I've been saying for years that I am ready for a relationship but after listening to an episode on xoNecole's Happy Hour Podcast called "I Met my Husband in an Uber Pool", I had to be completely honest with myself and admit that my behavior would suggest otherwise. In this episode, xoNecole founder Necole Kane talked about how she had to check herself and her energy. She realized that she was not giving off energy that said she was open to meeting someone. Instead she was constantly looking at her phone and often had her headphones on, all of which show that she is closed off and not interested in meeting anyone. Necole then challenged herself and her listeners to do the following:
For 7 days, whenever you encounter somone of the opposite sex, you must make eye contact, smile, and say "hi".
Sounds simple, right? Well, not for me. But that is exactly why I chose to participate in the challenge. I'm going to be moving to a new city in a couple of weeks and figured that this would be good practice for me, so I did it. Here's what happened:
Monday
On the first day of the challenge, I had to work at a clinic for a few hours and encountered only women while there. But after I left the clinic, I stopped by the mall to get lunch and figured that was a great place to start the challenge. I was smiling and saying "hi" to every man I crossed paths with in that mall. Young, old, black, and white. What I immediately noticed was that everyone regardless of race or age spoke back and they spoke back with a smile. I also noticed that everyone seemed pleasantly surprised that I spoke to them first.
Now, I don't mean that in an arrogant way but I think it's because it's uncommon for women to speak first and they were actually genuinely surprised. What I also noticed on that first day was how out of my comfort zone I felt. I honestly felt awkward which is crazy because I speak to women that I don't know all of the time. I am the chick that stays complimenting women on their shoes, hair, outfits, bags, and eyebrows. But initiating any sort of contact with someone of the opposite sex was not natural for me and I had to keep reminding myself to do it throughout the day.
Tuesday
On Tuesday, I had to travel to San Antonio, Texas and, later, Washington, DC for work. I immediately regretted starting the challenge. Do y'all know how many men are at airports? Traveling for work also meant hotels, restaurants, and Ubers. I started to abort mission and postpone the challenge on a less busy week, but that's why it's called a challenge right? It's not supposed to be easy. So, I pushed through. As I walked through the airport, I made eye contact, smiled, and said "hi" to every man that I came in contact with. Again, I was greeted with smiles and they all spoke back. I even struck up a conversation with a guy at a store I stopped in. Homeboy looked like he was about two seconds from asking for my hand in marriage. Also, I encountered a very attractive black man and I smiled and spoke to him as well. He spoke back before heading into the restroom.
When he came out, he sat across from me and every time I looked up, he was looking at me. I smiled again and he smiled back. I immediately checked his left hand for a ring and didn't see one.
Of course, at that moment, I had to pee really bad. *insert eye roll* I went to the restroom and when I came back, I noticed that he was talking to a group of people (co-workers, I'm assuming). Y'all tell me why this mug slid a wedding ring out of his pants pocket and back on that left ring finger? This joker also had the nerve to be wearing a W.W.J.D (What Would Jesus Do) bracelet. I'll tell you what Jesus would not do sir...he would not be taking his wedding ring off at the airport. Anyway, after I landed in San Antonio I talked to my Uber driver that took me to my hotel and also the Uber driver that took me to the restaurant where I had dinner. Usually, I wear headphones in Ubers to discourage conversation but I actually had a great conversation with both drivers. One was an older man. He was a retired Vet and he was so sweet. The other Uber driver was FINE, y'all. He was really nice and gave me some restaurant suggestions after I told him that I would be coming there on a regular basis.
Wednesday
On Wednesday, I worked all day in a clinic in San Antonio so, for the most part of the day, I didn't really encounter any men. From San Antonio, I had to fly to DC and my Uber driver was male. I initiated conversation with him and we had a dope conversation. We talked about choosing to see the positive in the world instead of focusing on the negative. He also said I looked 25 and not 37, so shout out to him. When I got to the airport in San Antonio, I spoke to this guy who looked to be in his twenties. He didn't speak back but made the "ooh you fine" noise. I encountered a lot of white men in the airport and what I noticed was that they were pleasantly surprised that I initiated conversation with them. Some of them gave me "the look". You know the look.
One guy in the San Antonio airport told me that I was a very beautiful woman after I said "hi" to him. The Uber driver that took me to my hotel in DC was a man but he was musty, so I couldn't talk to him. I was too focused on not throwing up in the car, so yeah...sorry Necole. What I found interesting was that a lot of men actually averted eye contact before I could even say "hi" or smile. It made me think of conversations I have had with some of my male friends. They said that approaching or initiating contact with a woman is very intimidating for a lot of men because of fear of rejection.
Thursday
On Thursday, I worked at Georgetown University hospital in DC. I encountered some very attractive doctors who all smiled and spoke back. I will have to work there every couple of months, so I will keep y'all posted on that. I wouldn't be mad if my husband had MD behind his name. I was eventually joined by a sponsor representative that I work with which meant I had to tone down some of my grinning and speaking so that I could talk to him because...you know...work.
Weekend
My weekend was pretty chill so I didn't come into contact with a lot of men. I worked from home all day on Friday. Saturday and Sunday were spent packing for my upcoming move.
My Thoughts
As I'm writing this, it's Monday, the start of a new week and the challenge is officially complete. Thinking back, it was not nearly as scary as I thought it would be. I'm not sure why I thought it would be scary in the first place. It did take me out of my comfort zone but, after a couple of days, it started to become a habit. I realized that just like I do with my 9-5 job, and just like I do with my blog, I have to put myself out there if I want certain results. As a result of participating in the challenge, I am more mindful of the energy I put out as it relates to the opposite sex. I was also reminded that men fear rejection just like we do and if you seem a little more welcoming, they just may shoot their shot. I am glad I participated in the challenge and definitely plan to make this a habit. Thanks Necole! Be on the lookout for your wedding invitation!
Are you up for the challenge? Let us know how keeping your eye contact game strong has been affecting your love life in the comments down below.
If you haven't already, give the xoNecole Happy Hour Podcast episode "I Met My Husband In An UberPOOL" by clicking here.
Featured image by Giphy
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023