

On any given day, a crowd of fans wait eagerly outside of the Slutty Vegan, chatting eagerly about whether they want a Sloppy Toppy or a Ménage à Trois as they wait in hour-long lines. No, this isn't a twisted version of the movie Trois -- unless you count indulging in salacious yet savory food as a form of foreplay.
In fact, just a few months ago many of these patrons wouldn't have thought twice about traveling down to the primarily African-American Southwest Atlanta neighborhood. But today, it's not uncommon to see enthused foodies, celebrities, locals and travelers from all races and backgrounds vying for a chance at tasting the restaurant's famous plant-based burgers. In case the headlines weren't clear, Slutty Vegan is revolutionizing the vegan fast food industry, and it's taking the meaning of food porn to the next level.
INSIDE SLUTTY VEGAN WITH FOUNDER PINKY COLEwww.youtube.com
Leading the way is founder Pinky Cole. With her red, shoulder-length locs, radiating smile, and confidence that permeates any room she enters, Pinky is focused on her vision of making enjoyable vegan food a worldwide phenomenon. "Slutty Vegan [isn't] slowing down anytime soon," says Pinky. "It's going to be alongside the Burger Kings, McDonalds, and Sonics of the world."
Taking a break from her never-ending to-do list, Pinky and I chat about her journey to creating one of the most buzzworthy restaurants in Atlanta and the vegan community, and how she was able to launch and scale her business from concept to a brick-and-mortar restaurant all within a year. It's not long into our conversation that I realize that the key to her success is rooted in two concepts: the power in execution after inspiration and the importance of capitalizing off of momentum. This— and her desire to serve— is what is driving her to turn her idea into a worldwide phenomenon.
"I come as one, but I stand as 10,000. You see me, but I am the representation of so many people that look like me, brown skin and locs— people that don't fit society's norm. I am the representation of successful Black business. There is [a] tax on Black-owned business, that we don't do well. [Slutty Vegan] is changing the game of what Black business looks like. It's a big deal to know that I am able to create something as a Black woman that is successful and bring our stock to the next level."

Photo by Tailiah Breon for xoNecole
"I am the representation of successful Black business."
Opening her own restaurant wasn't always the end destination for Pinky. After graduating from Clark Atlanta University she moved to Los Angeles to pursue her dream of acting, but a chain of events led her to her culinary destiny. While in Los Angeles, a sorority sister offered Pinky a position to work as a TV producer. This opened the doors to various roles in the industry, which eventually led her to work with The Maury Show. During this time, Pinky, who loved all things food and business since her youth (and was taught to cook by her Jamaican grandmother), decided to take the money she had saved from her day job to open up her first venture in Harlem: Pinky's Jamaican and American Restaurant.
It was there she experienced her first major setback. "I ended up losing the restaurant due to a grease fire," she says. "It seemed like a failure, but it was the best thing that ever happened."
Soon after, Pinky moved back to Atlanta to work as a casting director for another popular TV show. Being a part of the show's production team allowed her the space to heal from the trauma of losing a business, while also helping to heal and serve others. It wasn't long before she'd have the desire to try her hand at entrepreneurship again. Just a few months into her transition back south, a million-dollar idea was born. "I was sitting in the house one day and I came up with this idea of Slutty Vegan. It came to me like a light bulb. [The name] was sexy. It sounds like it's selling sex, but it's bigger than that. [I knew] it was going to become a movement; it's going to get people to pay attention to being plant-based and veganism."
Photo by Tailiah Breon for xoNecole
"It sounds like it's selling sex, but it's bigger than that."
Unlike many who may experience these moments of entrepreneurial epiphanies, Pinky didn't just sit on the idea. She started creating recipes, finding supplier partners, and researching how to expand. In July 2018, she set up shop at a shared kitchen to test out her newly-created cuisine. By August, she moved to a commercial kitchen, invested in a food truck in September, and in October found the location for the first Slutty Vegan restaurant. Three months later, a crowd of 1,200 gathered outside the restaurant in 45-degree weather for the grand opening. "It was so beautiful to see so many people looking like me come out in the name of food," she recalls.
Since its opening in January, the Atlanta-based restaurant has become a mini tourist attraction, with customers lining up as much as two hours in advance of the store's daily opening. Occasionally, the line wraps around the corner with wait times hitting at least five hours or more.
While success seems to be happening fast for the brand, Pinky isn't surprised. She had a feeling this was going to happen, she tells me matter-of-factly. The Slutty Vegan name alone was a hook that would reel her potential customer base in. "There is [a] stigma to the word. [I thought], 'How can I use a bad word to make it something good, be creative and [help people] indulge in what they love guilt-free?'"
