How A Career Breakdown Led To Social Media Doctor Lauren Elise's Breakthrough
When you're standing at the edge of a cliff, staring down into a valley at the ground that will not so gracefully catch you if you fail, the last thing you may want to do is jump. But if you're someone who's been struggling to take a leap of faith, don't sweat it, sis. In fact, some of your biggest blessings can come from being unwillingly pushed into your power.
Meet Dr. Lauren Elise, an Atlanta-based entrepreneur who can bump Gucci Mane in the streets and code switch like a mug in a Monday morning boardroom meeting.
The Set-Up
Shot by @quturemedia
After earning her bachelor's from Middle Tennessee State University, her master's from Belmont, and her doctorate from Argosy Atlanta, Lauren is one social media doctor with credentials, and you should put some respect on all three of them. She told xoNecole, "No matter if I do have a doctorate degree, I still can rap Gucci Mane lyrics. I still stay true to myself and I think a lot of times people are drawn into authenticity and that they're also drawn into a little bit of transparency."
In the past, Lauren says that she never really had an entrepreneur's mindset, but today she spends most of her time putting other budding CEOs on game with her consulting business, The Social Media Doctor, running her non-profit organization Adjust Your Crown Mentoring, and getting flewed out to a number of paid speaking engagements around the country. So far, she's secured partnerships with Micheal Kors, and given away a number of scholarships to women in need, and according to Lauren, she's just getting started.
While this 32-year-old CEO may be killing the entrepreneurial game now, things weren't always this way. In 2016, less than four years after moving to Atlanta to forge a new career path, Lauren was hit with a major bombshell that would permanently alter the trajectory of her future. In a shocking announcement from her employer of four years, she learned that she would now be forced to look for a new place of work.
The Breakdown
The news sent the multimedia maven's life into a tailspin and although the company had given her a hefty severance package upon her dismissal, Lauren was still left without the security and stability that was previously offered by her 9 to 5.
Along with dealing with the emotional weight of being hundreds of miles away from home, Lauren also had to consider the residual effect that her latest career transition would have on her financial obligations. She explained, "I have a whole mortgage. I bought a house in 2014, so I was just like whoa. That was a big shocker, to go from having a job for four years to them saying, 'Oh, here are the options to get severance.' And I'm like, whoa, whoa, whoa, whoa. Hold up."
Feeling alone in a new city and lost without her former professional title, Lauren felt as though her sky was falling and there was nothing that she could do to stop it. "I was so distraught, like, oh my goodness, what am I gonna do? I didn't even want to leave the house."
Soon after, Lauren found work at a significantly smaller company where she continued to polish her skills in social media management, but still didn't quite feel fulfilled. In 2018, the one-day entrepreneur caught a serious case of deja vu when, for a second time, she was let go from her job and tasked with starting a new career journey from scratch. But two years later, hearing that news hit different for the would-be entrepreneur because this time around, she had a secret weapon: insight.
The Breakthrough
Shot by @quturemedia
Throughout her experience, the business owner said that there is one quote that has proven to be law: "'Sometimes God gives you the same test because you didn't pass the first time.' I saw it on my timeline three times and it was like, that's my sign. I literally didn't pass the first time, here's another opportunity. That time around honey, I didn't stress."
Even though her severance package was non-existent and her plan was even more unplanned than the first time she was let go, Lauren said that since she had already started her own business a year prior, her vision was clearer than ever before. "In my mind, I was already ready to go because it wasn't what it was in the beginning. It changed. It wasn't fun. It was stressful. It was hostile. So when that happened it was like, 'Oh, thank you.'"
It was then that Lauren decided to become the master of her destiny and took on the task of running The Social Media Doctor full-time because when you're the boss, the only one who can stop your hustle is you.
"It basically just changed my mindset on businesses and how they operate. Like they have the last say so. They can make whatever decision, and you just have to accept it. You can't get so bent out of shape because that was your time ending there."
Lessons Learned
Like any toxic relationship, failed career decisions don't always start out that way. When your part-time hustle that was meant to fund your dreams turns into a full-time burden that can only pay the bills, it's easy to forget that you deserve better.
Sometimes it takes God pushing us out of a situation to realize that we were never meant to be there in the first place, and in Lauren's mind, being laid off was one of the best things that could have happened to her because it was the first real step into the destiny she deserves.
"Some people are forced into some of their blessings because they probably didn't want to willingly do it. But if you don't, you'll eventually be forced. Inevitably, you're going to go willingly or you are going to be pushed."
There's nobody who can do you, like you, and Lauren is a testament of the glory that comes when you capitalize on your weakest moments instead of criticizing yourself for them.
Learn more about Lauren and her clever endeavors by following her on Instagram @dr.laurenelise and get your social media all the way together @TheSocialMediaDr!
