Kissing is interesting. When it's a good kiss, there aren't too many other things that tops it. When it (pardon the pun) sucks, there aren't too many things that you hate more. Even as I'm running through the mental rolodex of all of the kisses I've had in my life, I'm willing to bet my next freelance check that, just like I am able to, you can immediately recall the best and worst kiss that you've ever had.
My best kisser is someone I never had sex with. Well, that's not entirely true. One time some oral went down with me being on the receiving end (was that TMI? If so, my bad). Even though his kisses up top and down below (cue in Kelly Rowland and SWV) were clearly memorable, I just wasn't into him enough to go (totally) all the way. As far as the worst kisser goes, long story short, there's a relationship I was in that, while the sex was good, the kissing was HOR-RI-BLE (is that weird?). It eventually got so intolerable that the wackness of it all ultimately became one of the deal breakers for me.
Yeah, kissing is a pretty big deal. It feels good. It's both romantic and erotic. It definitely connects you to another person in a way that no other act can. But there's more to kissing than that. As you're about to see in just a sec, every time you pucker up and get your smooch on, there is so much more going on behind the scenes than you could ever imagine!
The Origin of Kissing Is Kinda Sweet. And Pretty Gross.
Although I'm not sure how true this is, there are several theories floating around that kissing is tied to how birds feed their babies. You know, that they chew up the food and share it directly from their own mouth to the little birdies. Once upon a time, that's how a lot of mothers fed their babies and so the theory is 1) kissing mimics that and 2) whenever our partner kisses us, it taps into the warmth and security we felt when we were young.
Actually, there might be some truth to that since a lot of men who were breastfed grow up to be "breast men" (also due to the warmth and security thing) and guys who want to be literally breastfed as adults is a fetish that is quietly pretty popular.
Kissing Bonds You to Your Partner
Personally, I've never kissed someone who I didn't have some sort of emotional connection with. But even if you have, whether you realize it or not, you are bonding with that individual. That's because kissing triggers the "love hormone" known as oxytocin in your body (and your partner's). It's the hormone that automatically makes you feel closer to someone. That's why some people can experience a great kiss and suddenly think the person they got it from is "the one", even if they just met them.
Kissing Can Totally Alter Your Microbiome
A while back, I wrote an article on here about why I think the term "casual sex" is the ultimate oxymoron. Well, apparently so is casual kissing. I say that because, according to some scientific research, kissing has the ability to alter your microbiome. What's that? In a nutshell, it's your collective genetic material.
Whoa. Definitely something worth pondering before kissing someone you just met or brushing off a kiss you exchanged with some random dude while you were tipsy at a party somewhere (hey, it happens).
Kissing Relieves Menstrual Cramps and Headaches
Is there anything worse than menstrual cramps and headaches? Not much. If you're someone who experiences a lot of either one, kissing more often may be the remedy that you're looking for. Whenever you kiss someone, your body gets a surge of the feel-good hormones oxytocin, dopamine, and serotonin throughout its system; that can lead to dilated blood vessels and increased blood flow which can make the pain and pressure of cramps much less. As far as headaches go, because the same feel-good hormones are able to lower stress and your blood pressure, that's why kissing can get rid of the incessant booming in your head as well.
Kissing Reduces Allergy Symptoms
Do you struggle with allergies? Guess what—kissing is a wonderful remedy for that too. No joke. Scientific research also reveals that when you kiss an individual, it is able to reduce allergy-related symptoms that are associated with pollen and dust mites. Also, since allergic reactions are worse when stress levels are high and kissing reduces stress, that's just one more reason why kissing is oh so good for you.
Men Kiss to Arouse Women. Women Kiss to Choose a Partner.
I once read an article entitled "A Man's Kiss Tells You Everything". For the most part, I'd agree with that. But no matter how good a man's kiss may be, I wonder if they know what their subconscious motive is. From what I've read, it's to get a certain amount of sex hormones and proteins into our system so that we'll be more willing to have sex with them.
