At some point in your life, you've probably encountered media or advertising imagery where you felt left out, unheard, or unseen. It's common to flip through popular platforms and never see someone that you connect with - or even someone that seems real. When are key players in beauty going to take notice and really do something about it?
In their new campaign, Project #ShowUs, Dove, in partnership with Girlgaze, a platform for female and nonbinary creatives, and stock image conglomerate Getty Images, is on a mission to change that reality and help women define beauty on their own terms. Project #ShowUs is the world's largest photo library created by self-identifying female and non-binary individuals to shatter beauty stereotypes. With over 5,000 (and counting) images, the collection offers a more inclusive vision of beauty to media and advertisers to use in content that reaches women globally.
With over 70% of women feeling like they aren't represented in media and advertising, this work couldn't be more necessary. Could you imagine a world where advertising genuinely touched who it was trying to reach?
On April 4, 2019, Dove gathered a room of New York City media professionals to introduce Project #ShowUs and facilitate an intimate conversation: Taking Stock: A Discussion on Media, Representation, and Women's Self-Esteem. The panel included founder and CEO of Girlgaze, Amanda de Cadenet; senior creative director at Getty Images, Dr. Rebecca Swift; Marie Claire digital beauty editor, Maya Allen; a Project #ShowUs participant, Anna Sophia; and Dove's self-esteem educator, Dre Brown. Together, they discussed the power of inclusivity of experience and how Project #ShowUs will revolutionize the media industry and how women relate to themselves and one another.
For Maya Allen, the campaign is both nostalgic and revolutonationary. After recounting her early days as a Black woman in journalism and how she often struggled to find representation of beauty that looked at her, she strongly said, "I'm thinking about every woman I am doing this for." Having the ability to show more depictions of beauty in her stories will be life-changing for the women who never saw themselves in platforms such as Marie Claire before.
More importantly, the onus of providing representation shouldn't always be on the marginalized audience, according to Amanda de Cadenet. Those in positions of privilege, like herself as a self-identified White woman, shouldn't shy away from speaking up and helping to provide seats at the table for other underrepresented groups. Dr. Swift added something that made the room quiet for a moment:
"Do you want to use your power to maintain the status quo or your power to change the status quo?"
Here are some quick facts about Project #ShowUs that you should know:
Peyton Fulford/Getty Images
Anna Sophia for #ShowUs
Anna Sophia, a Project #ShowUs participant, told xoNecole, "This has been such an amazing experience. I've had a voice throughout the entire process. I've been able to define myself and just be fully vulnerable and share that vulnerability with people who feel similarly. I felt like it just wasnt only an opporunity to feel powerful but an amazing opporutnity to represent my community of Queer, Black people."
Our hope for this project is that it not only sheds light on women whose voices we never get to see and hear, but that it also truly serves as a tool of empowerment. The biggest act of upliftment often first comes from representative inspiration. Seeing someone that looks like you doing something or being someone you've always dreamed of being is true power. That's showing us so we can show them in its best form.
As Dre Brown proudly urged the room in summary, "When we're allowed to be our authentic selves, that's where the magic happens."
Watch the Project #ShowUs launch video here:
To learn more about the Project #ShowUs campaign, visit: https://www.dove.com/showus.
Featured image by Jabulile Nadia Newman/Getty Images
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On Feb. 4, Venus enters Aries, Jupiter goes direct in Gemini, and the energy and passion return. Venus in Aries is fiery, dynamic, and puts self-love first. While Venus is in Aries for the entire month, February is all about going after the things you want in love, and trusting that you will be supported here. Jupiter goes direct on the same day after being retrograde since Oct. 9, and we can see our blessings manifest more effortlessly now, especially regarding communication matters, networking, short travels, education, and the mind. Jupiter finishes its Gemini transit on Jun. 9, so over the next few months, this is a good time to expand your mind and your vision, get creative, and meet new people.
What February 2025 Has In Store For Your Zodiac Sign
The Full Moon of February occurs in Leo on the 12th, and this is the Snow Moon of the year. This Full Moon brings emotions to the surface and creates self-clarity and honesty in the process. This Full Moon is a time to let go of old versions or ideas of yourself that don’t align with who you are today and to focus on what feels authentic and empowering for you right now.
On Valentine's Day, Mercury enters Pisces until Mar. 3, and the mind is on love right now.
