I Tried Dove's New Hair Collection On My Type 4 Hair — Here's What I Think
When I heard Dove was releasing a line for natural hair, I was curious. They could either surprise me and the products are lit or it could be a complete fail. To be honest, I don't usually check for Dove products on wash day but I wanted to see how it would work for my type 4 hair and if it can possibly be a part of my weekly routine. Spoiler alert: Not only did it work, I liked the entire collection.
The Amplified Textures collection enhances the texture of coils, curls, and waves while adding moisture and nourishment to our hair. So if your hair likes a lot of moisture, this is for you! The line features 6 products and is made with Dove's moisture-amplifying blend of honey, aloe vera, jojoba oil, and coconut milk. Now, let's get into the breakdown of each product…
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What’s In The Collection?
Krissy Lewis/xoNecole
Amplified Textures offers six products:the Dove Amplified Textures Hydrating Cleanse Shampoo, the Dove Amplified Textures Super Slip Detangling Conditioner, the Dove Amplified Textures Moisture Recovery Mask, the Dove Amplified Textures Moisture Lock Leave-In Conditioner, the Dove Amplified Textures Twist In Moisture Shaping Butter, and the Dove Amplified Textures Shine & Moisture Finishing Gel.
I started my wash day by pre-pooing my hair with water and jojoba oil so I had enough moisture and slip for detangling. Then, I moved on to the Dove Amplified Textures Hydrating Cleanse Shampoo which I immediately noticed had a light floral scent and a serum-like consistency. My hair tends to soak up liquid or products with light consistency better than heavy creams can. I really like how the line starts with a product that can easily work its way into the strands. When I applied the aloe vera-infused shampoo, it gave me a lot of slip and suds very nicely so a little goes a long way. As I massaged the shampoo into my scalp and strands, it gave me moisture like a conditioner, but a very gentle clean. I washed my hair two times and moved on to conditioning.
The Dove Amplified Textures Super Slip Detangling Conditioner is very hydrating and clearly has even more slip than the shampoo! The creamy coconut milk blend provided immediate moisture to your curls softer and easier to detangle. When I applied the conditioner into my hands, it softened and moisturized my skin. It does that very same thing to your hair. I left the conditioner on until my hair was completely detangled and moved on to their recovery mask.
Krissy Lewis/xoNecole
No wash day is complete without a deep conditioner and, because dryness is a problem for me, I have to deep condition every time I wash my hair. One thing that really stuck out to me with the Dove Amplified Textures Moisture Recovery Mask is that it's recommended to stay in your hair up to five minutes. I'm used to leaving my masks/deep conditioners in for at least 30 minutes. Another thing I noticed is, the recovery mask can be used as a mask or a conditioner. Leave it in for a while if you want to or wash it out after detangling. I left the creamy honey-infused recovery mask in for five minutes to add another layer of moisture then rinsed it out and began styling.
For my style, I'm doing twist outs with the leave-in, cream, and gel method. I used the Dove Amplified Textures Moisture Lock Leave-In Conditioner to start styling my hair. Although the leavin-in is a cream, like its conditioners, it melts nicely into your strands if your hair is wet or damp and locks in the moisture.
Krissy Lewis/xoNecole
Next, I used the Dove Amplified Textures Twist In Moisture Shaping Butter, which is one of my favorite products out of this entire collection. This is actually the first time I used a butter like this. It's not a cream by any means, instead, it has a runny, liquid-like consistency. I'm not mad at it though, like I said before my hair soaks up liquid-based products very well. As I was applying the cream to my hair, I noticed that the butter is recommended for curls and coils; however, I think it will work well for waves too.
Lastly, I added the Dove Amplified Textures Shine & Moisture Finishing Gel. The gel is also like a serum; it has a very light hold, gives you a moderate hold, adds shine and eliminates some frizz. When I applied it after my cream, I was worried that the gel would be too much and cause flakes. I did notice small clumps after adding it to my hair, but it dried without leaving any flakes (thank God). It wasn't recommended to use after the butter cream and is labeled for only curly and wavy hair, not coily. In the future, I probably won't use it together. Instead, I would swap the gel with an oil when I'm doing twist/braid out styles. The gel would work better for perm rod styles and maybe a wash n' go.
