All The Ulta Beauty Self-Care & Beauty Steals We’re Currently Indulging In
This article is in partnership with Ulta Beauty.
Now more than ever, self-care is proving to be the essence of a life well-lived. As Black women, we often forget how vital it is to take the time to pour into ourselves in order to move through the world in the true power of our highest selves. While practices like meditation and lighting a candle are excellent ways for us to maintain our peace, it is equally important to find ways to radically practice self-care through acts of pampering and indulgence. What better way to indulge than to give your beauty and skincare routine a revamp. Enter, Ulta Beauty's 21 Days Of Beauty that is bringing us all the self-care energy we deserve!
From August 30 through September 19, the name of the game is self-care and Ulta Beauty has us covered with a lineup of daily Beauty Steals®. With their famed bi-annual event, daily Beauty Steals are Ulta Beauty's way of allowing beauty lovers to try new products that might have always been on their wish list at a fraction of the price (hello, bad and boujee on a budget). There's nothing like the therapeutic act of applying a new winged eyeliner or a rejuvenating face mask can have you feeling bomb while looking bomb.
Given our current life and times, it's the exact kind of pampering our days are calling for. Thankfully, Ulta Beauty is also providing us with a plethora of ways to shop. We can do so in store, online, in the app, or even curbside pickup. Keep in mind that highlighted beauty steals are only valid for a 24-hour window on the designated days. Are your carts ready? Let's get it!
Check out everything new and covet-worthy from Ulta Beauty's 21 Days Of Beauty event below:
Week 1 Beauty Steals
Day 1: Sunday, August 30
Benefit Cosmetics Precisely My Brow Pencil
Ulta Beauty
The Benefit Cosmetics Precisely My Brow Pencil is the definition of the mantra "my brow, but better" and is key to a defined brow. As a fan fave, this brow pencil is ideal for giving sparse brows the ultimate assist with a custom goof-proof tip and a smudge-resistant formula. As a beauty steal, the brow pencil is 50% off at a sale price of $12.
Foreo Luna Mini 2
Ulta Beauty
High-tech meets skincare with the Foreo Luna Mini 2. This device offers a gentle cleanse which is great for those with a sensitive skin type. However, the beauty steal doesn't sacrifice effectiveness, as it emits 8,000 pulsations per minute for a truly deep clean. And for a sale price of $59.50, our pores are already singing its praises.
Day 2: Monday, August 31
Murad AHA/BHA Exfoliating Cleanser
Ulta Beauty
Do you have trouble with dark spots or hyperpigmentation? Get you an acid, sis! The Murad AHA/BHA Exfoliating Cleanser acts as a chemical exfoliant, gently exfoliating the surface of the skin to reveal brighter, more even-toned skin over time. In addition to consisting of a trio of acids (salicylic, lactic and glycolic) to help with skin tone and texture, the intensive triple-action cleanser also includes Jojoba skin-polishing beads to deeply clean pores while smoothing away dry and dull skin. New complexion, who dis?
Murad Essential-C Cleanser
Ulta Beauty
The Murad Essential C-Cleanser is an antioxidant-rich cleanser that consists of a vitamin-rich formula that rehydrates your skin with the moisture it didn't know it needed. Even while inside of the house, thanks to social distancing season, your skin can be impacted by its fair share of impurities, and let's not get started on the dreaded 'maskne' some of us have become susceptible to. This 50% off beauty steal also helps to protect skin from harmful UVA/UVB rays and free-radical damage while replenishing dry skin with the moisture it craves.
Day 3: Tuesday, September 1
bareMinerals Mineral Veil
Ulta Beauty
Looking for a more airbrushed finish to your go-to makeup look of choice? Well, this finishing powder is the beauty steal every makeup aficionado should have in their arsenal. The bareMinerals Mineral Veil is a special blend of minerals that help absorb any excess oil daring to infringe upon the perfect face beat. In its wake, it makes for a soft focus finish that's the matte finish most of us live for.
