The key to having healthy hair is using the right products and having an efficient hair regimen. When I shop for new haircare products, I look for a few key elements — that it has natural ingredients, restores moisture, promotes hair growth and retention, and is offered at affordable prices. I want products that are good for me and my pockets, okurrr.
Mielle Organics' Rosemary Mint collection offers five products that use biotin and rosemary as key ingredients to lock in moisture and promote healthy hair growth. The line includes Shampoo, Edge Gel, Oil, Hair Masque, and a multivitamin Styling Creme capped at $10 each.
I tried the entire Mielle Organics' Rosemary Mint collection to see if it held up to its claims and this is how it did:
Rosemary Mint Strengthening Shampoo Infused with Biotin
Krissy Lewis/xoNecole
The Rosemary Mint Strengthening shampoo provides your hair with a deep clean plus soothes your scalp upon application. The shampoo felt so good, I went ahead and massaged my scalp during my wash. Another benefit of the biotin infused shampoo is that it has a lot of slip — making the detangling process very easy and working into your strands to provide moisture. I love shampoos that add moisture; it makes wash day much easier and your hair more manageable.
I want to note that, although the shampoo smells very minty, it's not too much. Also, it has a good lather to it, so a little goes a long way.
Rosemary Mint Scalp and Hair Strengthening Oil Infused with Biotin
Krissy Lewis/xoNecole
I've used the strengthening oil everyday and it's almost finished! Like the shampoo, it soothes your scalp instantly. I apply it to my hair every night to promote hair growth and combat any dryness. I also apply this before using the hair masque and massage it into my scalp. I find that adding the oil and masque increases blood circulation and opens up my pores to get more moisture.
Rosemary Mint Strengthening Hair Masque Infused with Biotin
Krissy Lewis/xoNecole
I skipped my usual conditioning step and went straight to the hair masque. First, I made sure my hair is damp, which I would highly suggest and once my hair was damp, I worked in sections and applied it to my hair. I noticed immediately that it gave my hair definition. I was very generous with the amount of hair masque I used because I wanted to make sure my hair got all the moisture it could get.
I left the masque on for 45 minutes and used my hot head so the masque can get into my strands. I would recommend to go under the dry or use a Hot Head if you tend to need more moisture. I also suggest that you leave the masque in for at least 15 minutes — applying it to your hair and rinsing immediately, would not allow the product to work as well as it could.
When I rinsed out the masque, I was really impressed with my results! My hair was defined and very moisturized. I honestly could have applied a leave-in conditioner and rock a wash-and-go at that point.
Rosemary Mint Multi-Vitamin Daily Styling Créme Infused with Biotin
Krissy Lewis/xoNecole
To be honest, the multi-vitamin styling créme caught me off guard a little bit. Due to the fact that it can be used for daily use, I thought it can act as a leave-in conditioner. Instead, it acts more as a styling créme and gel in one, so it had a strong hold to it. While I love that, I would still use a leave-in conditioner to soften my hair prior to adding this. I used way too much the first time and my hair was very firm, but surprisingly, not stiff. It gave me more definition and hold, without any while flakes (and I used a lot).
I would suggest using a moderate amount — just enough to coat your strands. Its definition and hold make it perfect for twist-outs, braid-outs, and wash-and-go styles.
Rosemary Mint Strengthening Edge Gel Infused with Biotin
Krissy Lewis/xoNecole
The strengthening edge gel gives you a very sleek laid finish without making your edges too firm and crunchy looking. Although it has a jelly-like consistency, it has a soft hold and makes your baby hairs feel moisturized. I suggest applying small amounts at a time and add more as needed.
My Results:
Krissy Lewis/xoNecole
Overall, I would definitely use this line again. In my opinion, the all-star products of this line is the hair masque and styling créme. I know frizz is a big issue naturals battle with, and the styling créme is perfect for reducing frizz without any flakes. And, if moisture is your biggest plight, the hair masque makes a great deep conditioning treatment.
Check out my tutorial and review of each product in real-time by watching the video below:
Featured image by Krissy Lewis/xoNecole
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Originally published on November 29, 2018
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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