Roll Call! 12 Women Entrepreneurs To Keep On Your Radar In 2020
While #BlackGirlMagic may be trending on social platforms, we as Black women know that our magic has been around for centuries. Being recognized as a powerful Black woman in today's society is growing to become the norm in comparison to how far we've come, but we have so far to go. Women of color, specifically Black women, are running nearly half of all registered women-owned businesses and unfortunately, according to Forbes, less than 4% of Black women entrepreneurs make it to the million-dollar mark. These women below are changing the narrative.
With Women's History Month coming to a close, we cannot let the month go by without recognizing Black women entrepreneurs who are out here doing their thing, especially while Miss Rona is in town. From public speakers to world-renowned yoga instructors, check out this list below of xoNecole-approved badass Black women to watch this year:
Maura Chanz
Have you caught Yara Shahidi's IG TV series, "Unguided"? If you have, then you've met Maura Chanz and have already witnessed her creative genius. This Los Angeles-based rising creative initially took a leap of faith after graduating from Spelman College and jumping into the industry as the apprentice of Black Lightning creator Mara Brock Akil. Maura is also the owner of TRIBE, which is a community garnered specifically for women of color seeking fellowship amongst our sisters.
Alechia Reese
International speaker, creative brand strategist, world traveler - what doesn't this woman do? Alechia Reese, author of Eating Elephants: Winning Life One Bite At A Time, is a survivor of domestic violence and makes it her mission to connect dope women around the world with her passion for communication, entrepreneurship and leadership. Catch her on the move and speaking at widely recognized conferences and brands from BlogHER to Microsoft and moderating the Imara Retreat, an annual women's retreat in Africa to build and connect Black women.
Trinity Mouzon Wofford
When you're the brains and beauty behind a beauty brand, when do you have the time to be a columnist for Inc. and keep the aesthetic flowing perfectly on your Instagram feed? We don't know how, but Trinity does it. As the owner of Golde, Wofford has been recognized in INC Magazine's "2019 Female Founder 100" list and Forbes' "30 Under 30". Need we say more?
Raynell Steward
You may recognize her as YouTube sensation Supa Cent, but she's making headlines in the beauty world for the creation of The Crayon Case. Awarded at the BET Social Awards for Social Hustle, CEO Raynell Steward has been flexing her entrepreneurship brain by using her social presence to entrepreneurship and philanthropy. Within one hour, Steward successfully sold $1.37M worth of beauty products in 2019. That's what we call a boss.
Sukie Jefferson
Sukie Jefferson is the lead operator and founder behind Sukie's Candle Co, exotically scented premium soy wax candles - made fresh to order and individually hand-poured. Jefferson's products have been recognized in GQ, Black Enterprise and Vogue UK, and should definitely be a Black woman brand to add to your household.
Dana Chanel
Remember those encouraging notifications you would get every morning from the Sprinkle of Jesus app? Yeah, that's Dana Chanel's doing, but she's been doing a whole lot more since then. After creating the number one Christian mobile app in the world, Dana has shifted her focus to developing generational wealth through family businesses with her latest venture, Jumping Jack Tax, a platform created by herself and husband Prince Donnell as a means to provide a virtual tax preparer. Aside from being relationship goals with her bae, Dana Chanel has truly embodied being a boss babe by creating a space for other women entrepreneurs and keeping true to your faith while building a business.
Lalah Delia
"If you walked away from a toxic, negative, abusive, one-sided, dead-end low vibrational relationship or friendship — you won." The words spoken by bestselling author of Vibrate Higher Daily: Live Your PowerLalah Delia drops gems throughout her book about moving forward and being in-tune with yourself spiritually and mentally. Delia is also the founder of Vibrate Higher Daily, a vibrational based-living online community and mentoring program through women empowerment.
Jessica Jones & Wendy Lopez
These two women are bold, beautiful and Black registered dietician nutritionists, and Jessica Jones and Wendy Lopez are on a mission to help women of color learn to eat intuitively through a "healthy plant-powered diet". By putting their health first by encouraging women to maintain healthy nutrition through their joint venture Food Heaven Made Easy, Jessica and Wendy have created an accessible community and multimedia platform for people who want to create culturally relevant plant-based meals, but aren't quite ready to take the full leap as of yet.