A first-time steal to the 21 Days Of Beauty line-up, Mario Badescu Regimen Kits are no stranger to the list of Ulta Beauty fan favorites. The regimen kits address a variety of skin concerns, from combo/oily to brightening. The Mario Badescu Brightening Regimen Kit contains products like the Glycolic Foaming Cleanser, the Alpha Grapefruit Cleansing Lotion, the Vitamin C Serum, and the Whitening Mask. The Mario Badescu Combo/Oily Regimen Kit contains products like the Enzyme Cleansing Gel, Cucumber Cleansing Lotion, Aloe Moisturizer, and the Flower & Tonic Mask.
Day 4: Wednesday, September 2
SeroVital HGH Dietary Supplement
Ulta Beauty
SeroVital HGH Dietary Supplement helps boost the body's ability to naturally produce the human growth hormone, otherwise known as hGH. For those of us over the age of 25, we might want to get in formation and incorporate this in our routine. In addition to helping reduce wrinkles, the human growth hormone is associated with increasing your energy, improving mood and sleep, boosting your mental acuity, and decreasing body fat. SeroVital helps with checking off the boxes of all of the above. So yes, you need this.
Day 5: Thursday, September 3
Urban Decay All Nighter Waterproof Setting Powder
Ulta Beauty
This product is the truth when it comes to prolonging your makeup look. Urban Decay All Nighter Waterproof Setting Powder is known to do exactly that: last all night. With its matte finish, the setting powder is celebrated for being able to prevent shine from oil, give the skin a smooth look, and extend the life of your foundation for up to 11 hours, no reapplying needed. Let's just say, we're sold.
Day 6: Friday, September 4
Lancome Monsieur Big Mascara
Ulta Beauty
Lancome Monsieur Big Mascara is a fan fave because it gives you enviable lashes for days. Emphasis on 'days'. As a long-lasting, intensely black pigmented mascara, 'big' proves to definitely be in. With one swipe, the ultra-creamy Lancome Monsieur pumps up the volume times 12, providing your eyelashes with a 'falsies' look with the glue or faux lashes. Plus, the waterproof, smudge-proof formula also comes with 24-hour staying power. Need we say more?
Peter Thomas Roth Water Drench Cloud Serum
Ulta Beauty
Get your skin on wet-wet with Peter Thomas Water Drench Cloud Serum. It's the serum among serums. This product contains 75% Hyaluronic Acid Complex which allows it to act as a potent hydrator, with the equivalent of a liquid cloud filled with moisture. This product will provide your skin with long-lasting hydration with staying power of up to 72 hours.
Peter Thomas Roth Water Drench Toner Mist
Ulta Beauty
Just like its companion product, the Cloud Serum, Peter Thomas Roth Water Drench Toner Mist is the skin refresher you've been looking for. It rejuvenates the skin while offering an instant refresher, thanks to its Hyaluronic Acid Complex. The Toner Mist clarifies, hydrates, and moisturizes the skin, creating a more youthful, poreless complexion.
Day 7: Saturday, September 5
Tarte Shape Tape Glow Wand
Ulta Beauty
The Tarte Shape Tape Glow Wand is a liquid brightener that helps you create the appearance of an eye lift without a single nip, tuck, or filler. And it does so with a soft-focus finish. Formulated with a proprietary diamond complex that provides the product with its extra oomph, this first-time beauty steal also has the added bonus of being vegan, baby.
Tula Brighten Up Smoothing Primer Gel
Ulta Beauty
It's prime time that you stocked up on this primer. The Tula Brighten Up Smoothing Primer Gel is a silicone-free, yuzu-packed priming gel that brightens the skin and binds to your makeup without clogging your pores. It does this while giving your skin a burst of a cooling, refreshed sensation.
Week 2 Beauty Steals
Day 8: Sunday, September 6
Anastasia Beverly Hills Luminous Foundation
Ulta Beauty
The Anastasia Beverly Hills Luminous Foundation is a first-time steal during the 21 Days Of Beauty event. This foundation formula is lightweight, offers medium coverage, and has a shade range of over 50 shades -- hello, melanin! Anastasia might be known for her coveted brow pencil and pomade, but her Luminous Foundation is truly one to be coveted by any beauty-lover.