Featured image by @lavishpixels.
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
I Tried Uche Natori's Full Glam Routine & It Leveled Up My Everyday Makeup Look
Mastering a full glam is a work of art. I’ve always watched in awe at the glam girls who truly knew what it meant to bring a face together. One of those women is Uche Natori. Her full glam makeup looks have caught the eyes of thousands across her social platforms. She is a master at providing easy, fun, and fabulous looks. Watching Natori’s makeup tutorials has inspired me to do the unthinkable - trying to master a full glam makeup look for the first time.
One thing about me is that I am a natural makeup girl. I enjoy using concealer on my needed areas, with a bit of blush and mascara to seal the deal. The “no makeup makeup” look has helped me feel my best for many years, and truthfully, I never learned how to do much else. I don’t know how to put on lashes or what it takes to master a good contour. The only thing I have learned in the beauty world is how to make my makeup look like my skin. Although I’m proud of my accomplishments, I think it’s time to build my skills and try to keep up with the “girls.”
A Trip To Sephora
After binge-watching Natori’s videos, I learned early on that I didn’t own most of the items she used. I made my way to my local Sephora to purchase the following: cream contour, powder, foundation, brown lip gloss, neutral blush, and refresh my concealer. Most of these beauty items were familiar due to my past makeup adventures. Powders were more of a learning curve. I typically like my makeup to be dewy and light, so I’ve always avoided using powders. In 2024, I’m almost embarrassed to admit that I had no idea there were different powders for different purposes. The Sephora employee kindly explained to me the difference while I melted internally.
Thankfully, we could navigate a lightweight powder I could use daily without feeling overwhelmed by the product. I continued to bask around Sephora as I selected items from my favorite brands—Fenty, Rare Beauty, Charlotte Tilbury, and more. Once, a confused woman in an overpopulated beauty store slowly turned into a kid in a candy store. It was safe to say I was having a time splurging on “Daddy’s money.” I mean, Daddy xoNecole.
Attempting To Be A Full Glam Girl
Fresh face
Celeste Polanco/xoNecole
I made the decision to skip eyeshadow and lashes for my first attempt. I figured it would be better to master the art of good face makeup before moving to more advanced makeup techniques. It’s also important to note that I used Charlotte Tilbury’s Flawless Filter for my base to ensure I didn’t overwhelm my sensitive skin.
These decisions made going for a “full glam” less intimidating and more achievable.
Foundation
Celeste Polanco/xoNecole
Foundation finish
Celeste Polanco/xoNecole
I prepped the skin before starting and wasted no time going heavy-handed on the Flawless Filter, Fenty Beauty’s Cream Contour, and Dior Concealer—all brands Natori has used in past videos.
Celeste Polanco/xoNecole
When applying contour and concealer, I had to rehydrate the skin. I learned very quickly how fast these items can dry on your skin. Natori typically applies a facial spray during her routine to keep her products hydrating, making them easier to blend. My skin welcomed my makeup again once I used the same technique with Milk Makeup’s Hydro Grip Setting Spray.
Concealer
Celeste Polanco/xoNecole
Concealer finish
Celeste Polanco/xoNecole
Blending began to become seamless, providing the perfect full face that I had always known I could achieve. Once finished, I locked in all my hard work with a traditional Sephora Setting Powder and continued to the next step.
Blush, bronzer, and lip gloss are my best friends. We’ve been going together real bad since my early 20s. Once I made it past securing a good face base, the rest of the makeup routine was familiar. I used NARS Laguna Bronzer to lock in my contour.
Bronzer
Celeste Polanco/xoNecole
Blush
Celeste Polanco/xoNecole
Adding a powder bronzer into my routine brought my face back to life and enhanced my facial features. To give my skin some radiance, I applied the Rare Beauty Blush In the color "Beige Peach."
Concealer after bronzer and blush
Celeste Polanco/xoNecole
Celeste Polanco/xoNecole
I added mascara, eyeshadow, and a lip to complete the look. At the very end, in very Natori fashion, I used one of her signature go-tos, the Patrick Ta Major Glow Balm.
The Results
The finished look
Celeste Polanco/xoNecole
I loved how my makeup turned out! I did a good job landing a good face base. A few areas that could be better are my blush and bronzer. I’m used to using a light hand, which makes my blush disappear in seconds. The point of a full-glam is for it to last! Moving forward, I will be fearless when applying blush and bronzer in hopes of longevity.
It’s safe to say Natori’s complete glam makeup looks are achievable for girls looking to step things up. Your inner glam girl goals are on the other side of your makeup brush, so pick your favorite Uche Natori makeup looks and get started!
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Celeste Polanco/xoNecole