Jayson Aaron is, in his own words, a philosopher with a fly exterior. Speaking of words, the model/creative also a man of many. So much so, that it turns our original half-hour interview into a conversation between friends that lasts just shy of 60 minutes.
But perhaps more importantly, Jayson Aaron is a man who's in the business of making his dreams—even the most audacious ones—a reality. "We only have a limited amount of time and if you're not living out your dreams, you're dying," he tells xoNecole. "That's just how I feel."
It's just over 30 minutes past the hour on a busy Friday morning and he pauses to apologize for the loud ambulance sirens that so rudely interrupt our lengthy yet lesson-filled chat. Those sirens become increasingly ironic considering the subject matter of the tale he begins to recount a few moments after. A home invasion, a gunshot to the chest, and an out-of-body experience that quite frankly sounds like a scene straight out of a sci-fi thriller. A moment, so unlike any he'd ever experienced before, that would not only reshape his outlook on death but on life as well.
And now, trying to coexist between two contrasting realities: earthly stress and ethereal tranquility, Aaron has shed his old man and picked up the mantle of this new one with one main goal in mind: to live life on his own terms and keep his inner peace. A peace that's perhaps above and beyond any he'd ever known, but one that he knows is possible to achieve. "I think that my journey, what it taught me and the trajectory that it sent me on was that I knew that if I would be here, there's a certain level of peace that I can obtain and that it just might be possible in this dimension," the L.A. native explains. "And so because of that: my decisions mean more to me now, my time is more valuable to me now. I can't just waste it."
xoNecole recently got the chance to talk all things life and love from Jayson's vantage point and here's what we saw:
I define myself as…
"...A philosopher in the realm of entertainment and fashion. What I studied in school was philosophy. My head was always in a book and I'm always listening to some form of inspirational audio, whether it be an audiobook, an interview, or a person whose words I admire. That comprises about 50 percent of my day and I think that's also the part that people don't know about me. How cerebral I am, which then influences all the art that I make."
The moment that changed everything taught me…
"...That rock bottom is the trampoline. And the reason why I say that is because oftentimes, it takes people to fall on their faces, not necessarily to get inspired because nobody wants to hit rock bottom, but what actually ends up happening is, you find out exactly what you don't want. And the best thing that anybody could do in their life is to make a new decision. From that point on, we have the opportunity to be able to decide exactly what we do want and how to use that negative energy, if you will, as fuel to get to the positive side."
Courtesy of Jayson Aaron
"The best thing that anybody could do in their life is to make a new decision. From that point on, we have the opportunity to be able to decide exactly what we do want and how to use that negative energy, if you will, as fuel to get to the positive side."
Life after "death" has led me…
"...On a journey of releasing my trauma through various ways in different modalities. I think that everything that we want is on the other side of our fears and it taught me that our emotions are what set the patterns for life, whether it be bad or good. It's the emotions that are oftentimes trapped in our body and causing us to be tense, and it's our emotions that we should release in order to live a proper, good, healthy, mentally healthy lifestyle. That moment made me more self-aware and that's the key to life."
Practicing self-awareness and my spirituality has made me...
"...Study myself a lot and what I found was that every effect has a cause. So if I were to feel a way about something, especially in an extreme way, you know, that's an effect caused by something-- probably a thought. So I've learned to trace that effect back and go back within my body, go back within my mind, to see exactly what it is. And it's usually a form of trauma that happened; I felt some type of way about it and I suppressed it instead of expressing it.
"But I've learned to stop placing my triggers on other people and address those things within myself and I think taking that stance on life has helped me grow and blossom into a new person. People trust me more because I trust myself more. I realized we're all reflections of each other, so I can't do anything to you that I'm really truly not doing to myself."
"I've learned to trace that effect back and go back within my body, go back within my mind, to see exactly what it is. And it's usually a form of trauma that happened; I felt some type of way about it and I suppressed it instead of expressing it."
Doing the self-work prior to my relationship allows me to…
"...Find my happiness again and that has nothing to do with anyone else because nobody else could give you that. I had to find that within myself, but because I'm here today [and] because I'm in a relationship, I'm able to profess that and I have that confidence. I have that glow. My eyes are brighter and my smile is bigger. So I attribute that to the relationship because I can now deal with and express myself within. It's all good things. I'm in love and I'm in love with life."
Being courageous in love means that…
"Essentially how you treat or view your woman is a large part of how you feel about the Universe. So, if I can openly love, in general, and if I can show love without fear to a woman, what that truly means is that I'm an open man in general. I have the confidence to go out into the world and know that what I want to make happen, can happen. So, in saying that, the most courageous thing a man could do is open his heart; one of the biggest complaints that I've gotten over the course of all my relationships, was how ice cold I am, how closed off my heart is.
