We all know that social distancing is still necessary (since Covid-19 is far from becoming a distant memory), but the importance of connecting with other like-minded women remains, especially if you want to advance professionally and personally. Being able to dynamically interact with others is not only great for your career, but it's also good for your mental health. (Sis, just check out the researched benefits of socializing.)
If you've found yourself in a career rut or missing the opportunity to bond with amazing women in your field, here are 7 organizations and platforms that will help you reconnect and live your best life:
xoNecole
The xoTribe
Kick off your networking upgrade with a boss move that is sure to get you on the right track. Launched by Necole Kane, the phenom behind providing xoNecole.com, an online oasis where women can unapologetically tell their stories and find information useful to every facet of their lives, the xoTribe is great place to get access a community of women from diverse backgrounds, industries, and locales for networking and mentoring. Virtual happy hours, giveaways, job postings, and insider info on events---it's all a great recipe to set your 2021 glow-up plan off in the best way.
ColorComm
If you're a woman of color in any aspect of the communications industry, the ColorComm network is for you. One can't help but be inspired by its founder, Lauren Wesley Wilson, who has worked as a Washington, D.C. communications director, a media booker for Obama's Florida reelection campaign, and a crisis firm professional before launching ColorComm. Something that initially started as a lunch with more than 30 women turned into an organization that now serves more than 40,000 professionals in chapters across the U.S. and produces more than 100 local programs yearly.
Image via Walker's Legacy
Walker's Legacy
As the name denotes, Walker's Legacy was founded on the ideals of Madam C.J. Walker's legacy of being self-made, supporting women's advocacy, and promoting sheer hard work and determination. Founder Natalie Madeira Cofield sought to fill a need she saw in her own life while seeking mentors for her first venture---which she launched at 26---and she built the platform from a quarterly lecture series into a global platform of support for multicultural corporate leaders and entrepreneurs. The organization partners to provide funds for startups, has chapters in major regions, and hosts accelerator programs.
The Muse
The Muse is super-expansive, providing step-by-step guides not only for job seekers, but for professionals at various stages of their careers---from entry-level workers, to freelancers, to management executives. You can also research companies and career options, find employment opportunities and get help via resume reviews, coaching consultations and job search strategy sessions.
Image via Her Agenda
Her Agenda
With a motto like "No one Ever Slows Her Agenda," you know this platform is all about ambition and boss moves. You can find inspiration and advice through stories told by real women who are industry leaders and aren't just offering tips that just sound good. Her Agenda also provides resources including information on conferences, scholarships, internships and job opportunities for millennials interested in a variety of fields. Founded by savvy communicator, networker and millennial boss Rhonesha Byng, this is a digital space you won't want to miss out on. (The newsletter alone provides key information for any go-getter including a monthly grants roundup, a Power Hour online chat with business experts, and exclusive Q&As with industry leaders.)
The Cru
The name almost speaks for itself since we all know the power of having a good crew---whether it's a solid group of friends, a bond of tight siblings, or a professional team. The Cru provides peer coaching services in a unique way that tailors networking and career support via circles of women based on their personality, demographics, values, and life goals. Founder Tiffany Dufu is no stranger to innovating in networking and mentorship, having served as a launch team member to Lean In and a Chief Leadership Officer at Levo, a leading millennial professionals network.
The WIE Suite
Made up of influential women who have either led teams at major corporations or started their own successful businesses, The WIE Suite is a highly curated membership worth exploring. It began as the WIE Symposium, a modern, elite women's conference that expanded into an organization that attracted business and cultural leaders including Arianna Huffington, Mellody Hobson, Diane von Furstenberg, Nancy Pelosi and Naomi Campbell. Founder Dee Poku has held senior marketing roles at companies including Paramount Pictures and Focus Features and has a knack for forging quality connections among power women across industries. She also has a passion for the power of sponsorship, an act that goes well beyond mentoring. As a member, you can access professional development resources, peer coaching opportunities, and curated content.
Are you a member of our insiders squad? Join us in the xoTribe Members Community today!
Featured image by Shutterstock
RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
