With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Dionna Collins originally launched ComfiArt in 2016 as a way to combine her graphic design and digital marketing skills into unique home goods pieces for herself. But a year later, a job layoff led the entrepreneur to rebrand ComfiArt to cater to consumers who want affordable art and home decor and expanded her product offerings to include apparel and accessories. Partnering with local artists and brands in the Atlanta community, ComfiArt services e-commerce, events, and business-to-business clients wishing to take their space up a notch without sacrificing quality or style.
In this week's feature, meet Dionna Collins of ComfiArt.
Courtesy of Dionna Collins
The Stats
Title: Founder/CEO of ComfiArt
Location: Atlanta
Year Founded: 2016
# of Employee(s): 2
30-Second Pitch: "ComfiArt was founded in 2016 as an affordable way to buy unique art that you can wear and also decorate your space. We create exclusive pieces while collaborating with artists and brands around the community."
The Details
What inspired you to start your brand?
I've always loved graphic design. I have 14 years in the graphic design and digital marketing world, but I didn't want to deal with freelance market. I started ComfiArt for myself. Originally, it was only pillows and home goods. Creating ComfiArt has allowed me to be able to create for the consumer while feeding my soul with the love and passion of creativity without the pressure.
What was your "A-ha!" moment that brought your idea into reality?
My "A-ha!" moment was in 2017 when I got laid off from my job. While trying to generate an income, that pushed me to rebrand ComfiArt. I expanded the products I was selling online to include more apparel and accessories, which led to the three tiers that make up ComfiArt: e-commerce, events, and business-to-business.
Courtesy of Dionna Collins
Who is your ideal customer?
Being that my main focus is on art, we at ComfiArt like to collaborate with artists in their area, Atlanta, Georgia. With that, we ensure that people are able to afford beautiful artwork in the small pieces we offer online. Our goal is to make sure that if you aren't able to afford a $5,000 and upward original piece, you can afford original artwork with ComfiArt. Our ideal customers are art enthusiasts, people that love unique items, creatives, home decorators and people who like to stand out from the crowd.
What makes your business different?
ComfiArt is an affordable way to bring unique art that you can wear and also decorate your space. We create exclusive pieces while collaborating with artists and brands around the Atlanta area. The collaborations we have with Atlanta artists help them find other alternatives in creating financial wealth for themselves. Some ways that we help are by curating events, connecting them with brands, and sharing profit opportunities with ComfiArt through our website e-commerce.
What obstacles did you have to overcome while launching and growing your brand?
Like everyone, I'm still going through obstacles. Finances are one struggle as a small business. It can be hard finding funding to help grow and expand the business. Self-doubt, confidence, and depending on others to make my dreams come true are some of the obstacles I've overcome so far and I depend more on myself now. This entrepreneurial life is more personal. It has forced me to depend on myself, not doubt my own ideas and how to follow through. Now when I hear a "no" or a door closes, I don't get as upset anymore. I just realize that it's not the time or that God is telling me that I'm not quite ready and that opportunity will come back when the time is right.
What was the defining moment in your entrepreneurial journey?
For me, I don't think I have one yet. In this past year, I have reached some major milestones in regards to helping artists sell their artwork and expanding my brand identity, as well as collaborating with other major brands such as WeWork and Whole Foods while still being such a young company. As a brand, what sets me apart is being able to bring artists to platforms and environments that they're not typically used to being in. In the upcoming years, I'd like to expand more on that. The NBA, Hawks, Nike, Amazon, and Coca-Cola are a few of the brands that I'd like to collaborate with.
Where do you see your company in 5-10 years?
To be a global brand. In the next 5-10 years, I want to be the company that brands call to find artists while being the brand that artists come to find contracts for work. Our main purpose at ComfiArt is to help artists find alternatives to building financial wealth while merging the gap between brands and artists and assisting with government contracts. My goal is to also expand the e-commerce aspect of ComfiArt and collaborate with more artists while being the brand that hosts major art events throughout the country and simultaneously expands the experiential realm for artists.
Where have you seen the biggest return on investment?
Social media has been our biggest ROI. We get a lot of traffic via Instagram and influencer marketing through our events with other artists. This has helped to grow my email marketing list and expand the brand to other artists.
Do you have a mentor?
No mentors, hoping to find one soon to assist with questions that I have on building and expanding the company and learning more about investments and finances.
Biggest lesson you’ve learned in business?
Not everyone will believe in your dreams at first, you just have to trust and believe in yourself and take risks. It takes a lot of hard work, dedication, blood, sweat, and tears. It won't happen overnight, you just have to be consistent.
