Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
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Using the same material from the interior of the Volvo EX90, Hudson crafted a wool-blend car coat and waistbelt that combine the vehicle’s Scandinavian design with his signature tailoring and intention. The exclusive collection launched on October 20, and each piece is made-to-order by Sergio Hudson Collections.
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In October, I traveled to Charleston with a group of journalists to get a firsthand look at Hudson and Volvo’s location. During a fitting, Hudson said his goal is to make “great work that can stand the test of time.”
“People can look back on and say, ‘I remember when Sergio did that collaboration with Volvo,’” he continued. “Thinking about aligning yourself with classic brands that speak to where you want to go. And I think that's what this collaboration kind of means to me and my business.”
Hudson pinpoints his mom as the biggest influence for his designs. This collaboration was no different.
“This particular coat reminded me of the swing coats that my mom used to wear in the early 90s. You know, diva girls in the early 90s had Sandra suits,” he said, referring to Jackée Harry’s character in 227. “My mom wore those and she would have these matching swing coats to go over them. And that's where the initial idea came. This would be around the same time that we had our Volvo. So she would put on her suit, her swing coat, get in that red Volvo, and go to church.”
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With this capsule and beyond, Hudson wants to see more staples rotating in and out of closets this fall. He advises fashionistas to build her closet out with essentials to mix and match that aren’t just stylish but also sustainable.
“It's just those special pieces,” he said. “You can wear the same shirt and pants every day and nobody will notice. But if you have a special boot, a special coat, a special bill, a special bag, that kind of speaks to everything that your style stands about, that is something you should focus on.”
These are the same kind of staple pieces that return to our Pinterest boards and TikTok feeds season after season. Fast fashion has never been Hudson’s aim. “I'm trying to create a special pieces that can stand the test of time,” he said in his warm, Southern accent. “I'm only creating those kind of pieces from here on out.”
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For Hudson, this collaboration is revolutionary. It’s his first time working with a car company and experimenting outside of his wheelhouse in this way.
“This is a Scandinavian brand, and, you know, it's 70 years old. I'm an African-American boy from South Carolina that has had a brand for 10 years. So I think bridging those two worlds and seeing the similarities was the beauty of this project,” he explained.
Though Hudson and his partner and CEO of Sergio Hudson Collections Inga Beckham have made massive strides in just 10 years, Hudson said the industry is far from where he wants to see it when it comes to Black representation. He pointed to how few Black designers were at this year’s Met Gala despite the theme being Black dandyism.
“The fact that I dressed 18 people speaks to how many of us weren't there,” he said. He implored more of industries, fashion and beyond, to collaborate with Black designers often.
“Allow mentorship. Allow funding. Allow great design to shine through,” he implored. “When it comes to being a designer of African descent, when you can't get the funding that your counterparts have, you can't compete. When you get opportunities like doing a collaboration with Volvo, or you get opportunities to be at the Met Gala, that's putting us on the equal playing field, but really the funding behind it is what we need to take it to that desk level.”
Featured image courtesy
By the time December arrived, especially as a Jersey girl going to see the tree at Rockefeller Center in the city, enjoying the holiday bars, time with my family, all the holiday rituals that once brought me joy, decorating my tree, and planning holiday outings, felt distant.
I wasn’t burned out from doing too much. I was exhausted from holding everything. I realized I didn’t need to host or attend a holiday party. I needed to halt. I needed a pause.
So I packed my bags and took a solo trip to Aruba.
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Ironically, Embassy Suites was my happy place growing up.
My birthdays were marked by pool parties and sleepovers, and swimming became my earliest form of regulation. Years later, that instinct returned. When life feels unsteady, I go back to the water. Whether it’s swimming indoors at the gym, at local pools, or in the ocean, water calms me. There felt like no better way to let my body finally exhale than spending four days alone, surrounded by the sea.
I love a baecation, a girls’ trip, and a family vacation just as much as the next person — cousins’ trips are still my favorite, sorry to the rest of my family — but this time, I needed rest and silence. Total quiet outside of my Spotify playlist and the sound of waves. A break from my titles — from being the reliable one, the founder, the social media manager, the journalist, the one who’s always available, the oldest daughter.
