In the booming industry of wine, beer, and spirits, it’s always exciting to come across Black-owned businesses that we can support. The spirits industry has long been a space where Black entrepreneurs have faced significant barriers, from accessing capital to breaking into predominantly white-dominated networks.
I didn’t enjoy beer until I was in my mid-20s, partially due to the fact that it didn’t seem to be marketed toward me. According to a 2021 report from the Brewers Association, less than 1% of breweries in the U.S. are Black-owned, and Black winemakers make up an estimated 0.1% of winemakers nationwide. Despite these challenges, Black-owned wineries, breweries, and bars are still carving out their place in the industry.
By visiting and supporting Black-owned establishments, you’re not only indulging in world-class drinks but also contributing to a movement of equity and inclusion. Whether you're a wine enthusiast or craft beer lover, these businesses celebrate culture, tell stories, and foster spaces where everyone feels welcome.
The more we pour into these Black-owned breweries, bars, and wineries, the more doors we will see open for others to enter the beer, wine, and spirits industries.
There’s nothing I enjoy more than having a sip of wine surrounded by people who look like me in an establishment owned by someone who also looks like me. From lively bars to innovative breweries and boutique wineries, here are 10 Black-owned spots across the country where you can raise a glass to diversity and excellence. Cheers!
1.Harlem Hops - New York, N.Y.
Harlem Hops is more than just a craft beer bar—it’s a celebration of community and culture. Co-founded by three HBCU graduates, this gem focuses on showcasing beers from local and independent breweries, including offerings from Black brewers. When it opened in the summer of 2018, Harlem Hops became the first 100% African American-owned NYC local craft beer bar in Manhattan.
With its cozy vibe, rotating tap list, and tasty bites, Harlem Hops is the perfect spot to discover your new favorite brew while supporting a mission of inclusivity in the craft beer scene. Don’t miss their delicious beer pairings and community-driven events.
2.Brown Estate - Napa Valley, Calif.
Brown Estate is Napa Valley’s first and only Black-owned estate winery. Established in 1996, the family-owned winery is known for its exceptional Zinfandels and refined vineyard experiences. Beyond the Zinfandels, Brown Estate also crafts a variety of other wines to fit everyone’s preferences, including Cabernet Sauvignon, Chardonnay, and Petite Sirah. If you can’t make it to the winery, you can also enjoy an intimate tasting experience at their downtown Napa tasting room, which opened in 2017. With stunning views and award-winning wines, Brown Estate is a must for wine lovers visiting Napa.
3.Abbey Creek Vineyard - North Plains, OR
Facebook/AbbeyCreekVineyard
What do you get when you merge a love for wine with an appreciation for Hip Hop and Culture? You get Abbey Creek Vineyard in North Plains, Oregon. Loved by both locals and visitors, this community spot offers a unique wine experience while embodying the saying “Hip-Hop, wine, and chill." Owner Bertony Faustin became Oregon’s first Black winemaker when he founded Abbey Creek Vineyard. Faustin’s wines, dubbed “The Creole Collection,” bring a unique cultural perspective to Oregon’s wine industry. Visitors can enjoy tastings at the vineyard’s wine bar, known as “The Crick,” for an intimate experience that’s all about community.
4.Two Locals Brewing Co. - Philadelphia
Business is always better when it’s a family affair. Two Locals Brewing is Philadelphia's first Black-owned brewery, founded by brothers Richard and Mengistu Koilor. The brewery officially opened its doors in early 2024 in the University City neighborhood after years of planning.
The brothers, West Philadelphia natives, started brewing beer as a hobby in 2016 and began planning their expansion while noticing the lack of Black representation in the brewing industry.
Aside from serving up tasty brews, the brothers offer Liberian food, a homage to where Mengistu was born. Throughout the month, guests can pop in for some improv or a comedy night event while enjoying a cold one.
5.House of Pure Vin - Detroit
Located in the heart of downtown Detroit, House of Pure Vin is a Black-owned wine bar and retail shop. It features an impressive selection of global wines, including many from Black winemakers. One highlight is their focus on boutique and hard-to-find labels, offering guests the opportunity to discover unique flavors they won’t see on typical store shelves.
The space frequently hosts events such as wine education classes, collaborations with local chefs, and themed wine nights, giving customers plenty of reasons to pop by throughout the week. Whether you’re shopping for a bottle, enjoying a tasting flight, or attending one of their vibrant events, House of Pure Vin is a must-visit destination for anyone looking to elevate their wine experience while supporting a Black-owned business.
6.LaShellé Wines - Woodinville, WA
LaShellé Wines, located in Woodinville, Washington, stands out as one of the region’s few Black- and female-owned wineries. Founded by Nicole Camp, the winery reflects her passion for winemaking, which she developed through her formal training at the Northwest Wine Academy. Opened in 2021, LaShellé Wines is known for its range of refreshing white and red wines and offering a welcoming and family-friendly environment. On any given day, you can expect to pop in and see owner Nicole involved in the day-to-day functioning—from destemming grapes to hosting guests in the tasting room.
7.Diamond Farm Winery and Brewery - Nokesville, Va.
Instagram/DiamondFarmWinery
This lovely venue was the result of hard work and a change of plans. Diamond Farm Winery & Brewery is an exciting new Black-owned establishment that blends rustic charm with modern sophistication. Owners Alice and Glenn Bertrand, Sr. originally purchased the property to serve as their retirement home but decided to go in a different direction after seeing the historic barn on the land.
Situated on a picturesque farm, the venue offers a serene setting with features like a remodeled historic farmhouse and a romantic heart-shaped pond. While their tasting room is slated to open this spring, the winery is already a sought-after event space, hosting weddings, corporate gatherings, and private celebrations. The venue is rolling out over three phases, so expect all aspects to be fully functioning later this year.
8.Thurst Lounge - Washington D.C.
Thurst Lounge is the first Black-owned LGBTQIA+ bar and lounge in Washington, D.C. Located in the historic U Street corridor, this bar serves as a much-needed inclusive space for the Black LGBTQIA+ community residing in the city. The lounge offers an intimate setting for socializing, complete with carefully curated cocktails and a stylish ambiance that’s perfect for linking with the crew.
Beyond its role as a nightlife destination, Thurst Lounge aims to foster a supportive environment for community connections and cultural celebration.
9.Seven Springs Farm and Vineyard - Norlina, N.C.
Seven Springs Farms and Vineyards is a Black-owned vineyard established by Preston Williams and his family, and it sits on a 140-acre property featuring seven natural springs, providing a picturesque setting for wine tasting and events. The vineyard specializes in muscadine grapes but also grows Merlot, Cabernet, and Chardonnay varieties. Visitors can enjoy tastings in the cozy tasting room, participate in seasonal grape-picking events, or even book a stay at their on-site Airbnb for a more immersive experience. This family-owned space is the perfect location for an outing with the girls or a group event.
10.For The Culture Brewing - Houston
The name says it all with this one. For The Culture Brewing is a craft beer brand focused on creating an inclusive and vibrant space for beer lovers. Holding the title of being H-Town’s first Black-owned brewery, owners Jonathan Brown and Carl Roaches Jr. began working on this brand after realizing that there weren’t many brands marketing to Black Men who like to drink beer.
The brewery aims to cater to a wide range of tastes, offering a variety of beer styles such as tropical IPAs, rice lagers, pale ales, and dry stouts.
While still in the process of opening its own dedicated taproom, the brewery often collaborates with other local businesses, including Ovinnik Brewing, through a unique cooperative model called Craft Culture X. This collaboration has allowed them to share resources and brewing equipment while planning events and developing new beer recipes.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
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It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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