Since commanding our attention with Love & Basketball 20 years ago, Gina Prince-Bythewood has been laser-focused on creating space for Black women in Hollywood. That mission doesn't change now that she has made history with Netflix's latest action film, The Old Guard.
As grand as this moment is, Gina isn't impressed by the fact that she is the first Black woman to direct a major comic-book film. She questions why it took all this time instead. "I hate that we're still having firsts in 2020," she tells xoNecole. "It's like, at what point does it stop?"
THE OLD GUARD
Aimee Spinks/NETFLIX
The Old Guard, which zooms in on an intimate camp of immortal mercenaries, isn't a mere win for Gina. In her eyes, it's a chance to ensure that Black women both in front of and behind the camera are no longer denied the shot to display the full scope of their talent. "I had a no-fail policy because I know how Hollywood works," she stresses. "There's such a spotlight on the few of us here that we have to succeed because in our success, others will get the opportunity."
In this xoChat, Gina reflects on cementing her name with Love & Basketball, overcoming rejection in Hollywood, and making room for KiKi Layne to shine in The Old Guard.
xoNecole: This year, you celebrated 20 years of 'Love & Basketball'. How has it been taking in how deep of a mark your first feature film has made?
Gina Prince-Bythewood: It really is amazing. It never gets old to hear that people dig the film. It's surreal that a film that was so hard to get made, that was such an incredible fight, that was such a personal story, has had longevity and that people still share it with family and friends after all this time. As an artist, that's what you dream about, of having your work sustain itself and affect people, so I'm blown away by it. It inspires me to keep doing what I'm doing.
Aimee Spinks/NETFLIX
What lesson from those early moments in your career do you keep close to the heart?
Overcome "no". That's the biggest thing. You only need one "yes".
When considering obstacles you’ve faced on your path, what keeps you from being jaded two decades into your career?
I'm acutely aware of the things that Hollywood has done wrong [and] how they're complicit in what is happening right now during this national reckoning, but what keeps me in this is I love to tell stories, I love what I do, and I know how important TV and film can be in shaping perception and changing culture. That sustains me. I only do things that I'm passionate about, and there are so many stories I want to tell, so there's always that excitement for me to get this into the world. The thing that creeps in every once in a while is knowing how hard it is to get some of these stories out there, but because I'm so passionate about it and know the game after 20 years and know that at some point somebody is going to say "yes", that absolutely keeps me going.
"I'm acutely aware of the things that Hollywood has done wrong [and] how they're complicit in what is happening right now during this national reckoning, but what keeps me in this is I love to tell stories, I love what I do, and I know how important TV and film can be in shaping perception and changing culture. That sustains me."
Aimee Spinks/NETFLIX
Thinking about the power that TV and film has, what on screen impacted you the most, especially when you think about why you decided to become a filmmaker in the first place?
There were two moments. When I was younger, I remember my family used to always sit down and watch M*A*S*H [together]. Then, one day I happened to turn the channel and Diff'rent Strokes was on, and it was the first time I felt like I saw myself reflected in this box, and I just became obsessed with it. Then in high school, when I was 17, I went to the movies and a trailer came up for She's Gotta Have It, and I got that same jolt of seeing a Black woman up there, and it affected me deeply. I wanted to give us that same jolt and give us the opportunity to see ourselves in ways that we can be inspired by.
With 'The Old Guard', you’ve become the first Black woman to direct a major comic-book film. How do you feel about that?
I hate that we're still having firsts in 2020. It's like, at what point does it stop? But, I'm proud of the fact that I got this opportunity to do it. I certainly worked hard to get it, and once I got it, I had a no-fail policy because I know how Hollywood works. There's such a spotlight on the few of us here that we have to succeed because in our success, others will get the opportunity. I carried that with me every day. That pressure fueled me as opposed to making me run away from it. I know that there are so many dope sisters out there that are as capable and eager to do the same thing, so I'm looking forward to them getting the shot.
"There's such a spotlight on the few of us here that we have to succeed because in our success, others will get the opportunity. I carried that with me every day. That pressure fueled me as opposed to making me run away from it. I know that there are so many dope sisters out there that are as capable and eager to do the same thing, so I'm looking forward to them getting the shot."
Aimee Spinks/NETFLIX
'The Old Guard' is an adaptation of the Greg Rucka comic book of the same name. What was it about this story that you gravitated to the most?
The [part I gravitated to] most was the fact that one of the old guards is a young, Black female hero. I was like, "Yeah, I need to put this in the world." I dug that she was naturally a warrior. There was such a normalcy to that. There wasn't some traumatic event that happened to her that forced her to find her strength. She was a Marine. She had it in her. It was innate in her. I love that narrative, and I love that it was two women at the forefront of the story with that same warrior mentality that I think that we all have, but we haven't always been given the encouragement to tap into. I also really dug the story. I liked what it had to say about finding your purpose and the importance of that, which was something very personal to me, and I felt the audience could connect with that despite the fantastical premise. I love that it was about the tragedy of immortality as opposed to the aspirational aspects. Prior to this movie, I used to think, I wish I could live forever. You think about the courage that would give you if you knew you couldn't die, but in doing this [film], you understand what that really means.
