Here I am. Ready to discuss something that a lot of us think about yet aren't necessarily or entirely comfortable with discussing — the smell of our coochie. First, let me say that anything that has to do with what makes us a woman is something that we should be cool with talking about (straight up). Then let me add that before getting into these 10 points, if you are trying to make your vagina smell like a bed of roses or a fruit basket, that is never gonna happen. The reality is our vaginas house a ton of bacteria — both good and bad. This means that sometimes it's gonna smell a little on the sour side (like tangy-like). Other times, it may smell like a copper penny (like around our periods). Other times, it may mimic molasses; still not a big deal. The main thing to look out for is a fishy odor or an ammonia-like scent. If this is the case, that typically points to an infection of some sort (one you should see your doctor about).
However, if the smell you're currently dealing with is more in the lane of body odor (which usually happens due to a lot of trapped sweat which is why you should almost always wear cotton undies) or one that is just not-so-fresh, I've got a few things that can help to get things back on track, so that you can feel more confident about how things are looking — well, smelling — down below.
1. Balance Your Vagina’s pH
When it comes to this point in particular, I actually just recently wrote an entire article on it. If you check out "Sis, This Is How To Keep Your Vagina's pH Balanced" on our platform, you can learn more about what a pH balance actually is, things that can throw it way off and how to get it "back to the middle" (cue India. Arie). For now, I'll just say that when it comes to keeping your vagina smelling like it's supposed to, a lot of the other "hacks" that I'm about to share wouldn't be all that necessary if your pH level is straight. However, the following nine can play a direct and significant role in helping to make that happen, so let's keep going.
2. Eat Less of Sulfur Foods
Sulfur is interesting in the sense that it's a chemical in your body that helps your system to produce various amino acids. Because of this, it's beneficial in fighting dandruff, relieving allergy-related symptoms, lowering high cholesterol levels, clearing up acne, helping to unclog arteries and so much more. That's the good part. The downside is it can cause your vagina to smell not so great because sulfur has a bit of a bad egg smell due to some of the compounds that it oftentimes contains. For this reason, eating a ton of foods that have sulfur in it could make your vagina smell a little on the unpleasant side. So, if you're a huge fan of stuff like onions, garlic, broccoli, cauliflower, spinach, kale, eggs, walnuts, beef or turkey — while I'm not saying to go without these foods (because they are also really good for you), if you sense that your vagina isn't smelling so great, scale back and see what happens. Less sulfur in your system might just be the key.
3. Consume Kefir
Gee. I wish I had become a fan of kefir a lot earlier in life because, now that it's a part of my diet, I can really tell the difference.
If you're not familiar with what it is, kefir is a fermented food (in drink form) that has the texture and consistency of liquid yogurt yet a probiotic content (two to 10 billion colony-forming units compared to the mere 50 million that's in yogurt) that is totally off of the chain. This is good to know because, within your vagina, there is both good and bad bacteria. When the bad bacteria takes over, not only can that result in irritating health issues like a yeast infection, it can also cause odors from that area to arise.
So, whether you choose to drink kefir straight or do something like pour it into a smoothie, try and add it to your regimen. Like I said, I have and have absolutely no regrets.
4. Snack on Pineapples and Watermelon
Speaking of consuming things that will make your vagina smell better, anything that will help to give your immune system a boost is always a good idea — including foods that are loaded with Vitamin C. The reason why I specifically listed pineapple and watermelon here is because they both are great at promoting gut health (which also helps your vagina to smell good and healthy). Also, while your vagina will never taste like a pint of ice cream (it wasn't designed to), the extra antioxidants in both of these fruits can help it seem, just a little bit on the sweeter side.
5. Take a Neem Oil Supplement
Something else that you might want to consider doing is taking a neem oil supplement.
Neem is a natural herb that has some pretty potent antifungal, antiviral and antibacterial properties in it. This is good to know because, when it comes to your vagina, not only can it help to speed up the healing process of STDs such as gonorrhea, chlamydia and herpes (it doesn't replace antibiotics, it just helps your system to recover faster), it can also help to protect vaginal infections from occurring — ones that could result in your vagina being not so fresh.
