You may like your dessert unwrapped and ready, but this candy has more layers than meets the eye. Just a few years ago Joshua Benoit was a serial entrepreneur building a business instead of a social media following, launching his first company at the age of 18 before dipping his toes into the world of real estate.
While he continues to run his home remodeling business and pad his portfolio with real estate investments, thanks to a viral photoshoot of his chiseled physique, the 31-year-old Haitian has since added modeling and singing to his repertoire. His behind-the-scenes videos have garnered millions of views and landed him features in ESSENCE and GQ, and more recently he played the leading man in Tory Lanez's "Do The Most" music video. And when he's not teasing us with his Naked Treats or giving us another reason to love chocolate cake, the Florida native is taking a deeper dive into music. Benoit first hit the scene with his sensual song "Legs in the Air", and his latest single "Wet" promises pleasure without the wait.
As he prepares us for more records to come, xoNecole decided to get a little up close and personal with this R&B heartthrob. Read on as we chat with the budding singer on transitioning from modeling to music, his 90-day rule in relationships, and what he's working on within himself to be the best man for her.
xoNecole: Were you intentional about having your first two records be sex songs?
Joshua Benoit: Yeah, definitely. I have more mainstream records but it's just feeding the fan base at this current moment because that's what they kind of want to see right now. I did the analytics and I have a large female audience, and the team and I were like we think this is the best approach to go with. For them to take me more seriously as an artist, you've got to reeducate them. You're not just a model. Let's come up with super sexy stuff in the beginning because that's what your audience wants to see, then we will drop more mainstream records.
xoNecole: Is sex an important part of relationships for you?
Benoit: Absolutely. The records are kind of in the same lane as within my vibe, you know what I'm saying? So it's not something left field that I don't practice what I preach or have been through in my life. So it's definitely describing me in a way.
xoNecole: What's something that your fans don't know about you?
Benoit: I don't think I've ever said this, but I've never actually smoked or drank in my life. I've always been a hustler. I think just growing up, my brother instilled in me the best way to do it is to just be on point. If you don't don't smoke [and] don't drink you can always be on point and always know your next move. So it's just me always wanting to be on point when I'm negotiating a deal or whatever the case may be.
xoNecole: What are some things that you picked up from your parents about love?
Benoit: I picked up on the way to treat a lady. The way my dad made sure that my mom was always taken care of. He was the breadwinner. He worked his ass off to provide for the household. He always sent her flowers and made sure that she was always having a good day. So I learned that from him.
Courtesy of Joshua Benoit
"I picked up on the way to treat a lady. The way my dad made sure that my mom was always taken care of. He was the breadwinner. He worked his ass off to provide for the household. He always sent her flowers and made sure that she was always having a good day. So I learned that from him."
xoNecole: Anything that you learned from them that you don't want to carry into your relationships?
Benoit: Yeah. I definitely want a relationship to be open and not say "This is the way it goes" and "it's my way" type of thing. I am the alpha male, but I see that my father did have some ways. That's why they were like it's not going to work anymore because it was too much of a structure and it wasn't, "Let me listen to my wife and see what she's saying." It was more like, "This is what we're going to do and that's it." And not taking her opinion into consideration, which that's something I never want to do.
xoNecole: Is that a cultural thing or just like an old school way of running the household? Because I think now our generation tends to have more of that balance.
Benoit: I think it's both. I think it's definitely a culture and old school way. But definitely with the Haitian culture, the men are very "it's my way." The Haitian women, all they have to do is cook and clean. They can't say much. That type of vibe. My dad wasn't all the way left, but it was more in the middle and more Americanized, but you still had that culture in that, "Hey, I'm the man of the house, it's my way, that's it."
xoNecole: Were there any specific qualities that you saw in your mother that you now look for in other women?