As Black women, we’re often taught to hold everything together long before anyone asks us to. I didn’t grow up seeing the women who raised me vacation much. They did occasionally travel, but I saw them work more than anything. They held all the titles they taught me to hold (and then some), and they still do. Before the plane even took off, both of my phones were ringing nonstop.
The need for rest wasn’t theoretical, dramatic, or a TikTok cliché of how a vacation would heal me - it was urgent.
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Where I Stayed
Staying at the Embassy Suites by Hilton Aruba Resort, which opened in 2023, made slowing down feel possible. While Embassy Suites is often associated with business or family travel, the Aruba property is one of eight Embassy Suites resorts worldwide — designed as a true resort experience rather than a traditional hotel stay.
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One of the most grounding features of the property is its direct underground walkway to the beach, allowing guests to move from the hotel to the shoreline safely and seamlessly. Upon arrival, I was met with private palapas reserved for hotel guests, calm, clear waters, and a family-friendly experience where infants, adults, and even pets were welcome (yes, I felt guilty for leaving my dog, but again - I needed the rest lol.)
While it isn’t marketed as a wellness hotel, there were thoughtful nods to well-being throughout the stay.
Daily movement offerings like yoga, Pilates, and water aerobics were available throughout the week, adding to the resort’s offerings as well as a kids club, a gym, and many rooms to hold meetings and celebrations.
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Each morning began slowly with a complimentary breakfast at Brickstone Kitchen, featuring local tropical fruits and a made-to-order omelette bar. Brickstone Café offered an easy stop for coffee throughout the day, reinforcing the unhurried pace of the resort, and daily, I sat outside overlooking the ocean, taking in the view and the waves.
Snorkeling and Enjoying Cultural Cuisine
Beyond the hotel, I explored Aruba through moments that felt equally restorative. I snorkeled with Red Sail Aruba, swimming in some of the clearest water I’ve ever seen. I enjoyed beef croquette, pastechi, and the country’s official cocktail, the Aruba Ariba — a drink invented by a Hilton bartender more than sixty years ago. Those moments made me feel present, not like a visitor rushing through.
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Dining & the Nervous System Moment
Dinner at Brickstones Restaurant, led by Barbadian-born Executive Sous Chef Andre Nurse, became one of the most defining moments of the trip. I expected to enjoy rotating fish-of-the-day selections — from mahi-mahi to sea bass, alongside fresh ceviche and surf-and-turf plates featuring sirloin with coconut curry shrimp. And I did. But during my first dinner, overlooking the property and the beach as the sun began to set, something unexpected happened.
As I waited for my meal, I could feel the stress leaving my body. A full-body tingle moved through me. My shoulders softened. My breath slowed. My body shifted out of fight-or-flight and finally stood down. I experienced a parasympathetic release.
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According to Harvard Health, the parasympathetic nervous systemacts like a brake after stress, calming the body once danger has passed. I didn’t realize how long my body had been bracing until it stopped. I closed my eyes, let the chills move through me, and surrendered to the calm I had been needing. For the first time in weeks, my nervous system stopped bracing. It was like my body was telling me to slow down and finally listen.
Seeing the Island, Fully
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On my final evening, I experienced Aruba beyond the resort when the hotel’s marketing director offered to drive me around the island — a gesture that became one of the highlights of my trip. We revisited Eagle Beach, continued north to the California Lighthouse — a historic beacon built in the early 20th century and perched at the island’s northern tip — and took in panoramic views that made Aruba’s stillness feel even more profound.
We ended the night with a stop at Starbucks Aruba and a conversation about the island’s long-standing connection to aloe. Long before it became a global skincare staple, aloe was one of Aruba’s primary exports, thriving in the island’s dry climate and shaping a local industry that still exists today. Learning that history — how the land itself has long been used for healing — added another layer to the experience.
Aruba brought me face-to-face with what I’d been avoiding: radical self-care and sustainable practices that root me even when life feels unsteady. I returned home lighter — not because my circumstances had changed, but because my body remembered what safety feels like.
I came back to my family, the remainder of the holiday season, and my work with a clearer sense of what I need to protect moving forward, and dedicated to the next adventure
Featured image by Shutterstock