ItGirls From The Midwest
Culture & Entertainment

ItGirls From The Midwest

Often imitated, never duplicated, The Midwest ItGirls hold a refreshingly raw essence, style, and cultural identity. These ItGirls are the living, breathing definition of rolling up your sleeves and chasing dreams. Trust us when we say, these Midwest ItGirls don’t just talk the talk, they walk it, holding fast to their values in everything they get their hands on.

Read about five of our ItGirls here, but be sure to check out the full ItGirl 100 List.




Bree Specific is a media personality and entrepreneur. She gained recognition for her work in hosting events, moderating panels, and covering festivals. Off-air, Bree coordinates Music Relations for Whats The Word Media and serves as a Tech Producer at WVON 1690 AM.

Chelsey Carter Sanders



Chelsey Carter-Sanders is the founder and CEO of the Alex Carter brand, which focuses on creating everyday attire for extraordinary individuals. The brand is known for combining simplicity with an edge, appealing to those who are willing to take risks.

Jean Deaux



​Jean Deaux's music spans R&B, rap, pop, house, and indie as she creates from the unique lens of a Black queer artist. Often described as a multi-hyphenate and 'modern renaissance woman,' she is a creative director, filmmaker, and songwriter.

Mari Copeny



Mari Copeny, also known as Little Miss Flint, is a youth activist who gained recognition for raising awareness about the Flint water crisis and her fundraising initiatives to support underprivileged children in her community and across the country.

Sky Jetta



Sky Jetta has worked with the likes of Rico Nasty, Charli XCX, Baby Tate, and Saweetie. Known for her unique fashion sense, she has been featured in global campaigns Nike x Serena Williams, Burberry x SSENSE, and Jordan Jumpman23. Jetta was also the featured opener for singer Neyo, DJ’d for luxury brands Balmain and Gucci, and just completed a tour as direct support for Zack Fox.




As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.


The internet has been a global platform for undiscovered artists and entertainers to freely share their talents without the backing of big-budget studios. Many creators have gained Hollywood success by artfully telling their lived experiences in a way that feels relatable to millions of viewers via social media and YouTube.

It wasn’t just creativity and charm that led to their cultural popularity, but their determination to express themselves when faced with life’s difficulties that would eventually unfold into multi-million dollar empires. Witnessing the glow-up for so many online creators, if there was a designated road to success Kandace Banks is forging her own path in real time.