Girl+Hair Founder Dr. Camille Verovic On The Science Behind Her Revolutionary Haircare Line
The first time I met Dr. Camille Verovic was at a natural hair event held at a Target in Atlanta. She was showcasing her haircare line, Girl+Hair, and celebrating her newly secured spot with the retailer.
Among her were a few beautiful black queens with a variety of different hairstyles: wigs, braids, afros, you name it. They were all in the aisle talking to other women about their hair concerns, textures, and the benefits of the Girl+Hair products. I ear-hustled a bit and overheard one of the girls mention that Dr. Camille was becoming a dermatologist and that she uses her studies to create the right formula for women of color.
Interestingly enough, Dr. Camille's career did not start in medicine. Instead, one passion opened the door to another.
She began her career as a marketing professional for an advertising agency which gave her all the tools, resources, and knowledge to build a brand. During her time working at the advertising agency, she also embarked on another journey: her hair. At that time, she chemically treated her hair with relaxers to the point where her real hair started to break off. As a remedy for her unhealthy hair, Dr. Camille decided to go natural and big chop. While on the mission to grow strong and healthy hair, she ran into another problem — she didn't have the right products. After struggling to find the right products, she decided to just solve the problem herself and Girl+Hair was the solution. Shortly after, Dr. Camille discovered a passion for dermatology to further help and create safe spaces for black women to express their hair concerns far beyond Girl+Hair.
Take a look into how Girl+Hair founder Dr. Camille Verovic breaks down the key to healthy haircare:
What inspired you to start Girl+Hair?
When I had a sew-in, I became concerned because I couldn't find products on the shelf to help me take care of my new growth while it was in a sew-in; and I have this protective style to retain length but I couldn't find products to maintain my hair while it was in that style. I was nervous that it would get dry, brittle, and go back to where I started. I couldn't find shampoos because they were too thick [and] the utility was all wrong. I would buy shampoo and mix it with water to get into the base of my braids and try to dilute my conditioner but it would always feel like I didn't know what I was getting and all the conditioners I liked didn't use the best ingredients. All of those things, out of frustration, created the concept of Girl+Hair.
"I would buy shampoo and mix it with water to get into the base of my braids and try to dilute my conditioner but it would always feel like I didn't know what I was getting and all the conditioners I liked didn't use the best ingredients. All of those things, out of frustration, created the concept of Girl+Hair."
What sets Girl+Hair apart from other products that claim to support hair growth with protective styling?
I think for our products, we think of different prongs. For each product, we think about how it's being used. For instance, not all products are [low porosity] or runny. We always make the shampoos low viscosity on purpose because if you have a braided style, you want the product to get to where it needs to go quickly and properly and you want it to perform well. Then there's the leave-in conditioner; we left out a regular conditioner on purpose because we wanted to make the steps a little easier. Then there's a daily restore product. It's a castor oil-based product and it's not a low porosity product because you want a protective oil. So, if you have a sew-in, you want the oil to stay at the base of the place. You don't want it running all over your sew-in. If you have braids, you want it to stay on your scalp to coat the shaft of your hair.
The second thing is, and I think this is where my expertise comes in, is the selection of ingredients. We just don't select ingredients just to do it. When I think of ingredients in my products, I actually go through a scientific database and look at studies to see why would I use these ingredients. When you think about Girl+Hair, I want people to know that there is a person behind the brand who actually tries to find scientific backing as to why we selected these things.
Do you think there’s a pressure within the hair industry as far as what ingredients to use?
I do feel that there's pressure. I'm not sure if it's the consumer driving it or the companies. I'm not sure if consumers express their interest on social media. I'm not sure if companies look at consumers as thought leaders and create products for what they're doing already or if everyone is following suit. I'm not quite sure. But you do feel pressure because once that key ingredient becomes a thing, as a brand, you'll do something with that ingredient too.
How do you stay away from that and avoid following suit?
I stay true to science. At the end of the day, I love what I do and I feel privileged to do what I do and there's an ethical code that comes with being a physician that I can't shake and I don't want to. I have to stand by my products as a physician.
