Modest Fashion Is Having A Moment — And These Influencers Share Why It’s More Than A Trend

Growing up in the early 2000s, it was common to see our favorite music artists, high fashion models, and video vixens revealing plenty of skin with an emphasis on their favorite assets throughout many facets of mainstream media. While overtly convincing young women being sexy was determined by the least amount of clothing one could possibly wear, it caused many of us to become obsessed with our bodies believing that was the only way to be seen, feel beautiful, and most importantly gain the attention of the opposite sex.
Over 20 years later the fashion industry is beginning to shift in ways we haven't seen in decades. Throughout the spring 2023 runway collections, designers debuted enticing looks featuring long hemlines with emphasis on silhouettes and fully covered midriffs articulating sexiness with fashion-forward modesty.
A part of this modern culture shift can be attributed to the current state of our economy here in the United States. As we climb out the last three years of a worldwide pandemic there has been a decline in consumer confidence with predictions of a looming economic downturn. The hemline index theory is what's known in the fashion industry as the theory of recessions correlating to longer hemlines and less flashy clothing resulting in a more conservative way of life. To give a comparison, skirts tend to get shorter when the economy is doing well and people are feeling more confident financially and longer when there's less optimism and uncertainty.
While the theory is debatable in its factual nature, this can be seen throughout history with clothing being of neutral tones and less revealing following the Wall Street Crash leading to the Great Depression and World Wars in the most extreme cases, while bright and jubilant during the 1960s and early 2000s.
When it comes to fashion, less being more is truly subjective, especially to those that believe dressing conservatively to be the quintessential aspect of true elegance, style, and liberation. While seemingly another mainstream fashion trend on the rise here in the United States, for many women around the world modesty is not a trend but a lifestyle. More than maxi skirts, oversized blazers, and baggy trousers, modesty represents a mindset of sophistication while demanding respect for one's body, mind, and soul regardless of one's personal style or religious affiliation.
Even with a modern shift in the sartorial world, modesty has misconceptions of its own. While there’s still a long way to go with modest representation, these fashion influencers are sharing why they believe modesty makes women more attractive and how it’s more than clothes but a way to represent who they are from the inside out.
Aïssata Diallo
“Modesty is the core of my self-expression and there's a level of elegance to it that I always found endearing.” - Aïssata Diallo
Based in NYC, Aïssata is a fashion influencer whose style is based on who she is and where she’s from. When asked what inspired her style she shares, “My personal style comes from my inspirations of the inner-city girl mixed in with my faith and culture. I try to blend all of these different components of myself [in]to one aesthetic that screams modern Muslim woman from NYC.” Developing her personal style, Aissata says “modesty” was not in her vocabulary at a young age. “Being new to this, it took time figuring out my personal style, and to be honest the learning is still ongoing but it’s been empowering to keep pushing the envelope with my modest fashion.”
For many Muslim women, modesty can be seen as oppressive from the outside looking in, what many fail to see is that women of the faith have a choice in how they want to be perceived in the world and express beauty in their own way. “What most people don’t realize is that modesty is a personal journey and a decision you have to make for yourself otherwise you’d never stick through with it. Eventually, I got to a point where I wanted to submit to God.”
She continues, “Modesty is the core of my self-expression and there’s a level of elegance to it that I have always found endearing. In being modest you’re going against the societal norm to revel in the power of your choice. It’s also a spiritual thing for me and a way to please God. It’s more than just what you’re wearing on the outside, it’s a lifestyle. The way you carry yourself, the way you think, your heart, your morals, and values. There’s a lot of inner work that goes into it and the outer beauty just reflects it.”
"Dressing more modestly naturally elevated my style." - Aïssata Diallo
Another way modesty defines a woman's beauty is by elevating personal style, shifting from fast fashion to investing in quality items. “In my opinion, modesty enhances a woman’s beauty beyond the superficial and [adds] substance, depth and a level of mystery to one’s beauty.” Aïssata continues, “It also enhances the amount of respect I demand/receive from anyone who sees me. In terms of my personal style, dressing more modestly naturally elevated my style. I used to buy a lot of fast fashion before embarking on this journey and now I find myself only investing in high-quality pieces.”