While Mercury is in Pisces, we speak in words of poetry and spirituality, and mental connections turn into romantic ones. This is a beautiful energy to walk into on the day of love, signifying an urge to be around people who truly understand you right now.
Pisces season begins on Feb. 18, and we move into a time of closure, healing, creativity, and introspection. On Feb. 23, Mars goes direct in Cancer after being retrograde here since Jan. 6, and being retrograde in general since Dec. 6. With Mars now direct, there is more energy and direction at our disposal, and less confusion on where to go from here. Mars will be direct in Cancer until Apr. 18, and there is a lot of love, support, and intuition to be felt right now. Mars in Cancer supports others while also cherishing boundaries, and this is a good time to feel more stability in matters of the home and heart.
We end the month with a New Moon in Pisces on Feb. 27, and this is a time of magic, dreams coming to fruition, and romance in the air.
A New Moon in Pisces reminds us that what has been lost always comes back around in a new form, and helps us see what our heart is grateful for right now. This is a great New Moon to set your intentions for the future and to dream the dream. Overall, February is an inspiring and enlightening month, and your heart is the one leading the way right now.
Read for your Sun and Rising Sign below to see what February has in store for you.
ARIES
AriesKyra Jay for xoNecoleFebruary is all about love for you, Aries. You are thriving within relationship matters as Venus is in your sign for most of this month. Venus moves into Aries on Feb. 4 and will be here until Mar. 27, however, Venus will be going retrograde in your sign on Mar. 1. So, use February to walk into some new beginnings in love, but remember to take your time with things here as well. You are overall feeling more reciprocity, support, and positive recognition now, and self-love is key this month.
On Feb. 12, we have a Full Moon in fellow fire sign Leo, and this Full Moon occurs in your 5th house of romance.
This is a beautiful Full Moon for seeing love bloom and for experiencing a sense of fulfillment that brings you closer to another. Before the month ends, Mars goes direct after being retrograde in an area of your life having to do with the home, family, close loved ones, and emotional stability. With Mars now direct here, new foundations can be built in your world, and you feel more supported and secure as you end the month.
TAURUS
TaurusKyra Jay for xoNecoleThis month is a time to reflect, accept, and move into your new beginning, Taurus. There is a lot to process this month, and with the Sun in your 10th house for most of February, a lot of your focus right now is on your goals, purpose, and life path. The Full Moon happening mid-month is an opportunity for you to see things clearer in the home, and to create space for more support and nourishment here. You are letting go of what is weighing you down or making your emotional world feel more difficult to process this month.
Mercury enters your 11th house of hope, community, friendship, and manifestation on Valentine’s Day this year, and you move into a time of inspiration. You are thinking of all the things that make you feel empowered, loved, and in tune, and it’s time to create more of this energy around yourself. We have a New Moon in this same area of your chart before the month ends on Feb. 27, and you are ready to look forward in life rather than at the past of what could have been.
Overall, this month is about listening to your heart and spending more time taking care of yourself.
GEMINI
GeminiKyra Jay for xoNecoleFebruary is a chance to take a break, Gemini. You need more time to process and prepare for what’s ahead of you, and you are taking the time to do so this month. February begins with Jupiter going direct in your sign after being retrograde here since Oct. 9. Jupiter, the planet of blessings, will be direct in your sign until Jun. 9, and won’t be here again for another decade. This is your opportunity to set intentions, focus on your dreams, and make some important achievements happen.
Extra good luck and support from the universe are with you now, and the key for you is to let things come to you naturally through patience and dedication.
On Feb. 12, there is a Full Moon in your 3rd house of communication, and some important culminations are coming through in matters of the mind. You are coming to some conclusions about something, and it’s changing your perspective overall. Before the month ends we have a New Moon in an area of your life having to do with your career, professional world, and reputation, and this is a good time to set your intentions for what goals you want to see through right now.
CANCER
CancerKyra Jay for xoNecoleFebruary is a month of enlightenment, Cancer. You are aligned with the path you are walking on right now, and everything is starting to make a little more sense to your heart. This month we have a Full Moon in your 12th house of closure, and you are moving away from an emotionally heavy space. You are letting go of a lot of what has kept you conflicted, and there is a sense of peace that is being obtained in the process. This is your month of inspiring others through your resilience and gift of forgiveness.
