An Unplanned Pregnancy Inspired This SHEeo To Birth A Poppin' Candle Company
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Since childhood, Tay Watts had a love for candles, and even took up candle making as a hobby in later years. So when a trip to Target failed to result in finding inspiring candles to purchase, Watts decided to start a candle brand of her own— except this one would cater to women who were the boss of their lives. Her motivational Boss Lady candles were the first to hit the market and the scented soy candles were a hit, thanks in part to the featured messages inspiring women to be their authentic selves through catchy phrases and statements that encourage a positive mindset and promote self-love. With notable features in BuzzFeed, Revolt, Voyage LA, and xoNecole, and brand collaborations with Facebook, Shopify, and the American Cancer Society, Posh Candle Co. is fulfilling its mission of helping women to stay lit.
In this week's feature, meet Tay Watts of Posh Candle Co.
Courtesy of Tay Watts/Posh Candle Co.
The Stats
Title: Founder & CEO of Posh Candle Co.
Location: Los Angeles
Year Founded: 2016
# of Employee(s): 1
30-Second Pitch: Posh Candle Co. is a one-woman-owned small business built from the ground up on my passion for craft, design, entrepreneurship and desire to create a life I love. My mission is to inspire women to be their authentic selves by using catchy phrases and statements that encourage a positive mindset, promote self-love, spark laughter and offer an on-trend approach to the relaxing flicker of a candle flame. The result is a collection, handcrafted with 100% soy wax, hand-poured in small batches using the best fragrance and popping colors, that is carefree, fun and edgy.
The Details
What inspired you to start your brand?
Since childhood, I've loved candles and took up candle making as a hobby in later years. With a little pressure from an unplanned pregnancy and inspiration from not finding candles I liked while shopping, I decided I would start a candle brand that was unlike anything you would find in retail stores.
What was your a-ha moment that brought your idea into reality?
The a-ha moment was standing in the middle of the candle aisle in Target for the second day in a row and failing to find a candle I felt compelled to purchase. I began thinking about the moments that I decide to light up a candle and how much I love having words of encouragement around me. That day I went home and drew up plans for my first four scents which included our Boss Lady candle; a fragrant tribute to women being the boss of their lives.
Who is your ideal customer?
My ideal customer is a woman who loves candles but can rarely find candles that are exciting. She's looking for candles that are not only treats for herself but candles that people would love to receive as thoughtful gifts.
What makes your business different?
We're not just a candle company but we sell other items like incense, smudges and palo santo. Our branding and marketing is also unlike what you typically see with candle companies. I'm not scared to play around with ideas and I infuse a lot of my own personality into the process.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
As a solopreneur, there's challenges when you're navigating new experiences or even handling large orders so I'm diligent about planning and time management to make sure I can complete whatever comes my way. This year, my biggest obstacle has been scaling and bringing people onboard. xoNecole ElevateHer Crawl has provided the perfect opportunity for me to step outside of my fear of hiring by bringing on event assistants.
"As a solopreneur, there's challenges when you're navigating new experiences or even handling large orders so I'm diligent about planning and time management to make sure I can complete whatever comes my way."
What was the defining moment in your entrepreneurial journey?
The defining moment in my entrepreneurial journey was feedback I received from a customer. She said, "If you ever feel like quitting, I want you to remember how your candles taught me how to love myself again and I want you to think about me gifting your candles to my friend who was just diagnosed with cancer. They give her hope." That moment not only helped me realize the potential of Posh Candle Co., but it is something I continue to keep in mind when it gets tough to help keep me going.
Where do you see your company in 5-10 years?
I see Posh Candle Co. with a headquarters, several employees and shipping all over the world. I want Posh Candle Co. fully systematized so it runs without me and I see us competing with larger brands in the industry.
Where have you seen the biggest return on investment? (i.e. marketing, ads, vending, social media)
Vending has helped tremendously when it comes to building relationships with customers, develop sales skills and network. I've also learned that face-to-face communication builds the most memorable brand awareness and community.
"Vending has helped tremendously when it comes to building relationships with customers, develop sales skills and network."
Do you have a mentor? If so, who?
I don't have a designated mentor, but I do have a community of badass boss women at various stages of business who have my back and whose support and motivation are overflowing. It doesn't matter if I'm celebrating a win or discussing a difficult time, I'm supported by so many women.
Biggest lesson you’ve learned in business?
All money is not good money. Take time away from your excitement about working with people to make sure your business is protected. There are times where I've pulled back from working with people who could have brought my business growth but because they didn't want to sign a contract for the arrangement, that was a huge red flag for me. I'm okay with passing up opportunities just for peace of mind and I always operate in faith that something bigger and better is coming my way.
"I'm okay with passing up opportunities just for peace of mind and I always operate in faith that something bigger and better is coming my way."
Anything else you would like for people to know, or take away from your entrepreneurial story?
If there's anything I would like for you to take away from my story is that you're capable of so much more than you think. Get comfortable with being uncomfortable and apply every lesson you've learned from your perceived failures. How we start is not how we end.
For more of Tay and her candles, follow her on Instagram. And shop her candles on her website: Posh Candle Co.
- 5 Candles To Light Up When You Just Need A Minute - xoNecole ›
- Boss Up: Tay Watts Posh Candle Co. - xoNecole ›
- Posh Candle Co. - Posts | Facebook ›
- Run The World: 10 Women-owned businesses to support, shop and ... ›
- Posh Candle Co. - About | Facebook ›
- From the Ground Up: Tay Watts Sparks Life Through Posh Candle Co. ›
- TWMBABW: Tay Watts of Posh Candle Co. - The Reclaimed ›
- The Black Owned Business Highlight: Posh Candle Co. - YouTube ›
- ABOUT US – Posh Candle Co. ›
- Meet Tay Watts of Posh Candle Co. - Voyage LA Magazine | LA City ... ›
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Going To A Wellness Retreat Reminded Me Of The Love I Deserve
If you’re like many other people who are prioritizing wellness these days, then attending a wellness retreat might be something to consider. Wellness retreats are a cool way to get the relaxation you’ve been missing in a space with like-minded people who share a common goal. I descended upon my first wellness retreat, the Mind, Body, + Sol Retreat, a couple of weeks ago at the Zoëtry Agua Punta Cana Resort in Punta Cana, Dominican Republic.
Zoëtry Agua is part of the Inclusive Collection for the World of Hyatt. It is nestled on a secluded part of Uvero Alto beach, which has crystal blue waters. The resort itself is picturesque, with its thatched roofs and lazy rivers that make you feel like you’re in a cute little village.
Mindy, Body, + Sol Retreat was hosted by Koya Webb, holistic health and wellness coach and yoga instructor, and it also featured other wellness practitioners who combined provided the ultimate gift of relaxation and getting back to oneself.
The first night was a Welcome Dinner that featured a five-course meal and an opportunity to meet our companions for the next three days. The food was impeccable and the only downside was that I wasn’t able to finish it all. The next day, however, was the official start of the classes, and I was ready to dive in.
Aura and Chakra Reading
Aura and chakra reading
Photo courtesy
My first class was an aura and chakra reading led by Laura McCann and James Levinson, an Asheville, NC couple. I’ve had chakra readings before, but never like this. There was a computer, a camera, and a scanner, which I placed my hand on for the reading. After two minutes, I received a 15-page report explaining my aura and chakra reading.
It breaks down what the colors of your aura are and what your chakras say. My main colors were green and yellow, which were defined by a variety of things. The top of my aura was green, meaning I have a social mental state and I’m a natural healer. My aura on my left side was yellow meaning my energy flowing is optimistic and light and so on.
After James discussed the findings with me, I then met with Laura, who gave me aromatherapy oils from their ADORAtherapy line that represented each chakra. She further explained the results of my chakra reading and shared how each oil can assist. Chakras are the energy centers in our body, and there is a total of seven: root, sacral, solar plexus, heart, throat, third eye, and crown. All of my chakras were high except for my heart chakra, which I have since been working on. I may follow up about that in another article.
Sound Bath
Sound bath class
Photo courtesy
Next was the sound bath class. It was located in the spa, which was indoor/ outdoor and the perfect setting for this kind of experience. Andrew Francis and Carrie Bailey of Zenden Meditation were the co-pilots in transporting attendees into a place of tranquility. I laid down, closed my eyes, and allowed the sounds around me to bring me into a relaxing state. From the singing bowls to the wind chimes, I was in heaven. I even fell asleep and got some of the best rest I’ve had in a while. It was a beautiful experience. However, remember when I noted it was an indoor/ outdoor venue? I forgot to put on bug spray and woke up pretty itchy. But it didn’t stop me from enjoying the moment.
Tea Party
Art of Tea Ritual Tea Party
Photo courtesy
The last event of the day was the Art of Tea Ritual located in the resort’s tea garden. It was everything you could want in a tea party. Delectable treats such as cookies, cakes, and white chocolate-covered strawberries, which are my fave. And, of course, tea. While I got to sip tea, I also got to make my own tea blend. There were many different teas to choose from, like hibiscus to your regular black tea. I decided to mix rose and mint and I called it RoseMint. I didn’t get to try my tea blend until I got home, and I’ll be honest, it’s probably the best tea I ever had. The tea herbs taste so fresh, and I love how fragrant it smells.
Breathwork
Breathwork Class
Photo Courtesy
The next morning was all about breathwork. If you exercise regularly, then you probably know the importance of breathing. But there’s more to it besides remembering to breathe during your workout. Margaret Townsend is a breathwork facilitator who helps people achieve wellness by consciously changing their breathing patterns. In her class, I learned to change my breathing pattern for energy as well as for relaxation. While I know that breathing is a relaxation tool, I was blown away to learn that it can also energize you. Because it was a different breathing pattern, I was also able to stay present and keep a steady pace.
Yoga
Koya Webb's yoga class
Photo courtesy
The final class of the retreat was evening yoga with Koya Webb, who, as I mentioned earlier, was the host. Her class was held beside the beautiful Uvero Alto beach, which made for a stunning backdrop and the perfect way to end the retreat. It was important for me to get back into my body after not doing yoga for a few weeks, so I was really focused on nailing the moves. However, Koya kept the energy light and fun, evening cracking a few jokes throughout, which made it easy for me to relax and enjoy the moment. She ended the class with a dance break and hugs from our classmates.
The Mind, Body, + Sol Retreat reminded me how important it is to take time to love on myself. Each class was an opportunity to be present and get reacquainted with oneself in the most loving way. Being surrounded by individuals who encouraged my journey was what I needed, and I am so honored to have had this experience.
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