CEO Cannabis Connoisseur Wanda James Reveals How She Planted The First Seeds Of Success
In The Smoking Gun, we talk to CEO cannabis connoisseurs about how they planted the very first seeds of success in their careers, how they balance their day-to-day life, and how they are using their work to make the marijuana market more inclusive to people of color.
Society tells us there are two types of people in this world: polished professionals who are CEOs of wildly successful businesses and people who like to get high AF. But Simply Pure CEO Wanda James is living proof that you, too, can be a woman who does both, sis.
Courtesy of Wanda James.
As a veteran, former member of President Obama's Finance Committee, previous campaign manager for congressman-turned-Colorado Governor, Jared Polis, and full-time business owner, there's no doubt that Colorado dispensary owner Wanda James has a lot on her plate. But this trailblazer is on a mission to ensure that every single person in our community has the opportunity to eat. After her brother was indicted and incarcerated for a minor weed offense at only 18 years old, Wanda discovered a discrepancy in the system that was obviously disproportionate to people of color and decided to become the agent of change that she wanted to see in the cannabis industry.
In 2009, Wanda and her husband, restaurateur Scott Durrah, became the first Black dispensary owners in Colorado, and since have used their platform to advocate for the abolition of mass incarceration and create opportunities for people of color in the cannabis industry. Wanda told xoNecole exclusively, "Along the way, we found out that cannabis is indeed, truly medicinal. That we can save people; we could help vets with PTSD...we found out that we can help babies with epilepsy and grownups with MS. So all of a sudden we've gone from a recreational plant that the side effects make you giggle and eat cheesecake, and we found that this amazing plant also heals your body."
I had a chance to sit down, roll up, and blaze one with this trailblazer, who spilled all the tea on how she got started, her love of the plant, and what she's doing to change the landscape for people of color in the cannabis industry. Here's what I learned:
What is your first memory of being introduced to cannabis?
I was 16, and I was hanging out with a really good friend of mine. He was giving me a ride home and he pulled out a joint and he's like, "You ready to try this yet?" And I was like, "You know what? Alright, I'll try it."
At first, I was scared because I was expecting to be stoned, [like] walls were gonna move and I was going to see pink elephants and my mind was going to be blown, and I was going to be stoned. And what I found was I was delightfully elevated. My thoughts became more focused because there were so many different things that I was thinking and feeling and I enjoyed it.
What does your day to day look like?
I want to be fair. I want people to know that I work my ass off and I need young people and I need women to know that, y'all, what everybody thinks they see, it's like the iceberg, right? That's 20% of what I do. The 80% of what I do is that underside of the iceberg. I am up every single day at 4:30 AM, Saturday and Sunday included. I don't sleep in; I can't sleep in. The minute I get up, I turn on my computer. I answer all of my emails from the last 10 hours or so. During that time, it's quiet. I can think and I can get my thoughts out. So I return all my emails. I then do all of my accounting. I take a shower and I'm in the office by 9:30, 10:00 every day.
I usually leave the office at about 5:30 or 6:00 every night, or maybe a little earlier and maybe Kali, my assistant, and I will go and end the day and smoke a joint and she'll go off and do her things. I'll get home here at about 6:30 or so. Scott and I will have dinner together. Maybe catch a few movies or whatever else. And then I'm usually in bed at about 11:00, 11:30 every day.
Has working in the cannabis industry always been a goal for you?
No, and it's funny because you're the second young person that's asked me, has this always been a goal? You have to remember, up until 2009 [when] I was 44 years old, the goal of selling weed would have made me a drug dealer, not an entrepreneur. See the difference?
Photo by Joe Mahoney
"Up until 2009 [when] I was 44 years old, the goal of selling weed would have made me a drug dealer, not an entrepreneur. See the difference?"
Yes! There is definitely a difference!
And this is what's really inspiring, you may not even know what your career is yet because your career may not have even been invented yet. I did not know until 2009 that the possibility of this being a business would even be a thing. I wasn't really sure what it was going to be, but I didn't think it was going to be that.
What inspired you to join the market in the first place?