Overall, What Do I Think?
Krissy Lewis/xoNecole
Overall, I think this is a great line to try if you need extra moisture and shine to your curls. I think this line was specifically created for those who tend to have dry hair or want the moisture in their hair to last longer. This may be too much for those with oily hair, so keep that in mind. I also think it was formulated with curly, coily, and wavy hair in mind. The line also does a good job with product consistency; it has a great mix of cream- and liquid-based products and that variety allows your hair to soak up product regardless of if you prefer creams or liquids.
The Amplified Textures collection solves the three biggest problems for textured hair: moisture, tangles, and curl definition. If you can't run out and get the line, the Dove Amplified Textures Hydrating Cleanse Shampoo,the Dove Amplified Textures Moisture Recovery Mask, and the Dove Amplified Textures Twist In Moisture Shaping Butter are the highlights of this collection. You'll still get the moisture, ease of detangling, and definition with these products. Although I liked the gel, it is arguably the weakest product of this collection and my only feedback is to have an oil instead of the finish gel. An oil could have still added shine and moisture and would be more useful than the finishing gel.
Do you have a beauty, wellness or self-care find that you've tried recently and want to share your experience? Join the xoTribe members community to connect with other beauty lovers and share your wins with the tribe.
Featured image courtesy of Krissy Lewis/xoNecole
Freelance writer, content creator, and traveler. She enjoys the beauty of simplicity, a peaceful life, and a big curly fro. Connect with Krissy on social media @iamkrissylewis or check out her blog at www.krissylewis.com.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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This Entrepreneur Is Living Proof That Investing In Yourself Helps Shape The Life You Desire
When Jillian Smith turned 30 years old, she did what many of us do – started wondering about what the next chapter of her life would be like. She was spending her days working in the corporate world and her evenings planning events for friends and family. And by most standards, doing pretty well. But still, she yearned for more; she desired to start her own business. So, after a lot of hard work and thought, she launched OneTouch Events– all by herself.
Fast forward to today, she’s a newlywed, known for her “pretty conferences,” and works with a group of trusted contractors. Her clients range from thought leaders to speakers, business coaches, and more. OneTouch also hosts celebrations of love, like weddings and baby showers, general events, and more. Actually, they just secured their first national brand, Whataburger, where they helped the fast food chain celebrate their 1000th location at a congratulatory event in Atlanta, Georgia.
It all seems so simple, right? But my thoughts on stories like this are always, how? It’s like, okay, that sounds cool, but– how did you keep paying your bills in the beginning? Or friends and family are one thing, but when did you start finding consistent clients? Well, in this conversation with xoNecole, Jillian broke down the importance of investing in yourself, financial literacy, and how having a clear vision for your life helped her tangibly turn her goals into a reality.
Can you share some of the experience you gained from previously working in corporate America? What did you take with you to OneTouch Events?
I previously worked for Accenture, a Fortune 500 consulting firm, and it’s where I learned people and process management, organizational structure, and business methodology. It was very rigorous and fast-paced, and I was often the only Black person or woman in the room.
But I brought all of my experiences to OneTouch. It’s a boutique firm, but we run it like a Fortune 500 company. For example, before I advertised anything, I had all of our systems built. We had two websites and a clear methodology. From my entry-level roles to manager level, I took a lot of those skills with me.
Jillian Smith
Courtesy
Congrats on the current success of the business, but can you talk to me about the financial struggles you endured starting the process? Let’s take it from the top.
I experienced all the things that no one tells you about running a business. First, I created it while still working at Home Depot corporate. When I made that first leap, I didn’t understand cash flow. I just didn’t know what it took to continue running my business, paying bills, and how to structure contracts and invoices. My first financial blow was in that first couple of years. I mean, I had to actually use my 401k to keep my lights on.