Dr. Camille Verovic
"I stay true to science. I have to stand by my products as a physician."
How long did it take you to come up with the entire line?
Maybe two strong years, a lot of it was branding. I kind of knew my ingredients for the products but I understand the importance of branding from my years in marketing. I understood that branding is important. You want brand equity, so you have to put in the work when it comes to that. I also spent a lot of time identifying my customer. What does she want? Who is she? If Girl+Hair was a girl, would my customer be her friend? How likely would they hang out together? Then once I had that, I focused on formulations and finding the right one, having the base foundation products, and finding the money.
What inspired you to become a dermatologist?
I'm in my second year of dermatology training and I complete that next June and I take my board exam in July. One of the biggest things that I love about dermatology is it's a visual field, so you can look at something and, based on the visual acuity, diagnose conditions. I think that's amazing! Most things in the body need some sort of imaging or something to give a diagnosis. With dermatology, you literally use your eyes and sometimes your touch to help you figure out what's wrong. The second thing and why I feel so privileged to be in this field is that there aren't many black dermatologists. It's so crazy and so sad! It's a joy you feel when the patient sees you and they feel like you understand them and their skin a little bit better.
When it comes to hair loss with women of color, what do you think are some common causes from your experience and expertise?
In our community, it's an epidemic honestly. But I do think that consumers and patients are more intelligent as a people, so we have access to social media, access to information that helps us navigate that world of not having really tight braids or weaves. Most of us know that that's not right, it's painful, it's wrong, and it's causing damage. What I see too is CCCA. That's actually an inflammatory process going on in the scalp that no stylist can help you with per se, and you need to see a doctor about that. There's also something called LPP. There are different medical conditions that can cause hair loss, but I feel like when I see black women throughout the week, usually it's going to be traction alopecia.
Do you have any other suggestions on other ways to combat hair loss? Would you recommend men/women to see a dermatologist a certain amount of times a year?
I'm always into healthy styling practices and I'm not against protective styles as long as it is protective and not a damaging style; because some people will say it's protective but it's actually damaging. I'm also into:
- Frequent hair cleansing. I think that's another thing people don't do. They don't wash their hair often enough — at least once a week.
- Conditioning your hair properly.
- If you feel something, say something. If you feel something on your scalp, pain, burning, or tenderness in one spot, you should say something. You should say something to your hairstylist or dermatologist. But when you feel something on your scalp, you should definitely see someone about it because that could be the initial sign of something more serious going on.
Girl+Hair
Do you think there should be a different hair routine from wearing your hair and a protective style?
No. I think the same amount of care and concern that you give to your hair and scalp while you have your hair out should be the same concern and effort when it's tucked away. I think the biggest misconception is because it's protected, I don't have to think about it, and that's not true at all. You should be just as aware. You still have to moisturize. Take care of it just the same.
Is there anything else you’d like to mention that you’d like people to know?
I think one of the biggest things when it comes to our brand is education. Our brand is about smart haircare. It's smart because you have a founder who can sit at a table with companies and speak on behalf of black women but who's also a physician, and you have that backing the brand. I think with protective styles, it's just [about] educating ourselves as black women about the importance of taking care of ourselves. With Girl+Hair, it's that underlying current of self-care and self-care every single day, even when you don't want to. Also, I want to mention something called Skin of Color Society. People can go and find a derm doc in your area.
Follow Dr. Camille and Girl+Hair, follow them on social media at @girlandhair or www.girlandhair.com.
Originally published on August 12, 2019
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Freelance writer, content creator, and traveler. She enjoys the beauty of simplicity, a peaceful life, and a big curly fro. Connect with Krissy on social media @iamkrissylewis or check out her blog at www.krissylewis.com.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I Tried Uche Natori's Full Glam Routine & It Leveled Up My Everyday Makeup Look
Mastering a full glam is a work of art. I’ve always watched in awe at the glam girls who truly knew what it meant to bring a face together. One of those women is Uche Natori. Her full glam makeup looks have caught the eyes of thousands across her social platforms. She is a master at providing easy, fun, and fabulous looks. Watching Natori’s makeup tutorials has inspired me to do the unthinkable - trying to master a full glam makeup look for the first time.
