
Wealthy Restaurant Owner Shares The Money-Saving Hack She’s Used Since Childhood

“It doesn’t matter how big or small your finances are, the real gem is prioritizing what you have,” that’s the candor advice Ebony Austin, owner of Noveau Bar and Grill made sure she emphasized in our authentic convo. As a multi-hyphenated go-getter, she’s created more than 100 job opportunities and given away over $100 million to the community. When I inquired about her secret, she simply credits her skill to proper planning and a trusted team.
But the more the discussion progressed, the depth of that answer was revealed. Ebony opened up about how saving during the pandemic, a time when many businesses were forced to close their doors, aided her through difficult chapters. And after our authentic conversation, it made the importance of saving and business research crystal clear. Check out the convo below.
What was your journey like into money management? Have you always been good with your finances?
Yes, I learned it early. My grandparents had a construction company when I was growing up and my grandmother would teach me that with everything they worked for, she’d put 30% away. So no matter how many jobs I’ve had, once I tithed, I’d put up 30% away too. If I couldn’t pay my bills with that remainder, I’d get a second job. As crazy as it sounds, I’ve always been amazing at that.
So you’re definitely more of a saver then a spender, right?
Well, yes, but I do have a shopping addiction. But I save a lot. I’ve gone months and months without buying anything, then I’ll just go buy something big or small. But I’ve always known I still need backup plans. The beauty of having it is that you’re never trying to scramble. Even with my first property, I didn’t have any problems because my money was seasoned. I’ve always been consistent and knew a certain amount of money was going in the bank every paycheck.
Photo by Rari Filmz
Okay, so I can’t ignore the “shopping addiction” comment. Tell me about your splurge
So Louis Vuitton and Chanel are my favorites. Then I’m really big on supporting Black-owned businesses. I put that in my budget every month – sometimes a few times a month.
That’s a good one! What advice do you have for people trying to tighten up their budget?
Prioritize. When the pandemic happened, it gave us all a new outlook on life and what’s important. For example, going out to eat with my friends and family is essential. So I take time out monthly and figure out my expenses. For example, a lot of my friends are Tauruses, so that month, I need to plan extra birthday dinners. It only takes me like an hour, but it makes such a difference. People need to figure out what that looks like for them.
And what is your current final goal? Like, do you have a retirement plan?
Yes, once I get Noveau to 100 million! My biggest goal is for my team members to buy homes and establish themselves. But my end goal would be 15-20 restaurants, with five being investment restaurants. Also, of course, I want properties. I understand the importance of owning land. I think those are the main things.
Okay, so what is the worst piece of business advice you’ve been given?
Someone told me that I don’t need finances to open up a business. People say if you have a 590 credit score you can start it, but why would you do that? I mean you can do it with that score, but the interest looks way different. Build your credit first and avoid the extra costs. I used my own money to start a lot of businesses. Now when I look back I wouldn’t have even done it that way.
How would you have done it?
I would’ve used the bank's money. When you’re building your first location it can be really hard, but they do give them out. But you can’t just come in with a concept with no experience and ask for $100,000. No one will bet on that or believe in it. But if you have a concept, with a real plan and projections, start off with lines of credits. You can start small and build your business with $5,000.
Out of curiosity, what are your thoughts on investing and how do you do it?
I’ve invested in two restaurant concepts. Also, I have my own real estate investment company where we build, sell, and flip. I think investments are important to keep. Some of them require work. Personally, real estate is always key. To me it’s a safe option but they’re smart in general. That’s the only way you get to certain goals. Don’t let money sit in the bank – invest it.
Are there any unhealthy habits you had to unlearn in regards to investing or money management in general?
I had to learn to say no. A lot of times, everybody wants something. It’s hard to say no to people who are capable of doing things for themselves.
Heavy on the “who are capable of doing things for themselves.” What’s been your biggest struggle in building your business? Was there ever a moment you questioned it?
As an entrepreneur, we all have those moments where we’re ready to throw in the towel. But my biggest challenge was building a team and getting the word out there. But I also know God doesn’t make mistakes. At the time, the more I prayed and started to get to know the team, I came to the realization that I needed to let go of almost all of them. It wasn’t just about what was aligned with me and my purpose but also Nouveau.
Also, I had to separate myself and the business because I’m not going to care if they’re late three times in a row but the business will. Those were the most challenging things for me: saying no, building the right team, and separating the business and myself.
God heard every prayer though. Because now the team at Nouveau is amazing. They put all the pieces together. It’s all about praying and taking care of your people.
Finally, what does wealth look like to you?
Making sure my family is good and my mother doesn’t have to work again. Also, wealth is ensuring my team is reaching their goals. I teach my team how to save money, too. It makes no sense that I’m the only one that’s profitable. When I became a millionaire, my goal was to figure out who I’ll make the next millionaire. I want families to understand how we get here and how we stay here. Wealth is not a one-woman show.
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Feature image by Rari Filmz
Adrian Marcel On Purpose, Sacrifice, And The 'Signs Of Life'
In this week's episode of xoMAN, host Kiara Walker talked with R&B artist Adrian Marcel, who opened up, full of heart and authenticity, about his personal evolution. He discussed his days transitioning from a young Bay Area singer on the come-up to becoming a grounded husband and father of four.
With honesty and introspection, Marcel reflected on how life, love, and loss have shaped the man he is today.