As for what we hope kissing will accomplish, take a moment to think about this. Suppose you meet a guy who checks off all of your boxes. In fact, the only thing that you can even remotely say is "wrong" with him is that his kisses don't move you. Is that enough to call it quits? (Hey, you already know my vote!) Apparently, for many women, it is because, along with a man's personality and character, his kisses help to determine if he's truly suitable or not.
As for a guy who wants to get some who can't kiss? He can pretty much forget about it. A bad kisser is a total turn-off in every way.
Kissing Can Give You an STD
Not to be a downer or anything, but there is another side to kissing that shouldn't be ignored. According to the World Health Organization (WHO), a whopping two-thirds of people have herpes (whether they realize it or not) and a lot of it isn't being contracted by sexual activity; nope, it's due to kissing. Both herpes simplex virus (HSV) and cytomegalovirus (CMV) are easily spread via swapping spit.
For the record, if your partner has syphilis or HSV-2 and you have some sort of cut or sore in your mouth while you're kissing them, you can get that from them as well. Be careful out there.
Kissing Is Good for Your Self-Esteem
On the surface, it probably makes sense that kissing is a self-esteem booster because if you're kissing someone, it makes you feel desirable. But there's another reason why kissing makes us feel good about ourselves. Research reveals that people with low self-esteem tend to have higher amounts of the stress hormone cortisol in their body. What kissing does is lower cortisol; that, as a direct result, makes you feel better about yourself.
PDA Is More About Ego than Affection
Some people love public displays of affection while others can't stand it. It doesn't really matter, though, because one study says that PDA isn't about love or being obnoxious. Kissing in public is actually more about feeding one's ego; it's about showing other people that you've got a good thing.
To get more specific, men do it to show off while women do it in order to make an ex jealous. Hmph.
The More You Kiss, the Better the Relationship
We've already explored some of the things that oxytocin does. Well, if you want to increase the chances of your man staying faithful, kiss him as often as you possibly can. What's the connection? Something else that research reveals is when a man kisses a woman that he cares about, his oxytocin levels go up, it enhances the brain reward system in his head and makes him want to stay with his partner. How sweet is that?
Kissing Is an Anti-Aging Activity
We all know that Black don't crack. But if you want to be a little more proactive in slowing down the aging process, this is another way that kissing can help you out. Since the act results in us using anywhere between 2-34 facial muscles, kissing is literally like an aerobics exercise for your face (and neck). Also, since exercise is what naturally produces collagen in our bodies and collagen is what keeps our faces looking full and youthful, you can see why kissing is one of the best kept beauty secrets.
Kissing Has TONS of Bacteria in It
If you're a self-professed germaphobe, you're definitely not gonna want to hear this. If you kiss someone (on the mouth and even more if it's in the mouth) for 10 seconds, you'll already be getting 80 billion bacteria from them. Not that all bacteria is bad (I'll break that down in a minute) and, I've kissed my fair share and I'm still alive, so that doesn't mean that kissing is the death of you. But still, billions and billions of bacteria coming into your system gives you one more reason to be careful about who you let kiss you.
Kissing Is Good for Your Teeth
One of the ways that having someone else's bacteria (and spit) in your mouth is a good thing is it could prevent you from getting cavities. The logic is the combo of the two helps to wash away the decay-causing germs and bacteria that's probably already chillin' in on your teeth and gums.
Kissing Is Tied to Men’s Longevity
Women typically live longer than men do. That's no shocker. However, what just may surprise you is one study revealed that when husbands kiss their wives every morning, they end up living five years longer than the ones who don't; especially if it's a long and passionate French kiss.
Kissing Is a Bit of a Contract
One more. Have you ever wondered why couples kiss at the end of their wedding ceremony? While on the surface, it might simply seem like a sweet and romantic thing to do, it actually dates back to an ancient Roman tradition that signified the signing of a contract.
So, there's a business side to kissing, huh? Wow. Who knew?
Featured image by Getty Images
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023