1.Curly World by Lorraine Massey

Lorraine Massey had a gem on her hands with this one. Thanks to being the brains behind the DevaCurl product line and serving as co-founder of DevaChan salon in New York City, she was a staple in the natural hair and curly girl industry long before she released her line this year.

The timing was perfect for her Curly World release because it's clearly what the people were craving. I love how 'to the point' this brand is. While there are tons of options out there to care for our hair, Massey ironically aims to get us all back to the basics when it comes to caring for our tresses with her three-step method (shampoo, condition, tone). The line consists of four products: Sham-Free Hair & Scalp Cleanser (a pre-wash), Terms & Conditions (a hydrating conditioner that can double as co-wash), Leave-In Lover conditioner, and With Or Without Hue, a conditioner for those with dyed hair.

2.Miss Jessie’s Honey Curls

Miss Jessie's history speaks for itself! So when co-founder Miko Branch dropped new products this year, I knew it would be a win. Miss Jessie's was one of the first lines that showed love to our natural hair, and these new products have proven that the brand isn't going anywhere anytime soon.

It currently features five products: Curls So Fresh, which helps with those days following a wash when our hair refuses to cooperate. Gloss So Good helps those curls pop and shine like they should. Hold Me Down is the edge control that the edges of your hair might have been searching for all along. The Grow Strong MAFURA Hair Oil gives our scalp the treatment that it definitely needs. Last and certainly not least is the Honey Curls product that didn't waste any time gaining popularity as it uses honey to lock in that moisture… Gon head and get'chu some!

3.Maya Smith’s The Doux

I can't get enough of Atlanta native Maya Smith's salute to the 90s era with her new hair care line, The Doux. The 90s were LIT, okay? And so is The Doux. For starters, the packaging is blasted with neon colors, which were really big in the beloved decade. But the products definitely live up to the hype too (and come in neon colors as well).

It's no surprise that the products are of quality since the founder has more than 20 years of working as a stylist, including transitioning thousands of clients into the natural hair lifestyle…bless her heart. She has also performed tons of extensive research to have the best products for her consumers. The Doux currently features five products: SUCKA FREE moisturizing shampoo, FRESH RINSE moisturizing conditioner, MOUSSE DEF texture foam, THE LIGHT shine mist, and a customer favorite, BONITA AFRO BALM texture cream. These products certainly stand out as they boost our hair's moisture, texture, hydration, all while canceling out that frizz.

4.Crème Of Nature’s Pure Honey

We all know Crème of Nature has come a long way over the last few years. And this year, it kicked its efforts to keep our natural hair in check up a notch with its Pure Honey line. You've probably already heard of this one but whether you have or haven't, it definitely deserves an honorable mention.

Let me start by saying that each of the items in the Pure Honey line is filled with a mix of honey, coconut oil, and shea butter; but it makes sure not to weigh the hair down and have it looking stiff. As for the specifics, there are five products: Moisturizing Dry Defense shampoo and conditioner, Break UP Breakage Leave-In Conditioner, Knot Away Leave-In Detangler, and an amazing moisturizing hair mask that can help give your hair a fresh reset.

5.FORM Beauty

FORM Beauty has mastered the art of keeping it simple while still making a statement by giving us the basic products we need to keep our hair moisturized, fly, and even selfie-ready. What I love about this brand in particular is that it has a consultation option that provides a hair routine specifically for you. It understands that each of their customers is different, even if they have a similar category of hair, and that no two heads of hair are the same. It also helps that the brand has quite a few products to offer! Besides, we all know the downside of trial-and-error when it comes to being on the hunt for products that will work specifically for us.