This past weekend, the Broccoli City Festival, presented by Converse, was held at Audi Field in Washington, D.C., on Saturday, July 27, and Sunday, July 28.
Featuring headlining megastars Gunna, Megan Thee Stallion, Victoria Monét, PartyNextDoor, and Kaytranada, along with other familiar faces such as Amaraae, Sexyy Red, Baby Tate, Tanner Adell, and Jordan Ward- the festival has continued to provide a well-curated lineup that reflects what we’ve all been adding to our playlists.
Hosts Issa Rae, who brought her brands Viarae and Sienna Naturals along for the ride, Funny Marco, Bryson Tiller, and veteran hosts Mouse Jones and Little Bacon Bear rounded out the Broccoli City appearances with even an unexpected appearance from former Migos member Offset performing collab “Prada Dem” during Gunna’s finale set.
Issa Rae at Broccoli City Festival 2024
Photo by Brian Stukes/Getty Images for The Recording Academy
Most notably, Broccoli City switched up their venue and event date after previous years at the now defunct RFK Stadium and unlucky bouts of inclement weather during their scheduled festival weekend. In 2022, my friends and I made a pit stop at Target for jackets and raincoats just to survive the weekend.
In 2023, Broccoli City went viral for a video of Coco Jones performing her song “Double Back”, a flip of SWV’s song “Rain” while it showered. A magical feeling in the moment, but short-lived as the rain continued to pour, soaking the crowd.
But this year, moving to the Audi Field Stadium was a great choice for the festival. It took a few flights of stairs and a reminder that we all can’t have Megan’s knees to access an elevated VIP experience, including reserved seating, a lounge with built-in restrooms (no port-a-potty, yay!), a food bar, a patio overlooking the secondary City Stage with a backdrop of the Frederick Douglass Memorial Bridge and the Anacostia river and an exclusive Converse activation with a free pair of Chucks to customize. And a big plus - there were areas to take cover under for everyone just in case the DMV sky changed its tune.
Megan Thee Stallion performing at Broccoli City 2024
Photo by Brian Stukes/Getty Images for The Recording Academy
However, whether you were looking to be up close and traditional with the Field Access General Admission or sitting pretty in the newly reserved seating options - every ticket granted you a gorgeous view of the open-air field and the main stage. It was a bummer that it was harder for different ticket holders to interact with each other within the stadium due to access restrictions, whereas at most music festivals, paths cross, and new friends are found no matter how you buy in.
As expected with settling into a new space and setup, Broccoli City did experience some growing pains with setbacks and technical difficulties with an upset Kaytranada exploding into back-to-back hit songs after being informed midway through his groovy set that his time had been cut short due to a large delay earlier in the day and a looming Sunday sound ordinance to abide by.
After the Grammy award-winning producer & DJ delivered what the people came for, he exited the stage with a few more biting comments to the BC staff. There were also additional complaints from attendees scattered across social media comment sections of subpar sound and mic issues, especially during the headliner sets.
Baby Tate performing at Broccoli City Festival 2024
Photo by Kaitlyn Morris/Getty Images
In previous years, Broccoli City stretched the time between sets with great activations and space to spread out before reconvening at the stage. With this new format, in-between activities were significantly reduced, which left attendees sometimes twiddling their thumbs between performance sets.
Even so, with 10 years of operation, Broccoli City is developing into a standout experience in the Live Nation Urban-powered rotation of city festivals that include Atlanta’s One Music Fest and its sister festival, the freshly minted Twogetherland in Dallas.
Overall, don’t sleep - attending Broccoli City is definitely a summer trip worth getting out the group chat.
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Feature image by Kaitlyn Morris/Getty Images
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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