The definition of a power suit has changed over the past twenty years because women have redefined what it means to have power. In recent years, we have proven that the future is hella female and we will always create our own lane. With women adjusting their crowns and truly owning their power in their designated fields, the power suit has evolved from massive shoulder armor and bow ties.
Don't get me wrong, we will always be obsessed with women like Olivia Pope and Joan Clayton who could make any tailored suit look flawless. But now that women can decide what it means to have power and what style staples ignite that power, there is no stopping us.
We had the chance to chat with five powerful women and they shared their definition of a power suit and how they avow their power.
Kashmir Thompson
A funky pair of shades is a must in Kashmir's rendition of a power suit.
What She Does:
Designer and Owner of KashmirVIII
What Makes Her A Powerful Woman:
"I think what makes me powerful is my confidence in my abilities. I truly believe I can do WHATEVER I want to do, and successfully. I think people see that in me and respect that. And respect will always be a key to power."
Her Power Moment:
"I'm going to say last year when I was a vendor at Essence Festival. That was my first time vending there and for a venue so large, with such a large audience. Having so many of my supporters in one space was an eye-opening experience for me. There were soooo many of them. People coming up to me telling me how much they love me and my work was overwhelming. Not to mention meeting so many new people who didn't know me and who were in awe immediately. A lady came into my booth and saw one of my paintings titled, 'Easin', and literally cried. That experience was one that made me step back and say, 'Wow...look at what I can do.'"
Her Power Suit:
"A dope pair of sneakers, a beat face, one of my clutches, and a funky pair of shades are definitely my staples. If you ever see me, I'm going to have at least two of the four!"
Kumasi Aaron
Color is Kumasi's version of the power suit.
What She Does:
National Correspondent for E.W. Scripps
What Makes Her A Powerful Woman:
"I am powerful because I don't let doubts and fears keep me from letting the world see who I am. It's a process, but every day, I set the intention to do it and it becomes easier every time. I am a National Correspondent, rocking my natural hair, and bringing the fullness of who I am to every interview I do and every story I write. The way I ask a question, the way I craft a story is authentically me. I think that makes for more compelling journalism, but the real power is being able to connect with people in a truer way, and in turn, empowering them to share a little more of themselves with the world."
Her Power Moment:
"As an Anchor and Reporter at a TV news station in Florida, my bangs breaking off led me to discover the beauty that was my natural hair! So when I was off, it would be out in all its glory but while at work, I wore a wig. After a while, I started to feel like I was hiding who I was, and decided to talk with my manager about being able to wear my natural hair on air. She was okay with it, and although I was excited, I was unsure how our audience would react. I can still remember sitting behind the desk for the first time and telling myself, 'This is who you are. You love it, and so will they.' I anchored like I was the most powerful beautiful queen on the screen. And guess what? They love it too! But even if they hadn't, that moment forced me to embrace my power, and that was priceless."
Her Power Suit:
"Can a power suit be a jumpsuit? Mine is. I was a little hesitant to wear this on air first, but it just makes me feel so powerful, feminine, and confident, I just went with it anyway. Now it's one of the things I reach for when I want an outfit that stands out without being too loud. Another power suit for me is a dress in a color that pops. Armed with this and a smile, I feel powerful walking in any room!"
Tiffany Battle
For Tiffany, personality is her power.
What She Does:
Creator of The Werk! Place
What Makes Her A Powerful Woman:
"There's power in being authentic. So, the ability to move authenticity from theory to reality is what makes me a powerful woman."
Her Power Moment:
"The transitional moments in life have forced me to get to know myself better. With each test and trial, I've found more strength to embrace my power."
Her Power Suit:
"With any look, I like to infuse my personality. So, my power suit is definitely going to have a little mixed print flavor to it."
Paige Parker
Paige believes flexibility is key for honing her power.
What She Does:
Founder of Whole Health Club
What Makes Her A Powerful Woman:
"Connection, creation and, passion. I have the ability to connect with most people that I meet, on such a deep level that it feels like I have known them my whole life. I create relationships and bonds through trust and honesty. I choose to surround myself with like-minded individuals who aspire to conquer the same life goals; it's almost as if we are feeding off of each other's hustle, good vibes, and passion. I always knew I wanted to help women discover the healthiest version of themselves but I had to make sure I was the healthiest version of ME before I could help anyone else. I notice that when I make connections, create relationships and express my passion for health and wellness, I feel balanced and at ease. When I discovered how these three words made me feel, I realized I wanted to help others find their true value and purpose in life. When you feel balanced, everyone else around you can feel it too! I teach women how to see that they have value and purpose, I guide them to TRUE self-care, I help them see that their past DOES NOT define them and I show them the value of empowering/uplifting other women."
Her Power Moment:
"In 2016, I started Whole Health Club with my husband, Chase, and my best friend, Sam. We moved out to Colorado with the intention of opening up a gym that felt like home to our clients. We knew NO ONE, but we had a vision and we weren't going to stop until we made that vision a reality. Whole Health Club is the gym with the kitchen. We believe in taking the WHOLE approach to health and fitness, so we added a residential style kitchen to help our clients bring back cooking into their homes. We also have an open space with free weights and a classroom where I teach yoga. When we opened Whole Health Club, I had NO IDEA how much energy it was going to take to make it happen, I quickly learned that if I let every bump in the road get to me, then this path to success was going to be a LONG one. I had to go within and find what gave me the power to survive a day in the life of an entrepreneur. I knew if I made connections with the right people, created relationships that serve my divine path to success, and continued to express my passion for health and fitness, then NOTHING could stand in my way."
Her Power Suit:
"Yoga pants and any SOFT fabrics! Being in the fitness field is amazing because I get to wear comfortable outfits that fit my body and allow me to embrace my athletic body. I am all about LEGGINGS, anywhere from seamless and soft to tight and sporty. Alo Yoga is a brand that I love so much because of, not only their clothes, but everything that they stand for as a company. A-air L-land O-ocean are the perfect words, and truth that yoga can be done ANYWHERE. When I feel like I can move and breathe, I feel like my most powerful self."
Kesha McLeod
Bold color is how Kesha makes her powerful statement to the world.
What She Does:
Wardrobe Stylist & Owner of KMCME
What Makes Her A Powerful Woman:
"I'm powerful because Women are stronger. Men learn from us. We're amazing beings. We work, we nurture, we endure pain, then get back to business. We are all-around."
Her Power Moment:
"Stepping out on my own and leaving my previous agency forced me to do my own thing. I became a better person and I was more confident in myself. I never knew I wasn't confined, but I knew I had to make my OWN major decisions so that I knew I had power. Now it cannot be taken away from me. That feeling is priceless."
Related: How Kesha McLeod Went from Working In Retail to Styling The Biggest Names In Sports
Her Power Suit:
"My style staples are always a great color no matter if it's a suit, coat, or as simple as a sweater. I think anyone in a bold color can make a powerful statement!"
Featured image via Kesha McLeod/Instagram
Originally published February 12, 2018
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- 7 Wearable Power Suits For Your Inner Girl Boss | more.com ›
- Suisupply Is Now Redefining the Power Suit For Women | Observer ›
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.
Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
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Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
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CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."
President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.
Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava Pearl
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Ava Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff