & Call, which is the city’s only riverfront rooftop bar, captures expansive views of both the river and the Memphis skyline. Grab a cocktail and take in the beautiful sites Memphis has to offer or enjoy the light show the Hernando de Soto Bridge, aka the “M” Bridge, has every night. On Fridays, guests can unwind and listen to live music.
Hyatt Centric also has CIMAS Lobby Lounge, which provides breakfast bites in the morning and cocktails in the afternoon and evening. CIMAS restaurant has a delectable menu that includes Latin-infused dishes for breakfast and lunch. Other amenities include room service, an outdoor pool with a cabana and poolside dining, a concierge, a fitness center, and more. My room was comfortable and the perfect place to unwind after a full day of exploring the city. I even had a view of the river.
Caption by Hyatt Beale Street Memphis

Caption by Hyatt Beale Street Memphis
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While I didn’t stay at Caption by Hyatt Beale Street Memphis, I did frequent its coffee shop/eatery called Talk Shop. Talk Shop is a laidback hangout spot that encourages community among its locals through its events like Blues & Brews and everyday activities like work (for all the remote workers) or meeting a friend for coffee or a cocktail in its beer garden. Its menu is full of variety, having everything from soft pretzels to BBQ pork sandwiches.
Caption by Hyatt Beale Street Memphis is built into the historic Wm. C Ellis & Sons Ironworks and Machine Shop building. Everywhere you look, you are reminded of its history due to the building’s industrial charm. But that doesn’t mean that it isn’t modern. The rooms are colorful and incorporate a lot of iron rods into the design, a nod to the ironworks building.
What is the Difference Between Hyatt Centric Beale Street Memphis and Caption by Hyatt Beale Street Memphis?

Caption by Hyatt Beale Street's Talk Shop and Beer Garden
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If you’re looking for more luxury or traveling with family, then Hyatt Centric might be the better option for you. If simplicity and vibrancy are key, then you may prefer to stay at Hyatt Centric’s sister hotel, Caption by Hyatt. Either way, you can’t lose.
Memphis Attractions

Beale Street sign
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Both hotels are walkable to all the city’s attractions, but of course, I have to start with the iconic Beale Street. Beale Street is where blues orginated and it is one of Memphis’ most popular places for tourists. Walking down Beale Street, you are quickly transported into another world, especially at night. Lights fill the streets as an array of restaurants and bars entice guests with its electrifying music. If you enjoy live music, B.B. King’s Blues Club is the place to go. The restaurant was created by the legendary singer B.B. King, who got his start in blues performing on Beale Street.

BBQ Chicken Nachos at Rendezvous
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As revered as Beale Street is, it's not the only spot in town to find good food and a good vibe. For breakfast, take a quick ride to Sunrise Memphis and take your pick from the mouthwatering biscuits on its menu. If BBQ is your thing, then you are in the right spot. Memphis is known for its BBQ, and Rendezvous is one of the city’s best BBQ joints. The highlight for me is the BBQ chicken nachos, which is a Memphis stable. If you’re looking for fine dining, then Amelia Gene’s is a must. The food is exquisite as it serves food pairings that are unique and full of flavor. I especially love the food presentations of each dish, which adds to the restaurant’s ambiance.

Amelia Gene's
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Other walkable attractions are the National Civil Rights Museum, the Blues Hall of Fame, and the Orpheum Theater. The National Civil Rights Museum is located at the Lorraine Motel, which is where Dr. Martin Luther King Jr. was killed. However, the motel has become a memorial for Dr. King as well as the work that many historical figures have done over the years, specifically during the civil rights movement.
National Civil Rights MuseumCourtesyThe Blues Hall of Fame is near the National Civil Rights Museum, and it features exhibits dedicated to blues artists and culture. It has over 400 inductees and focuses on the history and achievements of each one. The Orpheum Theater is across the street from the hotels, and it is one of Memphis’ treasured venues. Its opulence is displayed inside and out as it stands at the intersection of Main St. and Beale St. As you walk in, you are greeted by a grand staircase and crystal chandeliers hanging above.

The Orpheum Theater
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Touring the theater, you see its beauty, but like many southern businesses that have been around for generations, you also learn about the segregated history. Walking around to the side of the building, there’s a “colored entrance” that was used during segregation. You can even watch a video from people who grew up during that era as they each reflected on their experiences of going to the theater. Many cited all of the steps that they had to take to get to the balcony, which was the only area Blacks were allowed to sit.

Issac Hayes 24k gold Cadillac in Stax Museum
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If you want to take a ride around the city, then hop on the Memphis Mojo tour. This bus tour stops at many landmarks, including Sun Studios, where Elvis Pressley and other artists recorded music. Or you can explore on foot by visiting all the haunted properities on the Memphis Ghost Tour. But we all know Memphis is known for blues, so I can’t end the story without mentioning Stax Museum.
The museum is named after Stax Records, which was a record label based in Memphis that housed a number of talented musicians like soul singer Otis Redding and Grammy award-winning artist Issac Hayes. What makes this museum exciting is that it showcases a variety of photos, records, costumes, and more from the artists on the label. But the highlight was Issac’s 24k gold Cadillac, which was put on full display.
Memphis is a charming city with a rich history and tons of activities for solo travelers, friend groups, and even families. So why not add it to your travel bucket list? By staying at one of the sister properties, Hyatt Centric Beale Street Memphis and Caption by Hyatt Beale Street Memphis, you will be surrounded by everything you need.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
100 Women, Endless Impact: Introducing The It Girl Class Of 2025
It's that time of year again! xoNecole’s It Girl Class of 2025 has officially landed, and this year’s class is a stunning mosaic of brilliance, confidence, and creativity. From entrepreneurs and cultural disruptors to beauty visionaries and boundary-pushing creatives, these women embody the spirit of SheaMoisture’s “Yes, And”—embracing the fullness of who they are and the infinite possibilities ahead.
This is more than a list. It's an annual celebration that honors the 100 Black women who are redefining what it means to lead and thrive. They show up, stand out, and embody their power.
Last year, our inaugural It Girl 100 list featured the best of the best in their regions. This year, we are highlighting women from each field. Their impact can be felt across multiple industries as they continue to use their voices to uplift those around them.
The Category Is... Culture & Entertainment:

Culture and entertainment continues to be one of the most popular industries for creative women. Whether it's comedy or singing, these ladies keep the culture buzzing and timelines lit.
The Category Is... Sports & Wellness:

With the renewed interest in the WNBA, women are showing we can dominate in any field. Women are making waves in sports and wellness due to their strength, innovation, and determination.
The Category Is... Style Innovators:

From Instagram to Pinterest, these women are on our mood boards. Their love for beauty, hair, and fashion translates in their work and inspires others to be their best selves.
The Category Is... Business:

There's nothing like a woman about her business. From signing checks to closing deals, women are taking ambition to a new level.
The Category Is... Viral Voices:

Whenever they speak, people listen proving they can move mountains with their voices alone. You can find these women on the internet keeping us entertained and/or informed.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image by xoStaff









