Black women have a harder time getting married than anyone else. Chile. How many times have we all heard that?
Listen, it's not like I don't see the clickbait. There are studies from highly respected sources that say divorce rates are higher for Black women than white ones and we "also have relatively high rates of marital instability." To that I say, "define instability" because stats reveal that whites and Blacks divorce at about the same rate (it's Hispanics and Asians who remain married the most; Native Americans who get divorced the most).
All of this is solid data. It's also only one side of the coin. In "The Top 4 Myths About Black Marriage," it was cited that the ever-so-popular statistic, "42 percent of Black women never marry" actually includes women who are as young as 18 years of age (people who are barely adults). If you remove the teenagers from this, the percentages drop significantly.
How often do you hear this kind of information shared about Black women and marriage?
Research also revealed that according to 2005-2009 census data, a whopping 75 percent of Black women actually DO get married before they turn 35. Also, Black women in small towns have higher marriage rates than white women who live in urban cities like New York and Los Angeles. This article also states that 70 percent of college-educated Black women are married by the age of 40.
Is it just me or is the takeaway from this info that it's not that Black women aren't getting married; it's that they are getting married later in life — once we are more established, settled, and know exactly what we want — and don't want, in a relationship or otherwise.
Personally, I think this all proves that if we're not getting married as often or quickly as the media thinks that we should (and who cares what they think?!), it's because we're more pro-healthy relationships than undesirable when it comes to saying, "I do."
On behalf of us all, I believe this is why we're OK with not rushing (or even having to) jump a broom.
We Respect Marriage.
I don't know why this isn't brought up more, but there is an overwhelming amount of Black women who find marriage to be so serious and sacred that they don't want to do it until they can truly honor it. That requires being holistically healthy, finding the right complement in a partner, and making sure we — and our partner — are emotionally and spiritually mature enough to mean "til death parts us."
For the Christians reading this, it's kind of like in Matthew 19, when Christ broke down the expectations of marriage and the disciples said (paraphrased and modernized), "Man. If marriage takes all that, I'm good. I'll stay single."
Exactly. Some of us aren't married because until we're sure we can take on the awesome weight and responsibility of that kind of union, we'd rather leave it alone. We should be respected for thinking that highly of marriage.
We Love Singleness.
What is the problem with singleness? Goodness. If you've read more than a couple of my articles on here, you know that I'm all for cracking open a dictionary on the regular. That said, yes, singleness does mean "not in a romantic relationship" and "in an unmarried state". You know what else it means? Unique, sincere, and undivided. Some of its synonyms include particular, special, exclusive, exceptional, rare, peerless, uncommon and unrivaled. I don't know about you, but those sound like words that need to go on somebody's T-shirt line to me!
Did I think I would be 45-in-June and still single? Absolutely not. Especially not 20 years ago. But you know what? The more time I spend counseling couples, working on and celebrating myself and enjoying my seasons as they come, and the more I watch folks try and heal from broken marriages, chile…I'm good. Better than that.
I like being exclusive, rare, and undivided. I like knowing that I love men but I'm not needy for them. I like knowing that marriage should be seen as a blessing but not some mandated life goal. And, I really like resting in the fact that if I ever do get married, it will be because it will add to my life — not fill some void.
We Refuse to Settle.
Another informative read is "High-Achieving Black Women and Marriage: Not Choosing or Not Chosen?" It was the subtitle that really caught my attention — "Black SWANS (Strong Women Achievers, No Spouse)".
Some things that the author cited is, "There are 157 Black women for every 100 Black men while there are approximately 450 white men for every 100 white women in [the $100,000 annual income] bracket!" and "If we just count people with master's and doctoral degrees, there are 209 black women for every hundred men versus 133 white women, 101 Asian women and 173 Latinas for every hundred of those men".
Hmm. If a Black woman invested time in order to create a life where she earned multiple degrees and a six-figure salary and then decided that she wanted a partner who did the same, what's wrong with that? I'll answer for you — absolutely nothing.
As for me — a woman who doesn't fall into either category — what am I waiting on? First, I'm not waiting. I'm living my life. Second, something that I know how to do is love. I LOVE BIG too. Whenever someone asks me why I'm still single, I simply say, "Until a man can love me the way I know I love, I'm cool." When you love yourself big, you're not only able to say things like that, you're able to mean it.
Why love yourself in a healthy way and then settle for someone who won't do the same? Yeah, what the media also doesn't speak on enough is most of us are single by choice versus circumstance.
And our choice is to not settle. Point, blank, and period.
We’re in No Rush.
The women I know who desire children (and want to be married when they have them), once they hit their mid-30s, my heart does go out to them (although women are having healthy children well into their 40s and even 50s these days). I'd venture to say that most people who are already parents would still warn against getting married just so you can have kids. That's too much pressure to put on yourself or your unborn children.
But overall, most of the single Black women I know who do want to get married someday are in no rush. They're too focused on getting degrees, starting businesses, traveling the world — doing what my mother advises to single people: "Do everything you can't compromise before getting married because marriage is all about compromise."
When your life is full of goals, plans, and adventures, you're too excited about what's already on your to-do list to be worrying about whether or not a husband is in your future. I mean, you're literally so busy that the thought doesn't have room to cross your mind as nearly as much as your mom or aunt wants it to.
So, can everyone finally stop trying to freak us Black women out about marriage?
Marriage is dope. So is singleness. When we're ready to jump a broom, you can rest assure that it will be because it will make the life we already have that much bigger — and that's some really big shoes to fill!
Until then, don't let the click bait fool you.
Trust us when we say we're doing just fine. Because we are.
All the definitions of single confirm and affirm it.
Featured image by Getty Images.
Related Stories
It's Okay To Be Single – Read More
All My Single Ladies: Real Women Reflect On Being Single for 3+ Years – Read More
This Couple Reveals The Lessons They Learned In 10 Years Of Marriage – Read More
I Didn't Become A Wife Until A Year After I Said "I Do" – Read More
- Black Women Choosing Careers Over Marriage - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- Black Women Choosing Careers Over Marriage - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- Myths About Love You Should Stop Believing - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- We Asked Celebs To Debunk The Most Common Misconceptions About Men - xoNecole: Lifestyle, Culture, Love, Wellness ›
- The Growing Racial and Ethnic Divide in U.S. Marriage Patterns ›
- The Stats on Black Women and Marriage are Probably Not as Bad ... ›
- Not Married? The Odds That You Never Will Be Are Higher Than Ever ›
- Interracial marriage: Who is 'marrying out'? | Pew Research Center ›
- Why Has Marriage Declined among Black Americans? | Scholars ... ›
- Why Marriage Can Be Bad for Black Women - How Marriage Is ... ›
- The Economics of Marriage Often Don't Work for Black Women - The ... ›
- Black Marriage: Four Myths Busted by the Facts ›
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image courtesy