This Entrepreneur Is Teaching Women How To Build Six-Figure Real Estate Careers
With all the talk of inflation, heightened interest rates, and a recession looming, it’s easy to feel overwhelmed, especially after pushing through the hardships of a pandemic. If you can find inspiration and motivation to keep pushing through, just take a cue from someone whose mantra screams empowerment and fortitude no matter what life throws at us as Black women.
"We had a conference [recently] and one of our speakers said ‘You are your own economy.’ And I’m of the mindset, after working with coaches and being around people who are moving heavy in their industries, that we are our own economy," said Makeda Smith, CEO of Savvy Chicks In Real Estate, a Plainfield, IL-based marketing agency that offers community, events, coaching, and resources for women in the industry. "The economy may say that we’re looking at increased prices, but what are you going to do to meet the challenge?"
Women are finding financial freedom and empowerment through pursuing careers and businesses in real estate, representing 65% of realtors. (And it's notable that single women, in particular, are leading in homeownership, at 19%, compared with 9% of single men.)
Smith has built a lucrative career in real estate, becoming a multi-million-dollar producer and top-seller in her market. "It's from my hard work that I already put in the industry, being a top producer, that I’ve made an impact in the industry. Now, I’m able to take that same drive and shift it to help women in the business.
She is now working to ensure that Black women in the industry are able to leverage all opportunities to not only build wealth for themselves but also for those in their communities as well.
We talked more with Smith about how she got started, what has kept her passionate about the industry after almost two decades in the business, and how women can tap into a lucrative career despite the current economic climate:
Carl Ankrum of The Media MD
xoNecole: How did you get started working in real estate?
Makeda Smith: I got licensed in 2004, and it was after my husband had pestered me to go and get my license. He thought it would be a good opportunity for me to start a new career. I was coming out of [a career in] customer service. It was a completely different industry, and I wasn’t thinking about real estate until he pushed me. Eighteen years later, I’m still a licensed agent.
We launched our own brokerage in 2011. Then, in 2017, I launched my marketing agency to help women in real estate build their brands. It just came full circle.
xoN: What keeps you going after so many years in the industry, especially with the housing market's ups and downs?
MS: In the early years, [I had] the ability to help a family or an investor to purchase and sell real estate and have that be part of their wealth portfolio. Now, I’m passionate about helping the agents who have just started out in business or those who have been in business but [are] stuck and can’t get over a certain revenue hump. We have the inflation rate and gas prices are high, but people will always need a place to live and there's always opportunities.
Let's say last year, I was working with people who had a price point to where they couldn't get over showing people homes that may have been at $150,000. Those homes are $200,000 and $250,000, so a lot of the agents’ incomes are going up because the property values are moving up. It’s not like 2008 [during the Great Recession].
Carl Ankrum of The Media MD
xoN: It's good you mentioned that because some women might be a bit apprehensive about getting into real estate due to what's going on in the economy right now.
MS: If you’re a new agent coming into the business, it’s no different than when I got into it in 2004. You have to find your lane and you have to go hard in that lane. You have to have a strategy and a plan. Then you have to have a made-up mind that 'I'm going to go for this.’ Figure out how you are going to carve your own space within the saturated market. It was saturated in 2004, it was saturated in 2008, and it’s saturated now.
"If you’re a new agent coming into the business, it’s no different than when I got into it in 2004. You have to find your lane and you have to go hard in that lane. Figure out how you are going to carve your own space within the saturated market. It was saturated in 2004, it was saturated in 2008, and it’s saturated now."
A lot of people are saying that these are times that we will find people leaving the industry, but then you will find out what agents are really made of — those who stay in the industry, who find a way around the noise and distractions.
xoN: How do you carve a niche, though? What actions did you take?
MS: I did not sell traditional real estate. I said, 'Okay, how can I get more listings faster so that I am not doing as much legwork to find new clients?' I began to study and figure out how I could work with a bank like Chase, Fannie Mae or Freddie Mac who already had a bulk of listings and say hey I’d like to be your go-to agent. If you have any foreclosures in your area, I’d love to be your broker on that.' And that’s how I became a top producer. In 2007, when I made top-earner status, I had to bring my husband on in because I couldn't handle all of it myself.
Then we both made at least $100,000 each. We had never ever seen anything like that in our lifetime.
Carl Ankrum of The Media MD
xoN: Some of us struggle with networking and forging relationships. How were you able to do so with the housing and banking institutions?
MS: It's not as easy as people say. I went to a conference in Dallas and it was geared toward businesses that had assets. I said, 'If I could just get in front of them, give them my pitch, and bring them what I have to the table, let’s see if they’ll give me a chance.' I just started showing up at all of these different conferences. I’d hit up reps over and over again. The one thing I would say that worked is that time when I followed up with Freddie Mac over and over. They kept telling me no.