There’s a notion that says, "You have to spend money to make money,” but I learned you have to invest to make money.” And that’s when things changed for me – I paid for a business coach. They taught me how to structure contracts, payments, and etc. There's a lot of free knowledge online, but sometimes those avenues don’t actually teach practicality and what you’ll need to work through. I knew the main elements because of my knowledge base, but I still needed to be educated by someone who understood the industry.
There’s a notion that says, "You have to spend money to make money,” but I learned you have to invest to make money.” And that’s when things changed for me.
What is the best and worst business advice you’ve ever received?
The worst is that you should pay attention to your competition. The reason I say that is because I work better with blinders on. I believe when you pay attention to others, you start to pigeonhole yourself. Our competition is us.
The best piece of advice is to take time to be grateful. Gratefulness has been lost in business and life. Success, business, and life isn’t promised. There are so many people that pour into us and we just have to be grateful for them.
Do you have any money mantras you practice or hold to?
On the productivity side, I’d have to say my “Money Mornings,” which is all about being first. If we’re the first to respond, the first on the books, the first consultation – usually we’ll be there first to the table. Don’t be afraid to start early.
When it comes to affirmations, I’m more biblically based, so everything that I do is just “Trust in the Lord with all your heart, lean not toward your own understanding.” Also, “And in all your ways acknowledge Him because he will direct your path.” So I trust that He will lay it out and everything will be taken care of.
Yes, I love that. Earlier, you mentioned a bit on investing; I’d like to dig into that. What does it look like for you, professionally and personally?
I’ve always looked at life transactionally. Because of that, I invested a lot in the business – I always wanted us to have updated technology and practices. I mean, I invested in a brand designer, business manager, and bookkeeper. My website isn’t just pretty, it brings in a strong ROI (return on investment).
But personally, I actively invest in self-care. It’s something we put on the back burner until you start feeling it in your body. High blood pressure, strokes, and heart attacks are real things. The event planning industry is one of the top 5 most stressful fields. It took me a while to understand the importance of self-care. But now I know you have to take care of yourself before you can take care of others. My gym membership and health is very important.
Would you consider yourself a saver or a spender?
I am a saver. I actually need to spend more on myself. I’m very conservative when it comes to my finances.
I feel like you are in the minority with that answer. Have you always been good with money?
Actually, yes, I just turned 43, and I can remember being in high school wanting a pager, and my parents told me they weren’t paying for it. I literally got a job and bought my own. So, I’ve kinda always been like that for as long as I can remember, very goal-oriented.
Jillian Smith
Courtesy
Do you have any budgeting tips for us then?
Most of us come out of college with a lot of credit card debt. So, the first recommendation is to get comfortable with how you spend and your balances. I have a spreadsheet with each card with line items and percentage rates, and I just started paying the highest down. But I also saved at the same time. If you’re new to saving, starting with a high-yield online account helps, too. Just start small. It could be $50 to auto-transfer every month, and it’ll grow it over time.
If you’re new to saving, starting with a high-yield online account helps, too. Just start small. It could be $50 to auto-transfer every month, and it’ll grow it over time.
Out of curiosity, what’s your go-to splurge?
I love a spa. But not like the basic ones. Like, I’m going to the Four Seasons. And also, I don’t really cook a lot, so yes - I’ll eat out. I’m on Zoom like all day, every day, taking meetings, so those are my necessary splurges.
And have you reached your goal? If not, what’s next?
I’m insatiable with my goals, so no – they just keep growing. But a long-term one is to open up my own event facility, that’s in a nice area in the city. I want to be able to compete with some of the bigwigs in Atlanta.
It’s giving luxury. Finally, can you break down how you define wealth?
I’d define wealth as finance and fulfillment. In finance, it means OneTouch Events can invest in our people, our bills are paid, and we have a surplus. Like for example, last summer, I just gave the team a week off to just decompress for no reason, and we had team outings.
Personally, being wealthy is being comfortable in my skin. Last year I spent so much time with my family because I didn’t feel the need to work 24/7, like I envisioned. Wealth and fulfillment is being able to live a well-rounded life.
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