2025 Skincare Trends

1. Satin Skin

Another word for satin skin is demi-matte. Why? Because it’s a nice “marriage” of having dewy skin without excess shine. Although this trend is technically a type of make-up technique, I thought it was important to lead with it for two reasons: one, if you are someone who likes to wear cosmetics on a regular basis, it can help you to achieve a pretty natural look and two, there’s no way that satin skin can happen without applying a rich moisturizer as your base — and since well-moisturized skin makes any skin type look amazing, well…there ya go. (By the way, it appears that a lot of us Black folks like Elf’s Soft Glam Satin Foundation in order to achieve satin skin; a video here can show you why.)

2. LED Light Therapy Masks

Whether you’re looking to speed up the healing process of pimples, reduce the appearance of fine lines and wrinkles, treat hyperpigmentation, soothe the symptoms that are associated with eczema, or even address excessive hair shedding (check out “We Shed More Hair During The Fall. Here's What To Do About It.”), LED light therapy can help you out. The way that it works is that different colors come with different wavelengths that can penetrate your skin (and scalp) and improve it (with consistent treatment).

For instance, while red light therapy helps to reduce inflammation, blue light therapy helps to fight bacteria. The easiest (and fastest) way to get these benefits as far as your face is concerned is to invest in an LED light therapy mask. If you’d like to read some reviews on some popular ones, Glamour has you covered right here.

3. Focusing on the Neck

IT DOESN’T MATTER HOW YOUNG YOUR FACE LOOKS IF YOUR NECK LOOKS OLD AS HELL. I’m yelling it because it seems like this is a fact of life that so many people continue to ignore. SMDH. I can’t tell you how many celebrities I see online, pretty much on a daily basis, who look great from the chin up — oh, but their neck immediately gives their age away (if it doesn’t cause them to look older).

And although genetics do indeed play somewhat of a role, the reality is that if folks did things like exfoliate their neck on a weekly basis, hydrate it with a moisturizer that contains ceramides (check out “So, What Does Menopausal Skincare Consist Of Exactly?”) and got some additional vitamin A into their system (it helps to stimulate the production of collagen and elastin, so that skin has more flexibility and youth), it would cease to be as much of an issue. So yes, I’m thrilled that neck care is a peak skincare trend for 2025.

4. Ectoin

Something that you are definitely going to hear about more and more in the new year is an amino acid derivative known as ectoin. What’s dope about it is ecotin is a natural compound that has the ability to protect your skin from dehydration, increase your skin’s elasticity, and improve its overall texture too; it does this by keeping your skin’s layers hydrated while protecting them from environmental damage. For a list of some skincare products that have ecotin in them, check out Harper's BAZAAR’s article on the topic here.

5. Microbiome-Infuse Skincare

It’s kind of wild, just how much the word “microbiome” has come into my space lately. For instance, I recently penned, “What Is Your Vaginal Microbiome? How Does It Affect Your Overall Health?” for the platform. Anyway, as one of my friends says, the “longer story less long” is microbiome is a collection of things like bacteria, viruses, and fungi that are naturally in and on our body. When it comes to your skin, specifically, there are more companies that are creating things that are touted as “microbiome-infused products.” What does that actually mean?

Basically, they are items that will help to keep the good bacteria in and on you in check, so that the bad doesn’t overtake it. What that means is these products will contain probiotics, prebiotics, and live cultures that will work to balance out your skin’s pH and flora. You can check out some of these products by going to your favorite search engine and putting “microbiome” or “probiotic” lotion or serum in the search field.

6. Tinted Moisturizer

Back before I figured out a skincare regimen that would get my skin to the close-to-flawless state that it is in now (hallelujah!), I used tinted moisturizer. To this day, I’m a fan because it’s a way to provide natural coverage to your skin, so you don’t have to look like you have a ton of makeup on. Not only that, but tinted moisturizer deeply hydrates, can smooth out the texture of your skin, and it’s versatile enough that you can use it all year round. So, are there any downsides? Eh.

I guess the main thing to remember is it’s not designed to provide full coverage (if that’s what you are after). Oh, and many of them don’t contain as much SPF protection as they probably should, so you may want to apply a thin coat of (facial) sunscreen before using it. The Cut has a list of tinted moisturizers for our (Black) skin here.

7. Exosomes

If one of your biggest priorities in the new year is to repair your skin, you might want to speak with a dermatologist about exosomes. Probably the best way to explain them is they are tiny particles that are used to repair skin tissues. Typically, they are applied following a microneedling or laser treatment in order to reduce inflammation, speed up the healing process, and also to give your skin a significant boost of collagen and elastin.

While we’re here, you may also want to speak with a dermatologist about whether there are exosome serums that may be good for your skin even without these types of treatments.

8. Natural Lashes

Listen y’all, “to each their own” has never rang more true than when it comes to eyelashes. That said, though, I doubt any of you would be shocked that I am BEYOND THRILLED that these extremely thick-and-long-how-do-you-even-see-anything eyelashes are starting to take a backseat. In 2025, natural lashes will be getting more attention, along with tips on how to get the most out of the ones that you were actually born with. If you’d like to get a head start, check out “Bat An Eye: 10 Ways To Naturally Grow Your Lashes.”

9. Overnight Masks

Although it might seem kind of drastic to put a product on your skin or in your hair overnight — hey, don’t knock it until you have tried it. Take batana oil, for example (check out “Batana Oil Is What Your Skin & Hair Have Been Needing Since...Yesterday”). If you Google it, a lot of articles will say that you should only leave it in your hair for a few minutes before rinsing it out. Chile, please. I happily bathe my skin and hair in that stuff a few times a week and leave it there — and I’ve been flourishing since. Same goes for overnight face masks.

Although it might seem a bit excessive to have pseudo-heavy products on your face and neck (and, more specifically, your pores) for hours on end, overnight masks are made up of ingredients that are specifically designed to penetrate your skin’s top layers in order to provide hydration, healing, and glowing skin. Wanna learn which ones would (probably) be best for you? Elle has a list here and Byrdie has a list here.

10. “Less Is More”

If there is one way to tie all of this in together, it’s the fact that pretty much all of these upcoming skincare trends are about bringing out the most in your natural beauty so that you truly can take the “less is more” approach to cosmetics. Not that make-up is bad or anything because, I have said several times before, there are folks out here who take make-up application to new levels and truly turn it into an art form.

All I’m saying is I’m happy that these popular treatments are making their way to the forefront because that will hopefully encourage people to run out to the store (more) without worrying about putting make-up on and caring for their skin instead of hiding behind layers of foundation. Yeah, if 2025 is going to be about “traveling light,” even when it comes to beauty…I am all for it!

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