
Every year, Saturn, also known as the "Lord of Karma", goes retrograde giving us a chance to reassess our personal limits, progression, and reputation. Saturn has been transiting its home sign Capricorn since 2017, helping us whip ourselves into shape to achieve the success we strive for, particularly related to career endeavors. This Saturn retrograde, taking place from April 29th up until September 6th, invites us to rise to the occasion.
The pressure is on this Summer and as much as you may want to shirk off all responsibilities to enjoy some fun in the sun, now is the time to dig deep within for the motivation and discipline needed to stay on top of your game.
This transit has the ability to offer powerful breakthroughs in at least one area of life, given your hard work and dedication (word to the late Nipsey Hussle). Saturn in Capricorn teaches us to embrace the gifts that come with running this marathon called life. The obstacles you experience will either make you or break you. It may feel like the pressure is on to get more serious in at least one area of your life but Saturn retrograde can help you face these challenges with a more empowered perspective. Your responsibilities will likely pile up over the next few months which also makes this transit an important time to reassess what you're invested in. It may be time to implement those boundaries and get comfortable saying "No" to things that distract you from handling business.
Check out how Saturn retrograde affects your zodiac sign this Summer:
Aries

Your career and public image will require a little extra effort during the next few months. As much as you want to let off the gas, now is the time to keep moving forward. However, this progression doesn't have to be about the big moves you're making in the eye of the public. Saturn retrograde is actually the perfect opportunity for you to tend to the details and develop yourself behind the scenes.
When it comes to your employer, you'll likely be reevaluating whether you're in the right place or not. You may be at a job solely for security purposes while lacking the actual passion for the work itself. This transit is initiating your paradigm shift from worker bee to queen bee. Just be mindful of any power struggles with your boss while you're in this transitory phase. By the time Saturn goes direct in September, you can very well find yourself in a position of greater influence, power, and respect.
Taurus

The next few months challenges you to come into your own beliefs that may not be the most conventional. Saturn retrograde in Capricorn invites us to dissolve the powers that be and for you, this power is related to your ideologies about God/Higher Self/whatever you wanna call "it". This Summer gives you the opportunity to explore the depths of your own wisdom instead of putting so much energy into external factors.
The same power that you pray to lives within you as well.
During this transit, your intuition will reach new levels. However, this can come with some pushback from people attempting to control you especially if you've got a spiritual teacher or mentor that's been invested in your development. You may decide that the boundaries within this connection need to be adjusted or the connection needs to be completely dissolved. Trust your instincts and know that your soul is guiding you towards your personal ascension regardless of how unconventional your path seems.
Gemini

Saturn retrograde is bringing down the hammer in a more sensitive part of your chart which can feel like a whole lot of inner chaos. Your psyche is undergoing a massive transformation over the next few months as you revisit some painful experiences that stripped you of your power. This is a time to reevaluate what a healthy relationship to power is. In the past, you may have been involved with people who mismanaged, manipulated, and even abused their influence in your life which has jaded your own perception of what it truly means to be in your power.
This Summer you'll be stripping away the false narratives that diminish your capabilities to achieve the blessings that are meant for you. Emotional volatility is common during this time. Meet yourself, wherever you are, with compassion. Seek to understand the suppressed emotions forcing their way into your conscious awareness. In due time, you will rise like the Phoenix from the ashes in all of your glory.
Cancer

Things are getting serious in the relationship department this Summer. Do I hear wedding bells? Sorry if I ruined the surprise but quite a few of you are in store for a proposal during this transit. This energy is make or break season when it comes to a significant relationship in your life. Saturn retrograde can be a challenging transit that requires you to consider what you really want when it comes to your long-term growth. Can you see you and this person truly going the distance? By September, you'll have your answer.
If you're not in a committed relationship, this transit can highlight where you need to make adjustments in a business partnership or employment contract. Reassess whether your current job has growth potential. If not, this is a good time to revamp your resume and explore other options. You could very well find yourself in a cushy position with more authority come the end of the Summer.
Leo

Saturn retrograde gives you the opportunity to reassess your routines, habits, and health. You may be overexerting yourself in one area of your life which has resulted in some unhealthy habits, whether it be an addiction to caffeine, working yourself to the bone, or neglecting your fitness routine.
The next few months is the divine intervention you need to whip you into shape both literally and figuratively speaking. This is a time to recommit to what matters to you most.
Getting back into your fitness routine is encouraged along with implementing more well-rounded, nutritious eating habits in your life. If you've been experiencing any strange physical symptoms, make that appointment with your doctor. It's better to be proactive instead of waiting for a minor problem to escalate into something more serious. Changes in your workplace or schedule are likely at this time. Figuring out a routine that works best for you to maintain your well-being is supported.
Virgo