Perricone MD Cold Plasma Plus+
Ulta Beauty
Perricone MD Cold Plasma Plus+ is a multi-tasking skincare collection dedicated to promoting healthier, more youthful-looking skin. The collection consists of an array of skincare treatments targeting the face, neck, eyes, and chest. The powerhouse products have the capability of meeting your unique skincare needs as well as addressing concerns like fine lines and uneven texture.
Day 9: Monday, September 7
Too Faced Natural Palettes
Ulta Beauty
Who said natural had to be boring? Too Faced Natural Palettes is shedding a new light to the richness of a good nude. Understated but never dull, these rich and pigmented face and eye palettes allow you to stunt and emphasize the warmth of your melanin.
Dermablend Loose Setting Powders
Ulta Beauty
These setting powders are a weightless, translucent powder that is the perfect punctuation to any makeup look. Formulated to lock in concealer and foundation flawlessly, Dermablend Loose Setting Powders have staying power for a total of up to 16 hours. The finish is flawless, smudge-proof, and transfer-resistant. No touch-ups necessary.
Day 10: Tuesday, September 8
Select Faux-Mink Lashes
Ulta Beauty
A dope pair of lashes can provide quite the boost when it comes to looking and feeling good. And today only, Ulta Beauty is giving you a few reasons to bat your lashes. From Lilly Lashes and House of Lashes to Blinking Beaute and Velour Lashes, Ulta Beauty is offering a wide array of faux lashes that add length and volume for 50% off.
Day 11: Wednesday, September 9
BECCA Primers
Ulta Beauty
When it comes to perfecting makeup looks, in order to create your best look, you need to start with a proper canvas. The smoother your skin looks and feels, the better. BECCA Primers are a great way to help mimic those circumstances for your best FOTD yet. The vegan primers that can be used to mattify the skin and blur the appearance of pores all while helping your makeup to last all day.
Day 12: Thursday, September 10
IT Cosmetics Confidence in an Eye Cream
Ulta Beauty
Looking to diminish the appearance of lines and wrinkles under the eyes? IT Cosmetics Confidence in an Eye Cream might be the slice of skincare heaven you've been looking for. The product caters to the most delicate skin on the face with promises to rejuvenate your eyes, helping you say goodnight to tired eyes for good and giving your confidence a boost along the way.
Cover FX Monochromatic Blush & Bronzer Duos
Ulta Beauty
Richly pigmented palette? Check. Consciously created product? Double-check. Cover FX Monochromatic Blush & Bronzer Duos features a pressed palette composed of both shimmer and matte shades. The lightweight talc-free product delivers a delicate but impactful pop of color in a seamless application.
Day 13: Friday, September 11
Urban Decay 24/7 Eyeliners
Ulta Beauty
Urban Decay 24/7 Eyeliners are an Ulta Beauty fan fave, and we know why. Their creamy, waterproof eyeliners are as foolproof as they are vibrant. In terms of application, the liners go on smooth and stay soft to blend, but when they dry, they stay put for a long-lasting finish of up to 24 hours. The liners come in 24 shades, allowing you to choose to showcase your mood across a variety of colors.
Philosophy Ultimate Miracle Worker SPF 30 Moisturizer
Ulta Beauty
Sunscreen is one of the many ways to ensure that your black never cracks. In recent years, the old myth of black people not needing sunscreen has dissipated to make way for skincare practices that will ensure we protect ourselves from harmful environmental damage, like that of UV rays. Philosophy Ultimate Miracle Worker SPF 30 Moisturizer is a groundbreaking multi-rejuvenating cream that hydrates the skin while protecting it and defending it against the elements.
Day 14: Saturday, September 12
Mario Badescu Grab and Go Duo
Ulta Beauty
The Mario Badescu Grab and Go Duo is an exclusive Ulta Beauty steal and also happens to be a fan favorite among consumers. The drying lotion and facial spray combo is a necessity to cop for anyone seeking to obtain or maintain clear, glowing skin on the go. Keep your breakouts at bay with this power-packed duo.