Because of my 25 years with three senators on speed dial, with a governor on speed dial, with Congress on speed dial, we felt relatively confident that we were going to be able to enter this industry without the fear of going to jail, which was the point of entering the industry. Because up until then, Black people had been going to jail. When we started in 2009, the goal was social justice. $260 worth of the street value of bad cannabis cost my brother 10 years of his life. He never saw an attorney, which, when he told me that I didn't understand until I saw When They See Us.
He [later] tested positive on his piss test and they immediately put an 18-year-old in a privatized prison, where for the next four and a half years, my brother picked cotton every day. He had to pick a hundred pounds of cotton a day in Texas to purchase his freedom. My brother became a slave. A whole bunch of people's brothers became a slave because that became an American-Corporate balance. My brother picked a hundred pounds of cotton every day for four years. How much does the cotton industry owe my family?
For almost seven years, we were the only ones in Colorado and that's a shame. And this is the racism that we've got to be able to fight. I've often said that my father's generation fought to be able to ride the bus, right? To get on the bus and sit where they wanted to on the bus. Our challenge is how do we own the bus? How do we own the bus line, right? So, it's one thing to decriminalize, which is great. We should not be going to jail for this. But now let's take it a step further.
What has your extensive professional career working with Presidents and Fortune 500 Companies taught you about the work you’re doing now?
Ironically, everything that I have done in my life up until this point has prepared me for this point. When you're going through your life and like, "Why am I here? Why am I doing this?" When I look back on it, everything that I have done has trained me for this.
After 25 years in politics, I know how to talk to US senators. I know how to talk to governors. Hell, I know how to talk to presidents, right? So everything that I have done in my life has prepared me for this one moment in time. Even my love of the plant, you know? I'm not just the business owner, I'm a client.
Courtesy of Wanda James
"After 25 years in politics, I know how to talk to US senators. I know how to talk to governors. Hell, I know how to talk to presidents, right? So everything that I have done in my life has prepared me for this one moment in time. Even my love of the plant, you know? I'm not just the business owner, I'm a client."
I love that! And I saw in a previous interview you said that at your house, there’s weed in the wine, food, and beer and I’ve never aligned with someone so closely in my life. In your own words, what are your views on medical and recreational cannabis usage?
The only time that I didn't smoke was the five years that I was in the military because the penalty was too high for a military officer in the late 80s, early 90s. If you were caught with illegal drugs, you went directly to jail, period. No conversation, no nothing. You just went to jail. So I wasn't going to chance that.
If you go to The Officer's Club, you could get top-shelf alcohol for 75 cents a drink. If you could drink all night and get up in the morning and put on your uniform, you were doing it right. And during that time of my life, I mean that was probably the time that I felt the least like myself. I was in my twenties, so hangovers don't last long and you're able to deal with your day, but [you're] nowhere near as sharp as you could be, nowhere near as engaged as you could be and it was because of alcohol. So it's been interesting to me when I look at alcohol versus cannabis. Alcohol loses all the time in my book.
What is the biggest misconception you think people have about marijuana products?
I think that the biggest misconception about cannabis is that people want to put it in the drug column. For me, when I think of drugs, I think of something that your body doesn't necessarily want or doesn't want, may need but doesn't want. I think that cannabis is something that works with our bodies. It works in total alignment with our bodies.
I just don't see this as a negative at all. I run three businesses, I'm up at 4:30 every morning, my husband and I are in great shape; we run, we do all kinds of athletic things. Neither one of us have any "ailments" to speak of; we don't have high blood pressure, we don't have diabetes and I'm not saying that's because of cannabis, but I'm also not saying it's not because of cannabis.
What advice do you have for women like me who want to enter the cannabis industry but may be intimidated by the barriers to entry?
Don't be intimidated, first and foremost. Take the word "intimidated" out of your vocabulary. And let me say, we all feel nervous sometimes. We all feel anxiety sometimes. Every time I go into a meeting, I feel nervous. I get that weird feeling in my stomach. I'm like, "Oh, here we go." But you know what though? That's life. That's not a negative feeling. That's a positive feeling. That's your adrenaline getting going. Adrenaline is getting released in your body so that your brain gets sharp.
We need to learn to love that feeling because that's the feeling of excitement and things happening. Yes, it's scary. Absolutely. It's scary because you know what? It might not work, but so what? So what? Because it might work.