Autumn Myers
At just the age of 25, the former BuzzFeed social strategist is making a name for herself in the media industry with the launch of The Queen Sessions, a motivational content platform to uplift women of color with interviews, blog posts and more. Autumn Myers is also the digital media lead for Black-owned brand, America Hates US, where she served as the lead writer and touched upon topics of culture, entertainment and politics. Recently, The Queens Sessions released their own affirmation journal perfect during the quarantine to keep your dreams and visions manifested.
Leticia Hunt
Mommy-to-be Leticia Hunt is the creator of FOREH, an accessories brand that uplifts Black culture with HBCU-inspired pieces and tactical vests. Inspired by her own experience as a military veteran, the Tuskegee University graduate also serves as a podcast host for 2 Shots & Talk, a children's book author, a stylist and creative director. She emulates her own mission that with the right balance, you can truly do it all.
Shontay Lundy
Just in time for drop tops and summer sun, if Rona ever lets us out of our houses, Shontay Lundy has created the ultimate product for Black women. Black Girl Sunscreen is a product that every melanated queen should be carrying in her bag to protect our skin from harmful rays and avoiding that annoying while residue that other products that aren't made for us may leave. Finally, a skincare brand that caters exactly to our needs during the hot, unbearable summertime heat.
Codie Elaine Oliver
The importance of positive Black narratives in film and television cannot be stressed enough, and Texas-bred producer Codie Elaine Oliver has taken responsibility for showcasing Black love in an affirmative love on her show, Black Love which showed on Oprah Winfrey's OWN Network, now available for streaming on Facebook Watch. Nominated for an NAACP Image Award for Outstanding Director in a Television Movie, this film creative is one to watch as she navigates motherhood, Hollywood and developing content that creates the appropriate narrative for #BlackLoveMatters.
Featured image via Lalah Delia/Instagram
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ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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You'd Be Amazed How Much This One Thing Can Keep You Out Of Divorce Court
I truly can’t believe that it was almost five freakin’ years ago that I penned “Why I'll Never Call Someone A 'Boyfriend' Again” for this platform. Now that I’m in the thick of writing my third book (due out later this year) and I’m revisiting this declaration, I am standing firm on it more than ever. There are no boyfriends in the Bible. Your taxes couldn’t care less if you have a boyfriend (some of y’all will catch that later). And acting like you’re married while having a boyfriend when you’re actually not? That is so hella counterproductive — on a myriad of different levels.
Yeah, the longer I live, the more folks I counsel, and the more that I observe humanity; in general, I honestly believe that this culture and how it dates, it teaches people how to divorce, not marry. “Fall in love,” place marriage rules in the dynamic, break up…rinse, and repeat. Then, by the time you actually do say marital vows to someone (which are serious, y’all), you don’t even really mean them or get the weight of them because you’re processing them as barely a step up from whatever you and your last three boyfriends promised to each other.
It's so countercultural to talk about relationships from this angle — and that is why I am hypervigilant about doing all that I can to keep married folks from calling it quits. Because what the Bible does say is covenant-keeping is very serious (Malachi 2:16, Matthew 19:1-12, I Corinthians 7:10-11, Ephesians 5:22-33), the reality is that divorces can be costly on every level, and, reportedly, about half of people who do divorce, on some level, end up regretting it (check out “What Some People Regret About Their Divorce”). So, if we can keep the ending of marriages to a minimum (or at least try), shouldn’t we?
With all of this said, in walks something that I personally found to be pretty interesting. Apparently, after a whopping 40,000 couples were researched, with 94 percent accuracy, there is one thing that could predict if they would divorce. Or not. Are you ready to read what it is?
Did You Know There Is Such a Thing As “The Four Horsemen” in a Marriage?
GiphyIt never fails. Whenever I’m having a conversation with a couple who is seriously contemplating marriage, one thing that they will ask me is if there’s a way to ensure that they won’t get a divorce. I mean, if two people decide to not divorce, they won’t. That’s another message for another time, though. For now, what I will say is when I read about what The Gottman Institute considers to be “The Four Horsemen” of poor communication styles in a marriage, I totally got where they were coming from.
And what are they? According to the institute, it’s criticism, contempt, defensiveness, and stonewalling. Although the reality is that pretty much all humans struggle with these on some level, let me briefly explain what it means to be excessive with them.
- An overly critical person gives unsolicited advice that the person on the receiving end either doesn’t want or doesn’t find to be helpful at all. Still, the critical person gives it because they always seem to think that they know best — including when it comes to timing.
- A person who speaks with some level of contempt usually hits below the belt or is super disrespectful in their delivery. They don’t mind being very sarcastic, dismissive, mocking others, or calling them names (bookmark this one).