Furthermore, Aissata explains, “Modesty is personal, and it does not have to be boring and you don’t have to look like an elderly. I’m learning that you can bring parts of yourself and your culture in your modest journey and continue to grow further as you learn more about yourself and your faith.”
Asma Shakar
“Modestly enhances my personal style because it forces me to pay more attention to the small details of my outfits.” - Asma Shakar
Fashion stylist and boutique owner Asma Shakar is a fashion influencer who describes her personal style as both modest and versatile. “Modesty to me not only means dressing in a way that my body is not shown. It also relates to how I carry and conduct myself as a woman and as a Muslim,” Asma shares. “I think modesty enhances a woman's beauty because it allows for people to look past their physical attributes and focus more on their heart and soul. Modesty enhances my personal style because it forces me to pay more attention to the small details of my outfits.”
Always feeling confident, she continues to elevate and develop her natural style. “I feel like I’ve always been confident in my personal style but it has been developing since I learned the true definition of style.” She continues, “I honestly feel like my personal style is developing every day and probably won’t stop anytime soon.”
As far as negative stereotypes for Muslim women, she states that “one of the biggest misconceptions is that dressing modestly as a Muslimah is oppressive. But when major fashion houses dress their models modestly, it’s fashion. I believe when I dress modestly it’s liberating as opposed to being oppressive.”
Anne
“It shows class and a sense of inner confidence.”- Anne
Conservative fashion doesn’t always have to be a religious decision. For Anne, it’s an expression of who she is and how she feels on the inside. “How I dress is a reflection of my mood and energy. I’m always intentional about the way I want to look.” She continues, “There’s an effortlessness and hints of androgyny that always remain as part of my signature style. I enjoy playing in clothes and reinventing myself.”
Her belief in modesty is simple, it’s a choice. “It shows class and a sense of inner confidence. It can also be seen as a reflection of one’s self-esteem. My personal style is predominantly modest because I enjoy the contrast of wearing something feminine with something masculine. I think there’s so much more to look at when you’re fully clothed and dressed well.”
“Modesty enhances a woman’s beauty by shifting the focus to the beauty of other attributes like her smile, behavior, her stance, and/or her words. Modesty isn’t a limitation, it’s the liberty to showcase other sides of you.” - Anne
As a child, Anne states she was always confident in her style which gave her the freedom to express herself and develop into the woman she was destined to become. “I was confident as a child with my style. I was given the space to express myself through clothes. I liked what I liked and there was always a freedom to choose how I wanted to present myself. My mom really nurtured that side of me.” Allowing her that freedom, she learned how to see herself in many forms and appreciate all attributes of herself which gave her the freedom to experiment with style. “I believe modesty enhances a woman’s beauty by shifting the focus to her smile, her behavior, her stance, and/or her words. Modesty isn’t a limitation, it’s the liberty to showcase other sides of you.”
Modesty enhances Anne’s personal style by inspiring her to experiment with layering, structure, and shape. She shares her number one style rule, “If I’m to wear something that shows a little more skin, everything else is to be covered. I think the overall look becomes that much more interesting and tasteful.”
Her overall thoughts on why she encourages modesty are that “it inspires transformation. There are so many ways to enhance your beauty and reinvent yourself whilst fully dressed. Modesty isn’t boring. It’s timeless and powerful.”
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Featured image by Aïssata Diallo/Instagram
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Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
This Is How To Keep 'Holiday Season Stress' From Infecting Your Relationship
Hmph. Maybe it’s just me, but it seems like there is something really weird happening in the fall season air (because winter doesn’t officially begin until December 21) that cuddle season is in full swing while break-up season is as well. In fact, did you know that break-ups are so popular during the holiday season that December 11 is deemed Break-Up Day?
The reasons why relationships shift around this time vary; however, I did both roll my eyes and chuckle when I read that a very popular one is because it’s an easy way to get out of getting one’s significant other a Christmas present. SMDH.
Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
___
Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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