Mars goes direct in your sign on Feb. 23 after being retrograde here since Jan. 6. With Mars retrograde in your sign since we began the year, there has been a lot for you to reflect on and emotionally process, and you are seeing yourself and your life with a new perspective and passion. Mars will be in Cancer until Apr. 18, and this is the time to take action on the things that you haven’t been ready to move forward with these past few months. On Feb. 27, we have a New Moon in Pisces, and you are leaving the month in the mood for an adventure.
This is the time to get out of your comfort zone, travel, or do something fun.
LEO
LeoKyra Jay for xoNecoleFebruary is about protecting your energy and what you are bringing to fruition in your life, Leo. With a Full Moon in your sign mid-month, you are moving through a time of culmination, release, and inner clarity, and there is a lot to reflect on right now. You are recognizing your need to create boundaries from those who don’t serve you or your life path and are focusing on the things that feel good for you.
With the Sun in your 7th house of love for most of the month as well, you are gaining clarity on the relationships you want to move forward with, and where you need to create more space.
Venus is in Aries and in your 5th house of romance, self-expression, creativity, and joy for most of the month, and your heart is yearning for some excitement. When it comes to love in February, opportunities are coming to the surface for you to get out of your head and into your heart, heed the call. At the end of the month, Mars goes direct in your 12th house of closure, and you are moving into a breakthrough. You end February with less weight on your shoulders and more energy to just be.
VIRGO
VirgoKyra Jay for xoNecoleTrust your intuition this month, Virgo. February is a month of getting organized, gaining clarity, and feeling purposeful. With Jupiter going direct in your 10th house at the start of the month, blessings follow through regarding your career and professional world. The intentions you have been setting and going over these past few months, are coming to fruition for you now, and you are being recognized and supported for your efforts here. This is a month of feeling a level up in your life, and like you are where you want to be.
Mars goes direct on Feb. 23, after being retrograde in an area of your life having to do with friendship, community, and your hopes and dreams over the past month or so. With Mars now direct in Cancer, it’s easier for you to feel hopeful and to see and experience the magic in life. Before the month ends, we have a New Moon in your sister sign Pisces on Feb. 27, and love takes on a new beginning. This New Moon is one of the best of the year for you to set your intentions for love, and trust where your heart is being called to right now.
LIBRA
LibraKyra Jay for xoNecoleFebruary is all about perspective and the intentions you are setting in your life through the thoughts you are thinking, Libra. The Sun is in your house of romance and Venus is in your house of partnership for most of the month, and there is a lot to look forward to right now. New developments are coming to fruition within your relationships, and you are reaping what you have sown, feeling grateful for what has come to fruition for you.
This is a beautiful month for travel, moving forward in your partnerships, and feeling more commitment and support in doing so.
With Jupiter also going direct this month, your home life and foundations see improvements and expansion. Anywhere you have been feeling limited here is being lifted for you now, and you are able to breathe and think bigger about what is possible for you and your sense of stability in life. The Full Moon happening on Feb. 12, is a chance for you to connect with the people who inspire you, and to let go of anything that doesn’t feel authentic to who you are today or how you feel about things.
SCORPIO
ScorpioKyra Jay for xoNecoleFebruary is a month of feeling loved, Scorpio. Everything's coming together for you exactly how you have envisioned it, and with the Sun in your house of family, support, and foundations, you are feeling closer to your loved ones in the process. We have a Full Moon in your 10th house of career in mid-February, and culminations are coming through in your professional world, as recognition for your efforts and hard work are here for you now. This Full Moon is about taking the time to congratulate yourself for how far you have come and to feel gratitude for your progress in life.
On Feb. 23, Mars goes direct in fellow water sign Cancer, after being retrograde in an area of your life having to do with travel, adventure, spirituality, and education over the past month or so. With Mars now direct, travel plans follow through and it’s easier for you to see the bigger picture. The New Moon of the month takes place on Feb. 27, and this is a beautiful time for you to experience joy and pleasure. You are ending the month by making your inner child happy, showing up, and connecting with the love that surrounds you now.
SAGITTARIUS
SagittariusKyra Jay for xoNecoleThis month is a transition month for you, Sagittarius. You are moving on from what has been, and a few of you may even be moving physically or traveling during this time. This is a month of getting into new energy and letting things go where it is needed. February begins with your ruling planet Jupiter going direct after being retrograde since last fall, and you are able to experience more of the blessings in love that you have been looking for.