- A person who is hella defensive usually struggles with not taking what they dish out, they can’t receive advice unless it’s connected to praise, and they absolutely suck at personal accountability, which is why they deflect, make excuses, and justify their actions a lot.
- Stonewallers are individuals who hold grudges, are passive-aggressive, and refuse to communicate. Of the four, this one is typically seen as the most immature course of action.
And when you take all of these in and then factor in that poor communication (because if you argue a lot, your communication skills need work) continues to be one of the leading causes of divorce (although I do find it interesting that, as far as sources of conflict go, career choices then parenting styles and then the divvying up of household chores lead the pack), whether you want to get married, are newly married or have been married for a while now, keeping those four horsemen in mind, along with being real with yourself about where you succumb to communicating that way, all of this is definitely worth taking special note of.
Okay, but those are four things and the title of this article says that ONE thing, in particular, can help you to avoid divorce most of all. What is it? Well, as far as which one of the four is the most damning, many experts say that it’s contempt. I get why. I mean, who wants to be intimate with someone, on any level, if they are mean as hell? After all, no one signs up to be another person’s emotional punching bag. Marriage is supposed to be an emotional safe space; not a battlefield.
However, according to the married couple John Gottman, Ph.D. and Julie Gottman, Ph.D., the greatest predictor of divorce is something else (although the four horsemen are definitely a huge part of what can prevent what I’m about to say next from transpiring).
The One Thing That Just Might “Divorce-Proof” Your Marriage
GiphySo what could actually keep you out of divorce court if you take and then apply it seriously? The Gottmans call it “turning towards” your partner. And just what does that mean? In a nutshell, it’s being intentional about making sure that your partner feels both seen and heard.
Honestly, one of the best ways that you can do that is through your body language (check out “15 Relational Body Language Cues You Definitely Shouldn't Ignore”) because it’s already pretty rude for your partner to try and express how they feel and you turn your back towards them or even switch your energy away from them. No one wants to be dismissed like that. However, turning towards your partner means more than just that.
Turning towards your partner is all about fully engaging them. I’ll give you some examples:
When you’re turning towards your partner, you are applying compassion. For instance, if they had a hard day at work and they express to you what’s going on, you’re not so quick to give advice or criticize; instead, you acknowledge what they said and respond with things like, “I can see how that would make you feel. Anything I can do?”
When you’re turning towards your partner, you are open to what they are saying, even about you, that you might not like. For example, if they bring something up that you do that bothers them or hurts their feelings, you don’t get defensive or pull that “You do it too” mess; instead, you take the approach of, “Will you explain to me how that affects you to the point where you are upset by it?” and then you LISTEN FULLY (meaning without interruption) to their response.
When you’re turning towards your partner, you take the stance that Dr. Phil has become well-known for saying: “Do I want to be happy or do I want to be right?” You get that because your marriage isn’t just about you, you are willing to compromise, be flexible, and do what’s ultimately best for the relationship instead of only focusing on things going your way.
These are merely three examples of what it means to “turn towards” your partner, and according to the Gottmans, whenever you do that, you have an 86 percent chance of staying together instead of a 33 percent chance if you don’t.
And just how can you become a master at turning towards your partner if this is a concept that is completely new to you? Good question. When two people make the decision to share their lives, this means that they are choosing to meet each other’s needs. The only way that you can know what those are is by asking — not assuming, not presuming…asking. And then, once you know, discuss with your partner if you are meeting their needs in a way where they feel like their needs are actually being met.
And what does that mean? Listen, I can’t tell you how many times I have been in a session with a spouse who has told me that they are a good husband or wife, and then, when I ask their partner if they agree, all hell breaks loose. Yeah, you can’t be in a relationship with someone and have the only vote on whether you are good for them or not; they definitely get a say. And if you’re serious about “turning towards” your spouse, you’ll want to hear what they have to say about if you are both good to and for them — in both the big and smaller things.
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At the end of the day, if you want to avoid divorcing at all costs (and here’s hoping that you do), turning towards your partner is about expressing empathy. It’s about facing them, figuratively and literally, so that you can better understand them, support them, and share in their needs with them. Because when you sign up for marriage, that’s a huge part of what it means to be a married person.
Marriage: Riding through life together. Avoiding the four horsemen at all costs. Turning towards each other. Daily.
Amen.
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Featured image by Goodboy Picture Company/Getty Images