Week 3 Beauty Steals
Day 15: Sunday, September 13
Too Faced Hangover Primer
Ulta Beauty
It's prime time to invest in a primer that is as replenishing as it is smoothing. And for those of us looking to level up our makeup looks while pouring into our glow game, the Too Faced Hangover Primer might be the Ulta Beauty steal of your derams. This primer is a fan favorite for a reason, as it hydrates and brightens your skin, promotes your skin's tone and elasticity, and soothes while it smooths. It manages to do all of this while making your skin the perfect canvas for your foundation. This primer will have you looking like you've been minding your business and drinking your water, and we wouldn't have it any other way.
Too Faced Hangover Setting Spray
Ulta Beauty
Another Ulta Beauty fan fave, Too Faced Hangover Setting Spray is a weightless three-in-one replenishing mist that sets, primes, and refreshes your makeup look. While the primer creates a healthy glowed up finish by smoothing, hydrating, and brightening the skin, the coconut-water infused mist puts in work by making sure your skin keeps its dewy appearance. Yes ma'am, we slay.
Skyn Iceland Eye Gels (4ct)
Ulta Beauty
Ulta Beauty's 21 Days Of Beauty is treating us to 50% off of yet another fan fave with their inclusion of these Skyn Iceland Eye Gels. For those of us who wish to give our undereye area special treatment, these 4-ct eye gels are the perfect addition to your self-care routine. Tone and de-puff the windows to your soul with this 10-minute or less beauty practice.
Skyn Iceland Eye Gels (8ct)
Ulta Beauty
Just in case you wanted to level up your beauty aresenal and self-care routine by one more level, you can choose to invest in the 8-ct version of this Ulta beauty steal. In just under 10 minutes, the Skyn Iceland eye gels tone, de-puff, and reduce the appearance of fine lines and wrinkles.
Day 16: Monday, September 14
Stila Stay All Day Waterproof Liquid Eyeliner
Ulta Beauty
If you want to make sure your eyeliner escapades are precise, look no further than Stila Stay All Day Waterproof Liquid Eyeliner. This waterproof liquid eyeliner glides onto the eyelid easily, dries quickly, and doesn't smudge or run. An added bonus is the fact that this quick-drying precision liner has all day staying power, lasting well over 12 hours.
Lancome Cils Booster Mascara Primer
Ulta Beauty
The eyes have it, and the right mascara is key to ensuring your eyes pop whenever you get your smize on. While most people might not think a mascara primer is a necessary first step before applying your favorite mascara, Lancome Cils Booster Mascara Primer has other ideas. The vitamin-infused lash-conditioning mascara primer is an all-in-one product that primes lashes while improving its curl and thickness over time.
Day 17: Tuesday, September, 15
Benefit Cosmetics Boi-ing Cakeless Concealer
Ulta Beauty
A first-time steal, Benefit Cosmetics Boi-ing Cakeless Concealer promises to help you conceal imperfections without giving you a cakey look, and let's just say our interest is piqued.It hides everything, from undereye circles to discoloration caused by scarring and hyperpigmentation. The lightweight liquid concealer is a full coverage formula that doesn't crack, settle into fine lines, or crack.
Crepe Erase Advanced Body Repair Treatment
Ulta Beauty
When we talk about skincare, we often focus on our face rather than our body, but as the largest organ of the human body, your skin should be catered to everywhere, period. In order to remedy our lowkey indifference towards the skin we're in, look towards Crepe Erase Advanced Body Repair Treatment for an assist. This Ulta Beauty steal improves tone, texture, and elasticity of the skin.
Day 18: Wednesday, September 16
Smashbox Primers
Ulta Beauty
Smashbox Primers are the GOAT when it comes to oil and shine control. The transformative gel-to-powder formulas are all lightweight and mattifying, taking your FOTD to all new heights. At the same time, it helps facilitate a vitamin glow to your skin without making you look greasy. The formula both refreshes and awakens the skin while preserving your makeup looks.
Exuviance Performance Peel AP25
Ulta Beauty
The Exuviance Performance Peel AP25 helps to refine pore size and smooth the skin's texture by exfoliating dull and dead skin at the surface level to unveil healthier skin underneath. Packed with its 25% blend of AHAs and PHA, this product is an absolute must in anyone who desires a flawless complexion. Perfect for all skin types, over time with consistent use, your texture will be smoother with a more refined texture.
Day 19: Thursday, September 17
Tarte Lights-Camera-Lashes Mascara
Ulta Beauty
Tarte Lights-Camera-Lashes Mascara is a four-in-one mascara that is regarded as a cult classic in its industry for a decade. Thanks to ingredients like Olive Esters and Rice Bran Wax, this vegan mascara is a nourishing formula that provides length and volume for days to your lashes with the flick of a wrist. With Tarte Lights-Camera-Lashes, every lash gets catered to and every curl defined with the help of its 360-degree magniLASH wand.
Dermalogica Calm Water Gel Moisturizer
Ulta Beauty
Do you have dry, sensitive skin? This moisturizer is the thing your skincare dreams are made of. Dermalogica Calm Water Gel Moisturizer is a weightless moisturizer that hydrates without clogging your pores or irritating your skin. The refreshing gel formula goes onto the skin in liquid form for skin-quenching results.
Day 20: Friday, September 18
Anastasia Beverly Hills Brow Starter Kits
Ulta Beauty
The Anastasia Beverly Hills Brow Starter Kits is a limited-time kit that includes a mini brow wiz, a mini definer, a mini clear brow gel, and a mini dip brow gel. The kits come in four shades, including Medium Brown, Dark Brown, and Dark Ebony. This exclusive first-time steal proves once again why the Anastasia Beverly Hills brand has become synonymous with the perfect brow.
Clinique Moisture Surge 72 Hour Hydrator (1 oz)
Ulta Beauty
Alexa, play "Nonstop" by Drake. This song is appropriate for all that Clinique Moisture Surge 72 Hour Hydrator can achieve. The hydrating gel-cream moisturizer provides a moisture boost and is packed with hydration so it can elevate the glow of even the dullest skin. This moisturizer stays moisturizing your skin for up to 72 hours without the need to reapply. And it does so nonstop.
Day 21: Saturday, September 19
IT Cosmetics Bye Bye Foundation
Ulta Beauty
IT Cosmetics Bye Bye Foundation is a full coverage moisturizing foundation that is formulated to improve the look of the skin while also addressing the need to practice effective skincare. Wearing makeup doesn't mean you ignore the importance of taking care of your skin underneath. This foundation gets that. From redness and pores, to breakouts and dark spots, IT Cosmetics Bye Bye Foundation quite literally has you covered.
IT Brushes For ULTA Full Coverage Complexion Brush #77
Ulta Beauty
You've got your canvas all the way together, but what about your paintbrush? You are an artist after all. IT Brushes for ULTA Full Coverage Complexion Brush #77 has your back, sis. The exclusive Ulta Beauty steal has a unique triangle shape that contours to the face for a smooth and even application. Your makeup finds couldn't have asked for a better complement.
Featured image by Shutterstock
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There’s just something about HBCU Homecoming that just hits different. Whether it’s your first time stepping onto the yard since graduation or you’re a regular at every Homecoming tailgate, HBCU pride is undeniable. It’s a vibrant celebration that unites the legacy of excellence and tradition with the energy and resilience of Black culture.
The experience goes beyond a typical college reunion; HBCU Homecoming is a family reunion, a fashion show, a cultural festival, and a week-long turn-up that embodies what it means to be unapologetically Black and educated. For HBCU alumni, the journey back to the yard each year is rooted in a love and pride that’s hard to put into words but impossible to deny.
From statement pieces to tech must-haves, every item represents the intersection of Black pride and HBCU love, ensuring that you show up to the yard in style and with intention. So whether you’re repping your alma mater for the first time since graduation or looking for fresh pieces to express your HBCU pride, these essentials will have you standing out, because, at HBCU Homecoming, it’s not just about showing up—it’s about showing out.
Thread Goals
diarrablu Jant Pants in Alia Noir
High-waisted, wide-legged, and ready to shut down the yard, the Jant Pants by diarrablu bring a whole new meaning to campus chic. Handcrafted in Dakar, Senegal, these free-flowing jacquard pants are perfect for stepping onto the yard with style and ease—making them a must-have for any HBCU alum’s closet.