Love turns a new page this month, and it’s because you are no longer settling for things that don’t align with what you want for yourself or your future.
On Feb. 12, a Full Moon is happening in an area of your life that has to do with your passion, inspiration, travel ventures, and perspective, and you are getting the full picture right now. This Full Moon is about accepting the truths that have come to the surface and following through on plans that you have had for yourself. Mars goes direct in your 8th house of transformation on Feb. 23, and you end the month experiencing a personal breakthrough. A lot is changing for you in February, and you are the one leading these efforts forward because you are owning the life you deserve.
CAPRICORN
CapricornKyra Jay for xoNecoleA new month is here, and you are looking forward to all of the new experiences you are about to get into, Capricorn. February is an inspiring, passionate, and eye-opening month for you and you are making a lot of progress. With the Sun in your 2nd house of finances, values, and self-confidence for most of the month, you are spending a lot of your time developing new plans and intentions for yourself, especially financially. Mid-month we have a Full Moon in your 8th house of shared resources, and the support that you need to thrive and expand financially right now is becoming clearer to you.
Towards the end of the month, Mars goes direct in your sister sign Cancer, after being retrograde in an area of your life having to do with love, partnership, and harmony over the past month or so. With Mars moving forward again, so are you in love, and your relationship dynamics feel a little more balanced and empowered for you. On Feb. 27, we have a New Moon in Pisces to close out the month, and this New Moon for you is all about setting your intentions regarding communication, networking, and the ideas you want to build off of right now.
AQUARIUS
Your season is here, and everything is falling into place for you now, Aquarius. This is a month of feeling a positive culmination of everything you have been working towards, and seeing the rewards for your efforts. With the Sun in your sign until the 18th, all eyes are on you and you are focused on your personal goals, investments, and self-courage. Jupiter goes direct as we begin the month, turning things around for you in love and helping you see things with a new perspective here.
Blessings and understanding within relationship matters bloom for you now, and you can finally take a break from the confusion here.
With Venus in your 11th house of friendship for most of February, this is the month for connecting with the people who you resonate with on a soul level and giving your heart more time to enjoy the company. The Full Moon happening mid-month occurs in your opposite sign, highlighting your romantic life and sense of partnership. Love comes full circle as you let go of the past here and see the gifts of the partnerships you have been building in your life.
PISCES
PiscesKyra Jay for xoNecoleFebruary is your month of abundance and opportunities, Pisces. There is a lot to tend to this month, but you have the empowerment and passion to do so. Jupiter goes direct in your 4th house as the month begins, and you are feeling stronger foundations emotionally and within the home right now. Progress is being made in the spaces that are close to the heart, and you are feeling the blessings of support and stability in your life. The Full Moon happening on Feb. 12, is about letting go of unhealthy daily routines or habits and giving yourself more space to figure out what feels right for you.
On Valentine's Day this year, Mercury enters your sign, and your mind is focused on love, understanding, and connection. The conversations you are having now are fulfilling your heart and inspiring you, and you are gaining clarity in relationship matters as well. Pisces season officially begins on Feb. 18, and it’s your time to shine, to love, and to be loved in return.
Before the month ends we have a New Moon in Pisces on Feb. 27, and this is one of the best times of the year for you to set your personal intentions, manifest, and reinvent yourself.
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Featured image by Kyra Jay for xoNecole
Her journey from an uncertain high school student to an aerospace engineer and entrepreneur is nothing short of extraordinary. Bowe faced significant challenges early in life, including academic struggles and a lack of encouragement to pursue STEM fields. Rather than accept the limitations imposed on her, that determined young woman with Caribbean roots took control of her destiny.
Bowe enrolled in community college, pursued knowledge to excel in aerospace engineering, and eventually transferred to the University of Michigan, where she earned a bachelor’s degree in aerospace engineering and a master’s in space systems engineering. (And she still sits on the university’s Aerospace Department Industry Advisory Board.)
Courtesy
Her unwavering belief in herself led her to NASA, where she worked at NASA’s Ames Research Center, before founding STEMBoard, an award-winning technology solutions company. Now, she is set to become the first Black woman confirmed to fly with Blue Origin’s New Shepard, marking yet another milestone in her trailblazing career.