Then the rep finally came through with that yes. She gave me 50 listings that [they] can give you at one time and I was blown away. I finally heard that yes. I showed up where the people were. If it was me paying for a plane ticket plus a conference ticket and making sure I had money for food even when I was low on cash, I made that investment to show up where I needed to be for my ideal client. That’s how I became a top producer and my husband became a top producer.
"I showed up where the people were. If it was me paying for a plane ticket plus a conference ticket and making sure I had money for food even when I was low on cash, I made that investment to show up where I needed to be for my ideal client. That’s how I became a top producer and my husband became a top producer."
I always say, 'Stop being timid about your business.' Walmart is not timid about selling you their products or putting a commercial in your face. Target is not timid about helping you get into their stores to spend more of your money, so why are we timid when it comes to our own businesses? I don’t care if you are in your first $10,000 or half a million, we cannot afford to be timid about the businesses in which God has given us.
My mission is to help women in real estate have multiple streams of income that not only depends upon real estate transactions but you have digital products, courses Ebooks, and own paid events. Those are things that don’t teach you in real estate school and it's something I wish someone had done that for me. That keeps me going.
For more of Makeda, follow her on Instagram @makedasmithceo.
Featured image by Carl Ankrum of The Media MD
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
After Solo Travel Burnout, A Group Retreat In Luxury Was The Return To Sisterhood I Needed
Solo travel has been gaining in popularity among Black women for years, with many choosing to do adventures alone for various reasons. In fact, 70 percent of women, overall, enjoy solo trips. We've even shifted the landscape of travel trends and offerings, with hotels, resorts, and travel agents offering the "perfect" solo travel packages or lists of the "best places for solo travel."
I've been in a solo travel season for about seven years now, venturing out alone to see the world. I'd welcomed the solitude after years of family members flaking, showing disinterest, or simply not being able to afford to travel. It was also just what I needed after a few rough and utterly traumatic years of toxic relationships, major betrayals, and lackluster reciprocity from so-called friends.
I also fell in love during that period and was in a long-distance relationship, so I'd often solo travel to meet up with bae.
But like anything you go hard at for a long period of time, burnout soon comes knocking, and I'd recently been yearning to finally get back into connection with other women, sharing memories and experiences in a group versus just by myself.
There's something very isolating and lonely in solo traveling, and as much as I love my man, I began craving sisterhood and friendship with other women.
When I got the opportunity to experience the Fab Body Retreat—an experience for women, by women—hosted at the luxurious all-inclusive Sonesta Ocean Point Resort in St. Maarten, I more than jumped. The fitness and wellness retreat, launched by Deanna Robinson, a health and wellness advocate and entrepreneur, turned out to be just what I needed. I not only got the chance to visit an island I'd never been to but I had fun with a great group of Black women professionals and entrepreneurs.
I was able to process through the trauma, bitterness, and hurt I'd felt and get past the long-standing apprehensions I'd had about connecting personally with other women.
Janell Hazelwood for xoNecole
A 'Royal' Introduction And Networking
The first night, we enjoyed a "Royal Dinner" where we all wore blue under the night stars and with the ocean as our backdrop. We all got a chance to introduce ourselves and enjoy Caribbean dishes including marinated snapper, rice and peas, stewed meats, and other assorted side dishes.
Mia Benjamin/@socialbymjh
Janell Hazelwood for xoNecole
Fitness And Fun
Initially, I was a bit apprehensive about the fitness part, as I'd been struggling to lose the same 20 lbs for the last two years. To be honest, I wasn't excited about wearing a bikini around other women, nor was I looking forward to working out at the wee hours of the morning. But I'd made a pact with myself to open up and show up. And that, I did.
The whole theme of the retreat was "Elevation," so it was important for me to look past my hangups and stretch myself to get back on track with connection, timeliness, and openness.
Bright and early on the resort's beach, we had morning workouts, strengthening our core and incorporating cardio. These workouts were scheduled into almost every day of the 4-day retreat, and it was surprisingly fun. Some of the activities were perfect for team-building and competition, reviving my love of sport and recreation. Deanna, Sihnuu Hetep, yoga practitioner and educator, Rachel Martin, co-founder of Morph Transformation Center, and M'Balia Rucker led the retreat fitness activities, adding dance and other interactive elements and making working out more enjoyable. And, of course, getting the energy from the sun and sea was a plus.
It was energizing. To see women of all shapes, ages, sizes, and levels of fitness, and to be affirmed in that diversity of capabilities was empowering and renewed my sense of optimism about restarting my wellness journey to get back into more healthy eating and exercise habits.
