This article is in partnership with Hallmark Channel's Countdown to Christmas.
Bells are ringing and chestnuts are roasting, signaling to the world that it's that time of year again. And though the way we approach the holidays looks a little different this year, it doesn't change the fact that Christmas is a time to highlight the love in our lives: our family, our friends, and our significant others. 2020 in particular has meant finding the silver linings in all areas of life, and that includes the way we approach our wedding planning.
While the pandemic could have very well prevented engaged couples from jumping the broom and saying "I do" for another year, a beautiful pivot has occurred where couples are opting for intimate weddings over larger ceremonies. Such an action has emphasized the importance of the when and where of getting married over the who and how. Love is truly all you need in life's grander scheme.
The when and where of wedding planning is touched on in Hallmark Channel's latest holiday movie, premiering this Saturday (December 5 at 8pm/7c), Christmas in Evergreen: Bells Are Ringing. A part of Hallmark Channel's Countdown to Christmas, this film stars Holly Robinson Peete and Rukiya Bernard and centers around Michelle (played by Peete) and Hannah (played by Bernard). Michelle's wedding is on the horizon, while Hannah is preparing the Evergreen museum for its launch. Amid the excitement and the chaos of the two auspicious events, Hannah finds herself questioning if the love she has for Elliot (played by Antonio Cayonne) can withstand a new challenge.
'Tis the season and in celebration of the film and the theme of love conquers all, even amid wedding planning, we spoke to real-life couples about their wedding planning pivot, why they chose the spaces they wed in, and the way the holiday has changed and not changed in 2020.
Cynthia “Onye” Onyejiji & Lawrence Edem
Courtesy of Cynthia "Onye" Onyejiji
When They Said "I Do":
September 19, 2020
Where They Said "I Do":
"All my life, I dreamed of having this over the top, Disney-love-story type wedding. I had a Pinterest board full of all my dress ideas. I had my Spotify playlist locked and loaded. I was ready! Then the pandemic happened and momentarily shattered my dream!
"However, Lawrence and I quickly pivoted. We decided to have a 40-guest count wedding, instead of a 500-guest count. And we celebrated our love in the backyard of my childhood home. The home where I spent all those nights dreaming of my over the top, Disney-love story type of wedding! It didn't all unfold exactly how we planned, but I sure did still feel like Cinderella (the Brandy version)!"
Why They Decided To Pivot Their Wedding Plans:
"Lawrence and I are all about saving our coins, mmkay! So when we had to decide between a small wedding now or a big wedding later, it was a no-brainer. Not only were we able to save a lot of money by having an intimate wedding, but we were also able to begin our married lives together pretty quickly. I planned our wedding in just two months and it turned out to be everything I never knew I needed."
Courtesy of Cynthia "Onye" Onyejiji
"Not only were we able to save a lot of money by having an intimate wedding, but we were also able to begin our married lives together pretty quickly. I planned our wedding in just two months and it turned out to be everything I never knew I needed."
The Benefits Of Having An Intimate Wedding:
"Before the pandemic hit, we were spending a lot of time, money and energy on planning this big wedding. It was extremely stressful. Once we decided to go with a smaller wedding, it allowed us to focus more on what really mattered to us. And what mattered to us was saying 'I do' and starting the rest of our lives together."
Their Favorite Holiday Traditions:
"This year, Lawrence and I are looking forward to celebrating our very Christmas together as a married couple. Usually, for the holidays, we'd exchange gifts and spend time with all of our family. However, due to the pandemic, we won't be able to celebrate with our family, so we're looking forward to starting our very own traditions and hopefully one day sharing them with our children."
Their Biggest Love Lesson Of 2020:
"The one thing that the pandemic will never be able to cancel is love. Our story is proof of that!"
For more of Onye, follow her on Instagram @piecesofonye and on YouTube.
Cara Thibodeaux & Harley West
Courtesy of Cara Thibodeaux
When They Said "I Do":
November 22, 2020
Where They Said "I Do":
"We were married at Chapel Dulcinea in the Texas Hill Country of Austin. We decided to elope after learning that the venue was totally free!"
Why They Decided To Pivot Their Wedding Plans:
"At the beginning of 2020, we planned our wedding for 2021 in Hawaii to bring our family and friends back to the island of Oahu where we got engaged. Unfortunately, there have been many restrictions in regards to traveling to Hawaii from the mainland so we decided to push our wedding back to 2022 to allow more of our friends and family to come to our wedding. We got the crazy idea over the summer after we decided to push our wedding back to have a small elopement ceremony with our immediate family."