Also, through her work in STEM education, Bowe has dedicated herself to mentoring students, particularly those from underrepresented backgrounds, proving that success is possible for anyone who dares to unapologetically rely on self-belief. She has gone beyond investing time, and raising millions for efforts to support STEM education and resources.
From her experiences at NASA to the founding of STEMBoard and her upcoming spaceflight, Bowe talked with me about her journey—which was everything but straight and narrow—and how we all can lean heavily into our unique calling no matter what.
xoNecole: What was your first memory as a child that sparked your interest in what you do today?
Aisha Bowe: Honestly, I don't have one. I wish I could tell you that I wanted to do this since I was a child, but the reality of it is that I didn't because I didn't think it was possible. I mean, when I was growing up, I didn't see anybody who was doing what I'm doing now, and even when I started to communicate later on in life, saying I want to, people laughed in my face.
xoN: So talk about the moment that led you into aerospace. What was the catalyst then? What was the path that led you to that first opportunity?
AB: I graduated high school. I got by, and I mean, I barely graduated high school and I ended up in a community college. I did not apply for college. I was discouraged from applying for college because my high school guidance counselor was like, "Look, we have a low GPA. You're more than likely not going to get accepted anywhere that is reputable. I really think that you should go to community college and focus on a trade.'
And at the time, she said, cosmetology, that was all she had. And I remember leaving that meeting and being like, you know, a lot is expected of people before they really know who they are.
And even more than that, you can't pick who you're born to. You can't pick the circumstances that you come into. You have to figure out before oftentimes, you can even vote how it is that you are going to transcend. And as a 17-year-old, my choice at the time was, okay, community college seems reasonable.
And so I started upon my first year in community college, and that was the best thing that happened to me, because I was in an environment with people from all walks of life, and they told me about their experiences. And I really had to think about why I thought that I could not do big things, and a lot of it was because I was under the impression that I wasn't perfect. I wasn’t in the National Honor Society. I didn't have a high GPA. And where do people without high GPAs go? Back when I was in high school, they go into a trade. And all of those things are just not true.
"I could do big things if I decided that I was going to do big things."
And so I literally I made up his life, and I put it on a piece of paper, and I said, You know what, I'm going to go to university from community college.
xoN: You made a decision, you prayed on it, and you took action! That is wonderful. And it paid off. Now, fast-forward: You are the first Black woman confirmed to fly with Blue Origin on New Shepard. What did that path look like, and what has it required of you?
AB: In answering your question, I want to go back to this idea that everything you do matters. Oftentimes in life, you are preparing for a role that may not exist yet, and so it is incumbent upon you to show up and just be the best at what it is that you're doing at the time.
My first day at NASA, I met a woman who was the wife of an Apollo astronaut. And she doesn't remember meeting me, but I remember meeting her, and it was a really amazing moment for me to be so close to a piece of space history that I was inspired by. What she was doing—reaching out and inspiring kids, people like me to go into science and engineering. And so I did the same thing.
"I dedicated my time to the community. I mentor students. I worked on initiatives that would help people figure out how to come to NASA."
And in doing that, it led doors to open for me that allowed me to leave where I was, to create a company, and to, today, have the distinction of saying that I've keynoted in nearly a dozen countries worldwide, for the United States as a global speaker talking about education and empowerment, and it would just so happen that that brand and that reputation led someone to call me up and say, there's an opportunity that I think you should pursue, and that became this mission and the space flight, and that's where I wish I could tell you all of the things that I did to step into this moment. I made decisions that gave me more options.
xoN: I love that because you're basically saying you did the work, you did what you were passionate about doing, you networked, and basically the opportunity came to you from the foundations that you were able to set.
AB: Yeah… I don't want to give you, like, a windy answer, but I think sometimes when I talk to people, they want to hear like a nice, neat path. And the reality of it is that that's not true, right? It wasn't like I woke up one day [and] everything was perfect.
"I've had some wins. I've had some losses. I've had some really challenging moments. And out of all of those things, I run a company that's getting ready to be 12, right? I have the distinction of being able to say I founded and raised millions of dollars to help people pursue their own goals and their own dreams."
But, this is not about me. It's just that the decisions that I made to do the things that matter are why I'm here. [I think people should] do what it is that you feel called to do. I felt called, and I love being an aerospace engineer. Now I get to practice my field every single day and I'm running an engineering company. It has been a joy and the highlight of my life.
For more of Aisha, follow her on Instagram @aishabowe.
Featured image courtesy