
Whether you're a makeup lover who loves a full face beat or someone who opts for a more minimal look - there's no denying the sleekness, timelessness, sophistication, and versatility of a nude lip.
However, for us Brown girls, finding the perfect nude lip color isn't always easy. With many mainstream brands failing to carry lip colors that work for our complexions, many a Brown girl (including myself) has found herself going the "do-it-yourself nude lip" route - having to improvise using a mix of lip liners, concealers, foundations and other products in order to create the perfect nude color. While DIY can be fun, finding the perfect nude lip color shouldn't have to be so hard.
In order to learn more about finding the perfect nude lip color, I spoke with some of my favorite makeup artists about the key to finding the perfect nude lip shade. Celebrity makeup artist Ashunta Sheriff, known for her work with Taraji P. Henson, likes to use nudes that are more pink or milk-chocolate. "Fenty has a shade called Uninvited, which is a gorgeous milk chocolate nude. Milani has a matte creme shade called Pretty, which is a stunning pink nude.
Atlanta-based makeup artist Noor, known for her debut product Skin Glass, explains that we need to be aware about the category of nudes. She explains, "You can have pinky nudes, peachy-nudes, and browny-nudes. Choosing the perfect one for your complexion based on your undertone and personal preference. Just don't choose anything that goes too chalky or otherwise you'll end up looking like a zombie! For tanner to deeper complexions, I love anything with a peachy undertone."
When all else fails, Noor has a pretty simple tip: "Look at the natural color of the lips and match that.If the lip has discoloration, then correct it with a warm-toned lip liner to even it out."
The secret to applying the perfect nude lip though is all about the liner. "I always use a chocolate lip liner on women of color and then I apply nude colors on top. I do this so the color doesn't read chalky or ashy in pictures and has a subtle gradient color," says Ashunta. If you want dimension, you can also try applying lip liner after applying the lipstick and then "blend the edges," adds Noor. Noor recommends NYX's Matte Lip Creme in the color London and Cork and Chestnut lip liners for darker toned women.
Armed with these tips, I went on my own personal nude lip color search, hitting my favorite Black woman-owned businesses first - and then venturing out to other brands with versatile nude lip color collections. I surveyed a wide range of contenders and came back with some of my favorites from the hunt. With the help of makeup artist Beneseth H., I was able to try and apply a wide range of products, including classic lipsticks, matte liquid lipsticks, and glosses.
Mented Cosmetics
Writer Rana Campbell / xoNecole
Wearing "Berry Me" and "Mented #5" by Mented Cosmetics
Berry Me $15.00 (gloss) & Mented #5 $16.50 (matte lipstick)
Mented #5 is one of my favorite nudes. This matte lipstick was easy to apply and needed no lip liner. To glam up the look and give it extra vibrance, I added Mented's Berry Me gloss to deepen the berry tones and bring out the fullness in my lips.




The Lip Bar
Writer Rana Campbell / xoNecole
Wearing "Savage" by The Lip Bar
Savage $13.50 (liquid lipstick)
Liquid lipsticks can be fun, yet tricky to apply. I used the application to "line" the lips then filled it in effortlessly. Savage is a deep reddish brown that wasn't overpowering, but still bold. What I loved the most about this color was that my lips still felt moisturized and the color stayed intact even after continuous wear.


Fenty Beauty

Wearing "I Quit" by Fenty Beauty
Writer Rana Campbell / xoNecole
I Quit $18.00 (matte lipstick)
This matte lipstick was a bit tricky. When first applying, the color came out too faint for my liking. However, after layering the color more, I loved the nude mauve color on my skin. For added color amplification and shine, I added a top coat of Broadway's Vita Lip Mint Oil gloss.
Jay Jill Cosmetics

Wearing "Rum Cake" by Jay Jill Cosmetics
Writer Rana Campbell / xoNecole
Rum Cake $16.00 (velvet lipstick)
If you're looking for a reddish-brown nude with lasting color power and character, Jay Jill's Rum Cake is a good pick. It was easy to apply and had a velvety lipstick finish. On my skin tone, I found that the red + brown wasn't too overpowering and still gave me a subtle finish.
NYX

Wearing "Praline" and "Tiramisu" by NYX
Writer Rana Campbell / xoNecole
Praline & Tiramisu $5.00 (gloss)
You can't go wrong with these colors from NYX. I mixed the two together to get a natural pink + peach finish. These glosses are recommended staples for an everyday, basic makeup look.
Osmosis

