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Melanin Moi Is A One-Stop Shop For Black Women In Beauty
Courtesy of Melanin Moi

Melanin Moi Is A One-Stop Shop For Black Women In Beauty

"We aim to contribute to a world where every Black woman unapologetically loves herself fiercely."

Beauty & Fashion

Close your eyes and imagine a combination of your favorite websites all-in-one: Pinterest for inspiration, Google for credible information, and YouTube for visual examples and informative demonstrations. When you open your eyes, you'll find Melanin Moi, a platform for discovery, specifically for Black women.


Back in 2016, Fanta Dicko desired to simplify how Black women find relevant, accurate, and inspiring content centered around beauty, fashion, and wellness. Fanta found it was an extremely difficult process to find resources and cosmetic products that were catered to her hair type and skin tone. Melanin Moi's mission to change the way content reaches and represents Black women catapulted the platform's popularity and turned it into a content platform to share beauty tips and tricks.

Image courtesy of Melanin Moi

After launching MM, Fanta brought on her bestie, Chanee Hylton as co-founder. Together they have cultivated a community of over 8,000 followers and garnered partnerships with some of the largest brands committed to uplifting Black women like Fenty, Black Girl Sunscreen, Mented Cosmetics, and Curls. "We both grew up in New Jersey and met through a mutual friend in high school," Fanta told xoNecole. "Our relationship blossomed throughout college and only got stronger from there! We spent holidays together, traveled the world, and went through life moments with each other by our side."

As Fanta's best friend, Chanee was consistently sharing cool ideas to Fanta for what Melanin Moi could do next so it was only right that they join forces.

Image courtesy of Melanin Moi

How they both saw themselves in the beauty industry was a driving force in building their empire. Because of the lack of representation they once experienced, they now see themselves as the dot connectors and educators for Black women. "We want to share resources with our community, such as products that work well for melanated skin, trusted regimens that result in healthy hair and skin, as well as new things to try. We want to bridge the gap between inspiration and knowledge in our community. Melanin Moi is not only focused on helping Black women find relevant content, but we also hope to change the way brands create content specifically for Black women."

An essential factor: community. Because what is the beauty realm without community and what is Black Girl Magic without community. Fanta and Chanee believe that online beauty platforms will soon outrank other media such as magazines and TV as the main source for beauty product information. Melanin Moi's market research says the power of community has a huge role in that. For these Black women, community means you are part of a group that shares things in common, cares about each other, and works closely toward a common purpose.

"In the Melanin Moi Community, our audience trusts each other's opinions and recommendations because they are based on the real-life experiences of real people who look like them," says the co-founders.

Image courtesy of Melanin Moi

Beauty manifests as true happiness in the eyes of Fanta and Chanee. It's unapologetically and fiercely loving yourself whether you've got a full face of makeup and six-inch heels on or not. As melanated women, they understand the power of our beauty. They shared, "What makes us most beautiful is how we are all so naturally unique. No hair type is the same, our rich skin tones vary from shade to shade, and we all express our Blackness in so many different ways. Our uniqueness sets us apart and makes us stand out in any crowd."

Featured image courtesy of Melanin Moi

'Wakanda Forever' Shows That Black People Can’t Win In The MCU

*Warning: this piece contains spoilers for Black Panther 2: Wakanda Forever*

Wakanda Foreveris in a no-win situation.

The sequel to the Marvel Cinematic Universe juggernaut Black Panther has the monumental task of honoring its fallen king, Chadwick Boseman, and the character he played, T’Challa, all while continuing on the Black Panther mantel, introducing new characters Riri “IronHeart” Williams (who will have her own Disney+ series) and the antihero Namor and his underwater kingdom Talokan.

It’s impossible to do all of these things well in just one movie, though co-writer and director Ryan Coogler’s effort is valiant. The love for Boseman is palpable, and Wakanda Forever gives us the opportunity to mourn him together, just as we celebrated him in community during Black Panther’s 2018 run.

Though I left the theater in tears after both Black Panther and Wakanda Forever, back in 2018 I wasn’t immediately sure why. This time around, it’s much more clear what hurts: Black people can’t win in the MCU.

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Our 2022 iteration of ElevateHER showcases 100 Black-women-owned products that spark holiday joy in five curated collections. Our list includes self-care (Treat Yourself), cozy homewares (Dope Adobes), perfect presents for your significant other (It’s The You For Me), style (It’s A Lewk), and the best in beauty and skincare (Glowin’ & Poppin’) - we have it all!! No matter who you’re shopping for, you're guaranteed to find that wow factor in every gift!

To complement our ElevateHer shop, we’ve elevated the experience with a plethora of interactive moments. In partnership with SheaMoisture, we’ll be highlighting holiday hair stories that will inspire your next big 2023 look. We’ll also curate shopping guides for Black Friday, to make shopping for Black-owned products as easy as possible. And lastly, but most excitingly - for the first time, our team tapped 5 entrepreneurs featured in the shop to be our ElevateHer Ambassadors! To get to know them better, each ElevateHer ambassador will represent a specific category, and xoNecole will highlight each ambassador’s inspiring story of success! And the good vibes don't stop there! Each ambassador will host an Instagram giveaway where you'll get a chance to win a product from their storefront as well as $100 worth of SheaMoisture goodies!

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Visit xonecole.com/shop to browse this year's collections.

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