The Benefits Of Having An Intimate Wedding:
"We kept the decorations minimal, the guest list was our immediate family, and we broke tradition by helping each other get ready with each other the day of our ceremony. We feel that an elopement ceremony allowed us to focus on each other more than the event itself and we are so glad we did!"
Their Favorite Holiday Traditions:
"Every Christmas we make vegan sugar cookies together and it's always so much fun to bake together. We also buy matching Christmas pyjamas to wear on Christmas Eve. Now that we are husband and wife, I don't think those traditions will change but we are excited to hopefully have a little one soon to enjoy the festivities with!"
The Biggest Love Lesson Of 2020:
"Being at home with your significant other almost 24/7 really shows you if you are fit to be married. We've become even closer during these crazy times of 2020, had more meaningful conversations, and without the influence of other friends and family around us all the time, we've been able to define how we want our marriage to look like, what kind of parents we want to be, and what type of life we want to live."
For more of Cara, follow her on Instagram @greatfullgirl.
Anika Joseph-Henry & Marvin Henry
Courtesy of The Henrys, #HenryThingIsPossible
Photo Credit: Kevin Warren
When They Said "I Do":
October 23, 2020; "The three-year anniversary of our first date."
Where They Said "I Do":
"Fortunately for us, our plans remained the same from our August 28th engagement to the October 23rd wedding. Our ideal location was Central Park, since this was the same location where we had our first date on the same exact date (October 23, 2017). Recreating the intimacy of our first date on our anniversary couldn't have been any more beautiful. We would also say that COVID made it easier for us to break the news of an intimate wedding to our guest."
Why They Decided To Pivot Their Wedding Plans:
"Having an intimate wedding was always the plan. From early on in our relationship, everything we did was intentional. Marriage was already a plan, but having a big wedding wasn't ever something that we wanted to do. We knew it was time, and once engaged, we saw it fit to marry right away."
Courtesy of The Henrys, #HenryThingIsPossible
Photo Credit: Kevin Warren
The Benefits Of Having An Intimate Wedding:
"Marriage was always a goal. We moved as a unit in just about everything we do and knowing that we didn't want to have a huge wedding made planning an intimate ceremony even easier during COVID. Additionally, our joint decision to have an intimate wedding came from the very idea of 'not wanting to put more thought into a wedding than the MARRIAGE.' Plus, larger weddings do not necessarily translate to a perfect marriage, okurr!"
Their Favorite Holiday Traditions:
"The holiday season have always been about family for us. Since our shared love language is quality time, we take advantage of any time-off opportunities to have dedicated family time. As a tradition, we both enjoy having at-home gatherings and entertaining family and friends. 2020 will limit our plans of having folks over, but it's a tradition we started when we met and will continue."
Their Biggest Love Lesson Of 2020:
"Love is something that is imperfect. But you must work at it and being intentional with the ones you love is so important. We're living through times that none of us have experienced in this lifetime. This is the time to make sure you keep your loved ones close and be sure that they know it."
For more of The Henrys, follow Anika on Instagram @madam_anni and Marvin @dimeana_rips.
Kendall Keith & Rob Newell
Courtesy of Kendall Keith and Rob Newell
Photo Credit: Gin and Sake, shot at the Cosmopolitan Hotel of Las Vegas
When They Said "I Do":
November 20, 2020
Where They Said "I Do":
"Originally, we had plans to be married soon-ish (like in a few years) in Hawaii (ideally). Our actual plan this year was just to have a big engagement earlier back in July on our 10-year anniversary, but because of COVID, we had to use those savings (that was for my engagement ring) so we could survive the first few months being in financial uncertainty while adjusting to the changes of the pandemic.
"Because of this, our ideal engagement and marriage plans went on hold indefinitely, which made me rethink over time what it means for us to get married. I then decided to forego the engagement all together and tie the knot, just the two of us. No one else there. Because we can't travel, we figured the best alternative to a 'destination elopement' was to run (drive) off to Vegas!"
Why They Decided To Pivot Their Wedding Plans:
"We've always been a little unconventional and had teetered with the idea of having some sort of small wedding or destination elopement, and while we never had any concrete wedding plans prior (other than we planned to marry someday), COVID just somehow solidified what marriage means for each for us, as opposed to getting caught up with the idealization of a perfect wedding/elopement."