Silver & Riley Convertible Executive Leather Bag Classic Size in Olive
This all-in-one luxury bag isn’t a bestseller for nothing. The Silver & Riley essential is made of Italian calfskin leather and thoughtfully designed, as it can be worn in four different ways: a shoulder bag, crossbody, a top handle, and a backpack. Chic and elegant, the Convertible Executive Leather bag is “the bag that every woman needs in her collection.”
Renowned Women's Intuition Cotton Graphic T-Shirt
Renowned
Renowned’s Women’s Intuition Cotton Graphic T-shirt features a bold graphic print inspired by the power and essence of women’s intuition. With its striking design, this all-cotton tee is a vibrant thing, making it a statement piece that celebrates feminine energy.
Mifland Million M Mesh Crop Shirt
Talk about bold, the Million M Mesh Crop Shirt combines edgy style with comfort, featuring Mifland’s signature print on a semi-see-through mesh fabric. Show up and show out in sophisticated flair.
HBCU Love FUBU
Melanin Is Life Melanated & Educated - I Love My HBCU Hoodie
Show off your HBCU love with this piece that represents everything you gained from your alma mater: a top-tier education, a community that lifts you up, and a deep sense of esteem for yourself and your culture. Wear it loud and proud, because being melanated and educated isn’t just a flex—it’s a legacy.
HBCU Culture Spelmanite Sweatshirt in Navy
Spelmanites, rep your Spelman pride with this unisex crewneck sweatshirt, designed for ultimate comfort and a relaxed fit. Made from a cozy cotton/polyester blend, this classic sweatshirt is as durable as it is stylish—making it an ideal piece for any Spelmanite showing love for their alma mater.
HBCU Culture Howard Is The Culture T-Shirt
Rock the ultimate flex by showcasing your Howard U love with HBCU Culture’s Howard Is The Culture t-shirt. This unisex tee offers a comfortable, relaxed fit that’s perfect for celebrating your HBCU spirit without sacrificing style or comfort.
DungeonForward FAMU - Strike Bucket - Reversible
DungeonForward’s Strike Bucket Hat brings versatility and style to the FAMU Crown collection with its reversible design, giving you two looks in one. Featuring a sleek black snakeskin-embossed brim lining and a bold outline Rattler emblem, this hat is all about repping your Rattler pride in style.
DungeonForward Savannah State University - HBCU Hat - TheYard
The Savannah State University HBCU Hat by DungeonForward is more than just a hat—it’s a symbol of Tiger pride and a nod to the culture. Perfect for gamedays, tailgates, or just showing off your HBCU love, this hat lets you carry a piece of the yard wherever you go.
Tech the Halls
Anker iPhone 16 Portable Charger, Nano Power Bank
Stay charged up with the Anker Nano Power Bank, which features dual USB-C ports, a foldable connector, and a compact design, making it perfect for those HBCU tailgates and late-night parties you pull up to.
Drip Check
Wisdom Frame 14 Square Sunglasses
Elevate your look with these angular square-frame sunglasses by Wisdom, bringing an ultramodern edge to any outfit. The sleek design makes them perfect for blocking out the haters while you stunt on the yard.
Coco and Breezy Eyewear Fortune in Gray Turquoise
The Fortune Glasses in Grey Turquoise is a bold statement piece to any Homecoming weekend ‘fit that “embody our fearless and outspoken DNA.” With their color and edgy design, these frames by Coco and Breezy are perfect for anyone looking to stand out and express their unapologetic confidence.
Howard U Lapel Pin
Rep your Bison pride wherever you go with this Howard U Lapel Pin from Pretty AmbVision. Whether adding it to your jacket, shirt, or bag, this pin is the perfect way to showcase your love for your alma mater while rocking your HBCU love with honor and distinction.
Mifland Standard Rucksack Mini
The Standard Rucksack is designed to evolve like that HBCU pride—getting richer, bolder, and better with time. Durable, stylish, and built to last, this Rucksack by Mifland is a timeless piece equipped with versatile carrying options and fully adjustable back straps for ultimate comfort.