Courtesy of Slutty Vegan
"Veganism can be cool. Being plant-based can be cool. It doesn't have to be mundane."
Such indulgences include the Fussy Hussy— an Impossible Burger patty loaded with pickles, vegan cheese, caramelized onions, lettuce, tomato, and their signature slutty sauce without the cholesterol and calories of a traditional burger. It's the creative genius behind Pinky's idea— and she knows it. "It feels like it's bad because it's a cheeseburger and fries, but it's a lot healthier, which is why the hook to the conversation is you don't have to eat dead animals in order for it to taste good," Pinky says. "We can limit and decrease the amount of illnesses and disease in our community based on the food we ingest. That intention is continuing to be met because it's working."
To no surprise, at the core of the Slutty Vegan branding strategy is experience. Pinky has been deliberate about how she's crafted the way customers interact with the brand since the beginning. "Build your brand in a way that is so irresistible that people have to have it. When people have to have it, they will do whatever to get it. Slutty Vegan has been successful [in] creating an experience for people so that they have to have it by any means necessary," she tells me. "Veganism can be cool. Being plant-based can be cool. It doesn't have to be mundane."
It's why on the Slutty Vegan Instagram you'll hardly see any brand-generated photos of their signature burgers. Pinky also doesn't spend money on influencer marketing, and will tell you in a heartbeat that she's "not selling food." Instead, she's "helping people indulge in what they love."
Even Pinky's celebrity co-signers are genuine, unpaid, and helping to push the brand's message to a larger audience. "When you eat my food as a celebrity, you're jumping on board to this bigger conversation and spreading a narrative of eating healthier and limiting diseases in our community. That's what we call positive manipulation, and it's working."
It's understandable why after tasting her burgers people can't stop eating or talking about Pinky Cole and Slutty Vegan. There's something magical about the way the brand has been able to sprout out of nowhere and dominate the food scene. It leaves little room for doubt as to where Pinky plans on taking her company. "In 2019, you have to do things that are going to separate you from everyone else," she says.
While I'm not sure if Pinky would describe herself as radical, she's definitely a rule-breaker. Going against the norm has enabled her to bring the Slutty Vegan story to the forefront. According to Pinky, moving the food truck location daily is not usually a food truck culture norm, but Slutty Vegan does it anyway. Using provocative nomenclature in brand marketing could also be seen as risky, but despite all of this, Pinky believes that her desire to change the rules of how to start and run a business have helped fuel the company's success. If you're thinking of ways to engage with customers or influence sales, thinking outside the box can lead to breakthroughs that can ultimately fuel growth.
However, no hero's journey is complete without a major test of character and commitment to their dream.
Slutty Vegan was invited to vend at the 2019 Super Bowl, and Pinky found herself having to make the difficult decision as to whether she'd accept the opportunity or not. She was told that she'd have to change the restaurant's name, branding and wrapping. While the optics and sales would have been great, Pinky realized she would have to compromise on everything she worked hard to create. To Pinky, this wasn't worth sacrificing her brand footprint. She adds with conviction, "I am glad I didn't compromise who I am for the dollar. The people who want me are going to come to me."
The people have been coming alright. The decision alone to launch a vegan restaurant in Atlanta could be the perfect example of "right place, right time." However, it's a reminder of a higher alignment. It shows how sometimes things are supposed to happen as they happen. One of the first things Pinky told me during our chat was, "If [my first] restaurant didn't close, we wouldn't be having this conversation."
"I was supposed to be in Atlanta. [Atlanta is] the home of soul food. It's the South. If you tell people in the South about vegan food, they laugh at you. To be able to do this [here], we've conquered something that is really not a big deal. We've done it and we can go somewhere else and they'll be with the movement. [In] Los Angeles, DC, or New York, veganism is normal. The fact that I am able to do this in Atlanta is dope."
Photo by Tailiah Breon for xoNecole
"If [my first] restaurant didn't close, we wouldn't be having this conversation."
The future of Slutty Vegan seems promising. Pinky tells us that she has several projects in the works, including a development deal for a television show, possible Slutty Vegan airport locations, merchandise, franchising options, and ready-made bottles of her infamous Slutty Sauce for sale.
"If you have a great idea, a lot of faith and are steadfast on your goals, it doesn't take five years to [launch]. You can do what I did in six months and it can be super [successful]. It depends on how bad you want to win."
Like many founders, what's driving Pinky is the impact she has on everything she touches. "While the people are pouring into you, you have to pour back into the people. People will continue to support you if they see you are supporting the community."
