There’s nothing like a man who knows the importance of skincare and how attractive it is to women. It can be something as simple as keeping the nails clean or knowing which products to use to stay moisturized. Offset is one of the many men who have caught on to this truth, and he recently participated in Harper’s Bazaar’s Go To Bed With Me YouTube series, where he gave a glimpse into his nighttime routine. Step by step, the “Jealously” rapper detailed the products he uses, and the one thing he takes pride in that makes his wife Cardi B swoon.
Cleanse
Harper's Bazaar/ YouTube
Offset revealed that he has oily skin, so he uses Stridex pads, which he started using because of his mom. “She put me on these in high school,” he explained. “You know you going through little puberty, get a little bumps here on your forehead and stuff like that. She knew I had oily skin, so I don’t know how she found the product, but it’s worked since then.”
Moisturize
Harper's Bazaar/ YouTube
Next, the Atlanta native shared the secret to keeping his skin smooth, which is something wifey Cardi can’t get enough of. “I don’t wear lotion, so I only do Aquaphor and oil. Fellas, if you do that routine and you just keep at that routine for a minute, your skin will be smooth. The ladies lay down and be like, ‘Ooh, I didn’t know your skin was this soft.’ Trust me, my wife always tell me.”
He also likes to use Palmer’s Cocoa Butter oil after taking a shower.
Scent
Harper's Bazaar/ YouTube
The “Say My Grace” artist also shared his secret to smelling good. He shared that Cardi doesn’t like cologne because of the strong smell, so he just sticks to Dove spray deodorant. “I always wore women Dove deodorant. I’ma always do the women one because it’s calmer. It isn’t too strong,” he said. “I don’t like my deodorant like bussing through. I wanna, when you hug me, I smell good, not like just urrr. Sometimes the man deodorant be a little too aggressive. I like the soft smell so I’d rather go Dove spray, fellas.”
Lastly, he encouraged all the fellas to keep their hands and feet clean. “Fellas, it’s okay to go sit in the shop; get your nails done. It’s a clean thing to do. If you’re a super tough guy, just look at it like taking a shower, bro. It’s hygiene. You’re keeping up with yourself.
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Feature image by Harper's Bazaar/ YouTube
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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