Stay Fresh, Stay Blessed
Slip Pure Silk Sleep Mask in Pink
Keeping it cute starts with beauty sleep. This luxurious silk mask is an essential for a reason. If protecting your skin and waking up refreshed is your priority, look no further than this Homecoming essential.
Liquid I.V.® Hydration Multiplier Lemon Lime - Hydration Powder Packets
Stay hydrated and energized throughout Homecoming weekend with this Liquid I.V.® Hydration Multiplier in Lemon Lime. Just add a packet to your water bottle, and bless your body with 2-3 times more hydration than water with every packet. Because staying hydrated is the key to popping up and showing out all weekend long!
Loop Experience Plus Earplugs High Fidelity Hearing Protection
Designed for your hearing protection, these sleek earplugs reduce noise without compromising sound quality—perfect for enjoying the band’s halftime show, late-night parties, and DJ sets. Whether you’re front row at the step show or hitting the yard, your ears deserve to be protected in style!
Black Girl Magic Glass Cup
Sip in style and celebrate your melanin with the Black Girl Magic Glass Cup. Perfect for morning coffee, your favorite iced drink, or showing off your HBCU pride on the yard—this cup is all about keeping it cute while radiating your endless supply of Black Girl Magic.
Glow Up & Show Out
Black Girl Sunscreen SPF 30
What Homecoming weekend can be complete without an assist from this beauty find? Formulated to blend seamlessly into melanin-rich skin (no white-cast), protect your glow while you turn up with the Black Girl Sunscreen SPF 30.
Sienna Naturals Issa Rae's Wash Day Ritual Set
Issa Rae’s Wash Day Ritual Set from Sienna Naturals includes the H.A.PI. Shampoo, the Plant Power Repair Mask, Dew Magic, and Lock and Seal to get your crown right. Whether you’re repping your coils or rocking a new color on the yard, these products restore and nourish your strands, keeping your hair healthy, strong, and Homecoming-ready!
54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter
Stay glowing from the tailgate to the after-party with the 54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter. Infused with African-sourced ingredients, this rich, multi-purpose butter is the answer to keeping your skin soft and radiant through all the festivities all Homecoming long.
Saie Glossybounce Hydrating Lip Oil
Keep your lips looking luscious and nourished with the Saie Glossybounce Hydrating Lip Oil. Perfect for adding an extra pop to your pout before hitting the yard or freshening up between events, this lip oil is a beauty essential for staying camera-ready all weekend.
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image by Visual Vic/Getty Images
The James Room’s Co-Owner Justin Miller On Inclusive Nightlife & Atlanta’s Growing Cultural Scene
The career path we choose sometimes presents itself to us during our childhood. One entrepreneur's desire to maintain and run his own business began around age 12.
Justin Miller, one half of the duo responsible for running Atlanta’s premiere gathering place, The James Room, began his entrepreneurial pursuits by selling his drawings at school.
“I think I was always an entrepreneur,” he tells xoNecole during an interview for Hyundai’s Best In Class series, highlighting entrepreneurs making a difference through their businesses who also happen to be HBCU alumni.
“I just had different hustles, as they call them, growing up. When I went to law school, that was my first big entrepreneurship. I started my own law firm right after law school in 2006, and I’ve been an adult entrepreneur ever since.”
Alongside his business partner, Harold “Poncho” Brinkley, Miller and his team aim to fill a niche that hasn’t been seen before in Atlanta—an upscale lounge environment that is diverse and in alignment with what is currently available to patrons in cities like New York, Los Angeles, or Chicago. Located in Atlanta’s Krog Street District, The James Room offers a wide range of entertainment. From weekly events like live music on Tuesdays, slow jams by a live DJ set on Wednesdays, and b-side vibes on Saturdays.
“People are a little bit segregated in Atlanta,” Miller explains. “People party separately. People hang out separately. So, we wanted to create a space where everyone could come together and enjoy life because we all love the same things, and there shouldn’t really be separation when people are trying to relax and have fun.
"The James Room fills that niche, and Poncho and I, when we started thinking about getting into this field, both of us enjoyed that type of thing. We both enjoyed environments where people are together and enjoying each other’s company, and it’s not separated by Black and white or age, that kind of thing, more just people who enjoy good, fun stuff.”
