As far as HBO's Insecure goes, I've come to accept that we only get eight, 30-minute episodes of fun-f*ckery. And although it still doesn't feel like quite enough time to catch up on the lives of our four favorite girlfriends (Issa, Kelli, Tiffany, and Molly), they show us a damn good time with their lit antics each episode.
We've witnessed things get litty everywhere from Kiss 'n' Grind to the Party Lyft that Issa hosted on the clock of her part-time job and, lowkey, we want in (I'm just saying). True to form, the girls can't have a good night without it ending in food. If it's not that, then there are lunch dates, brunch dates, and date-dates that take us into the foodie world of Los Angeles.
For me personally, food is the culture. There's hardly anything I prefer more than a good food spot, which brings us here: to the dope list of Issa Dee-approved LA food joints that Issa Rae oh-so-casually name-drops from time to time.
Some places are more eventful than others, but as someone who likes to pretend I'm a part of Issa, Kelli, Molly, and Tiffany's squad, they're all relevant. If you aren't fortunate enough to live in LA, like myself, these are the places you'll want to hit up on your way to The Dunes for your impromptu photoshoot.
1. Worldwide Tacos
HBO's Insecure
As we see Issa working towards living her better life (not yet the best one) in the opening episodes of season three, she's finally moving out of her "hoetation", or rebound phase, and looking for things that are generally more fulfilling, including but not limited to the men she entertains.
So you can imagine our excitement when Lyft Bae, Nathan, interrupted Issa in the midst of her BBQ Salmon Tacos from Worldwide. Yeah, we looked past the fact that he startled Issa into dropping her meal on the ground and we did it before he even offered to buy a new one. Although we were supposed to be watching Issa learn with the mantra "know better, do better" -- what actually happened is, a world full of women realized that we can't help but love a project! We saw potential signs of f*ckboy written all over Nathan and we went all in anyways, and then proceeded to make excuses for him. And to think, it all started over tacos!
Worldwide is a walk-up, window type of move so no need to get fancy, but save room for the top-notch choices.
2. Porto's Bakery
In season three as Molly uses baked goods as a decoy for Asian Bae while Issa stalked his roommate, we learned that they both still have quite some way to go before they've fully worked through their issues. But in the meantime, they're a dream team...and Porto's is the move.
3. Swingers Diner
HBO's Insecure
It's not necessary for me to go into details, but Swingers was the restaurant where Kelli famously got fingered under the table by "sweetie" after season two's epic Kiss 'n' Grind event. Furthermore, this is the first time Issa and Daniel really, truly reconnect since he stormed out of her charity event in season one.
4. Merkato Ethiopian Restaurant Market
HBO's Insecure
Consider this Ethiopian restaurant the catalyst meal for everything that has since transpired. Here Molly put her "broken pussy" into the Universe as the first step towards repairing both it and her issues surrounding men. The same night, Issa put her broken relationship out there, as a birthday wish (on her 29th) — hoping that she could find the passion she had been lacking in her long-term relationship with her now ex, Lawrence. Since this scene. Hell, since this season, we've seen so much growth from the two, especially leading up to Issa's most recent birthday — the dirty-thirty — during the season three finale.
Experience the best of authentic Ethiopian cuisine in LA's "Little Ethiopia".
5. Roscoe's House of Chicken and Waffles
HBO's Insecure
The show couldn't truly pay homage to Los Angeles without putting Roscoe's in the mix. It's an LA fried chicken staple and any TV show set in LA worthy of an iconic title knows that it's mandatory to mention Roscoe's. I mean seriously, was there a time Toni Child's wasn't mentioning Roscoe's in the hit series Girlfriends? And of course, Molly's black counterpart in the Chicago office knows this when he asks Molly to send him some of their "slap yo mama" style soul food.
It's no secret that Roscoe's is known for the chicken and waffles, and although there are multiple locations, this one is probably the original.
6. Big Man Bakes Cupcakes
Before the debate of whether Molly's childhood friend Alejandro was in an ethical non-monogamous relationship, there was only the question of the caramel or chocolate flavor from Molly's favorite cupcake shop.
It's at the cupcake shop where we are first introduced to Dro and his wife for the first time. Perhaps the bakery scene was a metaphor for how things were going to be sweet and tasty before they got super messy between Molly and Dro (hello season three). Either way, we're not here to decipher that today — just letting you know that you can have the best of both worlds if you hit up Big Man's for any number of these delicious-sounding cupcakes.
7. Astro Burgers
HBO's Insecure
In season two, we watch painfully as Issa's life continues to unravel post-breakup in the drive-thru of a fast food spot. She's experiencing the holy trinity of problems as she searches for purpose in the pursuit of her career, boy troubles, and likely the itis from a double cheeseburger meal.
8. El Compadre
HBO's Insecure
Excited to have a friend of color within the firm, Molly takes Quentin out on the town during his visit to the LA office. Although Lawrence had already told us he wasn't willing to reconcile with Issa, it wasn't until Molly bumps into him at this little spot that we're all forced to move past the hopeful thought that Issa and Lawrence stand a chance despite it all. El Compadre takes us to the the climactic point of Issa's life forcing us all to realize, it's time for her to throw her big girl panties on and move along.
10. Earle's Grill
Earle's is a hotdog spot that Issa recommends Molly take Quentin to in order to keep him holed up in the friend zone, but we know that by the end of season two, in a fit of desperation to prove she's open to love and not what love "should be", she sexes him anyways.
Earle's dogs cater to vegan folks, making it a top notch choice.
11. Brolly Hut
Getting pastrami tacos without Issa in season two may have very well been Daniel's way of establishing their relationship as a hookup and proving to Issa he wasn't in his feelings. Yet, I feel the only real thing it accomplished was delivering cravings nationwide because who's mouth doesn't water at the sound of pastrami in tacos with all the works?
12. Stuff I Eat
HBO's Insecure
Chef Babette of Stuff I Eat
In the season three finale, we see Issa coming into her faith but before that wholly happens she fills up on a hearty meal and self-doubt at Stuff I Eat, a vegan soul food restaurant. Nonetheless, she begins having this come to Jesus moment while she and Molly are eating and really, so do we. Here we get a full view of Molly's negativity rearing its ugly head as she adds to Issa's insecurity and I think Issa begins to understand the full scope of her BFF's negativity as well.
Featured image via Insecure/HBO
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023