The next few months brings your attention to romance, adventure, and creative expression. You may be considering a more serious commitment with someone you've been casually dating or weeding out people that don't have long-term potential. Saturn retrograde can bring on a more serious approach to our lives and if you've been excessively all about play, it's time to snap back into reality. Don't worry. Your pockets will thank you for this hiatus from all of your wining and dining, traveling, and entertainment.
If you have children, you may find them particularly demanding (as in expensive) during this transit. School is out for the summer which means higher bills, more trips to the grocery store, and tons of extracurricular activities that keep the lil' ones out of trouble. This Summer doesn't have to be a major wash out. You should still get out and enjoy yourself on occasion but keep in mind that you don't have to splurge to have a good time.
Libra

Saturn retrograde brings your focus to your family, home, and roots. You may be on the receiving end of a lot of pressure from your family, particularly the mother, during this transit. Traditions that run in your lineage are up for review over the next few months as you seek to discover who you are as an individual. There may be a significant person in your life attempting to shape and mold you into their idea of you. However, you're encouraged to draw the line in the sand when it comes to the way you choose to live your life.
If you've been struggling with breaking through some generational patterns, the "Lord of Karma" can assist in this transformation. Depending on what stage you're at in life, this is a great time to look into buying a home or relocating. Give yourself the next few months to get into the details before making your decision. If you're interested in starting a family, use this transit to create your fertility plan.
Scorpio

As one of the most sensitive signs of the zodiac, you have the tendency to get enmeshed in other people's lives swiftly and easily. Your empathic nature causes you to experience the pain of others on a visceral level that not everyone can relate to. Your soothing vibes make you a magnet for people seeking wisdom, guidance, and nurturing. Unfortunately, this can be a detriment to you if you don't keep your limits in mind.
It's important for you to understand the difference between enabling others and actually helping them. You can't do the work for people nor can you be everyone to everybody.
During this transit, you're encouraged to take a backseat from the affairs of siblings, friends, and even your online community to focus your energy on packaging your gems of wisdom into something more tangible like that memoir or self-help book you've been putting to the back-burner.
Sagittarius

During this Summer, you'll be challenged to set better boundaries when it comes to your finances. If you've been overspending or too generous with your money, it's time to reel it in, Ms. Money Bags. The next few months is an opportune time to reassess your budget as well as your source(s) of income. Maybe you've been exerting too much energy into an endeavor and not getting the return you expected.
Saturn retrograde often brings harsh realities with it. Be honest about how disciplined you've been in working towards your goals. During this transit you may also realize how your skills and talents are being undervalued in your current role. Seek opportunities that align with what you truly love to do by unraveling any lack-based programming that inhibits you from receiving the wealth that the Universe has to offer.
Capricorn

Saturn retrograde encourages you to reevaluate how you've been delegating your time and energy across all aspects of your life since the "Lord of Karma" is transiting your sign. Over the next few months, you'll be refining your personal image and how you want to be received by the world. This could involve something as simple as a makeover, but on a deeper level this transit is requiring you to make some adjustments when it comes to your behavior as well.
If you've been hiding in the shadows, now is the time to come front and center stage. Opportunities can't find you if you're playing hide and seek.
Saturn retro is also about recommitting to yourself by establishing boundaries between your own shit and what belongs to others. If you've been picking up the slack for someone else, they're likely in for a rude awakening during this transit. You've got enough on your plate as is. Be realistic about your limits and don't feel guilty about this crucial time in which you'll experience exponential growth within yourself and towards your personal goals.
Aquarius

This Summer brings your attention inwards to a more low-key part of your chart that will challenge you in the area of your subconscious patterns and self-sabotaging habits. Your dreams can be extremely insightful during this transit, gifting you with insight into your past, and potentially past lives, that helps you see how you've become entangled in a narrative of defeat and powerlessness. The next few months are best served diving deeper into your spiritual connection and developing your faith in the divine which ultimately lies within you.
For many of the other zodiac signs, this Saturn retrograde will be an external experience involving the more tangible aspects of life. Your experience, however, is more of an internal battle between your conscious and subconscious mind. As grueling as a transit in your 12th house can be, understand that the Universe is not punishing you. Remember, babe. Pressure makes diamonds.
Pisces

OK, Pisces. Saturn retrograde isn't your favorite time of the year due to your boundless, carefree nature. However, this transit will challenge you to draw the line between what's yours and what isn't. Your friendships and social networks are undergoing some adjustments over the next few months. As open and giving as you usually are, you may be feeling the burn of unreciprocated effort from some of the people in your tribe.
Instead of doing that thing where you try to force people to get on board, your energy will be better served in the pursuit of new connections. This doesn't mean you have to burn any bridges as you expand into new social territories. You're just learning how to better compartmentalize the relationships that don't offer as much value to your mission in life. Collaborating with more like-hearted individuals is favorable this Summer and you're likely to make some lifelong connections with some special people.
Featured image by Getty Images
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