We also enjoyed a luxe yacht party, where we cruised the beautiful waters of St. Maarten, enjoying a special Caribbean meal of curry chicken, rice, salad, assorted juices, and unlimited mimosas. The vibes were chill, and many of us enjoyed a dip in the water or snorkeling, while others preferred chatting while sunbathing and reflecting.
I met sisters who'd traveled from Bowie, Maryland who reminded me of my own beloved aunts: one, a vibrant and accomplished saxophonist named Sharon Thomas, and another, Iris Lattimore, founder of Lattimore's Funnel Cakes. They each told me of their own experiences of traveling the world together, visiting every Caribbean island, and holding dear their sister bond, spread between their extended family in the Washington D.C.-Maryland-Virginia (DMV) area.
Janell Hazelwood for xoNecole
Slumber And Pool Parties
The itinerary also included a slumber party, where we all wore our pajamas and sat on pillows and lounge chairs amid soothing blue tones. There were small bites available, and panelists, including licensed clinical psychologist Dr. Alicia Hodge and entrepreneurs Zakia Blain (CEO of apparel line FBF Body), Brittney Carter (founder, B. Carter Solutions), and Natalie Nicole Smith (founder, the NNAgency Inc., and NNBody), sharing their phenomenal personal experiences with loss, renewal, and growth, very fitting for the theme of the night.
I was able to open up and safely release my trauma of feeling hurt by past misunderstandings. I truly gained a sense of support from the women in the room who could relate. The environment was very respectful, and the vibes made me feel like I was among family. One common theme among all of us, from diverse industries, life experiences, and parts of the U.S., was resilience and a belief in the dynamic power of women supporting women. It was refreshing to connect with like-minded, down-to-earth individuals who are all about pouring into other women.
We also shared small Caribbean bites, coffee, and tea to complement the night's questions and confessions. Deanna urged us all to tap into how we might be elevating beyond our fears, past traumas, and even a few current challenges, which women openly shared as well in the safe space.
Janell Hazelwood for xoNecole
The final night was all about pool fun, where we played volleyball, enjoyed a DJ spinning Caribbean and Top 100 hits and live entertainment by carnival-inspired performers, and got to enjoy the night air. We all were able to simply enjoy one another's company and get one last dance and dip in the pool in before it would be time to wake up early for a final morning workout and the transportation (also included with the retreat's amenities) to catch our flights back home.
While this was a wellness retreat, there was a special mix of enjoyment where you could partake in the open bar if you wanted to or drink fresh juices and water. It didn't feel like I was forced into an extreme version of "wellness" or "fitness" and I could pace myself in order to find the right sort of balance for me.
Backdrop Of All-Inclusive Luxury
One huge part about the trip that I loved was, after years of attending conferences in the backdrop of paradise and feeling like I never got a chance to actually enjoy the environment, there was a great balance between scheduled activities and free time to develop deeper, more personal connections with self and members of the group, an intergenerational community of women ages 30 to 65.
The 130-suite adults-only “resort within a resort” has four pools (including a Seascape pool with a swim-up bar), four bars, and three restaurants, including the signature Azul restaurant, which was my favorite. It had its own private beach and a fresh-water pool that afforded me cliff-side views of the ocean.
The 24-hour room service was divine, and you could work out on your own with a view of the grounds from the state-of-the-art fitness center, open-air well-being area, and private cabanas. The resort also offered nightly entertainment to enjoy with the group and a gaming emporium, Casino Royale.
I was also able to enjoy a meal (from a local spot within walking distance outside of the resort) of curry goat and roti, one of my favorite dishes reflective of my love of Trinidadian food. The community there, from the hospitality professionals at the resort to the vacationers, was diverse. I met people from Guyana, Trinidad, Jamaica, and Europe in the short time I was there.
Sonesta Ocean Point Resort, St. Maarten
Sonesta Ocean Point Resort, St. Maarten
This retreat not only reminded me that sister bonds are necessary, but it allowed me to see that the past can be left there and that the present is full of opportunities to meet new, amazing women. The Fab Body Retreat was a manifestation of the founder's commitment to women's empowerment and love and was reflected in her efforts to include Black- and women-owned businesses in everything, including her gift bags (featuring items from brands Mela Vitamins, Mischo Beauty, and Vigor Roots) and contract women-owned vendors (IV Event Rentals).
It was the perfect boost of positivity and affirmation I needed to continue in my journey to heal and reconnect with the beauty of Black women's kinship and connective force.
For more information on the next Fab Body Retreat, visit their website or follow them on Instagram @fabbodyretreat.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Alvaro Medina Jurado/Getty Images