On ‘Life’s Subtle Signals’
Much of the conversation centered around purpose, sacrifice, and listening to life’s subtle signals. “I think that you really have to pay attention to the signs of life,” Marcel said. “Because as much as we need to make money, we are not necessarily on this Earth for that sole purpose, you know what I mean?” While he acknowledged his ambitions, adding, “that is not me saying at all I’m not trying to ball out,” he emphasized that fulfillment goes deeper.
“We are here to be happy. We are here [to] fulfill a purpose that we are put on here for.”
On Passion vs. Survival
Adrian spoke candidly about the tension between passion and survival, describing how hardship can sometimes point us away from misaligned paths. “If you find it’s constantly hurting you… that’s telling you something. That’s telling you that you’re going outside of your purpose.”
Marcel’s path hasn’t been without detours. A promising athlete in his youth, he recalled, “Early on in my career, I was still doing sports… I was good… I had a scholarship.” An injury changed everything. “My femur broke. Hence why I always say, you know, I’m gonna keep you hip like a femur.” After the injury, he pivoted to explore other careers, including teaching and corporate jobs.
“It just did not get me—even with any success that happened in anything—those times, back then, I was so unhappy. And you know, to a different degree. Like not just like, ‘I really want to be a singer so that’s why I’m unhappy.’ Nah, it was like, it was not fulfilling me in any form or fashion.”
On Connection Between Pursuing Music & Fatherhood
He recalled performing old-school songs at age 12 to impress girls, then his father challenged him: “You can lie to these girls all you want, but you're really just lying to yourself. You ain't growing.” That push led him to the piano—and eventually, to his truth. “Music is my love,” Marcel affirmed. “I wouldn’t be a happy husband if I was here trying to do anything else just to appease her [his wife].”
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Featured image by xoNecole/YouTube
Self-Validation, No Meals After 5 P.M. & The Wellness Rituals That Helped Lizzo Take Her Power Back
Don't let the "weight release" fool you, Lizzo's transformation wasn't just physical. It was spiritual, emotional, and deeply personal. In her Women's Health cover story, the "Good As Hell" artist opened up about the low point that became the catalyst for radical change in her life, inside and out.
In the summer of 2023, Lizzo found herself at the center of what she calls painful allegations when some of her former dancers filed a lawsuit against her. The 37-year-old singer has denied their claims, and though she has experienced "backlash my entire career," going through such legal woes coupled with public scrutiny proved to be detrimental to her mental health, leading her to one of the darkest periods of her life.
She told Women's Health, "I got very paranoid and isolated. I wasn’t even talking to my therapist. I wasn’t present. I wasn’t open. I wasn’t myself anymore."
After spending months in isolation, Lizzo, whose real name is Melissa Viviane Jefferson, decided to go to a tour stop on the Renaissance World Tour. She was nervous that the public would shun her, boo her, or reject her, but instead, she was embraced. It shifted something in her and after feeling so in the dark, she saw the light again. "It made me feel like, wow, maybe I don’t want to die," she shared with Women's Health.
"That was the kick-starter to me being like, ‘Okay, Melissa, get your ass in gear and take your f*cking life back.’"
Her first step in Operation Get Your Life Back? Cutting out the external noise. She gave her team total control of her social media and stopped looking at comments. "My validation was from external sources, people telling me they loved me, or that I look good, and accepting me," she explained. "But if that’s all I’m getting my validation from, when it changes—and it will, because people are not always going to like you—what happens? Where are you going to get your love from?"
Lizzo continued, "I can convince myself that I’m beautiful, my body fine, no matter how big or small. But reminding myself that you can’t let others tell you who you are—that was hard work."
Lizzo started going to therapy again, she started practicing quigong meditation, reading books, journaling, and doing sound baths. She released unhealthy relationships, drank echinacea tea, and began incorporating Pilates as a means to "feel sacred" and "be gentle" with herself.
But what many have interpreted as a "weight loss transformation" after she popped out sharing she met her "weight release" goal earlier this year, Lizzo has clarified that it has been something deeper for her than the aesthetic of a smaller body. "I wanted to be big-girl skinny," she told the mag. "Every big girl knows what I’m talking about. Big-girl skinny is 250 pounds." According to her, it was her back issues that inspired her to take the physical part of her wellness journey seriously.
I DID IT! #weightrelease
@lizzo I DID IT! #weightrelease
Through her friend Kelly Rowland, she linked up with her now-trainer Marvin Telp and developed a fitness regimen that prioritized strength and intention. Her weekly schedule now includes moves like single-leg deadlifts, reverse flies, and lateral lunges, along with infrared sauna sessions and cardio. Add to that a change in eating habits after realizing her vegan diet no longer served her (to be fair, she wasn't doing the vegan thing the "healthiest" way).
All the meat substitutes, bread, cashew cheese, and soy left her bloated and lightheaded, so now she's switched things up a bit to fill the nutritional gaps. When it comes to diet, it's heavy on the protein and vegetables for Lizzo. A typical day eating looks like scrambled eggs and cauliflower hash browns for breakfast, Thai chicken salad or lettuce wraps for lunch, and turkey meatloaf with greens for dinner.
She also has a strict cutoff of no meals after 5 p.m. to support her GERD and give her body the time it needs before bed to digest her food sans the acid reflux. Of her relationship with food and wellness, she told Women's Health, "There's a balance. I think that's what true health is."
Read Lizzo's full cover story with Women's Health here.
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Featured image by Stephen Lovekin/Shutterstock