
Any time I hear someone say that their primary love language is physical touch and then someone else says something snarky like, “So basically, you just want to have sex all of the time” in response — I can tell how ignorant that second individual is. Physical touch isn’t just about sexual intimacy, not by a long shot. I say that because, the reality is, basic human touch is something that all people need — some just more than others.
There is quite a bit of science to back this up too. For instance, physical touch can lower stress and boost immunity. Physical touch makes us calmer and more compassionate. Physical touch reduces pain and anxiety. Physical touch helps to cultivate emotional intimacy with other people. Physical touch creates comfort and pleasure. Bottom line, physical touch does so much for us which is why we should learn as much about it as we possibly can.
That’s not to say that all of us desire to be touched in the same fashion, though. For example, did you know that there is quite a bit of research to support the fact that men and women (overall) long to be touched in different ways?
In the effort that we all become more “fluently effective” when it comes to how we “speak” the language of physical touch to those around us (especially when it comes to our partner), let’s explore how a man wants to be touched vs. how a woman prefers to be.
Men and Women Are Different. Even When It Comes to Touch. Why, Though?
GiphyBefore I get into some things that I discovered about men and women when it comes to where they prefer to be touched and how those places differ from one another, first let’s — pardon the pun — touch on why there is even a difference in the first place. Apparently, because women’s fingers are naturally softer, they are better when it comes to touch discrimination. What is that? Touch discrimination is basically having the ability to tell the difference between different types of touch sensations. And this is probably a big part of the reason why research also says that when compassion, anger, or happiness is conveyed through touch, men and women tend to respond/react a bit differently as well.
Case in point: One study stated that when two men try to convey compassion through touch, it doesn’t really resonate well, although men can detect anger, even through the slightest touch, extraordinarily well. And happiness? Well, when two women are sharing that feeling through touch, it is clearly conveyed — meanwhile, between a man and a woman or two men? Yeah, not so much.
The thought process for these three emotions is, when it comes to compassion because women have been the prominent caregivers throughout history, they have “mastered” the ability to express it. Anger? Remember, men are good at detecting it — studies say that it’s because they tend to feel and express anger more often; I’d venture to say that being protectors and providers requires being aware of that emotion far more often as well. Happiness? Reportedly, women tend to be happier more often than men are and they also convey their emotions, openly, more than men do too.
How Men Feel About Physical Touch (Overall)
GiphyOkay, so when it comes to unique things about men and women as it relates to touch, let’s start with the fellas, out the gate. I wanna do that because, when I was doing my research on all of this, I immediately came across something that proved what I just said in the intro. What part in particular? Did you know that, even when it comes to truly platonic friendships, men still wish that their female friends would engage in physical touch more than women do (via their male friends)?
That’s because, even when it comes to intimacy among friends, physical touch displays trust and a feeling of closeness — and research says that men find that to be valuable. And so yes, this does amplify the point that physical touch and the need for it go well beyond sexual intimacy.
Still, I’m sure that it comes as absolutely no surprise that if you were to ask a group of men and women who prefer the love language of physical touch more, it’s going to be men (especially if they are over the age of 45). And while there are many theories for why this is the case, mine is that, since men are traditionally known and expected to be providers and protectors and that is hard work, I think they feel safe, reassured, seen, validated and deeply cared for through physical touch. It’s a way for them to get “off of the clock” from using touch to take care of others to being touched in a nurturing way.
Some other interesting things about men and touch is, although women seem to be more at ease with being touched overall, guys are more comfortable with being touched by strangers, especially in a flirty way (in part, because they process it as a potential for “opportunity” — read between the lines there), they prefer women touching them over being touched by men and they are known to initiate touch more if who they are touching is a woman.
And what about touch as it relates to sexual intimacy? Well, according to science, while both men and women enjoy their genital region, lips, ears, shoulders, and inner thighs to be caressed, men also respond to the back of their legs to be touched while women barely even acknowledge that part of their body (in this way). Men also consider their hands to be an erogenous zone far more than women do. It should also be noted that men are more aroused by touching their partner than being touched by them.
How Women Feel About Physical Touch (Overall)
GiphySo, what about women and touch? Well, something that is associated with women quite a bit is affective touch. If you’re not familiar with what that is, affective touch is all about having the ability to touch in a way that cultivates feeling and emotion. Not only do women tend to be better at doing it, but they also find it to be a more pleasurable experience than men do. Research says that this is because of the fact that, overall, women have had more positive experiences, as it related to touch than men.
Something else that is interesting about affective touch is women who express themselves through touch are typically considered to be more affectionate and trusting as opposed to men who touch a lot. And so, since women like to give affective touch, they are also highly responsive to it — and that could explain why women like to touch and be touched (like reaching out to touch someone’s hand) when someone is sharing their thoughts and feelings with them.
Another thing to note about women and touch is because their pain perception is a lot more sensitive than men’s, even slight adjustments in touch (pressure, temperature shifts in body parts, etc.) will affect them in a way that won’t affect men. When it comes to sexual intimacy, specifically, this could explain why even a slight shift in touch can bring a woman into or take a woman out of the mood far easier and quicker than it would a guy’s.
Something else that should go on record here is how women respond to touch based on their menstrual cycle. For instance, when a woman is ovulating, she tends to be more sensitive to touch; plus, she also finds kissing to be more of a priority. Meanwhile, the drastic shifts in hormones during menopause and postmenopause can make women less sensitive to touch.
As far as sex and sexual stimulation go, women reportedly like to be touched more than to touch. Also, when a man looks into a woman’s eyes while touching her, that increases her arousal levels significantly (men prefer women to gaze at their genitalia; not sure if anyone is shocked there — LOL). Places where they prefer to be touched include their breasts, neck, and butt; some even say that they can orgasm just from being stimulated in those spots (along with their lips and ears). As far as the type of touch that is most effective for women during copulation, oral reigns.
And what about how men feel about oral sex? Well, I once read an article that said that 27 percent of the male participants in their study would rather get some fellatio tonight than receive a raise, so…you do the math. LOL (while we’re on the topic of oral sex, a little over 50 percent of men and women find it to be more intimate than intercourse and consider refusal to engage to be a relationship deal-breaker. Agreed).
GiphyOkay, so with all of this intel on how men and women differ in the touch department, what does all of this even mean? To me, it’s a blaring reminder that even something as simple as touching has billions of layers to it — that even though touch is something that we all need, the art of it is something that must be studied and mastered; especially when it comes to interacting with the opposite sex and even more so when that person is our partner.
And yet, we shouldn’t take this information lightly because, when you (again) factor in all of the ways that touch is holistically beneficial…just imagine how much better intimacy would be, on all levels, if we respected how people prefer to be touched more often.
A poet by the name of John Keats once said, “Touch has a memory.” Think about that the next time you reach out to touch someone — and they reach out to touch you. Then ask yourself: what memories do you want them to have? What memories do you want to keep?
How can all of this data help to make that happen?
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Featured image by Giphy
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
'You Both Are Going To Change': Tabitha & Chance Brown On Their New Body Collection & Successful Partnership
Tabitha and Chance Brown are the epitome of Black love. They've been married for 22 years after first meeting in middle school and share a beautiful blended family. The beloved couple is no stranger to talking about their journey to the altar and the ups and downs they've faced together on their show, Fridays with Tab & Chance. Now, they have taken the name Fridays and expanded it into a body collection.
The new collection, which dropped on November 14, features a body wash and a body lotion that complement their fragrances, Her Business and His Business. "We had such a huge success with the fragrance launch, and it’s because of our customers and fans," Tabitha shares in an exclusive interview with xoNecole.
"They asked for body products and we wanted to make sure we listened. But also layering fragrance begins with the body routine." The body wash is $33, and the body lotion is $35. Keep reading below to hear more about Tabitha and Chance's new collection, their body rituals, and what makes their partnership successful.

Fridays with Tab and Chance body collection
Marcus Owens
xoNecole: How did you come up with the scents for the collection?
Tabitha Brown: We love warm scents that make you feel sexy and loved. [We’re] both fans of gourmand [scents], including bergamot, vanilla, tonka and chocolate.
xoN: If you could describe your working relationship in one word, what would it be and why?
Tabitha: It's our first time building a product line together and our first time working with fragrance. So having patience with the process and each other has been the best way to build.
xoN: What is your body care ritual?
Tabitha: Exfoliate with a scrub a few times a week, but using a moisturizing body wash daily. After a shower, I spray a body mist that compliments what scent I am choosing for the day. Most times vanilla mist wins because it’s a perfect base for layering. I then hydrate [my] skin with lotion. Then, once dressed, I layer my favorite fragrance, Her Business, first and then His Business on top.
Chance: [I’m] way more simple. Just body wash and lotion and then my cologne and I’m good to go.
xoN: We enjoy watching you two together online, whose idea was it to start 'Fridays with Tab & Chance'?
Tabitha: It actually happened by accident. Back in 2018, my fans had just been asking about how we met, so we did a video answering questions one Friday and people in the comments [asked], will y’all do it again next Friday? And so we did and the next thing you know Fridays with Tab & Chance was born.
xoN: In what other ways do you plan to expand Fridays? Restart the podcast? TV show?
Tabitha: We are working on a lifestyle content show vs the traditional Fridays podcast. More to come soon.
xoN: You do many things together, but what would you say is your favorite quality time activity and why?
Tabitha: We are really simple. We love watching movies or TV series together on the couch or in bed. It’s really one of our favorite things to do together.
xoN: What is your favorite thing about the other person?
Tabitha: I love that he makes me feel safe and how hard he works to be an amazing father.
Chance: I love that she is crazy enough to pursue her wildest dreams.
xoN: What is the key to a successful partnership in business and personal?
Tabitha: The key is knowing that you both are going to change, and giving each other grace, patience, and understanding during those changes.
See more on tabandchance.com.
Feature image Marcus Owens