"Every time I go into a meeting, I feel nervous. I get that weird feeling in my stomach. I'm like, "Oh, here we go." But you know what though? That's life. That's not a negative feeling. That's a positive feeling. That's your adrenaline getting going. Adrenaline is getting released in your body so that your brain gets sharp."
What footprint do you plan to leave on the cannabis industry when you retire?
I want this industry to be the catalyst for ending slave labor in America. Because when we talk about mass incarceration, we are talking about [in cannabis-related arrests alone], 800,000 people a year arrested for simple possession before legalization started. A year. Not 800,000 people total; a year. So I want this industry to be equitable. I want it to shine a light on what racism has done to destroy the black and brown community.
And then I want to see cannabis be the means of fixing that issue. Okay. In other words, I want to see our families and our communities benefit long-term from cannabis in the exact same way that Kennedys benefited from Irish whiskey when it was illegal. I want to see America pay its debt. And it is a debt and they do owe us, and I think that cannabis, that this industry can be the vehicle in order to make that happen.
Make sure to stop by Simply Pure the next time you're in Colorado and keep up with Wanda's adventures on Instagram @WandaLJames!
*Some responses have been edited and condensed for clarity.
Featured image courtesy of Wanda James.
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Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
How This New Bond Repair Line Transformed One Mother's Postpartum Shedding Into The Ultimate Curl Comeback
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Featured image courtesy
Your Morning Coffee May Be Causing More (Health) Issues Than You Think
What I’m about to say, I’ve said many times before; that’s because it’s something that I absolutely believe to be true: I’m not sure how many topics, especially as they relate to one’s health, are more polarizing than coffee (most specifically, the caffeine that’s in it).While on one hand, science reveals that coffee can help to strengthen your heart, reduce your risk for Parkinson’s and Alzheimer’s, boost your energy levels, improve your blood sugar levels, and even increase your longevity, there are also numerous reports that too much of a good thing can prove to be problematic on a few levels too.
Takean article that I recently read, for example. It basically stated that you’re better off starting off your mornings with water instead of coffee because extra hydration will help to prevent your body from receiving “mixed messages” as far as your stress hormone (cortisol) is concerned. As a result, you can end up with more energy and productivity than caffeine alone can provide.
That’s not all, though. If you happen to be someone who can’t see starting your day without a big ole’ cup of java in your hands, here are 10 solid reasons why you might want to rethink that — or at least take the “less is more approach” to coffee overall.
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1. Less Nutrition Absorption
You might’ve read somewhere thatthe majority of Americans do not get the nutrients that they need from their diet alone. In fact, most don’t get nearly enough vitamin D and E from the foods that they eat, half need more vitamin C and one-third are lacking in the vitamin A and magnesium departments. That’s why I thought it was important to start all of this off by sharing that caffeine consumptioncan make it harder for your body to fully absorb nutrients; especially when it comes to calcium, magnesium, and B vitamins.
Does this mean not to drink coffee at all? No. What it does mean is if you think that you can’t get through the day without it, you should consider what it may be potentially robbing you of in the process (especially if you drink more than a couple of cups a day).
2. Also, Less Iron Absorption
If you’re someone who is anemic (or borderline anemic), this is something that you definitely should keep in mind. Did you know that coffee also has the ability to significantly reduce how much iron your system is able to absorb?For instance, one study revealed that drinking coffee with a hamburger meal can decrease how much iron you’re able to get from the burger by almost 40 freakin’ percent. It’s mostly due to the polyphenols (plant compounds) that areable to inhibit how your body digests the mineral.
Again, does this mean that you can have no java at all? Some health experts say that it’s more about paying attention to when you drink it.For example, one study said that consuming coffee an hour before a meal will have very little of an iron effect at all. My two cents? If you do have low iron, speak with your doctor first. Better to be safe than sorry…right?
3. More Belly Fat (Maybe)
Did you know that approximately65 percent of Americans consume coffee? Not only that but apparently a lot of one’s genetic make-up helps to determine if coffee is good for them or not (you can read more about thathere). Maybe that’s why some people can drink coffee and not gain an inch while others will and pack on the pounds. Honestly, a lot of the weight surrounding coffee consumption has more to do with what you put in your coffee cup —sugar, cream, etc.— than anything else.