One thing about me is that I am a natural makeup girl. I enjoy using concealer on my needed areas, with a bit of blush and mascara to seal the deal. The “no makeup makeup” look has helped me feel my best for many years, and truthfully, I never learned how to do much else. I don’t know how to put on lashes or what it takes to master a good contour. The only thing I have learned in the beauty world is how to make my makeup look like my skin. Although I’m proud of my accomplishments, I think it’s time to build my skills and try to keep up with the “girls.”
A Trip To Sephora
After binge-watching Natori’s videos, I learned early on that I didn’t own most of the items she used. I made my way to my local Sephora to purchase the following: cream contour, powder, foundation, brown lip gloss, neutral blush, and refresh my concealer. Most of these beauty items were familiar due to my past makeup adventures. Powders were more of a learning curve. I typically like my makeup to be dewy and light, so I’ve always avoided using powders. In 2024, I’m almost embarrassed to admit that I had no idea there were different powders for different purposes. The Sephora employee kindly explained to me the difference while I melted internally.
Thankfully, we could navigate a lightweight powder I could use daily without feeling overwhelmed by the product. I continued to bask around Sephora as I selected items from my favorite brands—Fenty, Rare Beauty, Charlotte Tilbury, and more. Once, a confused woman in an overpopulated beauty store slowly turned into a kid in a candy store. It was safe to say I was having a time splurging on “Daddy’s money.” I mean, Daddy xoNecole.
Attempting To Be A Full Glam Girl
Fresh face
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I made the decision to skip eyeshadow and lashes for my first attempt. I figured it would be better to master the art of good face makeup before moving to more advanced makeup techniques. It’s also important to note that I used Charlotte Tilbury’s Flawless Filter for my base to ensure I didn’t overwhelm my sensitive skin.
These decisions made going for a “full glam” less intimidating and more achievable.
Foundation
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Foundation finish
Celeste Polanco/xoNecole
I prepped the skin before starting and wasted no time going heavy-handed on the Flawless Filter, Fenty Beauty’s Cream Contour, and Dior Concealer—all brands Natori has used in past videos.
Celeste Polanco/xoNecole
When applying contour and concealer, I had to rehydrate the skin. I learned very quickly how fast these items can dry on your skin. Natori typically applies a facial spray during her routine to keep her products hydrating, making them easier to blend. My skin welcomed my makeup again once I used the same technique with Milk Makeup’s Hydro Grip Setting Spray.
Concealer
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Concealer finish
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Blending began to become seamless, providing the perfect full face that I had always known I could achieve. Once finished, I locked in all my hard work with a traditional Sephora Setting Powder and continued to the next step.
Blush, bronzer, and lip gloss are my best friends. We’ve been going together real bad since my early 20s. Once I made it past securing a good face base, the rest of the makeup routine was familiar. I used NARS Laguna Bronzer to lock in my contour.
Bronzer
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Blush
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Adding a powder bronzer into my routine brought my face back to life and enhanced my facial features. To give my skin some radiance, I applied the Rare Beauty Blush In the color "Beige Peach."
Concealer after bronzer and blush
Celeste Polanco/xoNecole
Celeste Polanco/xoNecole
I added mascara, eyeshadow, and a lip to complete the look. At the very end, in very Natori fashion, I used one of her signature go-tos, the Patrick Ta Major Glow Balm.
The Results
The finished look
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I loved how my makeup turned out! I did a good job landing a good face base. A few areas that could be better are my blush and bronzer. I’m used to using a light hand, which makes my blush disappear in seconds. The point of a full-glam is for it to last! Moving forward, I will be fearless when applying blush and bronzer in hopes of longevity.
It’s safe to say Natori’s complete glam makeup looks are achievable for girls looking to step things up. Your inner glam girl goals are on the other side of your makeup brush, so pick your favorite Uche Natori makeup looks and get started!
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Featured image by Celeste Polanco/xoNecole