“People are a little bit segregated in Atlanta. People party separately. People hang out separately. So, we wanted to create a space where everyone could come together and enjoy life because we all love the same things, and there shouldn’t really be separation when people are trying to relax and have fun.
As a product of Morehouse College, Miller also shared how being a graduate of a historically Black college or university (HBCU) has played a significant role in his work as an entrepreneur.
“My network started from, of course, Morehouse, and then branched off to Clark Atlanta, Morris Brown, Spelman, those schools close to Morehouse,” says Miller. “When I was there and made the connections that you need to be an entrepreneur, I think that the network you get when you go to an HBCU is second to none for anybody, but especially a Black person trying to start their own business.”
He adds, “The network you get at Morehouse for a Black man is even double because it’s like becoming a member of the network and a member of a fraternity simultaneously. So you can reach out to people vertically and horizontally, and you all share the same background in a certain way, so people will listen to you that normally would not.”
By day, Miller’s passion for law shines brightly through his work at his law firm, Stewart Miller Simmons, which he and a few friends started with a people-first mindset. One of their first big cases involved representing the daughter of George Floyd after he was murdered by Minneapolis police officers in 2020.
In addition to that high-profile case, Miller shares that the team has also represented the family of Rayshard Brooks, the young Black man who was killed by police in front of an Atlanta Wendy’s restaurant. They’ve also represented the mother of Ahmaud Arbery, the 25-year-old who was killed by two white men while jogging in a neighborhood near Brunswick in Glynn County, Georgia.
“We have some of the biggest cases in the world,” says Miller, reflecting on the nature of his business within the law field. “But my passion, the thing that I love the most, is doing things like The James Room, being able to create things where I can go myself and decompress, So I know if I like it in the environment, it’s good, and it’s relaxing for me, I know it will be for everyone else. This is one of my driving forces.”
Miller’s biggest lesson as a business owner, especially regarding The James Room, is that "you can really have whatever you want.”
“You can do whatever you want. It just requires a commensurate amount of work,” says Miller. It’s completely up to you. If you outwork yourself, you will receive everything you want. If you don’t, then you’re going to see where you’re going to stay and where your business will stay. I played basketball in college, and after that, I learned that you have to work. I didn’t know that same philosophy worked in business the same exact way, but it does.”
When it comes to the legacy that he and Poncho aim to leave behind with The James Room, the sentiment is simple: They want the business to be remembered as providing a different type of space in Atlanta.
"If you outwork yourself, you will receive everything you want. If you don’t, then you’re going to see where you’re going to stay and where your business will stay. I played basketball in college, and after that, I learned that you have to work. I didn’t know that same philosophy worked in business the same exact way, but it does.”
“I don’t want it to be the last of that type of space or one of the few of that type of space. I’d like it to be the beginning of those types of spaces in the city,” Miller notes. “Atlanta is growing. It’s now very multicultural because I am from here. My family’s from Atlanta. I grew up between Athens and Atlanta, Georgia. So I’ve seen Atlanta grow from where it used to be to what it is now.”
“I want the legacy of The James Room to be as Atlanta grows into the multicultural, big city that it is turning into, that the nightlife also corresponds and gives people options other than hookah and chicken wings. There’s nothing wrong with hookah and chicken wings, but you should have other options… sometimes you might just want an espresso martini.”
As their business continues to serve young professionals and creatives alike, Miller and Poncho take pride in continuously creating a place where everyone can come together, mix, and mingle, but in a more relaxed setting where everyone’s story can be heard.
“What I would ultimately like to see for The James Room is it being a nationwide brand. A brand where you could put a James Room in Houston, or you could put a James Room in Nashville,” Miller concludes. “You could put a James Room anywhere because all these places need this type of nightlife. Also, the entrepreneurs there, the people doing the nightlife there, need to see that this thing can work.”
He adds, “We have a proof of concept, and I believe the world needs to see and have it. I am a person who believes that more is better. So if you have more people putting this kind of entertainment out for consumption, you’ll have more people who have choices and more people who can enjoy themselves differently than what’s normally offered to them in their city.”
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Feature image @jmilleresq/ Instagram