Benoit: Yeah, everything. Being a sweetheart. My mom always stayed home because the way my dad moved around, but like cooking, cleaning, having that love towards my brother and I and making sure that we're always OK and then, you know, she was our support system when my dad was trying to punish us. Like, "Hey, they are boys. This is what they're going to go through." So I want to say just having that support system and just giving that sweet love instead of tough love, I got from my mom. There was never a conversation, but it was just always action. And she always had our back no matter what.
xoNecole: Has your perspective on love and relationships changed over the years?
Benoit: I just think as long as we can coexist, you're a God-fearing woman, someone that I could build the empire with, that's willing to put the work and effort and see my values and I'll listen to hers, we can build together. I think, and I don't honestly think that there's a special person out there for any individual. I think you meet the one and you guys coexist and make it work together. That's just my theory, and I've always believed in that. When you can find someone and you deal with the pros and cons of the individual, the pros outweigh the cons. If there are no deal breakers, then you make it work.
Courtesy of Joshua Benoit
"I don't honestly think that there's a special person out there for any individual. I think you meet the one and you guys coexist and make it work together. That's just my theory, and I've always believed in that. When you can find someone and you deal with the pros and cons of the individual, the pros outweigh the cons. If there are no deal breakers, then you make it work."
xoNecole: At what point in the journey of a relationship would a woman know that a man's ready to actually be in a relationship versus just the talking or dating stage?
Benoit: If the moment's right, she'll know, for me, in about 90 days.
xoNecole: What's happening within those 90 days that are leading up to that decision?
Benoit: We're just getting to know each other, you know, being around each other. I'm going to see her values, how she values her parents, if her parents are still alive. Just her interaction around my friends, my family, things like that. I'm going to be able to see if this particular person has the characteristics to be like I think I can take this woman seriously and, you know, a longevity type of thing.
xoNecole: So at what point would you know if she's the one, would that happen within the 90 days or is that later down the line?
Benoit: That is definitely later down the line, but the 90 days would tell me that I'm able to move forward with this particular individual. I think the guys when they know, they know. But I think it still takes a little bit more than 90 days. You know, a lot of stuff can change.
xoNecole: Let's say you're going through something, what would be the best way for your partner to support you?
Benoit: I'm a loner so I want to be left alone. And I understand that the opposite person's always going to be like, "Hey, is everything OK?" Whatever the case may be, that's what a spouse is supposed to do. But me I'm like, if I'm a loner, if I can be alone, I cope with things better that way.
xoNecole: Are you communicating with her?
Benoit: Yeah, absolutely. Any person that's been with me in the past, she knows that this is the type of person I am, and I definitely communicate that with her even before something happens. Like if I'm going through something you can ask, because honestly that's what women are going to do, but at the end of the day, just let me, you know, deal with it myself. I'll come back around. If I feel like talking about it, we will, if not, just leave it alone.
Courtesy of Joshua Benoit
xoNecole: So if I had a meeting with one of your exes, what would they say about you?
Benoit: Loving, but [he] doesn't express emotions very well. Loving, caring and I'll do anything for someone that I love. That's just who I am. So they'll say he's very loving and caring, but he needs to work on showing emotions. Not communication, but showing more emotions.
xoNecole: How much does feeling safe within your relationship impact you expressing those emotions?
Benoit: I naturally just don't share, that's just me. I need to work on that. If you were to talk to one of my exes, they would say that I know you love me, care, you do everything for me, but it just seems like you don't love me at the same time because I'm actually unemotional, if that makes sense. And I don't think it has anything to do with the time or me being vulnerable. It's an underlying issue that I need to address, but I don't think it has anything to do with the relationship. This has just always been me, you know?
xoNecole: Last question, what does being a black man mean to you?
Benoit: Society looks at us like anger and that we're troublemakers. For me it's like we're business owners, we're doctors. Being a Black individual in America the way America looks at us, and being able to overcome adversity and being able to do a few things and succeed at things that we have done in the past. It's just...I can't even describe it. It's an amazing feeling to have that respect level even though sometimes we don't get it. But Black men especially, we're kings and it means the world for me to actually be a Black individual in this world right now.
Follow Joshua on social media @joshuadbenoit.
Featured image courtesy of Joshua Benoit
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023