Philanthropy and serving others are core values that she ensures surrounds the Slutty Vegan way. It's a mission that is the driving force behind why she looks forward to waking up each day. "This doesn't feel like work," Pinky says. "The refuel is knowing my doors are open every day, having conversations with people like you, to know that I'm responsible for feeding 25 mouths every week. I'm the captain of the ship, and if I fall asleep, the ship is going to sink and I'm not willing to let that happen. I built something that can take our community to the next level."
And we're certainly down to ride the wave.
To learn more about Slutty Vegan and how you can get #sluttified, visit https://sluttyveganatl.com and check out the brand on Instagram at @sluttyveganatl.
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Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Feature image screenshot/ xoNecole YouTube
How Your Rising Sign Is The Key To Unlocking More Financial Abundance In Your Life
Abundance is a mindset and it's one you can obtain more effortlessly by knowing your birth chart. Your birth chart in Astrology reflects your cosmic blueprint for this lifetime and maps out things for you like your purpose, destiny, and financial potential. There are key ways to earn income or increase your finances and Astrology helps you dive into that. By knowing your financial strengths, weaknesses, and gifts, you can enhance the abundance surrounding you and align yourself more with what resonates.
In Astrology, there are a few areas of your birth chart that signify what your financial world looks like and have the potential to look at as well. Your 2nd house, rules your finances, personal income, and values, your 8th house rules your shared finances and the money you receive from partnerships or through marriage, and your 11th house rules your hopes and dreams, manifestations, and what you have accumulated through your career or business. The sign Venus also represents finances and luxury, and the placement of this planet is key to understanding your financial purpose as well.
We each come into this life with specific skill sets and perspectives that have the potential to help us live the life of our dreams and fulfill our intentions. By understanding where you tend to naturally thrive in life, you open the door to financial freedom and empowerment. What the stars say about your financial potential is the inspiration you need to walk through that door.
Read for your rising sign below to see how to unlock your key to abundance.
How Your Rising Sign Unlocks Abundance
ARIES RISING
Your key to unlocking abundance involves creating concrete, long-term, financial plans. With Taurus in the 2nd house, you have a natural gift for money and you know how to build something from the ground up. You create beauty, love, and stability in the world, and your ability to make people feel comfortable will help you financially succeed. Taurus in the 2nd house are collectors as well, and you have a good eye.
With Scorpio in your 8th house, the partnerships and connections you form help you increase your income and earnings. It’s not about overly relying on others financially, but knowing there is support there for you when you need it. Your financial potential overall involves how much you are dedicating yourself to your dreams and doing things that will provide stability and security in your life.
TAURUS RISING
As a Taurus Rising, you have Gemini in the 2nd house, and there are a lot of different avenues in which you can earn an income. You will most likely have multiple streams of income in fact, and your capacity to learn, grow, and expand financially is endless.
You thrive in communication, publication, and collaborative worlds, and your networking abilities will help you succeed in life.
By educating yourself and expanding your mind, you can use this knowledge to help you connect, sell, and raise awareness to others. With Pisces in the 11th house, you have lucky Jupiter helping you make your dreams come true and creating miracles in your life. No one sees things the way you do, use this to your advantage when it comes to your finances and goals here.
GEMINI RISING
For you, you are more emotionally tied to your finances and sense of stability than most. With Cancer in your 2nd house, you have a strong intuition regarding money matters, but you may also feel like things fluctuate a lot for you here. Your key to unlocking your personal abundance comes by finding the things that you hold value in, thinking about your purpose and the legacy you want to leave behind, and owning your nurturing abilities.
You are a natural caregiver, creator, and protector, and can thrive in roles such as these. Cancer in the 2nd house also shows an ability to earn through real estate, antiques, or investments. With Capricorn in the 8th house, your logic will help you execute your plans and goals, and you are always thinking one step ahead. People may underestimate you often, use this to your advantage.
CANCER RISING
As a Cancer Rising, you thrive when you are able to take charge and lead your creative efforts. With Leo in the 2nd house, you are a charismatic soul and you are meant to take center stage in life. Your creativity, confidence, and courage will set you apart from others, and you will financially succeed in roles where you have some type of authority or can express yourself freely.
With Aquarius in the 8th house, you may also find your financial power when it comes to technology or social media. You are a natural influencer and people want to know what you think about things and what your current obsessions are. You are the star of the show, remembering that is your key to unlocking your abundance in this lifetime.