"And again, going back into the conversation about processing trauma, how can you open your heart if you feel that the world is against you? Or you don't feel safe walking down the street? So, in that moment, yeah I'm professing my love for my girl, but at the same time, what I'm really doing is professing my love for the Universe. I'm saying that I'm open to receive all the blessings I deserve in life and because I get to share the experience with someone who I'm in a relationship with, they get to share in those blessings too."
"How you treat or view your woman is a large part of how you feel about the Universe. So, if I can openly love, in general, and if I can show love without fear to a woman, what that truly means is that I'm an open man in general. I have the confidence to go out into the world and know that what I want to make happen, can happen. In saying that, the most courageous thing a man could do is open his heart."
Finding my soulmate...
"...Is what I consider a purpose-mate. A purpose-mate is someone who has the same outlook on life as you and someone who is trying to make the same impact on the world as you are. As a person, you're strong; but as a unit, you're stronger. Behind every great man is a great woman; behind every great woman is a great man. I think that when you have a big dream, you need somebody who has a bigger capacity to hold that dream and there's only a handful of people who might be able to share in that.
"I do believe in love at first sight and before I thought I experienced it in the past. But when you're around the right person, there's a relaxation, which is something that I pay attention to because that means you're both on the same frequency. I'm tenacious about getting better and improving myself and getting out of my own fears. So I had to be with someone who I consider to be a purpose-mate."
Intimacy between partners should...
"...Provide a sense of security, emotional security, which is something that's invaluable. Everybody has different love languages so it should be expressed in different ways but I think being present, paying attention, [and] listening are all forms of intimacy that can't be replaced. Yeah, you can have sex but if you're just doing it for the action of it, then there's no substance. Everything that I do has to have substance, so being present in that space, in that touch, in that eye contact, in that conversation, in that hug, all those things mean more. Intimacy is the same as watering a plant; you have to be present, you have to love on it in whatever way is needed and do it consistently, and it can't be reactive, it has to be proactive."
"Everything that I do has to have substance, so being present in that space, in that touch, in that eye contact, in that conversation, in that hug, all those things mean more. Intimacy is the same as watering a plant; you have to be present, you have to love on it in whatever way is needed and do it consistently, and it can't be reactive, it has to be proactive."
What I know now about love is that…
"...There could be no way that I could properly love anyone else if I don't know what it means to love myself. So now, as I've grown, my experiences and viewpoints have grown. My outlook on women has changed. Before I was only looking at the outer shell of a woman, I was only looking at what I could get from her; that was the mentality I had and the mindset I operated from. But as I elevated my mind and how I treated myself, my version of love has changed, my version of love is an action that is designed to help increase the happiness of the other person.
"If I can be around you long enough, I'm going to get you to love yourself a little more and blossom more than you've ever blossomed before. My version of love is to help you see a greater perspective of what love is."
Courtesy of Jayson Aaron
"As I've grown, my experiences and viewpoints have grown. My outlook on women has changed. Before I was only looking at the outer shell of a woman, I was only looking at what I could get from her; that was the mentality I had and the mindset I operated from. But as I elevated my mind and how I treated myself, my version of love has changed, my version of love is an action that is designed to help increase the happiness of the other person."
What I know now about myself is...
"...That underneath all the things that I let go, I realized how loving I could be, how confident I could be; how far I could take my life. I realized all the things that I could touch. You know, I was surprised that I lived after getting shot. So now, I'm jumping higher than I've ever jumped before. I'm taking off limits, I'm doing things that I never thought were possible because my faith is strengthened. I have a deeper sense of faith in the Universe, in God, in myself and now life has gotten more fun. It took a while to get here, a lot of self-work and re-wiring of my brain but, now that I see life differently, I'm able to be happier in living it.
Want more of Jayson? Make sure to follow him on Instagram to keep up with him.
Featured image courtesy of Jayson Aaron.
- Ceylon Creators Series, Vol. 1 feat. Jayson Aaron - YouTube ›
- jayson aaron | Tumblr ›
- Jason Aaron - Wikipedia ›
- Jayson Aaron | IMVDb ›
- Jayson Aaron Profiles | Facebook ›
- Jayson Aaron - IMDb ›
- j a y s o n (@_JaysonAaron) | Twitter ›
- Breaking Borders & Barriers: Meet Jayson Aaron - Travel Noire ›
- Artist Jayson Aaron Nearly Died And Found A Path ›
- Jayson Aaron (@jayson.aaron) • Instagram photos and videos ›
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
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Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.
CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
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President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
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Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff