This SHEeo Was Inspired By Loss To Make Her Dreams A Reality
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
D'Cher Whitaker has always been known for her unique statement pieces that are both inspiring and empowering, so when the opportunity arose, she launched Love Peridot—a collection of accessories and gifts curated with the ambitious woman in mind. Inspired by her grandmother's distinctive style, Love Peridot pairs unique designs with accessories that caters to the working woman. After three years of selling her goods online, the Chicago native expanded her business to include her first brick and mortar store in 2019.
In this week's feature, meet D'Cher Whitaker of Love Peridot.
The Stats
Title: CEO of Love Peridot
Location: Chicago, Illinois
Year Founded: 2016
# of Employee(s): 1
30-Second Pitch: Love Peridot is a collection of accessories and gifts curated with the ambitious woman in mind. We add every product with the intent to motivate, inspire and propel our customer's hustle.
The Details
What inspired you to start your brand?
My love for accessories was inspired by my grandmother. I am always asked where I got this piece and that piece and desired to open a shop with similar, distinctive statement accessories.
What was your a-ha moment that brought your idea into reality?
The a-ha moment was when "life is short" hit my home, literally. The loss of my mother-in-law and aunt within the same year really pushed me to make my daydream a reality.
Who is your ideal customer?
My ideal customer is a career woman, side hustler and entrepreneur. She wears many hats and sometimes needs a push to get her back on track. She loves to stand out but knows when to act up. She's a goal-getter. She's a BOSS.
What makes your business different?
We are different in that we are a gift shop that puts women first. Our customer is the ambitious woman and our mission is to empower, motivate and inspire her. A customer once said, "You have the most unique things. It's more than that though. I feel empowered." That's what makes us different!
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
There were quite a few obstacles while launching and growing Love Peridot; the loss of loved ones, completing my MBA degree, working full-time and more. Of course, my circle is always there with an ear, a shoulder or help with whatever but more than anything, my faith helps me overcome it all. I believe what's for me is for me and I know where my help and strength come from.
What was the defining moment in your entrepreneurial journey?
The decision to enter our own brick and mortar was the defining moment in my journey. I was feeling really "meh" and struggling with online sales not knowing if I would even continue in 2019. At the very end of 2018, God said, "Faint not!" And an opportunity to have a physical space in one of the most popping areas of my city opened up for me. Since opening, I've been able to collaborate and build amazing community around us.
Where do you see your company in 5-10 years?
In 5-10 years, Love Peridot will be your black Anthropologie or Bando with a few more locations in your favorite cities. I want to be a gift and accessory hub for the ambitious woman where she can get ALL THE THINGS for herself and girlfriends; especially the motivation that she needs to keep going and make it happen.
Where have you seen the biggest return on investment?
Our biggest return on investment at this point is from our physical location. We do get conversions from Instagram as well.
Do you have a mentor? If so, who?
I do not have an actual mentor. However, so many women inspire me to be my best daily. Charis Jones (Sassy Jones), Melissa Butler (The Lip Bar), and Morgan DeBaun (Blavity) have all shown me that I can make my dream happen MY WAY. Sarah Jakes Roberts shows me that I can believe in God and still evolve.
Biggest lesson you’ve learned in business?
The biggest lesson I've learned thus far is to always believe in myself and bet on myself. I'm learning that I am not an impostor! I'm making ish happen and it is 100% okay to tell the world all about it. I went from being shy about my accomplishments to owning and celebrating them. A bonus lesson is there is no need to compare; my way is perfect.
Anything else you would like for people to know, or take away from
Girl, do you!
NEVER settle. You deserve God's best.
It's okay to feel fear for the moment but don't let it take over your story.
Everything will fall into place as it should.
Keep going.
For more Love Peridot, follow them on social media @shoploveperidot.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I Tried Uche Natori's Full Glam Routine & It Leveled Up My Everyday Makeup Look
Mastering a full glam is a work of art. I’ve always watched in awe at the glam girls who truly knew what it meant to bring a face together. One of those women is Uche Natori. Her full glam makeup looks have caught the eyes of thousands across her social platforms. She is a master at providing easy, fun, and fabulous looks. Watching Natori’s makeup tutorials has inspired me to do the unthinkable - trying to master a full glam makeup look for the first time.
One thing about me is that I am a natural makeup girl. I enjoy using concealer on my needed areas, with a bit of blush and mascara to seal the deal. The “no makeup makeup” look has helped me feel my best for many years, and truthfully, I never learned how to do much else. I don’t know how to put on lashes or what it takes to master a good contour. The only thing I have learned in the beauty world is how to make my makeup look like my skin. Although I’m proud of my accomplishments, I think it’s time to build my skills and try to keep up with the “girls.”
A Trip To Sephora
After binge-watching Natori’s videos, I learned early on that I didn’t own most of the items she used. I made my way to my local Sephora to purchase the following: cream contour, powder, foundation, brown lip gloss, neutral blush, and refresh my concealer. Most of these beauty items were familiar due to my past makeup adventures. Powders were more of a learning curve. I typically like my makeup to be dewy and light, so I’ve always avoided using powders. In 2024, I’m almost embarrassed to admit that I had no idea there were different powders for different purposes. The Sephora employee kindly explained to me the difference while I melted internally.
Thankfully, we could navigate a lightweight powder I could use daily without feeling overwhelmed by the product. I continued to bask around Sephora as I selected items from my favorite brands—Fenty, Rare Beauty, Charlotte Tilbury, and more. Once, a confused woman in an overpopulated beauty store slowly turned into a kid in a candy store. It was safe to say I was having a time splurging on “Daddy’s money.” I mean, Daddy xoNecole.
Attempting To Be A Full Glam Girl
Fresh face
Celeste Polanco/xoNecole
I made the decision to skip eyeshadow and lashes for my first attempt. I figured it would be better to master the art of good face makeup before moving to more advanced makeup techniques. It’s also important to note that I used Charlotte Tilbury’s Flawless Filter for my base to ensure I didn’t overwhelm my sensitive skin.
These decisions made going for a “full glam” less intimidating and more achievable.
Foundation
Celeste Polanco/xoNecole
Foundation finish
Celeste Polanco/xoNecole
I prepped the skin before starting and wasted no time going heavy-handed on the Flawless Filter, Fenty Beauty’s Cream Contour, and Dior Concealer—all brands Natori has used in past videos.
Celeste Polanco/xoNecole
When applying contour and concealer, I had to rehydrate the skin. I learned very quickly how fast these items can dry on your skin. Natori typically applies a facial spray during her routine to keep her products hydrating, making them easier to blend. My skin welcomed my makeup again once I used the same technique with Milk Makeup’s Hydro Grip Setting Spray.
Concealer
Celeste Polanco/xoNecole
Concealer finish
Celeste Polanco/xoNecole
Blending began to become seamless, providing the perfect full face that I had always known I could achieve. Once finished, I locked in all my hard work with a traditional Sephora Setting Powder and continued to the next step.
Blush, bronzer, and lip gloss are my best friends. We’ve been going together real bad since my early 20s. Once I made it past securing a good face base, the rest of the makeup routine was familiar. I used NARS Laguna Bronzer to lock in my contour.
Bronzer
Celeste Polanco/xoNecole
Blush
Celeste Polanco/xoNecole
Adding a powder bronzer into my routine brought my face back to life and enhanced my facial features. To give my skin some radiance, I applied the Rare Beauty Blush In the color "Beige Peach."
Concealer after bronzer and blush
Celeste Polanco/xoNecole
Celeste Polanco/xoNecole
I added mascara, eyeshadow, and a lip to complete the look. At the very end, in very Natori fashion, I used one of her signature go-tos, the Patrick Ta Major Glow Balm.
The Results
The finished look
Celeste Polanco/xoNecole
I loved how my makeup turned out! I did a good job landing a good face base. A few areas that could be better are my blush and bronzer. I’m used to using a light hand, which makes my blush disappear in seconds. The point of a full-glam is for it to last! Moving forward, I will be fearless when applying blush and bronzer in hopes of longevity.
It’s safe to say Natori’s complete glam makeup looks are achievable for girls looking to step things up. Your inner glam girl goals are on the other side of your makeup brush, so pick your favorite Uche Natori makeup looks and get started!
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Featured image by Celeste Polanco/xoNecole