While some people like to soak in neem leaves or drink it in tea form, another route is to take a neem oil supplement. As a bonus, the fatty acids in it can help your skin to glow as it fights aging signs.
6. Use a Menstrual Cup
Although I used to wear them in college and a part of my 20s, on this side of wisdom, I'm not a fan of tampons. Like my mother used to oftentimes say, "that blood is designed to flow out". Indeed. As far as pads go, besides all of those fibers not being the best for the environment, they can actually be the cause of vaginal odor during our cycle. While I was in my 40s before I got a hold of a menstrual cup, it really has been life-changing for me. It's comfortable. There's far less leaking. And I don't smell a thing. So, if you've yet to try one, maybe this will be the lil' push that you need to at least give one a try. (By the way, if you have a high cervix like I do, the one that I adore on a whole 'nother level is the INTIMINA Lily Cup. Thank me later.)
7. Drink Mint Water
Something that your vagina is full of is mucous membranes. Basically, they provide a protective fluid inside of your vagina. In order for them to function properly, you need to consume the standard 6-8 glasses of water on a daily basis. If you really want to be intentional about your vagina smelling good, add some fresh mint to your glass. Mint contains antibacterial properties that reduce bacteria all throughout your system, your vagina included. Mint is also high in fiber which helps to keep you regular which helps to keep toxins out of your system — which is always good when you want to smell great in your nether regions.
8. Put Apple Cider Vinegar and Baking Soda into Your Bathwater
Something that I personally think kinda sucks yet "such is life" is the fact that hot showers and baths have a tendency to throw our pH balance off. So, what temp should your water be? From what I've researched, it needs to be just a tad above your normal body temperature which puts it at around 90° F and 105° F (32° C – 40° C). Anyway, on the days when you want to take a long soak (check out "Did You Know There's A Right & A Wrong Way To Take A Bath?"), it can't hurt to pour a cup of apple cider vinegar (the kind with the mother) and a half cup of baking soda into your tub. The antibacterial and antiseptic properties in the vinegar will flush out toxins and remove bacteria from your vagina (and vulva) while the baking soda will help to deodorize your genitals. For the record, you don't need to do this every time. Just when you notice that your vagina is a little "too tart" smelling, your vagina/vulva is irritated or you want to feel a little extra fresh.
9. Make a Peppermint or Oregano Oil Spray
Oregano is an herb that derives from the mint family. As far as your vaginal health is concerned, some people use it as a way to fight the overgrowth of candida; that's because it contains really potent antibacterial properties, the kind that fight "bad bacteria". That's why you might want to also make an oregano spray out of distilled water and pure oregano oil. Just fill a small spray bottle up and add 10 drops of oregano oil. If you're about to go work out, spray a bit of the combo onto your pubic mound (not directly into your vagina). It can fight odor-causing bacteria so that odors won't arise.
10. Practice Proper After-Sex Protocol
Sperm/semen can throw your vagina's pH levels way off which can also result in your vagina not smelling too awesome. That's just one more reason to go with a condom when you're getting it in (check out "10 Things You Should DEFINITELY Know About Condoms" and "10 Ways To Make Using A Condom So Much More Pleasurable"). Yet if that's not how you get down, while it might seem all romantic 'n stuff to lay up with your partner for hours after climaxing (I mean, here's hoping, right?), it really is a good idea to follow a bit of an after-sex protocol which includes peeing right after sex and taking a bath, if you can.
An article that I wrote for the platform entitled, "Here's How To Care For Your Vagina AFTER Sex" can give you a play by play breakdown. I mean, it's not like he can't join you in the water if you want (check out "So, This Is How To Make Shower Sex So Much Better"). That way, you can get a 2-for-1 deal — another round and a healthy va-jay-jay. Simultaneously. Dope.
To learn more about all things vaginal health and wellness, check out the xoNecole Women's Health section here.
Featured image by Getty Images
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image courtesy