In our recent chat with KiKi Layne, she commended you for not allowing the action in the film to overpower the heart of the characters. Why was this so important to you?
What I love about the genre is the direction that it's really been going in the last couple of years where they feel more like action-dramas. That's what I love. I want to be able to care about the characters and not just watch action. If you don't care about the characters, if they're not furthering the story, then it gets monotonous to me. What I wanted to bring to this film was story first and character first, so that you, as an audience, are invested in and care about these people that you're spending two hours with.
You’ve dedicated your career to creating space for Black women to live on screen. What do you hope viewers take away from KiKi’s embodiment of Nile?
KiKi rocked it. I really want us to be able to look up on screen and see ourselves in a way that's inspiring. The best moment of this process was when we had an audience screening, and this sister, 22-years-old, commented that she wished she had Nile when she was 12-years-old. That was so dope to me. If we can see it for ourselves, we can start to live in that type of truth. The thing that makes Nile so badass is not just her strength and her swagger and her courage, but also her empathy and her vulnerability. I think that Nile and KiKi really embody all of that, and I think that she is definitely someone that we can aspire to be.
"If we can see it for ourselves, we can start to live in that type of truth. The thing that makes Nile so badass is not just her strength and her swagger and her courage, but also her empathy and her vulnerability. I think that Nile and KiKi really embody all of that, and I think that she is definitely someone that we can aspire to be."
Aimee Spinks/NETFLIX
With one superhero film down, where do you go from here?
As soon as I finished [The Old Guard], I was exhausted. It's a lot to shoot a film like this. I just kept thinking that I can't wait to get to another movie in my head that I want to write that's smaller and more personal. I was going to take six months off and just relax and write and shoot that, and then this script came to me that's just so dope. It's going to be announced very shortly. It just felt like everything I've done in my career, including The Old Guard, put me in a position to be able to make this film for us, so that little movie that's still in my head is going to have to wait another two years (laughs).
For more of Gina, follow her on Instagram. The Old Guard is now streaming on Netflix.
Featured image by Getty Images
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Among these 100 It Girls stand the Style Innovators, the muses and the artists setting the tone in beauty, hair, and fashion. They're the creatives who turn self-expression into a walking art form. With every detail devoured, from OOTDs to OOTNs, they remind us that personal style isn't just about what you wear, but how you move through the world and how you show up as no one but yourself.
Here's the roll call for xoNecole's It Girl Class of 2025: Style Innovators.
Model, Content Creator, and TV Host Achieng Agutu
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Achieng Agutu
Her Handle: @noordinarynoire
Her Title: Model, Content Creator, TV Host
Who's That It Girl: Achieng Agutu is the Kenyan-born Confidence Queen taking over digital culture. We love her for using her platform to uplift others with fearless self-expression and for proving that beauty lies in authenticity.
Her "Yes, And" Statement: "Yes, and I am apologetically me!"
Beauty Editor and Expert Maya Allen
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Maya Allen
Her Handle: @mayaalenaa
Her Title: Beauty Editor and Expert
Who's That It Girl: Maya Allen is a beauty editor and writer whose work at Cosmopolitan, Marie Claire, and The Cut has changed how we talk about beauty. She’s passionate about representation and using storytelling to challenge old standards.
Her "Yes, And" Statement: "Yes, I'm a storyteller, and I know the most powerful chapters of my story are still being written."
Beauty Influencer and Content Creator Alissa Armon
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Alissa Armon
Her Handle: @alissa.ashley
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: Alissa Ashley is a beauty and lifestyle content creator with over 2 million YouTube subscribers. Known for her makeup tutorials and relatable style, she's expanded her content to include fitness and wellness.
Creator and Social Media Personality Jodie Taylor
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Jodie Taylor
Her Handle: @jodiektayl
Her Title: Creator and Social Media Personality
Who's That Girl: Jodie Taylor blends creativity and confidence in everything she wears. We celebrate her for her fearless individuality and for leading a generation of women who style their own stories.
Her "Yes, And" Statement: "Yes, I operate at the highest levels and I bring others along with me."
Creator and Beauty Consultant Golloria George
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Golloria George
Her Handle: @golloria
Her Title: Creator and Beauty Consultant
Who's That It Girl: Golloria George is a beauty creator and consultant known for pushing shade inclusivity in the industry. She’s collaborated with brands like Patrick Ta and Rhode and earned recognition from Forbes, TIME, and Ebony for her impact.
Her "Yes, And," Statement: "Yes, I stand firmly in who I am and am confident in my power."