Wearing "Skinny Dip" by Osmosis
Writer Rana Campbell / xoNecole
Skinny Dip $25.00 (lipstick)
Throughout this process, I found that finding lip colors that match my natural lip color were very important. On its own, Osmosis' Skinny Dip was too bright. When paired with my MAC Chestnut liner, it gave me a super natural nude pink lip with sheer pink coverage. With this lipstick, less is more.
100% Pure
Writer Rana Campbell / xoNecole
Wearing "Rum Nougat" by 100% Pure
Rum Nougat $26.00 (gloss)
This super peach nude is definitely not something I'd wear for an everyday, on-the-go makeup look. However, I loved how much color could be applied to my lips without have to over-layer. If you're someone who likes a bright nude with maximum color intensity and brightness, this could work for you.


AJ Crimson

Wearing "No Shade" by AJ Crimson
Writer Rana Campbell / xoNecole
No Shade, $20.00 (lipstick)
I loved the creamy, natural, barely there brown finish on this lipstick. It was easy to apply, and the applicator tube was very stylish (an added plus). It matched my skin color almost identically, so I'd probably mix this with a pink gloss for added definition.
Prime Beauty

Wearing "Au Natural" by Prime Beauty
Writer Rana Campbell / xoNecole
Au Natural, $15.00 (matte liquid lipstick)
I love learning about black woman-owned brands that weren't on my radar before. If you're looking for a brown liquid matte lipstick that has pink undertones, add this to your list. The formula also feels very moisturizing even after application, which is very important when wearing matte lip colors. If you are looking for something a bit brighter, try Prime Beauty Strip instead.
Thrive Causemetics