For more ComfiArt, follow them on social media @ComfiArt.
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So, why is it that, when it comes to our hair — Black hair — maintaining moisture is such a constant struggle (especially the tighter our curls are)? The science behind it is that the curlier our hair is, the harder it becomes for the sebum from our scalp to cover our strands from root to tip (which is a great reminder to keep your scalp moisturized, by the way). However, as someone with high porosity hair who has found maintaining hydration to probably be my greatest hair challenge (as far as length retention goes), I think that failing to do certain things to our hair regularly plays as much of a vital role.
Today, let’s look into 10 things that you can do — things that I’ve personally done and continue to do — that can keep your hair full of moisture which will ultimately keep it strong and hella healthy.
1. Master Your Hair’s Porosity
I’m telling you from firsthand experience that, until/unless you learn what your hair’s porosity is (which is its ability to maintain water), you will never truly master how to keep it moisturized. My hair? It’s high porosity because my cuticles are open; this means that, although my locks take in hydration easily, I lose it almost just as fast.
"Low porosity" means that cuticles are so tightly bound that it’s hard to get hydration in; however, once moisture penetrates, it remains longer than it does in high-porosity hair. "Normal porosity" speaks to there being a pretty good balance.
Keeping all of this in mind, if you keep trying to get moisture into your hair without knowing its porosity, I can promise you that you are going to unnecessarily stress yourself (and probably your hair) out. So, if you’re not sure what yours is (for the record, porosity can also change due to things like chemical treatments and even age), this video here offers up DIY tests that are pretty effective and can help you understand your hair needs better.
2. Upgrade Your Deep Conditioning Practices
I’ve shared in other articles that it took years for me to start really deep conditioning my hair. I don’t mean just slapping on some conditioner, letting it sit for 5-10 minutes, and then going on about my day. I mean finding the kind of deep conditioner that would complement my hair type (including its porosity) and then allowing it to penetrate my hair shaft for no less than 30-45 minutes. Over the past couple of years, though, I’ve upped the ante even more.
Now I create my own cocktail of conditioners (hair bonding products and a hair oil like avocado or rosemary oil included), apply a generous amount of the blend to my damp hair, and then sit with a hair steaming bonnet on my head for at least an hour. I’m telling you, if you’ve never steamed your hair before, it is a real game-changer!
Not only does it help your hair conditioner to deeply penetrate your strands, it also helps to unclog the hair follicles on your scalp, increase hair elasticity, works to enhance your natural curl pattern, and prepares your hair to take in whatever products you plan to add to your hair after rinsing your deep conditioner out (like a leave-in conditioner; more on that later). So, whether you get a fancy steamer, a steam bonnet or you decide to stand in a hot shower for a while, always make steaming a part of your conditioning process — if you want more moisture, that is.
3. Use Water-Based Products
Reading labels on the back of hair products is so important if you want your locks to thrive. That said, when it comes to retaining hair moisture, it’s essential that you go for products that are water-based; this starts with ones that have water listed as the first ingredient on the label. When hair products have a lot of water in them, that helps to reduce dryness which can lead to breakage. For starters, you can find a list of some of the best water-based leave-in conditioners here.
4. Avoid Alcohol-Based Ones (Well, Some of Them)
Here’s the thing about hair products that have alcohol in them: some are bad, and others are actually pretty beneficial. As far as Cetearyl alcohol, lauryl alcohol, and benzyl alcohols (which are more of a hair product preservative than anything), these are helpful because they can actually help to soften and hydrate your hair. What I’m talking about here is ethanol, SD alcohol 40, propanol, isopropyl, and propyl types of alcohol; these are problematic because not only do they have the (strong) potential to dry out your hair on their own, but they also tend to strip your strands of the natural sebum that your scalp produces.
The bottom line here is to read the labels to see which type of alcohol is in the product that you’re considering. Also, even when it comes to the “good” ones, pay attention to how your hair feels 2-3 days after applying them. If it’s brittle or sticky, stop using it; it’s not helping.
5. Drink More Water
No matter how much water you put on your hair, you’re still going to need to be well-hydrated within. In fact, did you know that between 25-30 percent of your hair’s weight is made up of water? This means that, although it’s still being researched if dehydration is connected to hair loss, what you can know for sure is water helps to increase blood circulation to your scalp, helps your hair follicles to absorb nutrients, keeps your scalp hydrated, and water also helps to prevent brittleness which reduces breakage.
So yes, make sure that you get plenty of water into your system daily. Oh, and if you happen to be a tea lover, check out “10 Teas That Are Great For The Fall Season — As Far As Hair Growth Is Concerned” for ones that can hydrate your strands while benefitting them in other ways too.
