
Have you ever dated a guy who you felt like was seriously pursuing you, but the moment you fell for him, he fell back? Did he tell you everything that you wanted to hear only to become hard of hearing when you asked the dreaded question, "What are we?" Did he make you feel like you were the only one when really you were one of many? In a world of seducers, manipulators, and f-boys, it can be hard to tell who is really serious and who is playing serious games. Luckily, there are some dead giveaways to help us decide who is worth it and who we are better off without.
Let's play devil's advocate in some common casual dating scenarios to learn whether potential bae is pursuing or if he's playing.
The Serial Gamer

I once dated a guy who admitted to me that he would use literal games to get me more comfortable to ultimately try to have sex with me. He disarmed me by bringing me back to my most innocent time: childhood.
When I would go over to his house, we would play games for hours and joke around like we were kids. It was fun, there was no pressure. It was all just a good time. However, the red flag was what happened when we weren't playing those games.
He would put ideas in my head about what sex would be like with him or talk about sexual experiences in a way that let me know, if given the chance, he would not miss the opportunity to do all the things he talked about to me. You and your guy might not have played games like me and the guy I dated, but he could still be playing games.
He's Playing
If he would rather beat around the bush than talk about any real issues or even attempt to get to know you, he's playing. Add the fact that he only wants to do lighthearted activities or keep the conversation to a surface level with you, and oh yeah, he's most definitely playing.
If he was serious about you and a future with you, he would want to get to know you deeper than a surface level. He would ask questions to get to know you, he would want to know how your day was, he would spend time doing things you wanted to do and not just his favorite games. If he is ALWAYS playing games with you, he probably isn't really interested.
He's Pursuing
While in this scenario, playing games can sometimes mean that he is literally playing games, that's not always the case. If you are in a similar situation and potential bae is juggling his game-playing with taking you on dates, taking the time to plan real activities, asking questions to get to know you, and actually taking the time to learn the things you like and dislike, there is a good chance he is pursuing you.
The Homebody

Have you ever dated a guy that never wanted to leave the house? You rarely went on dates, all of your activities were done indoors, and he acted like leaving the house would kill him? I have.
I dated someone who literally never wanted to go anywhere. In a two-and-a-half-year time span of dating, I can probably count on two hands the amount of times I can recall us going on dates. Most of our days were spent in his house watching reruns of Martin and ordering in. In this scenario, I knew that he really loved me but he had extreme anxiety when it came to being around large groups of people and working early mornings and long hours, so going out for him wasn't always conducive to him getting proper rest. But still, he made an effort to make staying in enjoyable.
Despite mostly staying in, I knew his whole family, we went to family events together, he gave me money to do the things I wanted to do when he wasn't able to make it, and when I had big events I really wanted to go to, he went out of his way to get dressed up and tried his hardest to make sure I had a good time even though he hated being out.
He's Playing
It's also very possible for a man to not want to go out with you because he's just not that into you. He doesn't want to put in the effort of actually planning a date because he doesn't want to send you the message that he is actually pursuing you and, if you're already having sex with him, he feels no need to put in the extra effort.
You might have never met his family or his friends, and if you have, it's probably only by accident. He doesn't have any real issues preventing him from taking you out, he just doesn't care enough to make the effort. And if he can't even try to cook you a meal or set up a black love movie night, he might not be the one, sis and is probably keeping you locked up with him for a reason. The reason being you're convenient and he's able to get what he wants with very little effort put in.
He's Pursuing
Being a homebody or being budget-savvy isn't inherently a bad thing. Let's face it, sometimes the guy of our dreams might have pockets that aren't exactly lined the way he wishes they were, he may be embarrassed by that and therefore not want to go out a lot. Or he could be saving his money, so he'd rather not constantly spend it on going out. However, when a man is really interested, he is going to want to make you feel special and, even if going out is not his thing, he will force himself out on occasion because it's important to you. He will turn his kitchen into a smorgasbord of all of your favorite foods. He will invite friends over and have everyone BYOB and make snacks for game nights. He will watch chick flicks with you and snuggle next to you when you cry during The Notebook.
Some people are naturally just homebodies and prefer being at home and with all of the craziness going on in the world right now it's understandable. With this one, you definitely need to tune into your intuition. If he is making you feel like you aren't worthy to go on a date, then that may be how he feels. But if he simply doesn't like going out in general, you may just need to be patient with him and slowly work on getting him out of his shell. If you are the woman he is truly pursuing, he will make efforts to make you feel special in any way he can.
The Non-planner

I'll admit it, I'm not the best at planning dates. My husband has a way of planning great dates. He always looks up reviews online and Yelp, looks at pictures, and even sometimes scouts the location before taking me. Though I've gotten much better over the years, I have planned some pretty crappy dates for us. For one of his birthdays, I was on a very small budget and we were out of town. I saw a promotion for a free rooftop party online and thought that would be cool to go to. When we got there, it was in a pretty shady neighborhood, the rooftop was really just the roof of an old building that looked like it was falling apart, and there were probably about five other people there.
Needless to say, it was a disaster. I could name more but let's just say it's a long list of not-so-great dates. Does this mean I love my husband any less? Nope. I just naturally am not the best at planning things because I want to spoil him the way he does me. It happens. And while it's not necessarily a deal-breaker for some, someone that never plans dates might be cause for a red flag.
He's Playing
Sometimes, when a guy is playing games, he will make excuses not to take you out on dates. He will put in absolutely no effort into finding out what you want to do or only plan activities around his own hobbies instead of getting to know yours. He won't try to find free things to do when he's not making a lot of money. He will put in the least amount of effort he possibly can get away with without losing you. If you find yourself asking him to plan something and he never does, he is blatantly showing you that he doesn't care about you or your feelings.
When a man is really interested, he will go out of his way to make you feel special because he doesn't want to run the risk of losing an amazing woman to another man. If he only invites you out at the very last minute, this could also be a red flag that he really had intentions of taking out someone else who canceled at the last minute or he's bored and it isn't really a big deal to him if you come or not.
He's Pursuing
Some men are simply bad planners. They don't know how to plan a proper date outside of dinner and a movie. They always seem to have the worst of luck when trying new places and they don't want whatever date they plan to come off as cliche. Not every man is creative enough to plan your dream date or cultured enough to take you to a museum or the aquarium, outside of school trips. If you give him hints of things you like to do and he puts in an effort to do them or plan them, he wants to make you feel special despite his lack of wins in the planning department.
When a man takes the times to get to know you and the things you like to do, he's going to attempt to do those things with you. If he knows you love sushi and he takes you to a sushi place in town, even if it turns out to be a two-star listing on Yelp, acknowledge his effort. In this case, even if the things he plans might not always turn out the way he planned them to, he is making an effort because he likes you and that is an indicator of pursuit.
Remember when a man truly wants you, he will make it clear and when he doesn't, that should be clear to you as well. Don't spend another minute trying to figure out the feelings of a man who has already shown you your place in his life by game-playing.
Show him who the real winner is, and leave him alone to play with himself.
Have you ever fallen for any of these types? How did you know he was pursuing you? How did you know he was playing? Let us know in the comments below.
Featured image by GIF by Insecure/HBO
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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