Their Favorite Holiday Traditions:
"You know, we've been living together for nine years, and funnily enough, we don't have big holiday traditions! The closest we have to a tradition is watching Die Hard on Christmas Day every year (this started as a direct rebuttal to my husband's family's yearly ritual of having A Christmas Story on 24/7 on Christmas day, haha). As to how it will evolve as a married couple and the times we're now in, I think any traditions we take on will just have that much more meaning in appreciating the people we have in our lives and spending time with them, whenever we are allowed to again."
Their Biggest Love Lesson Of 2020:
"The biggest takeaway I've learned is that at the end of the day, when we all leave this world behind, is that all we have is the people we know and love and how we treat them. Our family and friends. And the times we get to spend with them are precious, because this year has taken a lot of that away for most of us."
For more of The Newells, follow Kendall on Instagram @kendall.keith and Rob @robbien38.
Nakia & Andrew Means
Courtesy of Nakia and Andrew Means
Photo Credit: Kendal Lanier/Champagne Love Stories
When They Said "I Do":
2020
Where They Said "I Do":
"In my parents' living room [in] Atlanta, GA. Our original venue was the Biltmore Ballrooms. It was the first and only venue we visited. We were in love with the classic look! The ceilings reminded me of the Louvre museum in Paris, France. Although we did not get to get married there, my parents went above and beyond to transform our home. They assembled a floral arch, floating candles and a draped backdrop. They have huge windows in their living room which made for beautiful lighting in the pictures. Many people who saw our pictures thought we got married in a cathedral!"
Why They Decided To Pivot Their Wedding Plans:
"We both realize this is a very sensitive decision for each couple, and it will look different from ours for many. While we were looking forward to the big celebration with our family and friends, we just could not wait to start our lives together. There was a little uncertainty about moving forward without all of our friends and family present. However, the longer we are married, the more confirmation we receive that we made the right decision. I cannot imagine 2020 without getting to marry my best friend!"
Courtesy of Nakia and Andrew Means
Photo Credit: Catherine Cansler Photography
"More than having a wedding, we really wanted to start our lives together. The joy we have experienced living life together as husband and wife far outweighs the sting of changing our original plans."
The Benefits Of Having An Intimate Wedding:
"More than having a wedding, we really wanted to start our lives together. The joy we have experienced living life together as husband and wife far outweighs the sting of changing our original plans. We had to condense our wedding guest list down from 200 guests to 10. Needless to say, only our parents and siblings were present. Many of our guests were disappointed, but everyone understood. We opted not to broadcast the wedding via Zoom or any other platform to preserve the intimacy of the ceremony."
Their Favorite Holiday Traditions:
"We love visiting the Botanical Gardens in Atlanta, GA to see their Christmas lights display. I also love watching Christmas movies. Drew typically just plays along, as he would rather watch re-runs of Fresh Prince of Bel-Air! The wonderful thing about Christmas this year is the fact that we get to experience it in our home, together! We have our tree decorated and we've also taken some Christmas pictures to send out our first Christmas card to friends and family. Drew insists this is a sign we are getting old!
"As we navigate COVID-19 during this holiday season, the main change in our plans will be around visiting extended family. We plan to reserve that for another time. With immediate family, we plan accordingly to get tested prior to holidays for everyone's safety. It just gives us peace of mind before going into their homes. Our parents appreciate it too!"
Their Biggest Love Lesson Of 2020:
"I think our lesson can be summed up with one of our favorite songs - 'Can You Stand the Rain' by New Edition! The male group sings, 'Sunny days, everybody loves them. But tell me baby, can you stand the rain?' When the cute Instagram posts are done and the honeymoon is over, what matters is our ability to work together as a team when challenges come. The way we navigated the change in plans, challenges with vendors, financial decisions and other stresses from COVID-19 validated that we are built to withstand tough times together."
For more of The Means, follow Nakia on Instagram @kiatastic and Andrew @by_any__means. You can also subscribe to their YouTube Channel, This Means Love.
Don't forget to watch the premiere of Christmas in Evergreen: Bells Are Ringing on Hallmark Channel this Saturday 12/5 at 8pm/7c!
Featured image courtesy of Cynthia "Onye" Onyejiji
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
Courtesy
Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
Courtesy
Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff