
The comeback is always greater than the setback. And in the case of Jordyn Woods, the aftermath of an evanescent storm that was her personal life is looking like the biggest f*ck you. Because instead of staying down, the now 22-year-old bossed up, releasing clothing lines, fitness guides, making big-screen moves, and on-stage singing debuts that have her 11.6 million Instagram fans on the edge of their seats wondering what other tricks the California girl has up her sleeve.
Nearly a month into quarantine we hop on a call from our respective homes, nearly 3,000 miles away from one another. After navigating the distractions of our temporary living situations, we settle into a flow of conversation that is part-interview and part-girl talk. Days blend together just as seamlessly as her foundation, but Woods pays it no mind. With every sunrise comes a new opportunity to set the pace for her success.
"I wake up and I always create a million things for myself to do, so I don't stay bored during this," she says in reference to the quarantine life that millions have recently adopted.
What fans see is a fresh-faced Woods posting picture-perfect selfies and bodacious body shots, but behind the scenes, she's building an empire. Fresh off of an impressive run on the hit celebrity singing show, The Masked Singer, Woods is revealing more than just her vocal chops. Underneath the mask is a woman who's really about her business. Her debut album will be released under her own record label, a move she said allows her to own all of the rights to her music while maintaining creative control of her passion project. She's also using her platform to create a budding health and wellness community. Her brand FRSTPLACE— a series of workout programs that Woods swears by— was birthed from the idea of putting yourself first, something that admittedly took some time for her to understand. Fitness, she says, is what carries her through the days and helps with her mental health.
"It was never about physical appearance," she says. "My dad was always healthy, never sick, and then passed away really quickly from pancreatic cancer. So it was kind of a wake-up call to get it together but more importantly, it was more important because fitness became therapy for me, and doing something that helps me feel good and look good."
Along with her activewear line SECNDNTURE, Woods is hoping to help transform the bodies and minds of those who follow her. She recently created a fitness challenge awarding $1,000 to the top two transformations. "I really just did that to help motivate people to have some center and to just get up and start doing because what's deeper than health is also mental health, and when you're sitting for too long it becomes toxic."
She's making the most of her moment while simultaneously shedding the shame of her past. Just last year she was dodging headlines linking her and the Kardashians, but in the worst way. And as we watched a teary brown-eyed Woods tell the tale of her fall from grace on Red Table Talk, many of us couldn't help but to empathize with a young girl in an unfortunate situation that may not have been much different than the mistakes of our own.
The experience has led her on a journey of self-evaluation and elevation. Everything from friendships to relationships has entered an excavation period as she rids herself of what no longer serves her and makes room for something new. This includes learning to forgive and fall forward.
"It's easy to take advantage of kind people; the world can turn you cold really fast," she says. "I love that I have the ability to not hold onto things and to move forward and to always remain myself and still be able to have love for people regardless of what happened. If God forgives people who have done wrong, I don't have the energy to hold onto people who have wronged me. What I also know is that in life we have the tendency to take things very personally. And what I had to understand is that most of the time it's never about us."
"If God forgives people who have done wrong, I don't have the energy to hold onto people who have wronged me. What I also know is that in life we have the tendency to take things very personally. And what I had to understand is that most of the time it's never about us."
Loss is something that Woods is no stranger to. The loss of friends and loss of loved ones all lead to a loss of innocence that often accompanies the transition of a young girl to a grown woman. Thankfully, she has her mother to help her navigate the world of womanhood. "She always told me when I was younger, 'Don't talk bad about anyone. I don't care if you don't like them, don't talk bad about them.' She always instilled in my mind always keep your integrity and don't speak badly about people."
"If someone is doing you wrong, they're doing themselves wrong and I don't have the energy to meet you at your level," she adds. "I'm going to stay where I'm at and if in the future you want to come to where I'm at I would love to meet you there. But if not, it's all good."
I point out that her vibrations must be sending positive energy into the atmosphere. Earlier this year she posted a photo of her girl group of celebrity friends that had Black girls celebrating the magic of brown-skinned beauties in her comments. "Every girl in that group is really their own person and everyone is so beautiful and individual in their own way," she says. "We can come and have a good time and it's no pressure and no competition. It's a really sweet, positive girl group."
Though she seems to be mastering female friendships, love is still a fickle friend in Woods' world. It slips in and out of reach, often making an appearance in the form of tests. Will she choose the bad boy or herself? "I'm trying to find my Russell Wilson...but right now I've got to hang out with myself for a bit."
Life has taught her that self-love isn't just what you allow in, but also what you keep out. "I think now people have this idea of ownership when it comes to relationships and I am like we are all individuals because personally I don't want to feel like I'm being owned. I don't need you to question me so I think just having trust in your partner is a big thing, and also understanding the idea of you don't own anyone. If it's meant to be, it will be."
"I wish that I got to grow up in the era that my parents did because things were a lot more genuine," she continues. "They didn't have Instagram, there wasn't as much accessibility. If you wanted something you really had to go for it. Now everything is just oversaturated. And love, people have the idea of it messed up. But yeah...I mean," she pauses and lets out of a deep sigh. "That's all I really have to say about that."
"If someone is doing you wrong, they're doing themselves wrong and I don't have the energy to meet you at your level. I'm going to stay where I'm at and if in the future you want to come to where I'm at I would love to meet you there. But if not, it's all good."
If she does find that special one though, we won't know until she's married. She likes to keep her private life private, only giving us a glimpse into what her world appears to be. A necessary move, too, if she is to stay on top of her game as a girl boss. Without the distractions of her personal life overshadowing the progress of her professional one, we're able to witness a young woman destined for stardom.
In December of this past year, she starred in the thriller movie Sacrifice alongside Paula Patton, an experience she said allowed her to observe how to move while on set. "She made everyone feel very comfortable and very welcomed. The vibrance of her personality and who she was and how talented she is was a learning lesson for me without her having to tell me anything directly."
Woods will appear in another thriller directed by Chris Stokes in the near future, though her true aspirations lie in making it to the big screen. She admits that she hopes to one day do films like Black Panther, but in the meantime, she studies award-winning movies (she recently tuned into the Oscar-winning Korean film Parasite) while continuing to add more experience to her resume.
"Even when I started modeling when I was younger, every job is a stepping stone, every job is a learning experience whether it's big or small," she says. "I can learn from everything and sometimes I take jobs that aren't as big just to learn the art of the craft. It's about really learning and growing through every experience. Every person I work with, everything that I do is ultimately for me for growth and to learn from."
A fitness brand and apparel line, a budding television and film career, an upcoming album— is there anything that she can't conquer?
"Well, I want abs," she admits with a hearty laugh. "But that's tricky because the pantry is right here, and quarantine. But besides physical, I just really want to grow in my entrepreneurship and start more businesses and invest. I'd love to get into real estate and just...I have so many projects I'd love to do so it's really just creating a plan, thinking and prioritizing the list, and getting it done."
And we'll be here watching every moment. Not in anticipation of her downfall, but in celebration of seeing another Black girl climb from the ashes and rise to the top.
For more of Jordyn, follow her on Instagram.
Featured image via Jordyn Woods/Instagram
Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
If there is one thing that I am going to do, it’s buy myself some scented soy candles. And, as I was looking at a display of them in a TJ Maxx store a couple of weekends ago, I found myself wondering just who decided which scents were considered to be “holiday” ones. The origin stories are actually pretty layered, so, for now, I’ll just share a few of ‘em.
I’m sure it’s pretty obvious that pine comes from the smell of fresh Christmas trees; however, scents like cloves, oranges, and cinnamon are attributed to two things: being natural ways to get well during the cold and flu season, and also being flavors that are used in many traditional holiday meals.
Meanwhile, frankincense and myrrh originate from the Middle East and Africa (you know, like the Bible does — some folks need to be reminded of that—eh hem — Trumpers) and ginger? It too helps with indigestion (which can definitely creep up at Thanksgiving and Christmas dinner tables); plus, it’s a key ingredient for ginger snaps and gingerbread houses. So, as you can see, holiday-themed scents have a rhyme and reason to them.
Tying this all in together — several years ago, I penned an article for the platform entitled, “Are You Ready To Have Some Very Merry ‘Christmas Sex’?” Well, in the spirit of revisiting some of that content, with a bit of a twist, I decided to broach some traditional holiday scents from the perspective of which ones will do your libido a ton of good from now through New Year’s Eve (check out “Make This Your Best NYE. For Sex. EVER.”).
Are you ready to check some of them out, so that, whether it’s via a candle, a diffuser, some essential oil, or some DIY body cream (check out “How To Incorporate All Five Senses To Have The Best Sex Ever”), you can bring some extra festive ambiance into your own boudoir? Excellent.
1. Vanilla