Founder and Designer Sade Mims
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Sade Mims
Her Handle: @sademims
Her Title: Founder and Designer
Who's That It Girl: Sade Mims is an artist and founder of design label EDAS. Mims skills, experience, and innate interest for conceptualization and design have been the driving force of her work. With over 10 years of experience, she has immersed herself in many mediums and finds joy and inspiration from the mundane parts of life.
Her "Yes, And" Statement: "Yes, I’m chill and still full of depth."
Fashion, Style Influencer and Content Creator Courtney Quinn
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Courtney Quinn
Her Handle: @colormecourtney
Her Title: Fashion, Style Influencer and Content Creator
Who's That It Girl: We love Courtney Quinn’s unapologetic embrace of color and play. Her creative storytelling and business savvy prove that joy can be a strategy and that whimsy and purpose belong together.
Beauty and Lifestyle Creator Toni Bravo
Credit: Adelynn Tourondel
Toni Bravo
Her Handle: @bonitravo
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Toni Bravo is a visionary stylist and creative director redefining chic. We honor her for transforming fashion into a language of empowerment and self-celebration.
Her "Yes, And" Statement: "Yes, I am limitless and I’m paving my own path."
Beauty Content Creator Amber Nicole
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Amber Nicole
Her Handle: @withambernicole
Her Title: Beauty Content Creator
Who's That It Girl: Amber Nicole is a beauty entrepreneur and wellness advocate who founded her clean-skincare line, Naked By Nature to honor her journey with vitiligo, champion self-care, and redefine beauty standards for women of color.
Beauty Influencer and Content Creator Arnell Armon
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Arnell Armon
Her Handle: @arnell.armon
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: We honor Arnell Armon’s sharp editorial eye and influence across beauty and lifestyle. Her thoughtful content and authenticity continue to inspire a community that values creativity and confidence.
Her "Yes, And" Statement: "Yes, I’m a mom, creator, and trailblazer."
Creator Salina Williams
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Salina Williams
Her Handle: @salina_sincerely
Her Title: Creator
Who's That It Girl: Salina Williams brings soulful elegance to every ensemble. We celebrate her for merging classic beauty with contemporary edge, creating a signature style that speaks volumes without saying a word.
Creator and Social Media Personality Jodie Woods
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Jodie Woods
Her Handle: @jodiewoods
Her Title: Creator and Social Media Personality
Who's That It Girl: With charm and poise beyond her years, Jodie Woods is shaping the future of fashion influence. We love her for showing that authenticity, not trends, is the ultimate luxury.
Model, Entrepreneur, Beauty and Media Personality Jordyn Woods
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Jordyn Woods
Her Handle: @jordynwoods
Her Title: Model, Entrepreneur, Beauty and Media Personality
Who's That It Girl: Jordyn Woods continues to turn reinvention into an art form. We honor her for her self-made journey and for using her platform to champion body positivity, growth, and grace.
Kirah Ominique
Her Handle: @kirahominique
Who's That It Girl: Kirah Ominique is the creative voice behind confidence-filled style moments. We celebrate her for inspiring women to embrace every curve, color, and chapter of their beauty.
Beauty and Lifestyle Creator Yana Carr
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Yana Carr
Her Handle: @goldynaps
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Yana is a Philadelphia content creator who started with natural hair and beauty, then expanded into tennis and lifestyle. She now hosts tennis events for young Black women and is launching her own braiding hair brand.
Her "Yes, And" Statement: "Yes, I'm multifaceted and unapologetic about pursuing my passions."
Influencer Tiara Willis
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Tiara Willis
Her Handle: @thetiarawillis
Who's That It Girl: Tiara Willis started creating beauty content at just 14 and built a trusted community of over half a million followers. Now, she is an amazing licensed esthetician, and partners with major brands to educate and empower skincare lovers everywhere.
Her "Yes, And" Statement: "Yes, I built a trusted community and I shape the way they experience beauty."
Makeup Artist and Beauty Creator Makeup Shayla
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Makeup Shayla
Her Handle: @makeupshayla
Her Title: Makeup Artist and Beauty Creator
Who's That It Girl: Makeup Shayla’s artistry has become iconic in the beauty world. We love her for setting the standard for glam that’s equal parts bold, empowering, and timeless.
Zaya Wade
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Zaya Wade
Her Title: Model
Who's That It Girl: Zaya Wade is courage personified. We celebrate her for standing proudly in her truth and inspiring a global movement toward acceptance, identity, and radiant self-love.
Entrepreneur Ruthann Palacios
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Ruthann Palacios
Her Handle: @ruesworldd
Her Title: Entrepreneur
Who's That It Girl: "My overall purpose is to show that it is possible to show your personality through your clothes no matter the size, race, or gender and that you can do anything you set your mind to. At the end of the day we are our biggest critics and if you feel free, confident, and good in what you do, the weight of being judged by others won’t hold any value."
Her "Yes, And" Statement: "Yes, I am a creator who celebrates fashion, and I am a voice reminding people they don’t have to fit in to stand out."
Now that you've met the Style Innovators, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all 100 women changing game this year and beyond. See the full list here.
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