Wearing "Ruth" by Thrive Causemetics
Writer Rana Campbell / xoNecole
Ruth, $26.00 (gloss)
I'd never heard of this brand before searching for nudes for this project, but loved how the taupe tone paired with my skin. It can be worn alone or layered on top of another nude color for a shimmering effect. Here, I used my MAC Chestnut liner to help define and direct the powerful shine of the product towards the center of my lips.
Here are some of the biggest lessons I learned while finding the perfect nude lip color:
1. Finding what works for your undertone and natural lip color is important.
As someone who has natural two-toned lips, I generally gravitate towards brown nudes but really ended up loving the pink and mauve-hued nudes that matched my lip color. There is no one size fits all when it comes to nudes, so take the time to understand your unique color profile preferences. Thanks experts for this crucial tip!
2. It really is all about the application.
Take your time when applying nude lip colors. Make sure the product is applied smoothly. Don't be afraid to add layers for maximum color effect.
3. When in doubt, line it out.
MAC's Chestnut lip liner (or any dark brown liner) is the truth. Creating a gradual lip color gradient helped mute nude colors that may have seemed too bright for my skin color at first.
4. Don't be afraid to have fun and get creative.
I loved added gloss to amplify some of the shades. At the end of the day, there are no set rules when it comes to finding the right lip color. Experiment. Combine colors. Find what works for you.
Most Affordable: At $5.00, the NYX Butter glosses are great options when you need a simple nude color on the go, that you won't be too mad if you lose.
Best Color Range: Made especially for women of color, Mented Cosmetics offers a wide range of nudes from pinks and peaches to brown and berry-tones.
Brand I've Never Heard Of Before But Loved: Though pricery, Thrive Causemetics Ruth was the perfect nude, shimmery, yet colored gloss for my lips. It was easy to apply and created a beautiful gradient when paired with my Mac Chestnut lip liner.
Wildcard: Fenty's matte lipstick I Quit paired with a clear gloss gave me a mauve-nude that I surprisingly loved. It's something I wouldn't normally do, but from here on out, would love to try again.
What are some of your favorite nude lippies?
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Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
There is a very specific reason why I decided to write this article before the holiday season officially gets underway. It’s because I once read a study that said it’s quite common for most Americans to double the amount of alcohol that they consume between Thanksgiving and New Year’s Day.
It makes sense when you stop to think about all of the holiday parties, time off, and moments spent with loved ones that transpire around this time of year. And while there is certainly nothing wrong with enjoying some mulled wine, real-deal eggnog, or peppermint martinis, because your health is something that never “takes a vacation,” I thought it was important to share with you some of the benefits (pros) and challenges (cons) that can arise from alcohol consumption.
My main motive? Mostly, I hope that it will serve as a solid reminder to embrace all of the things that you adore about this time of year, so long as you do it in moderation and you weigh the costs.
Especially as far as drinking alcohol is concerned.
PRO: Manages Blood Sugar Levels
GiphyHere’s something that you may have never seen coming. Were you aware of the fact that alcohol can actually help to stabilize your blood sugar? Yep, according to the American Diabetes Association, so long as you leave it to no more than 1-2 cocktails a day, alcohol may be able to lower your A1C levels. Pretty cool, right?
CON: It’s a Carcinogen
GiphyAlcohol is a carcinogen. The reason why this should somewhat alarm you is because carcinogens are things (like tobacco, UV rays, processed meats, etc.) that can increase your chances of being diagnosed with cancer (especially mouth, throat, esophagus, stomach and breast cancer). There are various ways this happens including the fact that alcohol, specifically, can hinder your body from breaking down certain nutrients, it can cause your estrogen levels to spike and alcohol can also cause certain toxins to damage your DNA and certain bodily proteins over time.
PRO: Cultivates Euphoric Feelings
GiphyIf you find yourself feeling more euphoric while you’re enjoying a drink, it’s not all up in your head. Although, for the more part, alcohol is considered to be a depressant, when consumed in small amounts, it can provide a stimulant effect. This happens due to the fact that when you first start to consume alcohol, it causes the production of the feel-good hormone known as dopamine to increase — and since dopamine makes us all feel more relaxed and confident while heightening our senses of pleasure too…well, there you have it.
CON: May Increase Anxiety/Depression
GiphyAs they say, “what goes up, most come down” at some point — and that is what you have to be careful of when it comes to alcohol consumption. For instance, when you drink alcohol, although it tends to initially cause your dopamine levels to uptick, because it is a temporary bodily response, sometimes the dips are lower than the rises…and that is when anxiety starts to kick in. A similar point is made with depression because oftentimes, people with depression-related symptoms, will use alcohol as a way to deflect from what’s really going on with them — and that can make them feel even worse than ever once the buzz of alcohol starts to wear off.
PRO: Has Some Heart-Related Benefits
GiphyWhen it comes to your heart, there are interesting findings surrounding its relationship to alcohol. For instance, some research states that, so long as the consumption is moderate, alcohol can actually help to increase the good cholesterol in your system while also breaking down proteins that can potentially lead to blood clots; both of these factors alone can reduce your chances of dying from heart disease.
CON: Packs on Pounds
GiphyIt’s no secret that alcohol tends to contain quite a few calories. That’s why, it’s not uncommon for people who’ve lost weight to mention “I’ve stopped drinking” as one of the causes for the shed pounds. That’s not to say that there aren’t some alcoholic beverages that have less calories than others including vodka (133 calories per serving), white wine (148 calories per serving) and tequila (99 calories per shot). Just keep in mind that the more you drink, the more calories get into your system and the more weight you stand to gain.
PRO: Lowers Inhibitions
GiphyAlthough you really should only be uninhibited around people who you absolutely trust, if that person is your partner and you’re looking to have a pretty — eh hem — active evening, alcohol can certainly help to make that happen. The science of it all is the prefrontal cortex of your brain is what regulates your inhibitions and levels of self-control. Meanwhile, alcohol suppresses your inhibitions which can cause you to be more spontaneous and open to trying things that you might not immediately do if you were sober. And with the right individual, that can be sexually beneficial (emphasis on “right person”).
CON: Makes It Harder to Orgasm
GiphyOn the other hand, as odd as it may seem (in light of what I just said), if you have too much alcohol in your system, it could make climaxing difficult. That’s because orgasms happen, in part, due to your nervous system being stimulated — and since alcohol is technically a depressant…well, it could reduce nerve sensitivity (especially as far as your clitoris goes) for you while making it challenging for your partner to remain erect or have consistent stamina. And yeah, that sucks.
____
‘Tis the season. And with that, if some wassails or hot buttered rums are in your immediate future — hey, don’t let me stop you — not even a lil’ bit.
All I’m saying is now that you know what alcoholic drinks have to offer (both ways), you can know exactly how to incorporate them into your holiday plans. Enjoy!
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