I usually don't partake in these online challenges. I try my best not to fall into the trap of the social-media sunken place. Since I've labeled this the year of "firsts", I decided to participate in a challenge for the very first time. Surprisingly, I was no longer hesitant about it. I've reached a point in my life where I'm more comfortable explaining my story to people and being more vulnerable. Once I feel like I'm on the right path, I'm reminded that I have another opportunity at life and that I am indeed a work in progress. I can say that I'm thankful and proud of not being where I used to be.
What I admired about xoNecole's 7-day Self-Love Challenge was that it forced me to think outside of the box and informed me that my life isn't as bad as I thought.
With Necole and the editors' blessings, I've decided to be the brave soul to share what this challenge meant to me. Thank you, in advance, ladies.
Day 1: Create a list of all the things that bring you happiness, joy, or peace. Do one thing from the list today or this week.
I was so excited about this challenge that I dove in head first. I made it a point to keep a list of all the things I love to do. Many joys in life don't cost a thing, but how they make you feel is priceless.
Since I've trained my mind to always think about what brings me joy and happiness, this list didn't take long to complete. Again, this was a steady reminder that I am on the right path.
After stepping back and re-reading my list, I decided to pull out a few I wrote five months ago to compare and contrast my interests. The first list displayed things I thought I would enjoy but had never tried. I would add ideas and activities that seemed fun to the list in hopes I would be able to accomplish those things at a later date. I wasn't realistic with myself. With another list, I asked myself, "What makes me smile?" and I could equate a smile with peace and enjoyment.
Day 2: Write 10 positive sentences that start with 'I AM.' Record yourself reading them to replay when you're feeling unsure.
It's one thing to create a list in your head and whisper it to yourself. It's another to write it out and post it on social media. I'm not one to display those types of things publicly but after writing out statements, I felt they now became powerful. To read and recite my strengths was a beautiful moment. It reminded me that I'm multifaceted, and I would be doing myself a disservice if I was just one way. My statements made me feel so proud of the progress I'd made over the past two years.
This is something that I'll refer to on the days I don't feel so powerful. I felt like I was double blessed on day two: I helped myself and others.
Day 3: Capture a selfie without retaking it. Post on social media and caption it with one of the sentences from Day 2.
Image via Teisha Leshae
I am a person who knows her angles and what filters to use, but to risk it all and just trust the first picture didn't seem like an option. I have to take at least eight and choose at least two out of the eight.
After I took the picture, my mind drifted into a negative space, ripping myself apart about how I think I should look to the public. After I let one negative comment slip through my lips, I caught myself and just posted the photo. The person I saw in the photo was someone I didn't recognize for a moment. For so long, I'd done certain things just to "look presentable".
Looking at my selfie helped me become more mindful of my physical presence. If I cared a little more each day, I felt more content. The week after the challenge, I started to eliminate certain foods from my diet. Avoiding overindulging and saying "no" made me feel great.
Day 4: Call a friend and tell them how much you appreciate them in your life.
This day was a quick reminder that I don't have any friends. I've attempted to be a good friend to people I've met throughout my life, but unfortunately, none stuck around long enough. As much as I have become aware of my personal growth and development, I've always wanted to be surrounded by a group of women I love and respect. On day four of this challenge, that wasn't the case.
Realizing I had no one to call, I wanted to give up on the problem. If I'm not able to complete the tasks, then I should save myself the heartbreak. I thought about who to call over the next few days and realized there was one person who I hadn't heard from in a while---someone who's much younger but very mature. That person is my younger sister who is in college. The hour-long conversation was much-needed.
After having a tough week, it felt good to laugh and talk to someone who has the same unconditional love I have for her as she has for me. Now, whether it be over the phone or our many Starbucks trips, we always find a way to have a fun time.
Day 5: Treat yourself to breakfast, lunch, or dinner. Order delivery, cook for yourself, or dine out.
I'm not a foodie but if I find myself craving something, I make sure I eat it. Mexican food is my favorite. Some people call them Mexican restaurants, but those of us who live in Southern California call them taco shops. I love anything wrapped in a tortilla, so I purchased my go-to meal: a carne asada burrito with rice and beans on the side. I usually order my food to go, but on that particular day I decided to dine in. (When you eat in, you also get to enjoy one of the best chips-and-salsa combinations.) I took my time and enjoyed every bite. It felt like heaven in my mouth.
Day 6: Forgive yourself for a mistake you haven't made peace with. Write down some things you can do better next time.
Surprisingly, this one was tough. With my numerous homework assignments from my therapist, I thought I'd forgiven myself for all of the mistakes I'd made. I currently don't regret anything.
But if I had to choose, it would be giving energy to people who I knew wouldn't be a good fit in my life. I've entertained a handful of people knowing that I shouldn't have in the first place. I knew these individuals didn't align with my morals, values, and energy. This led to being forced to hold on to a memory that shouldn't have been a memory in the first place. I've wasted my time and the time of others. I've allowed my boredom to get the best of me.
The only way to avoid this ever happening again is to regularly check myself. Check-in with my mood and my headspace before inviting people into my space. I never want to choose out of desperation.
Day 7: Disconnect from social media for the day. Be mindful of how much more in the moment you are.
I couldn't honestly disconnect completely. Out of all my social media platforms, I've enjoyed Instagram the most. I'm mindful of who I follow, so I somewhat call Instagram a happy escape. I follow inspirational people and pages that start my day and week on the right foot. I've been so content in who I am as a person that I haven't allowed what others do on social media dictate how I feel.
However, for this day, I scrolled less and redirected my energy into something else. I made it a point to only check my social media three times, which seemed more manageable for me than completely disconnecting.
(How else am I supposed to laugh at my favorite memes?) I think it's best to do what works for me. I've found myself being more intentional about making myself unavailable to certain people.
Overall, I'm pleased to have done this challenge. The take-away was that I'm not as bad as I think. I've been focusing on the paint and not precisely the painting. The challenge gave me a chance to stop and reset. It also allowed me to meditate on new goals and future challenges. Since participating, I've encouraged others to do the same. It was a simple reminder that in order to receive the love we want, we have to make it a point to love ourselves the same way we would want others to love us.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
7 Unapologetic Women Share Their Self-Love Journey
A Breakup Led Me To True Self-Love
Why I No Longer Believe In The Phrase 'Love Yourself Or Nobody Will'
Featured Image by Shutterstock
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."
Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson