Syleena Johnson's greatest instrument is her voice and has recognized her passion for music since her earliest childhood memories. With a father who was in the entertainment industry as a singer, music was part of her life from an early age and eventually blossomed into her participating in talent shows and showing the world what she was meant to do. "I just finished filming my UNSUNG episode which will premiere on TVOne early 2021 and that will tell the readers a lot about my story and how I began. I am excited for you to see it. It will show you how I got my start in the industry and how I got to where I am now," she spilled to xoNecole about her upcoming project.
As a singer, she has used her voice and songs to uplift women and Black people, but now as a talk show host on Cocktails and Queens on Fox Soul, Syleena is using her voice to empower Black women to demand respect and equality on the other side of the couch. "I am still and will always be a part of music," the former Sister Circle host told me about her transition into being a talk show host, "However, opportunities and God have allowed me to become a talk show host and share my opinions and thoughts as a woman in this world and in entertainment."
Nowadays in her career, Syleena can apply the multitude of lenses to her craft from the talent side to research and development as the interviewer. When she's not on the couch interviewing talent or in the booth making new empowerment anthems, the "Guess What" singer has been working on her latest docuseries project, The Making of a Woman, which was heavily inspired by her recently released Woman album.
Courtesy of Tony Tyus Photography
"This docuseries will show what my experience as a Black woman has been in this industry for over 20 years as well as being a working-class woman, a wife and a mother raising two sons. It will inspire people to see the challenges Black women face on a day-to-day basis and how we overcome it," she explained. "I wanted to show a message and present that in a body of work to create more of a conversation and a call-to-action. I've realized in order to make change, we must create content or use our voice to make a shift in change in our society."
xoNecole had the opportunity to catch up with the Grammy-nominated singer herself about using her voice to uplift women, her new docuseries The Making of a Woman, and being a Black woman in 2020 demanding equal rights in our current racial climate. Check out our conversation below.
xoNecole: Tell me about your docuseries, 'The Making Of A Woman', the messaging and the inspiration behind it.
Syleena Johnson: The docuseries The Making of a Woman is heavily inspired by my recent album, Woman. Each of my albums as a solo artist have been titled after chapters, however with today's racial climate I decided to create the album and docuseries to speak on the struggles and experiences of everyday Black women and what we go through in life in 2020. I created this docuseries to vocally create a body of work that documented the journey of what it took to create this album, mentally, internally and spiritually while sharing the experiences of what women go through like demanding equality and respect, having a voice to even having to work twice as hard as our male counterparts even through pain and adversity.
How does your new studio album, ‘Woman’, directly correlate with the story that you're telling us in the docuseries?
It's my journey, my thoughts and what I and many women endure as a Black woman in society as well as this industry. You'll see me on my journey of completing my album and shooting the video to my lead single off my new album. You'll see the vision that I had to want to highlight how beautiful and special women are. The docuseries speaks on dishonesty, respect and the many examples of inequality Black women face while showing the process of creating a body of work that shares the same message.
How are both releases timely considering our current racial climate?
Right now, we are in the year of the WOMAN. We have a Black woman that is working tirelessly to be the next Vice President of the United States. Black women are on the front lines organizing, protesting and leading the forefront of creating change for our economy and the futures of our next generation. Considering our current climate, both releases vocally tells a story that we still have work to do and are still fighting for respect in 2020. With both releases of my album and docuseries, I wanted to use what I've been seeing in situations like the #MeToo and Time's Up movement, and use my voice and passion in music to be a vessel for other women's stories and journeys.
What do you define as the makings of a woman?
The makings of a woman is the willingness of a woman to grow despite her flaws, despite her mistakes, despite her circumstances and her setbacks in life. The ingredients of the makings of a woman is built up of all the little experiences that you had and how you've handled them and most importantly learned from them. These are the certain experiences you must endure in life to come into your womanhood while helping you grow as a woman.
Courtesy of Tony Tyus Photography
"The makings of a woman is the willingness of a woman to grow despite her flaws, despite her mistakes, despite her circumstances and her setbacks in life. The ingredients of the makings of a woman is built up of all the little experiences that you had and how you've handled them and most importantly learned from them."