6. Eat Fatty Acids and Antioxidants More Often
Speaking of “moisturized insides,” I can also vouch for the fact that adding certain foods to your diet can help keep your hair hydrated. For instance, did you know that fatty acids make up a whopping 85 percent of your hair’s lipid content? This is relevant because lipids help to maintain your hair’s strength and manageability not to mention its thickness, growth, and moisture. All of this is essential because you need things that are going to help you handle the manipulation that comes with styling your hair.
Antioxidants are good as well because they will help to keep your scalp healthy, reduce hair shedding, fight off free radicals, help to prevent UV damage (including how the sun can dry out your hair), slow down premature graying, increase circulation to your scalp and yes, maintain moisture. Foods that are full of fatty acids include salmon, kidney beans, cashews, peanuts, sunflower seeds, chia seeds, and egg yolks. Foods that are loaded with antioxidants include berries, artichokes, red cabbage, spinach, okra, collards and plums.
7. Try an ANTI-Humectant
You’re probably familiar with what a humectant is; it’s something that pulls moisture from the hair. As far as ones that are good for your hair,honey is a humectant that immediately comes to mind. Okay, so what is an anti-humectant? It's a product that will prevent moisture from leaving your hair once the moisture is already present. Therefore, if you’re someone who loses hair hydration a lot, an anti-humectant can be a real lifesaver for you (especially on the days when it’s hella humid and you want to reduce the appearance of frizz).
For the record, since anti-humectants include things like silicones and beeswax, if you’ve ever used either one of those, you probably already know that it’s best to take the “less is more” approach. Still, if you need some assistance keeping moisture around, an anti-humectant can make that happen for you. Check out a list of these types of hair productshere andhere.
8. Try Some Monoi Oil
If you’re not familiar with monoi oil, it’s an oil that comes from soaking the petals of Tahitian gardenias into coconut oil. I’m such a fan of it that I actually shouted the oil out in another hair care article a few years back (“What Your Natural Hair Needs This Spring Season”). Although it does things like help to strengthen your hair and reduce frizz, one of my favorite perks is monoi oil also helps to reduce split ends — and since split ends are the result of hair that is dry and brittle, well, you can see why you should consider giving it a shot; especially if length retention is your (ultimate) goal.
9. Make Leave-In Conditioner a Part of Your Nightly Hair Routine
Speaking of taking care of your ends, since that is the oldest part of your hair, you need to “baby” them more than any other part of your locks; otherwise, they are prone to breakage, and length will never be something that you will see much of. One way to do that is to give your ends more hydration by applying a leave-in conditioner to your ends no less than 2-3 times a week, whether you’re someone who rolls up your hair, braids, or twists it. My favorite for a while now has been Mielle’s Pomegranate & Honey Leave-In Conditioner. Some other options that you might want to check out are located here, here, and here.
10. Wrap Your Hair Up at Night
Y’all, please don’t underestimate the importance of wrapping your hair up at night — not just to avoid the friction that tossing and turning can cause (which can ultimately lead to breakage) but because it really is true that your hair can dry out if you are lying down for hours on end without some satin or silk on your head to protect it from your bedding. Listen, I have had seasons when I didn’t wrap my hair up and seasons when I did — when it comes to retaining moisture, the difference is like night and day whenever I do take out five extra minutes to do the step, I just talked about and then to cover it up with something that won’t absorb all of my efforts.
BONUS: Regularly Use a Finishing Spray
If you want your hair to have more sheen to it, you probably already know that oil sheen can make that happen for you. Okay, but what if you want to lightly condition your hair throughout the day? Then what? Something that I am a huge fan of is finishing and conditioning sprays. They tend to be light, they help to keep the cuticles of my strands smooth and my hair soft, and they are able to add movement (like when it comes to blowouts), too. Plus, they help my hair to feel moisturized. That’s why, I absolutely could not close this article out without shouting out the brand that I use: BB Smooth Sheen Conditioning Spray with Shea Butter.
To be honest with you, I have no idea how I even stumbled upon it in the first place, yet when I tell you that it is now a staple that I can’t see going without? It’s like it coats my hair and soothes my scalp without any (real) residue so that my hair remains moisturized until I come up and do my nighttime hair routine. Definitely a must-have if you’re trying to figure out how to keep your hair from drying out in between wash days. Hey, don’t say I never told you. It’s a winner. Promise you that!
So…what are you waiting on? Your parched hair is looking for relief, and now you know just what to do. Enjoy, sis. ENJOY.
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