One of my favorite things about the beauty industry is that there are no rules. There just aren't. There's always a hundred ways to do something, and then a better way to do those hundred ways too. Makeup looks are subjective per person, and you can have as much fun as you want to have to live your best creatively expressed life. Because of this, the internet is filled with experiments or new hacks to keep our juices flowing.
And listen, I recently came across one that made me question everything I ever knew about applying makeup, pull up a chair, let me explain.
GiphyIt all started when I came across beauty influencer Yasmin Buachie's IG page, where she often shows off her beauty content to her followers. In a video, she was applying her beat for the day and testing out a hack that she learned from another influencer. In the end, after she finishes her makeup, in the oxymoron move of the century, she dunks her face in water to give herself a matte look. Yes, water. Again, to set her makeup, she dunked her full face in water. Science gods, make it make sense!
The video was captioned:
"So I was sent this makeup hack by one of my friends which was done by @makeupbyalissiac and I had to try it. First things first this actually made my skin look flawless no cap like I am shook but also I don't think I'm going to dunk my head in water every time I do my make up haha maybe for a long day out or something. MC was complimenting my makeup all day tho so haha who knows."
And ladies listen, her makeup was beautifully in place when all was said and done.
In fact, the trick has been around for years, hailing from South Korea. It's called 'Jamsu' and it's made its way from South Korea to, well, everywhere else, popping up on TikTok, IG, and even getting mentioned by celebs. Jamsu has been a "thing" since 2017, but has re-emerged this year, thanks to social media discovering the technique and ultimately the pandemic making us bored enough to try whatever we need to do for flawless skin.
The instructions were simple: following base application (foundation, concealer, and powder), dunk your head in cold water three times for about ten seconds. Make sure to use a bowl big enough that you can move your face around in. And as to why it works, Maree Kinder, founder of Beauty & Seoul says:
"The water repels the powder and presses it to set on your skin, which is why powder is the critical step."
And by now, if you're like me, your jaw is on the floor and you're questioning everything you ever thought you knew about makeup application. Yasmine's comment section was amazed as well.
From those that were mind blown:
To those who fell in line to give it a try:
--
Yasmin hasn't said if this is a practice that she still does after completing her look, but sis, if we need to add water to the regimen, then just say that.
Ladies, would you try this hack?
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Check out the full Late Night with Seth Meyers interview below.
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