When do you feel the most "womanly" or the most beautiful as a woman?
I feel the most womanly when I am being a mother to my sons, when I am being a wife. Always working or in business mode does not make me feel like a woman, it makes me tired. I feel more womanly when I can have peace, when I can have "girl time" for myself. I feel the "womanliest" when I can be appreciated and when I am treated like a woman. I feel womanly when I can be heard and valued. More than anything, I feel the "womanliest" when I can operate as a mom and wife without having to be the authoritative figure. When you are a CEO and an entrepreneur you are the authoritative figure but when I come into my household I can relax without having to be the authoritative figure all the time because I have support.
"I feel the most womanly when I am being a mother to my sons, when I am being a wife. Always working or in business mode does not make me feel like a woman, it makes me tired. I feel more womanly when I can have peace, when I can have 'girl time' for myself. I feel the 'womanliest' when I can be appreciated and when I am treated like a woman. I feel womanly when I can be heard and valued."
What is the moment in your life when you believed that you were coming into your own as a woman?
That moment for me was when I got the diagnosis that my youngest son had autism. I developed a level of selflessness that had to take place mentally and emotionally in order for me to grow as a woman. Something like that is supposed to take me out of here and it did, however what that diagnosis did was made me come into my womanhood, turn up my senses as a mother, as a provider. I had to turn up those senses and it made me develop my own personal internal growth spurt. This has allowed me to grow into my womanhood and has taught me to be more patient overall in life. That moment and many life lessons made me understand and be OK with me, unapologetically. It allowed me to love me for who I am and become appreciative of being OK with not being perfect.
There are a lot of conversations around gender and sex. What do you see is the difference between femininity and womanhood, if there is one at all?
What I've learned throughout my own experiences in life is that femininity is a characteristic. Womanhood is a state of mind. Whereas a woman doesn't have to be any of those feminine qualities, and still be a boss, knowing who she is, having a voice, understanding her worth - those are the things that encompass womanhood. Femininity is a characteristic, an accessory. Anyone can be feminine, however it is a characteristic that is interchangeable, whereas womanhood is a growth process, state of mind. A state of being.
Courtesy of Tony Tyus Photography
"What I've learned throughout my own experiences in life is that femininity is a characteristic. Womanhood is a state of mind. Femininity is a characteristic, an accessory. Anyone can be feminine, however it is a characteristic that is interchangeable, whereas womanhood is a growth process, state of mind. A state of being."
For Black womanhood, what do you believe makes Black women the most powerful and most majestic?
Resilience, our humility, our hearts have made us majestic. The fact that we've endured so much from the test of times has made us extremely powerful and majestic. We are resilient, durable, sustainable. We are smart, we are vociferous, brilliant, studious, meticulous, but we are kind, careful, and multi-layered.
How would you say that you've grown as a singer-songwriter since you first started in the music industry?
I have grown tremendously since coming into the industry and my writing has grown and evolved. I have a different and new sound. I've grown as a woman so I can't stay in the same frame of mind as my other albums. When you're saying different things, you have to stretch out and grow. And that's where I've improved as an artist and singer since first being introduced in the industry.
Being a Black woman in the industry is tough, especially when you're in the spotlight as an artist. How do you manage your mental health and how can the music industry do a better job at protecting Black women?
I manage my mental health by working out and doing stress reduction activities. I am really into fitness and bodybuilding. It allows me to be focused and gain mental clarity. I am also an advocate and use therapy as an outlet to manage my mental health. I have recently embarked on a fitness journey where I competed in a fitness bodybuilding competition which totally improved and helped with my mental health. I was able to not only transform physically losing over 55 pounds but was also able to grow internally within the process.
The music industry can do a better job protecting Black women. The most important thing they can do is listen to Black women. We are not objects. We are not possessions. Listen to Black women and see how they feel, ask are you being heard and valued? Are you being treated fairly? That is how you can protect Black women by listening and valuing us.
If you listen, you learn.
For more of Syleena, follow her on Instagram.
Featured image courtesy of Tony Tyus Photography
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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