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When it comes to holiday desserts, you’re going to be hard-pressed to find recipes that don’t include vanilla — and that alone explains why it is considered to be a traditional holiday scent. As far as your libido goes, vanilla is absolutely considered to be an aphrodisiac — partly because its sweet scent is considered to be very sensual. Some studies even reveal that vanillin (the active ingredient in vanilla) is able to increase sexual arousal and improve erectile dysfunction in men. So, if you adore the smell, here is more incentive to use it.
2. Frankincense

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Although, typically, when people think about frankincense (and myrrh), it’s in the context of the gifts that the wise men brought Christ after he was born; it’s a part of the biblical Christmas story. However, frankincense goes much deeper than that. Sexually, since it has an earthy and spicy scent, some people like to use it to meditate (check out “What Exactly Is 'Orgasmic Meditation'?”). Also, since it has the ability to put you in a better mood, soothe and soften your skin and maintain your oral health — with the help of frankincense, every touch and kiss can be that much…sexier.
3. Cinnamon

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I already gave cinnamon a shout-out in the intro. Personally, I’ve been a fan of it, in the sex department, for a long time now (check out “12 ‘Sex Condiments’ That Can Make Coitus Even More...Delicious”). When it’s in oil form, it can be very sweet to the taste while sending a warm sensation throughout the body — which is why the giver and receiver of oral sex can benefit from its usage. Beyond that, cinnamon helps to increase blood flow to your genital region, elevate sexual desire and, some studies say that it can even help improve fertility. Beautiful.
4. Peppermint

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If there’s a signature candy for the holiday season, it’s probably a candy cane — which automatically puts peppermint in the running for being an official holiday scent. Pretty much, in any form, it’s got your sex life’s back because it’s hailed as being a sexual stimulant; in part, because its smell is so invigorating. Plus, it helps to (eh hem) ease headaches, it gives you more energy and it can definitely help to freshen your breath. Also, that minty sensation? The same thing that I said about cinnamon can apply to peppermint too (if you catch my drift).
5. Ginger

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Whether it’s in a meal or in your bedroom, ginger is going to produce results that are hella spicy. On the sex tip, science has praised ginger for being able to increase sexual arousal, improve blood circulation (which intensifies orgasms) and strengthen fertility for many years. Scent-wise, I find it to be one that both men and women enjoy because it is both woodsy and sweet. So, if you’ve got some massage oil in mind, adding some ginger is a way to please you both.
6. Pomegranate

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September through December is the time of year when pomegranates are considered to be in season. And, as someone who is a Rosh Hashanah observer, I have a personal adoration for them because I am aware of the various things that they symbolize in Hebrew culture including the fact that they are a fruit that represents love and fertility. So yeah, they would absolutely be an aphrodisiac — one that is perfect for this time of the year. While consuming it helps to boost testosterone levels in both men and women, the floral bittersweet smell that it produces can help to reduce stress while promoting relaxation (like most floral scents do) — and the more relaxed you are, the easier it is to climax.
7. Nutmeg

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Another signature seasoning during the holiday season is nutmeg. It’s perfect in Thanksgiving sweet potato (or pumpkin) pie and Christmas morning French toast. And yes, it can also make your sex life better. If you consume it, it can intensify your libido and, overall, its warm-meets-spicy-meets-sweet smell is so inviting that it is considered to be a pretty seductive scent.
8. Cloves

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I ain’t got not one lie to tell you — if you’ve got a toothache, put some clove oil on that bad boy and send me a Christmas present for putting you on game. Aside from that, as I round all of this out, cloves are another holiday scent that can do wonders for your sex life. For men, it has the ability to significantly increase sexual arousal and improve stamina and endurance. For men and women alike, it also has a reputation for strengthening sexual desire. And for women solely? Well, if you want an all-natural way to increase natural lubrication down below — the scent and and feel (in DILUTED oil form) can make that happen. It can make the holidays especially special…if you know what I mean.
Ah yes — the atmosphere of the holidays and what it can do.
Take it all in! Scent ‘n whatever stimulating that comes with it! #wink
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