Makeup is typically used to enhance our already beautiful features and no matter how poppin' that Fenty's Killawatt Foil Highlighter is on our cheeks, eventually we have to take it all off.
It is very important to wash away all the makeup (typically before you go to bed) so that our skin can breathe and renew itself. If we don't, it will lead to breakouts, wrinkles, and more skin issues in the future. Luckily, there are many beauty brands that are catered to the cause and have products that are specifically designed to wipe away every last bit of makeup on your face. And if you are more into the natural way of doing things, we've got you covered too.
Below, we've listed the five best over-the-counter makeup removers and the five best natural oils that also work as a makeup remover.
The Best Over-The-Counter Makeup Removers To Buy
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Garnier Micellar Water All-In-1 Cleanser & Makeup Remover
Garnier
Micellar water took over the beauty industry a few years ago when it was first introduced on the market as a powerful cleanser, thanks to micellar technology. It was quickly found in many beauty products, including Garnier, and consumers really gravitated towards the idea of the makeup remover attracting dirt, oil, and makeup like a magnet without harsh rubbing.
Neutrogena Makeup Remover Facial Cleansing Towelettes
Neutrogena
These towelettes are soft and gentle on the skin while it effectively removes the makeup. With one towelette, it promises to leave the skin feeling so fresh and so clean.
Cetaphil Gentle Waterproof Makeup Remover
Cetaphil
Cetaphil is the brand name of a popular facial cleanser, so it's no surprise that it has a great makeup remover. With aloe vera, ginseng, and green tea added, Cetaphil Gentle Waterproof Makeup Remover works for all skin types, as it actively dissolves dirt, oil and other impurities.
Sephora Waterproof Eye Makeup Remover
Sephora
This beauty store brand and fan favorite makeup remover prides itself on being a product that can be used for people with sensitive eyes and who wear contacts. It also includes a lash-strengthening ingredient and hydrosenn+, which is a plant-based ingredient that moisturizes the skin.
Clinique Take the Day Off Makeup Remover for Lids, Lips & Lashes
Just like the name suggests, Clinique Take The Day Off Makeup Remover completely takes off long-wearing makeup without leaving a trace. It is also gentle on the skin and non-irritating.
The Best Natural Oils To Use As Makeup Remover
Yes you can use oils to remove makeup. See how!
Grapeseed Oil
Shutterstock
Grapeseed oil is extracted from the very grapes that are used to produce wine. It is a light oil that easily removes makeup while leaving your face feeling hydrated and clean.
Argan Oil
Shutterstock
Argan oil has become a popular oil used in haircare products, but did you know it is also great for removing makeup? This oil removes any impurities that may get in your skin throughout the day and since it's a dry oil, meaning it absorbs into the skin rather quickly, it won't make your face greasy.
Almond Oil
Shutterstock
If you have sensitive skin, you may want to try almond oil. It's a gentle cleanser that is rich in vitamin A and E, which are also great for your skin. Period.
Jojoba Oil
Shutterstock
With anti-bacterial and anti-inflammatory properties, why wouldn't you want to use jojoba oil on your skin? Not only is it an excellent choice for a makeup remover, it can also repair damaged skin and control acne while keeping the skin calm.
Olive Oil
Shutterstock
I know what you may be thinking, olive oil is too thick to use on the face, but hear us out. Extra virgin olive oil has a lot of healthy fats that is moisturizing for the skin and it is anti-aging. Just make sure to use a small amount to avoid a greasy mess.
Sidebar: When purchasing oils, make sure they are pure and aren't mixed with any other ingredients.
These are just a few products that we highlighted that is great for removing makeup. In lieu of these products, make sure to also wash your face regularly.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
“There's so many different levels, and now, I'm in a space of just integrating all of this good stuff that I've learned just about just being human, you know?” Dreka tells us. “So it's also fun because it's like a journey of self-discovery and self-mastery. That's what I call it. So it's never-ending.”
Courtesy
If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But COVID hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
"I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots."
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
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Originally published on September 20, 2024