Still, it’s important to keep in mind that since caffeine has the ability to raise your cortisol (natural stress hormone) levels and cortisol has been linked to added abdominal fat (especially in women) — let’s just say that if you’re trying to get a six-pack, coffee is not the most effective way to make that happen; not by a long shot.
4. (Potentially) More Fragile Bones
Another mineral that isn’t the biggest fan of coffee is calcium.Some research indicates that consuming caffeine can actually interfere with how your body processes calcium. For instance, if you happen to drink a lot of coffee, whenever you urinate, it can actually cause a lot of the calcium that’s stored in your body to leave your system; that can ultimately lead to weaker bones, especially as you age. So, how much is too much? Reportedly, five Red Bulls or 3-4 eight-ounce cups of coffee a day is definitely pushing the limit.
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5. Hormonal Imbalance
If there’s one thing that all women should want to be hypervigilant about, it’s making sure that their hormones remain as balanced as possible. Well, one thing that doesn’t really care about that goal is caffeine. Again, not only does it tend to increase your cortisol (stress) levels, but it also can throw off your blood sugar (if you’re not careful), make your endocrine system (the system that’s in charge of your hormones) sluggish and it can create erratic sleep patterns which can ultimately result in a suppression of how your hormones are produced. Out of all of the reasons in this article to pay attention to how much coffee you drink, this is one that definitely should not be ignored.
6. Asthma Medication Drama
I bet most of you would never guess thatsome studies reveal that drinking coffee can reduce asthma symptoms (for some people) by as much as almost 30 percent.A part of the reason is that, since caffeine is a stimulant, it can (temporarily) help to reduce what causes respiratory muscle fatigue which can result in asthma attacks. At the same time, make sure to not consume caffeinefour hours or less prior to a lung test (it can affect the results).
Also,some studies say that caffeine can make it more difficult for your body to absorb any asthma-related medication that you may be on. So, if you do take something for asthma and coffee is totally your thing, let your doctor know — just to be on the safe side.
7. More Hot Flashes
If you happen to be in a latter stage of perimenopause or very close to menopause, it’s common to experience hot flashes. Long story short, they’re what happen when your hormones are all over the place which can throwyour “body’s thermostat”, known as your hypothalamus off, making it highly sensitive to temperature.Although things like spicy foods, alcohol, hot weather, stress, and even tight clothes can trigger a hot flash,so can caffeine. So, if you’ve got hot flashes going on and you can’t seem to catch a break, you might want to push that coffee cup back; see how that makes you feel.
8. Possible Pregnancy Problems
You might’ve heard somewhere that it’s okay to have caffeine while you’re pregnant, so long as it’s consumed in extreme moderation. However, there is more and more intel that says you really should consider going without it altogether since caffeine is connected to things like an uptick in miscarriage, stillbirths, low birth weight in newborns, and sometimes, even certain types of cancer. You don’t want to take a chance on this one. At the very least, go the decaf route (and even do that sparingly) until the little one is born.
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9. Dehydration
Every time that I read that75 percent of Americans are not just dehydrated but chronically dehydrated, it trips me out. And sincecoffee is a diuretic, this means that it pulls water out of your system because it causes you to urinate more.To be fair on this one, though, so long as you limit your coffee intake to less than five cups a day, it shouldn’t have too much (more) a dehydration effect on you (to be sure, keep a glass of water nearby).
10. Insomnia
And finally, one more time for the cheap seats:coffee is a stimulant. That’s why, it makes all the sense in the world that too much caffeine can wreak total havoc on your quality of rest and sleep. In fact, some research indicates that even having caffeine as early as six hours prior to your bedtime can cut down your sleep by an hour. This is why you should have no more than 3-4 cups of coffee a day (max) and avoid drinking it after around lunchtime. Otherwise, you could end up sleep deprived and that comes withpotential health-related issues like anxiety, depression, obesity, heart attacks, and strokes.
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So what if you do want to lighten up on your coffee intake yet you know that you still need more energy in the morning? Some healthier alternatives includematcha tea, yaupon tea, chicory coffee,mushroom coffee,black tea,chai tea, and golden milk. Since all of these come with less caffeine and their own pretty impressive health benefits, why not give one or all of ‘em a shot?
Hey, you just might like it. What’s been scientifically proven is your system will. Drink up!
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Featured image by Tom Werner/Getty Images