LEO RISING
You have Virgo in the 2nd house, and unlocking your key to abundance involves getting organized, sticking to a routine, and doing things that benefit others or society in some way. You are typically found in roles that involve being of service and you also have a gift with your words. Careers such as writing, speaking, publishing, health roles, and healing treatments all serve you well.
With Gemini in the 11th house as well, you have a gift for networking, communication, building a group or a team, and succeeding in your collaborative efforts. Don’t let your need for perfection take you away from your potential regarding your ability to connect with others and build something inspiring. Your vision, partnerships, selfless attitude, and creativity will help you financially succeed.
VIRGO RISING
As a Virgo Rising, you are a hard worker and have a lot of beauty and wisdom to share with the world. You have Libra in the 2nd house, signifying a creative soul and someone who can earn an income through art, interior design, fashion, or therapeutic and beauty practices.
You have a gift when it comes to creating things appealing to the eye, and you resonate with the more luxurious spheres of life.
Aries in the 8th house signifies a drive to succeed, and you financially move through a lot of transformations in this lifetime that lead you closer to your dreams. Creating a business that you are passionate about or being a part of a legacy that creates something beautiful for the world, helps you financially succeed in life.
LIBRA RISING
Financially, you evolve over time. The key here for you with Scorpio in the 2nd house, is to trust your intuition when it comes to what to invest in and what to spend your time and energy on. Know that with any setback you may encounter financially, you will rise above more abundantly and successfully. You have a unique way of understanding the undercurrents and concept of money, use this to your advantage.
With Leo in the 11th house, you succeed when you are confident, standing out from the crowd, and doing things that feel authentic and natural for you. You are meant to shine and inspire others through your charisma, personality, and strong intuition.
SCORPIO RISING
With a Scorpio Rising, you have Sagittarius in the 2nd, and financial freedom is very important to you in this lifetime. You are working towards building a legacy for yourself through your wisdom, knowledge, and quest for understanding. You inspire others in your own unique way, and this is a placement for many teachers or guides in this world.
Virgo in the 11th house reminds you to get clear on the things you want for yourself and the plans or dedication it will take to get there. Your intelligence and your capacity to see all perspectives and express yourself in a grounded way is what is going to unlock your key to abundance.
SAGITTARIUS RISING
Financially, you have a lot of potential to succeed in this lifetime. With Capricorn in your 2nd house of income, you are business-savvy and have a knack for money. You know what the world needs more of, and you are the one to provide it. Through your work ethic and need to succeed, you are someone who can be found in higher positions within a business or company.
Cancer in the 8th house also shows that you find financial empowerment by dedicating yourself to a cause or career that holds deep importance for you and your heart. The people you meet along the way are also key to recognizing your dreams and financial abundance.
CAPRICORN RISING
As a Capricorn Rising, you have Aquarius in the 2nd house which shows a gift in community, networking, and social media. You are a trendsetter and are ahead of time when it comes to trends, fashion, and ideals. You have a unique vision and ability to succeed in this lifetime through your manifestation potential.
With Scorpio in the 11th house, you can build a team or an organization and lead yourself and others to success. Your acquaintances and friendships throughout life will help you meet the right people and get the right opportunities. You always need to be thinking big when it comes to your finances, and know that you have what it takes to succeed.
AQUARIUS RISING
For you, financial success comes from your imagination and your hope for it all. With Pisces in the 2nd house, you view your financial world through a spiritual and creative lens, and the opportunities for you in this lifetime are vast. You need a lot of freedom within your career and you need to be doing things that allow you to express your creativity.
With Sagittarius in the 11th house of your hopes and dreams, you will succeed when you are stepping out of your comfort zone, traveling, and exploring new things. Your knowledge combined with lucky Jupiter, makes you someone who is more lucky than most when it comes to making your financial dreams come true. Remain positive and know your path to abundance won’t look like everyone else's.
PISCES RISING
You have Aries in the 2nd house, and financially you feel empowered when you are going after your individual dreams and intentions and are in leadership roles. Entrepreneurship inspires you, and you know how to lead a team. Taking initiative when it comes to your financial world is key here, and you need a certain sense of freedom when it comes to your career and working life.
Libra in the 8th house signifies abundance through your love life, marriage, business partnerships, or commitments and people are more willing to lend you a helping hand than most, use this to your advantage. Overall, your key to abundance is taking initiative, creating things never seen before, and using your charming personality to attract the support you need to succeed.
Love is cute and all, but building an empire together? That’s the real flex. Tap into our new series Making Cents to see what financial compatibility really looks like when love and legacy go hand in hand.
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Featured image by Igor Alecsander/Getty Images
Originally published on February 6, 2025