When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.

The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.

This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.

Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

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Content Creator Eni Popoola

Eni Popoola

Her Handle:@enipopoola

Her Title:Content Creator

Who's That It Girl:Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.

Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

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Content Creator Jessie Woo

Jessie Woo

Her Handle:@thejessiewoo

Her Title: Content Creator

Who's That It Girl:Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.

Her "Yes, And" Statement:"Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

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Media Personality, Founder and Host Kayla Nicole

Kayla Nicole

Her Handle:@kaylanicole

Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game

Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.

Her "Yes, And" Statement:"Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

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Creator and Entrepreneur Simi Muhumuza

Simi Muhumuza

Her Handle:@simimoonlight

Her Title: Creator and Entrepreneur

Who's That It Girl:Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.

Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

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Creator Kiera Please

Kiera Please

Her Handle:@kieraplease

Her Title: Creator

Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.

Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

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Content Creator Zaynah Bear

Zaynah Bear

Her Handle: @madame_zay

Her Title: Content Creator

Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.

Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

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Social Media Consultant and Creative Candace Marie

Candace Marie

Her Handle: @marie_mag_

Her Title: Social Media Consultant and Creative

Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.

Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

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Model and Content Creator Quenlin Blackwell

Quenlin Blackwell

Her Handle: @quenblackwell

Her Title: Model and Content Creator

Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

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Content Creator and TV Host Kamie Crawford

Kamie Crawford

Her Handle: @kamiecrawford

Her Title: Content Creator and TV Host

Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.

Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

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Author and Podcaster Sesali Bowen

Sesali Bowen

Her Handle: @badfatblackgirl

Her Title: Author and Podcaster

Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.

Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

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Co-Host of 'Pour Minds' Podcast Drea Nicole

Drea Nicole

Her Handle: @dreanicoleee

Her Title: Co-Host of Pour Minds Podcast

Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

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Co-Host of 'Pour Minds' Podcast Lex P

Lex P

Her Handle:@lex_p_

Her Title: Co-Host of Pour Minds Podcast

Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

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Content Creator Jeannette Reyes

Jeannette Reyes

Her Handle: @msnewslady

Her Title: Content Creator

Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.

Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

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Founder of Mary Louise Cosmetics Akilah Releford

Akilah Releford

Her Handle: @akilahreleford

Her Title: Founder of Mary Louise Cosmetics

Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

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Award-Winning Journalist and Beauty Expert Kayla Greaves

Kayla Greaves

Her Handle: @kaylaagreaves

Her Title: Award-Winning Journalist and Beauty Expert

Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.

Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

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Digital Creator Lauren W.

Lauren W.

Her Handle: @laurenthelolife

Her Title: Digital Creator, Lifestyle and Beauty

Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.

Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred

Les Alfred

Her Handle:@lesalfred

Her Title: Host of She's So Lucky podcast

Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.

Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

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Influencer, Rapper and Actress Aliyah's Interlude

Aliyah's Interlude

Her Handle: @aliyahsinterlude

Her Title: Influencer, Rapper and Actress

Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

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Beauty and Fashion Digital Creator Clarke Peoples

Clarke Peoples

Her Handle:@clarkepeoples

Her Title: Beauty and Fashion Digital Creator

Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

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Model and Content Creator Kamrin White

Kamrin White

Her Handle: @kamrinwhite

Her Title: Model and Content Creator

Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

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Lifestyle and Beauty Creator Jayla Brenae

Jayla Brenae

Her Handle: @jaylabrenae

Her Title: Lifestyle and Beauty Creator

Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

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Journalist and Content Creator Casey Winbush

Casey Winbush

Her Handle:@caseywinbush

Her Title: Journalist and Content Creator

Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

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Model and Owner of PLEASEPEARLME Kendra Austin

Kendra Austin

Her Handle: @kendramorous

Her Title: Model and Owner of PLEASEPEARLME

Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

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Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love

Shema Love

Her Handle: @shemalove

Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur

Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.

Her "Yes, And" Statement:"Yes, I save lives and art saved me."

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Content Creator Kristine Thompson

Kristine Thompson

Her Handle:@mskristine

Her Title: Content Creator

Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.

Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

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Beauty, Lifestyle and Fashion Creator Crystal Nicole

Crystal Nicole

Her Handle: @iamcrystalnicolee

Her Title: Beauty, Lifestyle and Fashion Creator

Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.

Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.

Featured image by xoStaff

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